---
title: 'Principal Product Designer at Northbeam'
canonical: 'https://feeny.ai/job/principal-product-designer-northbeam-san-francisco-85hd0f5mz878'
type: 'job'
last_seen: '2026-09-14'
---

# Principal Product Designer at Northbeam

- **Company:** Northbeam
- **Location:** San Francisco, CA
- **Compensation:** $270k–$315k
- **Work type:** remote
- **Posted:** 2026-09-10
- **Last confirmed live:** 2026-09-14
- **Apply:** https://job-boards.greenhouse.io/northbeam/jobs/4712445006

## Job description

## About Northbeam

Northbeam is building the world's most advanced marketing intelligence platform, providing top eCommerce brands a unified view of their business data through powerful attribution modeling and customizable dashboards. Our technology helps customers accurately track ad spend, understand the full customer journey, and drive profitable growth. Machine learning has been at the heart of Northbeam since day one: our full suite of measurement, spanning multi-touch attribution, MMM+, and incrementality, is built on it, along with laser-accurate first-party data. Now we're taking that foundation further, using AI to help brands operationalize their data and turn Northbeam insights into automated decisions.

We're experiencing rapid growth, have strong product-market fit, and are looking for the right people to help us scale. This is a rare chance to make a meaningful impact at a fast-moving, high-growth company. At Northbeam, you'll join a team of driven, collaborative, and talented individuals who value personal growth and excellence. We'd love for you to be part of our journey.

We're a remote-friendly company with physical offices in San Francisco and Los Angeles.

## About the Role

We think about our product more broadly than most: Northbeam isn't only a web app. It's our data and our recommendations, delivered wherever our customers already work. Sometimes that's our platform. Sometimes it's an alert that lands in their inbox and shapes their day. Sometimes it's our data flowing into their own systems, or back into the ad platforms to make those platforms smarter. All of that is Northbeam, and all of it has to be designed.

As Principal Product Designer, you'll own that experience end to end. You'll shape platform-level structure — navigation, UX paradigms, how a marketer moves through dense data without drowning in it — and design individual features from concept to execution. You'll work directly with our eCommerce customers, and alongside product, data science and engineering to ship.

This is a hands-on Individual Contributor role reporting to our Chief Product and Design Officer and working from our downtown San Francisco office 2-3 days/week.

## What You'll Work On

- AI inside the product. Think automated alerts that tell a marketer what needs attention before they ask, and interfaces where customers can shape their own views and pages through natural language. Designing for a system that surfaces things unprompted is a genuinely open problem, and it's yours.
- Incrementality. Making causal measurement — the hardest thing in marketing analytics — feel obvious to someone who isn't a statistician.
- Actionable Data Insights. Designing coherent experiences across our web app, mobile, email, and the integrations that push our data into our customers' own tools and workflows.
- The core data platform. Complex, data-heavy interfaces that stay elegant as we add new capabilities for our customers

## Your Impact

- Develop and advocate for a UX/UI vision for Northbeam, and understand what it costs to build.
- Engage directly with customers, then translate what you learn into requirements and designs with product and engineering.
- Move from early thinking to shipped work: flows, wireframes, prototypes, high-fidelity design — validating assumptions and refining as you go.
- Distill complex data models and workflows into designs and presentations that land with customers and executives alike.
- Mentor other designers and partner closely with our brand and marketing team.

## What You Bring

- 12+ years of product design experience, with deep B2B SaaS and enterprise work.
- Equal strength in interaction design and visual design. This is not a role where one covers for the other. Your portfolio needs to show rigorous UX thinking — flows, wires, early exploration, the reasoning behind decisions — and finished work that looks genuinely good.
- Real experience with complex, data-dense interfaces.
- Experience leading from vision to design execution.
- Expert command of Figma and adjacent design tools.
- Exceptional communication and presentation skills, including giving and receiving critique.

## Nice to Have

- Marketing, advertising, or eCommerce domain experience.
- A background that brings craft and playfulness to utility software — game design, motion, entertainment, or a formal art/design education.
- Storyboarding, participatory design, or other methods for driving end-to-end vision.

Base Salary Range $270,000—$315,000 USD

Actual compensation may vary based on experience, skills, and location.

In addition to your base salary, we offer an equity package, comprehensive healthcare benefits (medical, dental, and vision), and a 401(k) plan. Our team enjoys a flexible PTO policy, 12 company-paid holidays, and 12 weeks of paid parental leave. We also provide a $500 work-from-home stipend to support your remote setup.

Interview Process The interview process varies by role but typically begins with a 30-minute interview with a Northbeam recruiter, followed by a video interview with the hiring manager. Next, candidates complete a role-specific video interview followed by video or onsite interviews with several team members. The final step is a video interview with our CEO/Co-founder. The entire interview process is usually 5-7 interviews total and requires around 5-8 hours of your time.

We accept applications on an ongoing basis.

## About Northbeam

## Company Overview
- **One-liner**: Northbeam is a marketing intelligence platform that provides multi-touch attribution, media mix modeling, and analytics to help eCommerce and DTC brands optimize ad spend for profitable growth.
- **Entity Type**: Private (Venture-backed)
- **Headquarters**: San Francisco, California, USA (also offices in San Diego, New York, Austin, and Chicago)
- **Founded**: 2019
- **Founders**: Not publicly listed on the main profile (the founding team is cited on the "About Us" page, but individual names are not widely published; the team is described as the "Northbeam Team").

## Core Business
- **Primary Industry**: Marketing Intelligence / Marketing Analytics / AdTech
- **Target Customers**: B2B – primarily Direct-to-Consumer (DTC) and eCommerce brands, as well as larger enterprises with significant ad spend. Served over 1,000 companies.
- **Mission/Purpose**: To provide transparent, accurate, high-fidelity data so marketers can make the right choices to target and efficiently scale their ad spending. They aim to "help you scale your business profitably."

## Products & Services
- **Northbeam (Core Platform)**: A marketing intelligence suite that unifies business data through powerful attribution modeling and customizable dashboards. It uses first-party data and machine learning to give an independent, accurate view of ad performance.
- **Multi-Touch Attribution**: Tracks customer touchpoints across all channels (including view-through from impressions) using infinite lookback windows. Includes the "Clicks + Deterministic Views" model, claimed as the world's first deterministic view-through attribution model.
- **Media Mix Modeling+ (MMM Plus)**: A modernized version of media mix modeling that allows for flexible forecasting, budget scenario planning, and daily optimization for promos and seasonality, all with high-speed feedback.
- **Northbeam Apex**: An advanced ad platform integration that sends Northbeam performance data directly to ad platform algorithms (e.g., Facebook, Google) to improve ROAS and CAC, going deeper than standard CAPI or third-party enrichment.

## Market Standing
- **Funding & Valuation**: Total funding of **$30.0M** across two rounds.
    - Series A (Aug 2022): **$15.0M** led by Silversmith Capital Partners.
    - Venture Round (Sep 2025): **$15.0M** led by HighPost Capital and Silversmith Capital Partners.
- **Key Metric**: Annual Revenue estimated at **$2.0M** (per LinkedIn data). The company tracks **$130 billion** in ad-attributed revenue for clients and measures over **2.1 trillion** impressions.
- **Notable Investors/Partners**: Silversmith Capital Partners, HighPost Capital.
- **Growth Signals**: Employee headcount grew **+36.9% YoY** (approx. 76 employees). The company operates in 5 countries (US, Brazil, Dominican Republic, Canada, Puerto Rico). Trusted by over 1,000 companies.

## Competitive Advantages
- **Data Accuracy & Fidelity**: Claims industry-leading data fidelity through a combination of first-party data, deterministic view-through modeling, and machine learning. Provides "laser-accurate" data independent of ad platform bias.
- **Unified Measurement Suite**: Offers a rare combination of multi-touch attribution (MTA), media mix modeling (MMM), and incrementality testing all in one platform, giving a holistic view.
- **Advanced Integration (Apex)**: The direct ad platform integration (Apex) is positioned as a "world’s most advanced" connection, allowing for automated performance optimization directly within ad tools.
- **Privacy-First Approach**: Built to operate effectively in the modern, privacy-constrained landscape (e.g., adapting to changing laws, device graph modeling).

## Strategic Focus
- **Product Expansion**: Continually pushing the boundaries of machine learning and statistical analysis for marketing measurement. The recent launch of "MMM Plus" and "Northbeam Apex" indicates a focus on blending high-level strategy (MMM) with real-time execution (MTA/Apex).
- **Enterprise Growth**: Hiring for Enterprise Sales Director roles and focusing on "strategic support" suggests a push into larger, more complex accounts.
- **Customer Education**: Emphasizing "Education" and "Transparency" as core pillars, with content like the "Media Buyer Newsletter" and data review strategy sessions to empower clients.

## Why Work Here
- **Culture**: Described as a data-driven and intellectually rigorous environment. The company values "inclusion, curiosity, and respect." They are proud to be an Equal Opportunity Employer.
- **Work Policy**: Remote-first. Most job postings list "Remote - USA" or "Remote - Canada," with no requirement for in-office presence. The headquarters are in San Francisco, but the team is distributed.
- **Perks & Engineering Culture**: The engineering team works with cutting-edge ML and data pipelines. The team is small but growing fast (76 people), offering significant ownership and impact. Notable hiring from top companies like Shopify, The Trade Desk, and Brex.
- **Team Composition**: Technical roles (engineering, data science) make up the largest department (19%), followed by Marketing (16%) and Customer Success (12%). This is a product-forward company.
- **Compensation & Reviews**: Employee reviews give Compensation a 4.2/5.0, but Culture (3.1) and Work-Life Balance (2.5) score lower, suggesting a high-performance, demanding environment.

## Sources
1. [northbeam.io](https://www.northbeam.io/)
2. [northbeam.io/about](https://www.northbeam.io/about-us)
3. [linkedin.com](https://www.linkedin.com/company/northbeam)
4. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/northbeam)
5. [info.northbeam.io](https://info.northbeam.io/)

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