---
title: 'Principal Pricing Strategy & Category Program Management at Coupang'
canonical: 'https://feeny.ai/job/principal-pricing-strategy-category-program-management-coupang-taipei-mgtcbtnkt406'
type: 'job'
last_seen: '2026-11-06'
---

# Principal Pricing Strategy & Category Program Management at Coupang

- **Company:** Coupang
- **Location:** Taipei, Taiwan
- **Posted:** 2026-11-02
- **Last confirmed live:** 2026-11-06
- **Apply:** https://www.coupang.jobs/en/jobs/?gh_jid=8330141

## Job description

職位簡介

作為 Pricing Strategy & Category Program Management 的 Principal，你將負責 Global Sourcing（GS）商品的定價策略、需求規劃與類別經營管理，確保商品在市場上具備競爭力，並透過數據分析驅動業務成長。

此職位將與 Pricing、Finance、Business Management 及 Leadership Team 密切合作，建立新商品與既有商品的定價策略，制定營運規則，發掘成長機會，並推動跨部門專案落地執行。

我們正在尋找具備電商產業 Sell-side 或 Growth-side 經驗的人才，能夠運用數據分析能力與商業洞察力，協助團隊提升品類績效與業務成果。

主要職責

1. 定價策略與治理（Pricing Strategy & Governance）

- 制定並管理 Global Sourcing 商品的定價政策與策略
- 透過競品分析，確保商品價格具有市場競爭力（如 Shopee、Momo 等主要競爭平台）
- 與 Pricing 團隊合作，建立並落實定價管理機制
- 透過數據分析辨識定價風險與商業機會，提出改善建議

1. 新品定價與需求規劃（New Product Pricing & Demand Planning）

- 為缺乏市場價格參考的新商品制定合理定價策略
- 支援需求規劃（Demand Planning）與商品組合（Assortment）決策
- 持續追蹤新品上市後表現並提出優化建議
- 建立可規模化的新商品評估與定價流程

1. 類別分析與績效管理（Category Analytics & Performance Management）

- 分析大量業務與營運數據，找出成長機會與潛在問題
- 建立數據洞察並提供可執行的商業建議
- 追蹤與管理核心業務指標（KPI）
- 支援業務檢討會議（Business Review）及策略決策

1. 跨部門專案管理（Cross-functional Program Management）

- 與 Finance、Business Management、Pricing 及 Leadership Team 緊密合作
- 推動定價與品類管理相關專案落地執行
- 協調跨部門利害關係人，確保專案順利推進
- 將業務需求轉化為具體的執行計畫與營運機制

基本資格條件（Must Have）

- 7 年以上相關工作經驗
- 具備電子商務（E-commerce）產業經驗
- 曾任職於以下領域之一：
- Category Growth
- Category Planning
- Merchandising
- Commercial Planning
- Category Analytics
- Program Management
- 具備優秀的數據分析能力，能從大量數據中發掘商業洞察
- 具備 KPI 與營運指標管理經驗
- 優秀的跨部門協作與專案管理能力
- 具備工作等級英文能力，可與海外團隊合作

加分條件（Preferred Qualifications）

- 具備電商品類定價策略制定經驗
- 具備 Demand Planning 或 Assortment Planning 經驗
- 曾主導跨部門商業專案或成長專案
- 熟悉零售平台或 Marketplace 營運模式
- 具備多品類管理經驗

## About Coupang

## Company Overview
- **One-liner**: Coupang is a global technology and Fortune 150 company that reimagines commerce by integrating e-commerce, logistics, last-mile delivery, restaurant delivery, video streaming, and fintech services to wow customers.
- **Entity Type**: Public (NYSE: CPNG)
- **Headquarters**: Seattle, Washington, USA (global HQ); operates major hubs in Seoul, South Korea, and other locations.
- **Founded**: 2010
- **Founders**: Bom Kim (Bong-Seok Kim)

## Core Business
- **Primary industry/industries**: E-commerce, Logistics & Fulfillment, Retail, Food Delivery, Fintech, Content Streaming, AI-driven Commerce.
- **Target customers**: B2C (primarily consumers in South Korea, with growing global operations including Taiwan, Singapore, and the U.S.).
- **Mission or purpose statement**: "We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, 'How did I ever live without Coupang?'"

## Products & Services
- **[Coupang (Rocket Delivery)](#)**: Core e-commerce platform offering millions of products with over 99% of orders delivered same or next day via a proprietary logistics network. Includes Rocket Fresh (groceries) and Rocket Now (ultra-fast delivery).
- **[Coupang Eats](#)**: Restaurant food delivery service.
- **[Coupang Play](#)**: Video streaming service (original content, sports, and licensed shows).
- **[Farfetch](#)**: Global luxury fashion platform acquired by Coupang.
- **[Coupang Fintech](#)**: Payment and financial services (e.g., Coupang Pay, credit card partnerships).
- **[Coupang Logistics & Fulfillment Services](#)**: End-to-end logistics for third-party sellers and brands.
- **[Rocket Growth](#)**: SaaS-like tools and services for sellers/suppliers to manage inventory, analytics, and advertising.

## Market Standing
- **Valuation/Market Cap**: ~$25.8 billion (as of mid-2026) [LinkedIn].
- **Key Metric**: Annual Revenue of **$34.5 billion** (most recent fiscal year) [LinkedIn].
- **Notable Investors/Partners**: Publicly traded on NYSE (institutional investors include SoftBank, BlackRock, Fidelity, and others). Key partners include major global brands and local Korean suppliers.
- **Growth Signals**: 
    - Ranked **#132 on the 2026 Fortune 500**, jumping significantly [investor relations].
    - Rapid AI-driven global commerce expansion (e.g., Taiwan, Singapore, and U.S. tech hubs).
    - 5,940 employees (linkedIn data, with monthly headcount growth of +1.1% and quarterly job posting growth of +154.2%).

## Competitive Advantages
- **Fully Integrated Infrastructure**: Coupang owns and operates over 100 fulfillment and logistics centers (covering tens of millions of square feet) combined with proprietary software, AI, and machine learning to predict demand and route deliveries — a moat that competitors in Korea and emerging markets find hard to replicate.
- **Speed & Reliability**: Over 99% of orders delivered same or next day (including dawn delivery) 365 days a year, setting a bar that most global e-commerce players cannot match.
- **Customer Obsession Culture**: "Wow the Customer" is a core leadership principle, driving constant innovation to break traditional tradeoffs (speed, selection, price).
- **Startup Culture with Fortune 150 Resources**: Offers the agility and risk-taking of an early-stage company combined with the stability, compensation, and scale of a large public corporation.

## Strategic Focus
- **AI & Technology Leadership**: Heavy investment in AI/machine learning for demand forecasting, dynamic routing, and customer personalization. Actively hiring senior ML and data engineers [careers page].
- **Global Expansion**: Leveraging its Korean infrastructure playbook to enter new markets (Taiwan, Singapore) and grow its global footprint.
- **Diversification into Fintech & Content**: Building out Coupang Pay, Coupang Play, and fintech products to create an ecosystem (similar to Amazon Prime's strategy).
- **Farfetch Integration**: Turning the luxury fashion platform into a global growth driver.

## Why Work Here
- **Culture**: "Best of both worlds" — startup energy (fast decision-making, ownership, risk-taking) with the resources of a Fortune 150 company. Flat hierarchy, open culture, and a strong "bias for action" ethos [coupang.jobs].
- **Remote/Hybrid/Office Policy**: Flexible working hours and work-from-home options are available. Many roles are based in offices (Seattle, Mountain View, Seoul, etc.) with state-of-the-art amenities including cafeterias serving three meals a day, lounge spaces, and coffee/snack bars.
- **Benefits**:
    - Medical insurance for employee and direct family.
    - Paid family leave (for celebration or bereavement).
    - Learning programs (foreign languages, soft skills).
    - Global project opportunities (collaborate with teams across continents).
    - Team and company events (games, food, bonding).
- **Engineering Culture**: High-impact projects — building the commerce infrastructure of the future (large-scale AI, logistics optimization, mobile-first, search & discovery). Emphasizes "Hire and Develop the Best" and "Learn & Iterate" principles.
- **Career Growth**: Opportunities for internal rotations, upskilling, and taking on entrepreneurial initiatives within a massive scale.

## Sources
1. [Coupang Careers](https://www.coupang.jobs/en/)
2. [Why Work at Coupang](https://www.coupang.jobs/en/why-coupang/)
3. [Coupang About Us](https://www.aboutcoupang.com/aboutus/)
4. [Coupang Investor Relations](https://ir.aboutcoupang.com/overview/)
5. [LinkedIn - Coupang](https://www.linkedin.com/company/coupang)

## Other roles at Coupang

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- [[Rocket Now] B2B Sales and Business Development Manager](https://feeny.ai/job/rocket-now-b2b-sales-and-business-development-manager-coupang-tokyo-8tesbctx20f7) — Tokyo, Japan
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- [Helper manager[L5]](https://feeny.ai/job/helper-manager-l5-coupang-taoyuan-n4d4953gc2q9) — Taoyuan, Taiwan
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