--- title: 'Principal GTM Enablement at Profound' canonical: 'https://feeny.ai/job/principal-gtm-enablement-profound-new-york-3fk3vyet994w' type: 'job' last_seen: '2026-11-10' --- # Principal GTM Enablement at Profound - **Company:** [Profound](https://feeny.ai/companies/profound) - **Location:** New York, NY - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-11-04 - **Last confirmed live:** 2026-11-10 - **Apply:** https://jobs.ashbyhq.com/Profound/e24a17eb-30fa-4e70-a330-3c89f487eecb ## Job description Profound is the fastest-growing AI marketing platform, used by 15% of the Fortune 500 including Comcast, Estée Lauder, and Walmart, and innovators like Ramp, MongoDB, and Figma. It is where marketing teams do the work: research, briefs, content, campaigns, reporting, all in one place, alongside agents that carry the load with them. Built on 2B+ real user prompts and growing, Profound’s data shows you what people ask AI and what the models say back. Profound's AI Marketer joins that data with deep context about our customers to find the opportunities worth acting on, and then puts agents to work: automating reporting, drafting content, auditing pages for readability, running competitive research. It measures what works and gets better every day. As Principal GTM Enablement, you'll own enablement execution in the field across our Sales and Customer Success teams. You'll partner directly with senior sales and CS stakeholders to turn their performance priorities into learning plans, content, and coaching support that help new and tenured reps ramp faster and perform more consistently. You'll lead your own initiatives from scoping to measurement, deliver training and onboarding, and use call and deal data to target the right skills as our product and market continue to move quickly. This role is built to grow, and as the function scales we expect you to take on a broader scope and help scale the team as well. ## What you'll do - Drive forward key enablement programs, initiatives and deliverables end-to-end across our GTM teams in alignment with department and company goals. - Identify net new opportunities; from scoping through to delivery, measurement, and iteration - you’ll be expected to own this in its entirety. - Manage relationships with senior Sales and CS stakeholders: gather needs, set priorities, and report progress and results directly with them. - Build learning plans for new hire ramp and for ongoing development of tenured reps. - Create and deliver live and on-demand content, including outlines, decks, role plays, and facilitated sessions. - Partner with first and second-line leaders to reinforce training through call reviews, deal inspection, and coaching. - Use conversation intelligence and CRM data to identify skill gaps and measure behavior change. - Act as a main POC for key product launches and change management, including messaging, process updates and net-new expectations to the field quickly and clearly as changes occur. - Help drive enablement tech adoption across the GTM fields by leveraging internal and external AI resources to aid in ease of consumption and efficiency. Experience building resources, skills, and tooling with AI to aid in enablement functionality, impact and reach a huge plus. - Act as a mentor for teammates regularly by sharing learnings, best practices and ideal outcomes across the broader enablement team. ## Who you are - 5+ years in revenue enablement at a B2B SaaS company, with a rich history of ownership of programs and initiatives end-to-end. - Prior experience in a client-facing role (sales or CS), with enough hands-on time to coach with credibility. - You manage senior stakeholders with confidence and deliver without needing hand-holding. - You’re comfortable with and able to act “hands-on” with AI tools, conversation intelligence, LMS platforms, and CRM data. - You carry strong facilitation and communication skills while remaining comfortable across large “live learning” environments. - You turn data into clear recommendations and can show the impact of your work. - You’re a self-starter and team player with high energy, meticulous ownership, clear follow-through and can work well with autonomy and ambiguity at times. Location This is an on-site role based in our NYC office, designed for builders who thrive on speed, iteration, and meaningful impact. For this role, the expected base salary range is $180,000 to $220,000. Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring. Note: All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam. ## About Profound ## Company Overview - **One-liner**: Profound is the full-stack marketing platform that helps brands understand, analyze, and optimize their visibility across AI-driven answer engines like ChatGPT, Perplexity, and Gemini. - **Entity Type**: Private (Series C, Unicorn) - **Headquarters**: New York, New York, United States (also offices in San Francisco, London, and Buenos Aires) - **Founded**: 2024 - **Founders**: James Cadwallader (CEO) and Dylan Babbs (CTO) ## Core Business - **Primary industries**: AI marketing intelligence, Answer Engine Optimization (AEO), brand visibility analytics - **Target customers**: B2B – enterprise marketing teams (e.g., Target, Walmart, Figma, MongoDB, Charlotte Tilbury, US Bank) - **Mission**: “To build the best technology so businesses can understand and control how they appear in AI answers.” ## Products & Services - **Answer Engine Insights**: Dashboard providing real-time visibility into how brands are mentioned and rated across ChatGPT, Gemini, Claude, Perplexity, and other AI platforms. - **Agent Analytics**: Tracks how a brand’s website is crawled and interpreted by major AI models. - **Prompt Volumes**: Shows what millions of people are asking AI, enabling demand alignment. - **Profound Agents**: Autonomous AI workers that execute marketing functions (content creation, PR, brand sentiment, SEO/AEO) directly within the platform. - **Profound Ecosystem**: Includes training, certification, an agency marketplace, and Profound University for marketers. - **Integrations**: HubSpot, Google Workspace, Gamma, Parallel AI, Vercel (with more being added continuously). ## Market Standing - **Valuation/Market Cap**: $1 billion (unicorn as of Series C, February 2026) - **Key Metric**: Total funding raised $154.5 million across four rounds; $96M Series C led by Lightspeed Venture Partners (Feb 2026) - **Notable Investors/Partners**: Lightspeed Venture Partners, Sequoia Capital, Kleiner Perkins, Evantic, Saga Ventures, South Park Commons - **Growth Signals**: - 1B+ prompts analyzed daily, 30B+ citations analyzed daily - 1800+ customers worldwide - 169 employees (monthly headcount growth of +15.1%) - 88 open positions - Global footprint in 6 countries (US, UK, Argentina, India, Canada, Brazil) ## Competitive Advantages - **First-mover advantage** in the AI visibility / AEO category, with proprietary data on how AI models crawl and represent brands. - **Integrated platform** that moves from insight (analytics) to execution (Agents) in one system, replacing fragmented toolchains. - **Strong talent pool**: early hires from Yext, 6sense, Amazon, Attentive, and consulting firms. - **Rapid scaling**: raised from Seed to Series C and reached unicorn status in 18 months. ## Strategic Focus - **Platform expansion**: Building out the Profound Ecosystem (training, certification, agency marketplace) to create a new category of “Marketing Engineer.” - **Global reach**: Growing engineering and go-to-market teams across NYC, SF, London, and Buenos Aires. - **Product depth**: Enhancing Agents with deeper automation while keeping humans in control of strategy. - **Partnerships & integrations**: Deepening ties with major marketing and productivity tools. ## Why Work Here - **Compensation**: Strong base salary plus significant equity in a well-funded unicorn. - **Culture**: High-context, direct communication with a bias for action; “merit-driven, not tenure-driven” career acceleration. - **Work model**: In-office presence required in NYC, SF, London, or Buenos Aires; daily catered meals, late-night Uber reimbursement, fitness stipend, and flexible time off. - **Engineering focus**: Key roles include Agent Engineer, AI/ML Engineer, Design Engineer, Forward Deployed Engineer – competing for AI talent against companies like OpenAI and Anthropic. - **Growth**: Rapid scaling environment with visible impact; opportunity to define a new category. ## Sources 1. [tryprofound.com](https://www.tryprofound.com/) 2. [tryprofound.com/careers](https://www.tryprofound.com/careers) 3. [LinkedIn / Profound](https://www.linkedin.com/company/tryprofound) 4. [Fortune – Exclusive: Profound raises $96M](https://fortune.com/2026/02/24/exclusive-as-ai-threatens-search-profound-raises-96-million-to-help-brands-stay-visible/) 5. [tryprofound.com/blog – Series C announcement](https://www.tryprofound.com/blog/profound-raises-96m-series-c) ## Other roles at Profound - [Corporate Development Lead](https://feeny.ai/job/corporate-development-lead-profound-new-york-dpp9yxxcgsnt) — New York, NY - [Strategic Operations](https://feeny.ai/job/strategic-operations-profound-new-york-t0eqt3czn9wm) — New York, NY - [Member of Technical Staff, Researcher/Economist](https://feeny.ai/job/member-of-technical-staff-researcher-economist-profound-new-york-mkbg1b27ccng) — New York, NY - [Member of Technical Staff, TLM, Internal Tooling](https://feeny.ai/job/member-of-technical-staff-tlm-internal-tooling-profound-new-york-s79adhrhv1cc) — New York, NY - [Member of Technical Staff, Internal Tooling](https://feeny.ai/job/member-of-technical-staff-internal-tooling-profound-new-york-c3j13s373wh8) — New York, NY - [Field Marketer](https://feeny.ai/job/field-marketer-profound-new-york-g35mg19fa4nd) — New York, NY - [Agent Engineer](https://feeny.ai/job/agent-engineer-profound-new-york-sawbpwzz5gj3) — New York, NY - [Member of Technical Staff, Evals and Post-Training](https://feeny.ai/job/member-of-technical-staff-evals-and-post-training-profound-new-york-xc4jfvh8nsss) — New York, NY - [Strategic Partnerships Associate](https://feeny.ai/job/strategic-partnerships-associate-profound-new-york-bc4y6ttwz3mn) — New York, NY - [AEO/SEO Lead](https://feeny.ai/job/aeo-seo-lead-profound-new-york-w0tfgs9kj8ct) — New York, NY