---
title: 'Principal Fraud Advisor at SentiLink'
canonical: 'https://feeny.ai/job/principal-fraud-advisor-sentilink-united-states-6ynk7rq4spa2'
type: 'job'
last_seen: '2026-09-11'
---

# Principal Fraud Advisor at SentiLink

- **Company:** SentiLink
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-04
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/sentilink/d684efd1-7785-481b-adc7-8b6d009c4ad2

## Job description

[SentiLink](https://www.sentilink.com/) provides innovative identity and risk solutions, empowering institutions and individuals to transact with confidence. We’re building the future of identity verification in the United States replacing a clunky, ineffective, and expensive status quo with solutions that are 10x faster, smarter, and more accurate. We’ve seen tremendous traction and are growing extremely quickly. Our real-time APIs have helped verify hundreds of millions of identities, starting with financial services and rapidly expanding into new markets. SentiLink is backed by world-class investors including Craft Ventures, Andreessen Horowitz, NYCA, and Max Levchin. We’ve earned recognition from TechCrunch, CNBC, Bloomberg, Forbes, Business Insider, PYMNTS, American Banker, LendIt, and have been named to the [Forbes Fintech 50](https://www.forbes.com/companies/sentilink/?list=fintech50). We have also been named a [2026 FICO Industry Vanguard Decision Award Winner](https://www.businesswire.com/news/home/20260330439998/en/SentiLink-Named-a-2026-FICO-Industry-Vanguard-Decision-Award-Winner-for-Leadership-in-Identity-Theft-Detection). Last but not least, we’ve even made history - we were the first company to go live with the [eCBSV](https://resources.sentilink.com/blog/sentilink-makes-history-as-first-ecbsv-provider) and testified before the [United States House of Representatives](https://resources.sentilink.com/media/sentilinks-statement-before-the-house-financial-services-committee) on the future of identity. SentiLink supports a variety of ways to work, ranging from fully remote to in-office. We operate as a digital-first company with strong collaboration across the U.S. and India. We maintain physical offices in Austin, San Francisco, New York City, Seattle (Bellevue), Los Angeles, and Chicago in the U.S., and in Gurugram (Delhi) and Bengaluru in India. If you’re located near one of these offices, we would love for you to spend time in the office regularly. Some roles are hybrid or in-office by design. For example, our engineering team in India works primarily from our Gurugram office.

Role: SentiLink is seeking an experienced fraud leader to serve as a trusted advisor to prospective customers, primarily large financial institutions and other financial-services organizations. In this role, you will engage directly with fraud, risk, identity, and financial-crime executives to understand their challenges and help them determine how SentiLink’s products can be operationalized within their existing workflows. You will bring practical experience from the field to customer conversations, connecting fraud strategy, risk operations, technology, and business outcomes. You will help prospects think through questions such as:

- Where SentiLink’s products fit within their fraud and identity-risk processes
- How to integrate our solutions into existing systems, teams, and decisioning workflows
- How to design effective operating models, controls, and escalation paths
- How to measure impact across fraud loss, customer experience, operational efficiency, and risk

This is a highly consultative, customer-facing role. Success will require the credibility to engage senior executives, the practical judgment to translate complex fraud challenges into actionable recommendations, and the ability to collaborate closely with Sales, Product, Marketing, and Customer Success.

Responsibilities:

- Serve as a fraud subject-matter expert in conversations with prospective customers.
- Build trusted relationships with fraud, risk, identity, payments, and financial-crime executives.
- Lead discovery conversations to understand customers’ fraud strategies, workflows, pain points, and priorities.
- Advise prospects on how to incorporate SentiLink’s products into their operational and technology environments.
- Translate customer needs into clear recommendations for product configuration, workflow design, implementation, and change management.
- Support sales engagements, executive briefings, workshops, demonstrations, and responses to complex customer questions.
- Partner with Sales to develop compelling, credible, and outcome-oriented customer narratives.
- Share customer insights with Product and Engineering to inform roadmap priorities and solution design.
- Help establish best practices for fraud prevention, identity verification, risk management, and financial-crime operations.
- Represent SentiLink at industry events, customer meetings, and other external forums.
- Track emerging fraud patterns, attack techniques, regulatory developments, and industry practices.

Requirements:

- 10+ years of experience in fraud, fraud risk, financial crime, identity, trust and safety, or a related field.
- Significant experience in a senior fraud leadership or practitioner role within a bank, lender, payments company, fintech,, or other regulated financial-services organization.
- Deep understanding of fraud operations, risk decisioning, identity, investigations, or financial-crime processes.
- Experience designing, managing, or improving fraud workflows and operating models.
- Demonstrated ability to build rapport and credibility quickly with senior executives.
- Strong understanding of how fraud teams evaluate, implement, and operationalize technology solutions.
- Excellent written, verbal, and presentation skills.
- Ability to translate complex fraud and technical concepts for executive, operational, and technical audiences.
- Strong commercial judgment and comfort operating in a consultative, customer-facing environment.
- Ability to influence cross-functional teams without direct authority.
- High ownership, sound judgment, and a bias toward action.
- Deep curiosity about evolving fraud tactics, identity risk, and the broader risk landscape.

Compensation: $180,000–$250,000 base + equity + benefits Actual compensation will depend on experience, level, and the scope of the role ultimately aligned during the hiring process.

Perks:

- Employer paid group health insurance for you and your dependents
- 401(k) plan with employer match (or equivalent for non US-based roles)
- Flexible paid time off
- Regular company-wide in-person events
- Home office stipend, and more!

Corporate Values:

- Follow Through
- Deep Understanding
- Whatever It Takes
- Do Something Smart

## About SentiLink

## Company Overview
- **One-liner**: SentiLink provides identity fraud prevention solutions that help financial institutions stop synthetic fraud, identity theft, and first-party fraud at the point of application.
- **Entity Type**: Private (Series B)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2017
- **Founders**: Naftali Harris and Max Blumenfeld

## Core Business
- Primary industry: Fraud Detection, Identity Verification, Financial Technology / Cybersecurity
- Target customers: B2B – enterprise banks, credit unions, and fintech unicorns
- Mission: Empower institutions and individuals to transact confidently with one another by preventing fraud at account opening and beyond.

## Products & Services
All products are delivered via API, with flexible integration and optional human-in-the-loop case review.
- **[Synthetic Fraud Score](https://www.sentilink.com/)**: Model that identifies and blocks first- and third-party synthetic fraud with high precision.
- **[ID Theft Score](https://www.sentilink.com/)**: Detects fraudulent applicants to reduce losses from traditional identity theft.
- **[Facets](https://www.sentilink.com/)**: Attributes that enhance fraud detection models with a clearer view of identity and risk.
- **[Insights](https://www.sentilink.com/)**: Comprehensive risk assessment on incoming applications, combining multiple signals.
- **[eCBSV](https://www.sentilink.com/)**: Real-time verification with the Social Security Administration’s database.
- **[ID Complete](https://www.sentilink.com/)**: Fills in missing applicant data (e.g., SSNs, DOB) to clarify identity and boost approval rates.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Total funding ~$84M–$85M ([Crunchbase](https://www.crunchbase.com/organization/sentilink) reports $84M; [LinkedIn](https://www.linkedin.com/company/sentilink) reports $85M). Annual revenue estimated at $30M ([Crunchbase](https://www.crunchbase.com/organization/sentilink)).
- **Notable Investors**: Andreessen Horowitz (led Series A), Craft Ventures (led Series B), NYCA Partners.
- **Growth Signals**: 
  - Headcount of 162 (+28.7% YoY) with 200+ active job postings ([LinkedIn](https://www.linkedin.com/company/sentilink)).
  - Trusted by 6/10 top U.S. banks and 13/15 top credit unions ([sentilink.com](https://www.sentilink.com/)).
  - Acquired Upstream Logix in 2022.
  - Expanding beyond lending into deposit accounts and buy-now-pay-later use cases.

## Competitive Advantages
- Deep domain expertise: product team includes dedicated risk analysts who review cases and combine human judgment with proprietary ML models.
- Direct SSA verification (eCBSV) gives unique access to authoritative identity data.
- High-touch, flexible integrations and strong partner ecosystem.
- Focused exclusively on fraud at the point of application, with tailored scores for different fraud types (synthetic, ID theft, first-party).

## Strategic Focus
- Continue building the “R&D engine” to stay ahead of evolving fraud patterns.
- Scale product suite to cover more account types (deposit accounts, BNPL) and deepen relationships with financial institutions.
- Grow headcount aggressively, especially in engineering, data science, and go-to-market roles.
- Maintain a culture that balances remote flexibility with in-person meetups to foster collaboration.

## Why Work Here
- **Culture**: High-performance, ownership-driven, with values like “Deep Understanding,” “Do Something Smart,” “Follow Through,” and “Whatever It Takes” ([sentilink.com/careers](https://www.sentilink.com/careers/)).
- **Remote/Hybrid**: Remote-first with regular in-person meetups.
- **Perks**: 100% employer-paid medical, dental, and vision; 401(k) match; flexible time off; home office stipend; generous parental leave (14 weeks birthing, 10 weeks non-birthing).
- **Growth**: Fast-growing company (nearly 30% YoY headcount growth) with many open roles across engineering, data science, and strategy.
- **Impact**: Work that directly protects consumers and the financial system from billions in fraud losses.

## Sources
1. [sentilink.com](https://www.sentilink.com/) – Company homepage, product descriptions, and customer logos
2. [sentilink.com/careers](https://www.sentilink.com/careers/) – Culture, values, and perks
3. [linkedin.com/company/sentilink](https://www.linkedin.com/company/sentilink) – Headcount, funding, executive team, job postings
4. [crunchbase.com/organization/sentilink](https://www.crunchbase.com/organization/sentilink) – Funding rounds, revenue estimate, product list
5. [jobs.ashbyhq.com/sentilink](https://jobs.ashbyhq.com/sentilink) – Active job openings

## Other roles at SentiLink

- [Head of Compliance, CRA](https://feeny.ai/job/head-of-compliance-cra-sentilink-united-states-tkmdt4qmgd64) — United States
- [Senior Marketing Content Writer, Demand Generation](https://feeny.ai/job/senior-marketing-content-writer-demand-generation-sentilink-united-states-yenn0kstpff2) — United States
- [Fraud Strategy Leader](https://feeny.ai/job/fraud-strategy-leader-sentilink-united-states-659brkzgnj03) — United States
- [Senior Software Engineer, Platform/Backend](https://feeny.ai/job/senior-software-engineer-platform-backend-sentilink-united-states-tmtqnegpwvnf) — United States
- [Head of Applied Machine Learning (ML)](https://feeny.ai/job/head-of-applied-machine-learning-ml-sentilink-united-states-3y7pzc115t70) — United States
- [Applied Machine Learning (ML) Manager](https://feeny.ai/job/applied-machine-learning-ml-manager-sentilink-united-states-aas51h2qrk4c) — United States
- [Lead/Senior Technical Recruiter](https://feeny.ai/job/lead-senior-technical-recruiter-sentilink-united-states-8hene9hhh0kf) — United States
- [Manager, Risk Strategy](https://feeny.ai/job/manager-risk-strategy-sentilink-united-states-0vs200b1xape) — United States
- [Manager, Quantitative Risk Management](https://feeny.ai/job/manager-quantitative-risk-management-sentilink-united-states-kaw1txcxzvcm) — United States
- [Applied ML Scientist](https://feeny.ai/job/applied-ml-scientist-sentilink-united-states-qb37cs78qtrq) — United States