---
title: 'Principal Product Designer, AI & Innovation at Gen Digital Inc.'
canonical: 'https://feeny.ai/job/principal-product-designer-ai-innovation-gen-digital-inc-united-states-mountain-052q8yqn5scq'
type: 'job'
last_seen: '2026-09-17'
---

# Principal Product Designer, AI & Innovation at Gen Digital Inc.

- **Company:** [Gen Digital Inc.](https://feeny.ai/companies/gen-digital-inc)
- **Location:** United States / Mountain View, CA
- **Compensation:** $200k–$240k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-16
- **Last confirmed live:** 2026-09-17
- **Apply:** https://jobs.ashbyhq.com/gen-digital/59117edf-5268-4409-9cd0-d51c02935ef1

## Job description

## About Gen

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We're always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs. At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You'll work with people who back each other, respect each other and understand that our differences are a competitive advantage. If this sounds like you, we'd love you to be part of Gen.

## About the Role

Gen's AI & Innovation team is building the next generation of consumer experiences powered by AI. The team brings ideas from zero to one, ships them to real customers, and learns quickly what to scale. Current work centers on browser-based products, including Norton Neo, our AI Browser, as well as agentic apps and other emerging products across the portfolio. As a Principal Product Designer, AI & Innovation, you'll be a senior design leader and trusted partner across multiple products in the portfolio, with a primary focus on Norton Neo and other browser-based experiences. At times, you'll own a product or major initiative end to end; at others, you'll act as a force multiplier—helping other designers raise the quality, coherence, and impact of their work. You'll move fluidly between shipped products that need iteration and new concepts that need a first shape, bringing a high bar for customer experience and execution to each. You'll partner closely with product, engineering, research, marketing, and other cross-functional leaders to shape how AI-powered products feel and work at Gen. The patterns, principles, and practices you help establish for one product should make the broader portfolio—and the design team—stronger.

## Key Responsibilities

- Lead end-to-end product design for high-impact initiatives across the AI & Innovation portfolio, from framing and concept through launch, learning, and iteration; take direct ownership when the work calls for it.
- Design intuitive, trustworthy experiences for AI-powered browsers, agentic apps, and other emerging products, including navigation, agent behavior, conversational flows, onboarding, and the moments when AI takes action on a user's behalf.
- Shape reusable product patterns, principles, and a shared design language across the AI & Innovation portfolio so learning from one product accelerates the next.
- Bring clarity to ambiguous problems through strong framing, low-fidelity concepts, prototypes, and experiments that create shared understanding and enable fast learning.
- Partner with product, engineering, research, and business stakeholders to turn complex opportunities into clear, polished, production-ready experiences.
- Collaborate with marketing, customer experience, and other partners on launch experiences and customer-facing touchpoints across the portfolio.
- Use AI-assisted design tools, generative prototyping, and emerging workflows to increase design velocity, explore more possibilities, and help the team learn faster.
- Maintain consistency with Gen's design system while evolving patterns for browser, agentic, and AI-first interactions across multiple surfaces.
- Use research, usability testing, product data, and direct customer insight to validate decisions and improve experiences for diverse consumer audiences.
- Set a high bar for design quality; clearly communicate rationale, tradeoffs, and decisions; and give thoughtful feedback that helps other designers and partners do their best work.

## About You

Education Bachelor's degree in Design, Human-Computer Interaction, or a related field; equivalent practical experience will be considered.

## Experience

7+ years of experience in product/UX design, including a track record of shipping high-quality consumer web or software products; experience with browsers, AI-powered, conversational, or agentic experiences is a strong plus.

## Skills

- Exceptional end-to-end product design skills across strategy, UX, interaction, visual design, and prototyping, with a portfolio demonstrating shipped consumer products and meaningful product impact.
- Advanced proficiency in Figma and modern design/prototyping tools, with curiosity and fluency in AI-assisted design tools and workflows.
- Experience designing clear, trustworthy, and human-centered interactions for AI, automation, permissions, or systems that take action on a user's behalf.
- Ability to work within and evolve a mature design system across products and surfaces while knowing when a new pattern or approach is needed.
- Comfort operating in a fast-moving, ambiguous environment and making sound decisions across concurrent initiatives, shifting between deep ownership and portfolio-level support.
- Strong collaboration, facilitation, and communication skills, with the ability to influence product direction and align senior cross-functional partners. Personal Attributes
- Senior, self-directed designer who can independently lead a complex product or initiative while also raising the quality and effectiveness of the broader design team.
- Passion for building trustworthy, human-centered AI experiences that are useful, understandable, and respectful of everyday consumers.
- Comfort with undefined problems, evolving priorities, and the reality that some promising work will become learning rather than a shipped product.
- Generous design partner who shares context, mentors through craft and critique, and helps create a culture of high standards, experimentation, and continuous learning.

## What's Next

After you submit your application, you can expect the following steps in the recruitment process:

- TA Call
- Portfolio Review
- Design Exercise / Live Design Session (Virtual)
- Final Interview – Hiring Manager (Virtual or face-to-face)

## About Gen Digital Inc.

## Company Overview
- **One-liner**: Gen is a global leader in Cyber Safety, powering Digital Freedom through its trusted consumer brands Norton, Avast, LifeLock, and MoneyLion.
- **Entity Type**: Public (ticker not confirmed in provided sources; refer to SEC filings)
- **Headquarters**: Dual headquarters in Tempe, Arizona, United States, and Prague, Czech Republic
- **Founded**: Not explicitly disclosed; the merged entity (Gen) was formed in 2022 following the combination of NortonLifeLock and Avast
- **Founders**: Not publicly available for the merged company; predecessor brands were founded by Peter Norton (Norton) and Pavel Baudiš & Eduard Kučera (Avast)

## Core Business
- **Primary industry**: Cybersecurity (Cyber Safety), digital privacy, identity protection, and financial wellness
- **Target customers**: B2C (individuals and families), with some B2B2C offerings for enterprises and institutions (breach response, employee benefits)
- **Mission or purpose statement**: “Powering Digital Freedom” – giving people the confidence, tools, and insights to control, manage, and grow their digital and financial lives

## Products & Services
- **Norton**: Award-winning cybersecurity, online privacy, and device protection for individuals and families (SaaS security suites, VPN, password manager, etc.)
- **Avast**: AI-powered threat detection and digital security products focused on malware, privacy, and real-time protection (freemium model, top-ranked by industry experts)
- **LifeLock**: Identity theft protection with proactive monitoring, alerts, and dedicated Identity Restoration Specialists (U.S. leader)
- **MoneyLion**: Digital financial wellness platform offering Instacash, RoarMoney, Credit Builder Plus, and a marketplace for financial products (B2C and B2B2C)

## Market Standing
- **Valuation/Market Cap**: Not provided in search results; as a publicly traded company, refer to SEC filings for current market cap
- **Key Metric**: Nearly 500 million global users across the brand ecosystem; MoneyLion has processed $7.5B+ in transaction volume and served 81M+ users since launch
- **Notable Investors/Partners**: No specific investors cited; the company partners with leading institutions for breach response, employee benefits, and identity protection
- **Growth Signals**: 
  - Total cyberattacks blocked in 2024 is a key metric (exact number not shared)
  - MoneyLion’s rapid growth in transaction volume and user base
  - Expanding from protection into financial wellness and AI-driven personalization

## Competitive Advantages
- Family of trusted, globally recognized consumer brands (Norton #1 top-of-mind Cyber Safety brand, LifeLock leader in identity protection)
- Deep visibility into a vast threat network (machine learning and AI across ~500M users) enables superior threat detection and personalization
- Unique platform combining cybersecurity, privacy, identity restoration, and financial wellness – a “trust layer” for the digital economy
- Dual HQ presence (U.S. and Europe) provides diverse talent and regulatory insight

## Strategic Focus
- Building a unified AI-powered platform that delivers personalized, proactive, and automated Cyber Safety and financial empowerment
- Deepening leadership in Cyber Safety while extending into financial wellness to compound lifetime customer value
- Positioning Gen as the “trust layer” for the AI economy – bridging what AI can do and what consumers trust it to do
- Expanding B2B2C partnerships (breach response, employee benefits, identity protection for institutions)

## Why Work Here
- **Culture**: Emphasizes collaboration, innovation, a giving mindset, and customer obsession. Values include “Think Big. Be Bold.”, “Be Scrappy. Make it Happen.”, and “Play to Win. Together.”
- **Work model**: Hybrid – choose which days to be in the office with an expectation of three days per week; unlimited paid time off; recognized holidays; parental leave and leaves of absence
- **Benefits**: 
  - Employee Stock Purchase Plan (ESPP) 
  - Performance-based bonuses
  - Learning & development (Learn@Gen, mentorship, degree/certification reimbursement, 24/7 eLearning)
  - Wellness: virtual fitness, on-site gyms, Employee Assistance Program (EAP) extending to dependents
  - Adoption, foster care, fertility, and surrogacy benefits in 15+ countries
  - Global recognition program (“Inspire”) and diverse employee communities
- **Interview process**: Transparent – 15-30 min recruiter chat, 2-3 skill/team interviews (may include a task), then offer. Reflects the company’s collaborative culture.

## Sources
1. [gendigital.com](https://www.gendigital.com/us/en/) – Company overview, brand family, mission, and metrics
2. [gendigital.com](https://www.gendigital.com/us/en/who-we-are/) – Who We Are, strategy, and solution details
3. [gendigital.com](https://www.gendigital.com/us/en/life-gen/) – Careers page with culture, values, and interview process
4. [gendigital.com](https://www.gendigital.com/us/en/life-gen/jobs/) – Open roles listing
5. [gendigital.com](https://www.gendigital.com/us/en/benefits/) – Benefits overview (hybrid work, wellness, learning, compensation)

## Other roles at Gen Digital Inc.

- [Senior AI Search & SEO Strategist](https://feeny.ai/job/senior-ai-search-seo-strategist-gen-digital-inc-united-states-new-york-ny-zmsbnx5a2r0x) — United States / New York, NY
- [Software Developer, Working Student](https://feeny.ai/job/software-developer-working-student-gen-digital-inc-prague-a0vrhkz9bba7) — Prague, Czech Republic
- [Software Engineer](https://feeny.ai/job/software-engineer-gen-digital-inc-prague-4y34bq4gc1dt) — Prague, Czech Republic
- [Engineering Intern](https://feeny.ai/job/engineering-intern-gen-digital-inc-brno-p8m4tfyc23v1) — Brno, Czech Republic
- [LifeLock Lead Product Manager, Core Experiences & AI Assistant](https://feeny.ai/job/lifelock-lead-product-manager-core-experiences-ai-assistant-gen-digital-inc-1r5sp5qv3fr8) — United States / Mountain View, CA
- [Principal Online Marketing Specialist Growth](https://feeny.ai/job/principal-online-marketing-specialist-growth-gen-digital-inc-prague-jjg8mxwd8jsy) — Prague, Czech Republic
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- [Sr Principal Software Engineer - MAC](https://feeny.ai/job/sr-principal-software-engineer-mac-gen-digital-inc-chennai-1qqk5rwy464c) — Chennai, India
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- [Head of Product Marketing, Engine](https://feeny.ai/job/head-of-product-marketing-engine-gen-digital-inc-united-states-new-york-ny-8t9d3xdsn55c) — United States / New York, NY