---
title: 'Principal Growth Marketing Manager - SEO/GEO at Datadog'
canonical: 'https://feeny.ai/job/principal-growth-marketing-manager-seo-geo-datadog-new-york-new-york-rhncraeknxv8'
type: 'job'
last_seen: '2026-09-26'
---

# Principal Growth Marketing Manager - SEO/GEO at Datadog

- **Company:** Datadog
- **Location:** New York New York, United States / San Francisco, CA
- **Compensation:** $143k–$190k
- **Posted:** 2026-09-25
- **Last confirmed live:** 2026-09-26
- **Apply:** https://careers.datadoghq.com/detail/8180681/?gh_jid=8180681

## Job description

Datadog is seeking a strategic and data-driven Principal, Growth Marketing Manager – SEO/GEO to lead our organic growth through content and off-page strategy. This role is centered on defining what content we create, where it lives, and how it drives discovery across both traditional search engines and emerging AI/LLM platforms. You will partner closely with Website Experience, Product Marketing, and Engineering to identify and execute on content opportunities that drive measurable traffic and pipeline impact, while relying on Web Experience for technical SEO execution. This is a senior individual contributor role for someone who wakes up thinking about content ecosystems, audience intent, and how to win in organic discovery at scale.

At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What You’ll Do:

- Own Datadog’s content-led SEO/GEO strategy, defining the topics, formats, and ecosystems that drive measurable growth in traffic and pipeline
- Lead, coach, and develop a high-performing team
- Identify and prioritize high-impact content opportunities across product areas and influence cross-functional teams to bring that content to life
- Map and optimize Datadog’s presence across the full ecosystem of LLM-ingested content (e.g., YouTube, Reddit, review sites) to improve AI-driven discoverability
- Design and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiatives
- Partner closely with the Website Experience team, who owns technical SEO, to ensure content is effectively surfaced, indexed, and performant
- Create and contribute to high-impact content (e.g., flagship pieces, new formats, or experimental channels), setting the standard for quality and SEO performance
- Evaluate emerging trends in search, AI, content consumption, and digital discovery, translating market shifts into strategic opportunities for Datadog

Who You Are:

- 10+ years of SEO/Growth Marketing experience in a B2B or high-growth tech environment
- Proven track record of growing qualified organic traffic and visibility through content strategy, not just technical SEO improvements
- Highly analytical and comfortable working in large datasets (SQL skills a plus) to identify trends, diagnose performance shifts, and quantify opportunity
- Hands-on experience using enterprise SEO tools such as Conductor and Profound to drive strategy
- Strong understanding and perspective of how traditional search is evolving
- Experience marketing to developers, DevOps engineers, IT operations, or security practitioners, including writing content, is strongly preferred

Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.

Benefits & Growth:

- Generous and competitive benefits package
- New hire stock equity (RSUs) and employee stock purchase plan
- Continuous career development and pathing opportunities
- Employee-focused best in class onboarding
- Internal mentor and cross-departmental buddy program
- Friendly and inclusive workplace culture

Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.

#LI-Hybrid Datadog offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Datadog offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.

The reasonably estimated yearly salary for this role at Datadog is: $143,000—$190,000 USD

About Datadog:

Datadog is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack to manage complexity at scale. It brings applications, infrastructure, data, models, and security into one place, using AI to detect and resolve issues before they impact customers. Trusted globally by Fortune 500 companies and high-growth AI leaders, Datadog enables businesses to move faster with clarity and confidence. Learn more about #DatadogLife on [Instagram](https://www.instagram.com/datadoghq/?hl=en), [LinkedIn,](https://www.linkedin.com/company/datadog) and [Datadog Learning Center.](https://learn.datadoghq.com/)

Equal Opportunity at Datadog:

Datadog is proud to offer [equal employment opportunity](https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our [Candidate Legal Notices](https://www.datadoghq.com/legal/candidate-legal-notices/) for your reference.

Datadog endeavors to make our Careers Page accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please complete [this form](https://docs.google.com/forms/d/e/1FAIpQLSeoJeduEZ2NdZF_65uZmWUrCM-zee7yADXX1s6Xr9zAGq8iKA/viewform). This form is for accommodation requests only and cannot be used to inquire about the status of applications.

Privacy and AI Guidelines:

Any information you submit to Datadog as part of your application will be processed in accordance with Datadog’s [Applicant and Candidate Privacy Notice](https://www.datadoghq.com/legal/applicant-candidate-privacy/). For information on our AI policy, please visit [Interviewing at Datadog AI Guidelines](https://www.datadoghq.com/legal/interviewing-at-datadog-ai-guidelines/).

## About Datadog

## Company Overview
- **One-liner**: Datadog provides a unified cloud monitoring and security platform for developers, IT operations, and business teams to gain end-to-end visibility across their entire technology stack.
- **Entity Type**: Public (NASDAQ: DDOG)
- **Headquarters**: New York, NY, United States
- **Founded**: 2010
- **Founders**: Olivier Pomel and Alexis Lê-Quôc

## Core Business
- **Primary industries**: Cloud monitoring, observability, application security, IT operations, DevOps
- **Target customers**: B2B – from SMBs to large enterprises, serving developers, IT operations, security teams, and business users
- **Mission/purpose**: “We are building the modern monitoring and security platform for developers, IT operations teams and business users in the cloud age.” [datadoghq.com](https://www.datadoghq.com/)

## Products & Services
- **Infrastructure Monitoring**: Metrics collection and visualization for servers, containers, cloud services, and hybrid environments.
- **APM (Application Performance Monitoring)**: Trace and optimize application performance end-to-end.
- **Log Management**: Centralized log ingestion, analysis, and exploration with sensitive data scanning and audit trail.
- **Security**: Unified security and observability – including Cloud SIEM, Application Security Management, and runtime detection to defend against AI-powered attacks. [datadoghq.com](https://www.datadoghq.com/product/security/)
- **Digital Experience Monitoring (DEM)**: Synthetic monitoring (browser & API tests) and Real User Monitoring (RUM) for frontend performance.
- **Bits AI**: AI agents that chat, investigate, and remediate issues; includes Watchdog for proactive anomaly detection.
- **Network Monitoring**: Analyze network traffic patterns across cloud environments.
- **Service Management** and **Software Delivery**: Incident response, workflow automation, CI Visibility, DORA Metrics, and OpenTelemetry support.
- **Database Monitoring** and **Data Streams Monitoring**: Deep visibility into databases and streaming pipelines.

## Market Standing
- **Valuation/Market Cap**: ~$39.9 billion (as of mid-2026) [linkedin.com](https://www.linkedin.com/company/datadog)
- **Key Metric**: FY2025 annual revenue of $3.43 billion [jobsbyculture.com](https://jobsbyculture.com/blog/working-at-datadog-2026)
- **Notable Investors/Partners**: Index Ventures (led Series C), with total funding of ~$1.67 billion including IPO proceeds. [linkedin.com](https://www.linkedin.com/company/datadog)
- **Growth Signals**:
  - Recognized as a Leader in the **Gartner Magic Quadrant for Observability Platforms** and for **Digital Experience Monitoring**; also named a Leader in **The Forrester Wave: AIOps Platforms, Q2 2025**. [datadoghq.com](https://www.datadoghq.com/)
  - Headcount grew to approximately **10,100 employees** by April 2026 (up from ~8,100+ reported earlier). [jobsbyculture.com](https://jobsbyculture.com/blog/working-at-datadog-2026)
  - Maintains a strong Glassdoor rating of **4.2/5.0**, with ~80% of employees recommending to a friend. [jobsbyculture.com](https://jobsbyculture.com/blog/working-at-datadog-2026)

## Competitive Advantages
- **Unified platform**: Combines infrastructure monitoring, APM, log management, and security in a single solution – reducing tool sprawl.
- **AI-native capabilities**: Bits AI agents and Watchdog provide automated root-cause analysis, remediation, and proactive insights.
- **Industry recognition**: Consistently placed as a Leader in multiple analyst quadrants (Gartner, Forrester), validating product quality and market presence.
- **Scale and ecosystem**: 700+ integrations, a rich marketplace, and broad support for OpenTelemetry and other open standards.

## Strategic Focus
- **AI and automation**: Deep investment in AI-driven features (Bits AI, Watchdog, automated remediation) to reduce toil and improve mean-time-to-resolution.
- **Security observability**: Extending the platform to unify security and observability – a key differentiator as threats become more complex.
- **Global expansion**: Growing employee presence across the Americas, EMEA, and Asia Pacific (53 countries) to serve a widening customer base. [careers.datadoghq.com](https://careers.datadoghq.com/)

## Why Work Here
- **Culture**: Transparent, inclusive, and engineering-driven. Diversity and inclusion are core values, with active Employee Resource Groups. [careers.datadoghq.com](https://careers.datadoghq.com/)
- **Flexibility**: Operates a flexible work environment supporting remote, hybrid, and office cultures – “Innovation happens everywhere”. [careers.datadoghq.com](https://careers.datadoghq.com/)
- **Benefits**: Generous benefits tailored by region, covering physical, mental, and financial wellness. [careers.datadoghq.com](https://careers.datadoghq.com/)
- **Growth**: 454 open positions globally (as of mid-2026) across engineering, sales, product, marketing, and technical solutions – with opportunities to work on cutting-edge observability and AI challenges. [jobsbyculture.com](https://jobsbyculture.com/blog/working-at-datadog-2026)
- **Ratings**: CEO Olivier Pomel enjoys ~87% approval; overall Glassdoor rating is 4.2/5.0 (Work-Life 3.8, Compensation 3.9, Culture 4.0). [jobsbyculture.com](https://jobsbyculture.com/blog/working-at-datadog-2026)

## Sources
1. [datadoghq.com](https://www.datadoghq.com/)
2. [careers.datadoghq.com](https://careers.datadoghq.com/)
3. [jobsbyculture.com](https://jobsbyculture.com/blog/working-at-datadog-2026)
4. [linkedin.com](https://www.linkedin.com/company/datadog)

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