---
title: 'Principal, Growth Platforms & Decisioning at Gen Digital Inc.'
canonical: 'https://feeny.ai/job/principal-growth-platforms-decisioning-gen-digital-inc-kuala-lumpur-7ctgye8zrm9b'
type: 'job'
last_seen: '2026-11-05'
---

# Principal, Growth Platforms & Decisioning at Gen Digital Inc.

- **Company:** [Gen Digital Inc.](https://feeny.ai/companies/gen-digital-inc)
- **Location:** Kuala Lumpur, Malaysia
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-29
- **Last confirmed live:** 2026-11-05
- **Apply:** https://jobs.ashbyhq.com/gen-digital/d8809772-0c3f-4965-9c7c-d9291fa9fa73

## Job description

## About Gen

MoneyLion is on a mission to give everyone the power to make their best financial decisions. Our Analytics & Decisioning team helps bring that mission to life by combining data, technology, experimentation, and AI-powered decisioning to drive smarter growth and create more relevant experiences. We are looking for a Principal, Growth Platforms & Decisioning to join our team, reporting directly to the Head of Martech & AI Decisioning. This role will help lead the growth strategies, platforms, and AI decisioning capabilities that determine how MoneyLion engages customers across lifecycle and in-product experiences. You’ll own high-impact growth and decisioning programs from strategy through scale - deciding where AI and automation can create incremental value, setting the objectives and guardrails for our agents, defining how success is measured, and turning what we learn into better decisions about who we engage, when, where, and with what experience. You’ll also help shape the platforms and capabilities that make this possible at scale. Working across Hightouch, Iterable, Snowflake, Delphina, and other parts of our modern data and martech stack, you’ll define how these systems work together and turn new growth ideas into reusable capabilities. You’ll help create increasingly dynamic and personalized experiences across lifecycle, in-product, and other digital touchpoints. This is a senior individual contributor role with broad ownership and decision-making authority. You’ll have the autonomy to identify opportunities, set strategy and priorities

## Key Responsibilities

- Own the strategy, roadmap, and business performance of AI decisioning and growth programs, identifying where AI, automation, experimentation, and personalization can create incremental growth, revenue, customer value, or operating efficiency across lifecycle, in-product, and other digital experiences.
- Define how our AI decisioning systems operate, including their objectives, audiences, eligibility and routing logic, frequency controls, guardrails, success metrics, and the experimentation and measurement frameworks used to evaluate true incremental impact.
- Develop a deep understanding of the customer signals, data, models, and systems that power our growth programs, using AI-powered tools and analytics to uncover opportunities, diagnose performance, and make faster, better decisions.
- Partner closely with Product, Lifecycle, Analytics, Data Science, and Data Engineering to translate growth opportunities into scalable strategies, capabilities, and experiences.
- Shape and evolve our growth technology ecosystem, including how Hightouch, Iterable, Snowflake, Delphina, and related tools work together, and turn new growth ideas and recurring business needs into reusable capabilities.

## What You’ll Need to Be Successful

- 7+ years of professional experience, with demonstrated experience across growth, product, martech, experimentation, decisioning, marketing analytics, CRM, or related disciplines.
- A strong track record of owning complex, cross-functional initiatives from ambiguous problems through strategy, execution, and measurable business outcomes.
- Strong knowledge of experimentation and measurement, including A/B testing, holdouts, incrementality, attribution, and using results to make business and investment decisions.
- Strong analytical and technical judgment, with the ability to understand how customer data, models, systems, and business processes connect and translate that understanding into clear priorities and actions.
- Experience working with marketing automation, decisioning, experimentation, customer data, or growth platforms. Experience with platforms such as Hightouch, Iterable, Braze, or similar technologies is a plus.
- Comfort working with AI-powered systems, automated workflows, and emerging technologies, with the ability to quickly understand where new capabilities can create meaningful business value.
- Strong cross-functional leadership and communication skills, including the ability to work effectively with both technical and non-technical teams and make complex concepts clear and actionable.
- A high degree of ownership and autonomy - you create clarity in ambiguous environments, set priorities, make sound tradeoffs, remove blockers, and see work through from idea to measurable result.
- Experience in fintech, marketplaces, consumer technology, subscriptions, or another fast-moving digital business is a plus.

What's Next...

- TA Screening Call
- Take-Home Case Study
- Hiring Manager Interview - Case Study Discussion

__________ Gen is an equal opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.

## About Gen Digital Inc.

## Company Overview
- **One-liner**: Gen is a global leader in Cyber Safety, powering Digital Freedom through its trusted consumer brands Norton, Avast, LifeLock, and MoneyLion.
- **Entity Type**: Public (ticker not confirmed in provided sources; refer to SEC filings)
- **Headquarters**: Dual headquarters in Tempe, Arizona, United States, and Prague, Czech Republic
- **Founded**: Not explicitly disclosed; the merged entity (Gen) was formed in 2022 following the combination of NortonLifeLock and Avast
- **Founders**: Not publicly available for the merged company; predecessor brands were founded by Peter Norton (Norton) and Pavel Baudiš & Eduard Kučera (Avast)

## Core Business
- **Primary industry**: Cybersecurity (Cyber Safety), digital privacy, identity protection, and financial wellness
- **Target customers**: B2C (individuals and families), with some B2B2C offerings for enterprises and institutions (breach response, employee benefits)
- **Mission or purpose statement**: “Powering Digital Freedom” – giving people the confidence, tools, and insights to control, manage, and grow their digital and financial lives

## Products & Services
- **Norton**: Award-winning cybersecurity, online privacy, and device protection for individuals and families (SaaS security suites, VPN, password manager, etc.)
- **Avast**: AI-powered threat detection and digital security products focused on malware, privacy, and real-time protection (freemium model, top-ranked by industry experts)
- **LifeLock**: Identity theft protection with proactive monitoring, alerts, and dedicated Identity Restoration Specialists (U.S. leader)
- **MoneyLion**: Digital financial wellness platform offering Instacash, RoarMoney, Credit Builder Plus, and a marketplace for financial products (B2C and B2B2C)

## Market Standing
- **Valuation/Market Cap**: Not provided in search results; as a publicly traded company, refer to SEC filings for current market cap
- **Key Metric**: Nearly 500 million global users across the brand ecosystem; MoneyLion has processed $7.5B+ in transaction volume and served 81M+ users since launch
- **Notable Investors/Partners**: No specific investors cited; the company partners with leading institutions for breach response, employee benefits, and identity protection
- **Growth Signals**: 
  - Total cyberattacks blocked in 2024 is a key metric (exact number not shared)
  - MoneyLion’s rapid growth in transaction volume and user base
  - Expanding from protection into financial wellness and AI-driven personalization

## Competitive Advantages
- Family of trusted, globally recognized consumer brands (Norton #1 top-of-mind Cyber Safety brand, LifeLock leader in identity protection)
- Deep visibility into a vast threat network (machine learning and AI across ~500M users) enables superior threat detection and personalization
- Unique platform combining cybersecurity, privacy, identity restoration, and financial wellness – a “trust layer” for the digital economy
- Dual HQ presence (U.S. and Europe) provides diverse talent and regulatory insight

## Strategic Focus
- Building a unified AI-powered platform that delivers personalized, proactive, and automated Cyber Safety and financial empowerment
- Deepening leadership in Cyber Safety while extending into financial wellness to compound lifetime customer value
- Positioning Gen as the “trust layer” for the AI economy – bridging what AI can do and what consumers trust it to do
- Expanding B2B2C partnerships (breach response, employee benefits, identity protection for institutions)

## Why Work Here
- **Culture**: Emphasizes collaboration, innovation, a giving mindset, and customer obsession. Values include “Think Big. Be Bold.”, “Be Scrappy. Make it Happen.”, and “Play to Win. Together.”
- **Work model**: Hybrid – choose which days to be in the office with an expectation of three days per week; unlimited paid time off; recognized holidays; parental leave and leaves of absence
- **Benefits**: 
  - Employee Stock Purchase Plan (ESPP) 
  - Performance-based bonuses
  - Learning & development (Learn@Gen, mentorship, degree/certification reimbursement, 24/7 eLearning)
  - Wellness: virtual fitness, on-site gyms, Employee Assistance Program (EAP) extending to dependents
  - Adoption, foster care, fertility, and surrogacy benefits in 15+ countries
  - Global recognition program (“Inspire”) and diverse employee communities
- **Interview process**: Transparent – 15-30 min recruiter chat, 2-3 skill/team interviews (may include a task), then offer. Reflects the company’s collaborative culture.

## Sources
1. [gendigital.com](https://www.gendigital.com/us/en/) – Company overview, brand family, mission, and metrics
2. [gendigital.com](https://www.gendigital.com/us/en/who-we-are/) – Who We Are, strategy, and solution details
3. [gendigital.com](https://www.gendigital.com/us/en/life-gen/) – Careers page with culture, values, and interview process
4. [gendigital.com](https://www.gendigital.com/us/en/life-gen/jobs/) – Open roles listing
5. [gendigital.com](https://www.gendigital.com/us/en/benefits/) – Benefits overview (hybrid work, wellness, learning, compensation)

## Other roles at Gen Digital Inc.

- [Machine Learning Manager - MoneyLion](https://feeny.ai/job/machine-learning-manager-moneylion-gen-digital-inc-kuala-lumpur-zg8cqg5n9135) — Kuala Lumpur, Malaysia
- [Senior Principal Product Manager - MoneyLion (Rewards)](https://feeny.ai/job/senior-principal-product-manager-moneylion-rewards-gen-digital-inc-kuala-lumpur-afac1xa189z5) — Kuala Lumpur, Malaysia
- [Creative Director Gen Studio](https://feeny.ai/job/creative-director-gen-studio-gen-digital-inc-united-states-new-york-ny-17nfnk3bq0zh) — United States / New York, NY
- [Associate Creative Director - Copy](https://feeny.ai/job/associate-creative-director-copy-gen-digital-inc-united-states-new-york-ny-yb48r4s85t4v) — United States / New York, NY
- [Machine Learning Engineer - MoneyLion](https://feeny.ai/job/machine-learning-engineer-moneylion-gen-digital-inc-kuala-lumpur-6b7rzz97t62t) — Kuala Lumpur, Malaysia
- [Lead AI Scientist - MoneyLion](https://feeny.ai/job/lead-ai-scientist-moneylion-gen-digital-inc-kuala-lumpur-p26a1fja7fe2) — Kuala Lumpur, Malaysia
- [Senior Product Designer](https://feeny.ai/job/senior-product-designer-gen-digital-inc-london-6cztgra31q85) — London, United Kingdom
- [Senior Backend Engineer (Java/Spring)](https://feeny.ai/job/senior-backend-engineer-java-spring-gen-digital-inc-united-states-new-york-ny-ke13at53t8jv) — United States / New York, NY
- [Senior Backend Engineer - (Java/Spring Boot)](https://feeny.ai/job/senior-backend-engineer-java-spring-boot-gen-digital-inc-united-states-new-york-0a02b0t5cjdk) — United States / New York, NY
- [Principal Product Manager - MoneyLion Marketplace](https://feeny.ai/job/principal-product-manager-moneylion-marketplace-gen-digital-inc-united-states-gx5gtgp2ntgv) — United States / New York, NY