---
title: 'Principal, Product Analytics at Synthesia'
canonical: 'https://feeny.ai/job/principal-product-analytics-synthesia-europe-ccv8ewrv89b3'
type: 'job'
last_seen: '2026-11-03'
---

# Principal, Product Analytics at Synthesia

- **Company:** [Synthesia](https://feeny.ai/companies/synthesia)
- **Location:** Europe
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-27
- **Last confirmed live:** 2026-11-03
- **Apply:** https://jobs.ashbyhq.com/synthesia/719230ba-1079-4b7a-af5d-b94c282981d2

## Job description

Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US. As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations. Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow.

## About the role

We're looking for a Principal, Product Analytics who loves getting to the bottom of things. You'll do the deep investigative and technical work that explains why users and customers behave the way they do, and turn it into decisions that change the product and the business. We're building a more proactive data function, and this role is its deep-investigation engine. You'll take ambiguous, high-stakes questions about user behaviour and customer experience and follow them wherever the data leads, across acquisition, activation, usage and the wider customer journey. You'll work hands-on and independently, partnering with Product Managers, engineering managers and commercial teams, and working alongside a VP of Growth who will set the function's direction and build the team. Your findings will inform experiments, the roadmap and company strategy.

## What you'll do

- Go looking for what nobody asked about. This is the heart of the role. You'll notice when something looks off in a funnel, a cohort or a metric, disappear into it, and come back with a product issue, a cost leak or an opportunity nobody was looking for. You set much of your own agenda, and you don't wait for a request to start digging.
- Lead deep investigations into user behaviour and customer experience across product and non-product touchpoints, including support, customer success and sales.
- Find where activation breaks. Identify failure points in the user journey, including those that could become productised capabilities.
- Understand acquisition and intent. Dig into acquisition channels, user use cases and what people are actually trying to achieve.
- Do rigorous causal and statistical work. Go beyond correlation with regression, causal analysis and well-designed experiments, and be clear about what the evidence does and doesn't support.
- Build models that drive action. Apply data science to real business problems, such as churn modelling that can trigger real-time product action, and explain clearly how models are applied and what impact they have.
- Analyse unstructured and AI-specific data. Work with agent-user conversations, context layers and evaluation systems alongside structured product data.
- Size opportunities. Produce market opportunity sizing that helps the business prioritise.
- Measure how we build. Partner with engineering managers on organisational productivity metrics.
- Communicate for impact. Translate findings into clear recommendations for product teams, management and executives.

## What we're looking for

Must-haves

- Deep product analytics experience across growth and broader product areas, with a record of investigations that changed decisions.
- Data science and modelling experience, and the ability to explain how you applied it and what business impact it had.
- Strong grounding in correlation, regression and causal analysis.
- A proactive approach. You surface insights and shape the agenda rather than working to a brief.
- Genuine curiosity. You notice what looks off and dig until you understand why.
- Clear communication with management and executives about business impact, simplifying complex analysis into actionable recommendations.

## Preferred

- Experience with unstructured data.
- Experience at an AI-native company, or with the added data complexity AI products bring.
- Understanding of subscription businesses.
- Understanding of the PLG motions in a B2B space.

Bonus points if you've…

- Worked on multi-product platforms where upsells, cross-sells and bundling were a key revenue driver.
- Worked alongside qualitative research, connecting the what (data) with the why (qual).
- Done pricing and packaging work: willingness-to-pay, price testing, bundle performance.

-

## How we work

We optimise for responsibility and freedom.

- No ticket conveyor belt. We run on ownership and a small number of high-impact projects.
- Close collaboration with Product, Engineering, Growth and commercial teams to ship real outcomes.
- A bias toward pragmatic solutions that get used, measured and improved.

## Why join

- Do the hardest, most interesting analytical work in the company, with direct line of sight to product and strategy decisions.
- Work across structured and unstructured data, customer conversations and AI evaluation, at the intersection of product usage, AI and revenue.
- Independence and impact at principal level, without the management overhead.

## About Synthesia

## Company Overview
- **One-liner**: Synthesia is an all-in-one AI video platform that enables businesses to create, localize, manage, and publish professional-quality videos using AI avatars and voiceovers, without any filming equipment or video editing skills.
- **Entity Type**: Private (Series C)
- **Headquarters**: London, United Kingdom
- **Founded**: 2017
- **Founders**: Victor Riparbelli (CEO), Prof. Lourdes Agapito, Steffen Tjerrild (COO), Prof. Matt Niessner

## Core Business
- **Primary industry**: AI Video Platform / Enterprise SaaS / Creative Technology
- **Target customers**: B2B, Enterprise (trusted by 50,000+ teams globally, including 90% of the Fortune 100)
- **Mission statement**: "Helping people work better" — transforming how organizations train, onboard, and upskill their employees with AI.

## Products & Services
- **Synthesia AI Video Platform (Core)**: Full-stack SaaS platform for creating AI videos. Includes AI avatars (240+), AI voices in 160+ languages, 1-click translation, real-time team collaboration, version control, brand kit management, analytics (views, drop-offs, completion rates), and SCORM export for LMS integration.
- **AI Avatars**: Customizable, expressive AI avatars that speak 160+ languages. Users can also create their own custom avatar.
- **AI Screen Recorder**: Polished screen recordings with instant transcripts (removes 'ums' and 'uhs'), editable and translatable.
- **Multilingual Video Player**: Single player to watch and organize videos in 160+ languages.
- **AI Video Assistant & Academy**: Tutorials and onboarding tools to help users create videos quickly.
- **Enterprise Security Suite**: SOC 2 Type II, GDPR, ISO 42001 compliant, with SAML/SSO. Designed to satisfy the toughest legal and security teams at Fortune 100 companies.

## Market Standing
- **Valuation/ Market Cap**: Not publicly disclosed (last known funding round: Series C, $180M raised, led by Accel and Nvidia in 2023, valuing the company at $1B+ — Unicorn status).
- **Key Metric**: **$100M+ Annual Recurring Revenue (ARR)** — announced by COO & Co-founder Steffen Tjerrild in a public LinkedIn post [linkedin.com](https://www.linkedin.com/posts/steffentjerrild_probably-the-milestone-im-most-proud-of-activity-7317848922612224001-UuZ1)
- **Notable Investors/Partners**: Accel, Nvidia (lead Series C), with previous investors including Kleiner Perkins, GV, FirstMark Capital, and MMC Ventures. The company has an active partnership ecosystem including integrations with LMS providers and enterprise tooling.
- **Growth Signals**: 
  - Crossed $100M ARR (strong product-market fit and revenue growth).
  - Used by 90% of the Fortune 100 and 50,000+ teams.
  - Engineering team scaled from 0 to 80+ engineers.
  - Over 1M+ users on the platform.
  - Hiring in 26+ countries with offices in London and NYC.
  - Continues to expand product suite (AI avatars, video agents, analytics, and skill development products).

## Competitive Advantages
- **Proprietary AI & Avatars**: Deep AI research spanning computer vision, graphics, and NLP (co-founders from Stanford, Cambridge, UCL, TUM). Avatars are highly expressive and support 160+ languages with accurate lip-sync.
- **Enterprise Security & Compliance**: SOC2, GDPR, ISO42001, SAML/SSO — a key differentiator for Fortune 100 clients who require stringent security.
- **End-to-End Platform**: Combines creation, localization, management, analytics, and version control in one tool — reducing reliance on multiple vendors and agencies.
- **AI Ethics-First**: 10% of the team is dedicated to AI safety and ethics, a strong trust signal for enterprise buyers.
- **Velocity & Innovation**: Engineering team delivers meaningful features every few days, not weeks, enabling rapid iteration.

## Strategic Focus
- **Enterprise Scale & Platform Depth**: Deepening integrations with enterprise tooling (LMS, security suites) and expanding video product suite (Avatars, Agents, skill development).
- **Global Localization**: Strengthening 160+ language support and 1-click translation to serve multinational enterprises.
- **AI Ethics & Trust**: Maintaining a dedicated ethics team and proactive AI policy engagement to stay ahead of regulation and build customer trust.
- **Product Expansion**: Moving from video creation to a broader "visual communication" platform including AI Agents and analytics-driven optimization.
- **Talent Acquisition**: Scaling the global team across engineering, research, and go-to-market functions, with a focus on high-velocity engineering culture.

## Why Work Here
- **Global & Remote-First Culture**: Team spans 26+ countries. Offices in London and NYC, with remote work flexibility. Roughly 80% of London HQ staff are immigrants, fostering a diverse, international environment.
- **High-Velocity Engineering**: Engineers deliver meaningful features every few days (no long releases). Minimal meetings and SCRUM ceremonies — a focus on building and shipping.
- **Growth & Ownership**: Real ownership from day one. Clear progression paths, annual learning budget, access to courses and conferences.
- **People-First & AI Ethics**: 10% of team dedicated to AI safety. Strong emphasis on work-life balance with competitive compensation, PTO, and benefits.
- **H-1B Friendly**: CEO Victor Riparbelli has publicly highlighted that the London office provides a strong alternative to US visa uncertainty, with ~80% of staff being immigrants.
- **Top-Tier Team**: Founders and engineering leadership from Stanford, Cambridge, UCL, TUM, and top tech companies.

## Sources
1. [synthesia.io/about](https://www.synthesia.io/about)
2. [synthesia.io](https://www.synthesia.io/)
3. [synthesia.io/careers](https://www.synthesia.io/careers)
4. [linkedin.com/company/synthesia-technologies](https://uk.linkedin.com/company/synthesia-technologies)
5. [pitchbook.com/profiles/company/267090-49](https://pitchbook.com/profiles/company/267090-49)
6. [linkedin.com/posts/steffentjerrild](https://www.linkedin.com/posts/steffentjerrild_probably-the-milestone-im-most-proud-of-activity-7317848922612224001-UuZ1)
7. [linkedin.com/posts/victorriparbelli](https://www.linkedin.com/posts/victorriparbelli_h-1bs-are-causing-a-lot-of-uncertainty-right-activity-7375861659610836993-UULl?utm_source=share&utm_medium=member_desktop&rcm=ACoAABVaNoYBu2QiVriT0MMLe-cbAPv2sPNI2cA)

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