---
title: 'Principal Product Designer at Omaze'
canonical: 'https://feeny.ai/job/principal-product-designer-omaze-london-bepn4gef7j24'
type: 'job'
last_seen: '2026-09-13'
---

# Principal Product Designer at Omaze

- **Company:** Omaze
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-24
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/omaze/d624631e-a077-4175-b174-ccaf43369392

## Job description

Principal Product Designer 🌍 Location: London (Hybrid – 3 days per week in office)

Who We Are: At Omaze, we give our community in the UK and Germany the chance to win luxury homes and other life-changing prizes — all while raising money for the causes they love. Thanks to our Omaze Community, we’ve raised over £100 million for UK charities in just five years. That’s millions helping organisations like Age UK, the RSPCA, British Heart Foundation and Great Ormond Street Hospital Charity deliver life-saving work. And the best part? We’re only just getting started. Omaze is building a business and culture committed to growth and creating significant social impact on a global scale. Why You’ll Love Working at Omaze:

- Growth: Omaze is one of the fastest-growing companies in the world.
- Impact: Join a team of world changers dedicated to creating a ripple effect of good.
- Pioneering: Be part of something no one has done before.
- Culture: We work hard, grow together, and spread joy along the way.

🔑 About The Job We're looking for an exceptional Principal Product Designer to define the next chapter of product design at Omaze. This is a senior individual contributor role for someone with an outstanding visual design craft. You'll set the creative standard across our digital products, shaping experiences that are as emotionally engaging as they are beautifully executed. You'll own the visual and UI direction across our product ecosystem, partnering closely with Product, Engineering and Brand to create experiences that delight millions of customers while strengthening the Omaze brand. Just as importantly, you'll be comfortable influencing at the highest levels of the business. Whether presenting concepts to senior leadership, aligning stakeholders around a bold design vision or collaborating with engineers to ensure pixel-perfect execution, you'll combine exceptional craft with strategic influence. If you're someone whose portfolio consistently turns heads and who loves raising the quality bar for an entire organisation then we'd love to hear from you.

🔧 What You’ll Be Doing

- Define and own the visual design direction across Omaze's digital products, establishing a world-class standard for UI craft.
- Lead the design of our most strategic and high-impact customer experiences, from early concept through to polished delivery.
- Partner with senior leaders and C-suite stakeholders to shape and champion a cohesive product and visual vision.
- Create beautiful, intuitive and accessible customer experiences that strengthen both the product and the Omaze brand.
- Collaborate closely with Product Managers, Engineers and Brand Designers to deliver exceptional end-to-end experiences.
- Raise the bar across the Product Design team through mentoring, design critiques and leading by example.
- Ensure every experience is executed to the highest quality, working alongside Engineering to deliver pixel-perfect implementation.
- Use customer insight, experimentation and data alongside compelling storytelling to influence design decisions and strategic direction.
- Champion design excellence across the organisation, helping embed customer-centred thinking into everything we build.

🤩 About You You'll be an experienced Principal Product Designer with a portfolio that demonstrates exceptional visual craft and an eye for detail that's impossible to ignore. You'll bring:

- Extensive experience designing world-class consumer digital products.
- An exceptional portfolio showcasing outstanding visual design, interaction design and UI craftsmanship.
- A proven ability to define and evolve visual systems, product aesthetics and design quality across an organisation.
- Experience influencing senior leadership and C-suite stakeholders, building confidence around ambitious creative direction.
- Excellent communication and storytelling skills, using design, customer insight and data to bring ideas to life.
- Strong experience collaborating with Product Managers and Engineers throughout the product development lifecycle.
- Deep expertise in Figma and modern design systems.
- A passion for mentoring others and raising the quality of design across a team.
- A growth mindset, curiosity and a desire to continually improve both your own craft and those around you.

🙌 What’s In It For You

- Generous stock options scheme
- Private medical and dental insurance
- 9% employer pension contributions, when you contribute at least 2%
- A personal learning and development budget each year to use on training courses, conferences and professional memberships
- Enhanced family leave policies
- Life assurance of 4x your salary

DEI Statement We actively seek out diversity of thought and experience to drive innovation. We welcome all backgrounds, identities, and perspectives and work hard to ensure that every Omaze employee can bring their authentic self to work at all times.

## About Omaze

## Company Overview
- **One-liner**: Omaze is an entertainment company with a social purpose that gives people the chance to win life-changing prizes while raising money for charity.
- **Entity Type**: Private (Series C, last round in 2023)
- **Headquarters**: London, United Kingdom (also has an office in Munich, Germany, and a US presence in Venice, California)
- **Founded**: 2012
- **Founders**: Not publicly listed on their main pages or LinkedIn; the company was co-founded by a team that included Ryan Cummins and Matt Pohl (who have since departed)

## Core Business
- Primary industry: Entertainment / Fundraising (Prize-linked giving)
- Target customers: B2C consumers in the UK and Germany, primarily adults interested in charitable causes and the chance to win high-value prizes (homes, cars, cash)
- Mission or purpose statement: "We believe no one should have to choose between dreaming big and doing good." [omaze.company](https://omaze.company/about.html)

## Products & Services
- **Omaze Million Pound House Draw**: The flagship product. A prize draw where entrants can win multi-million-pound homes (furnished, mortgage-free) in the UK and Germany. A portion of proceeds goes to charity partners.
- **Omaze Monthly Millionaire Draw**: A recurring monthly draw offering a chance to win cash prizes, including a £1 million jackpot.
- **One-off Prize Draws**: Campaigns featuring supercars, luxury vacations, cash prizes, and experiences (often involving celebrity appearances like Arnold Schwarzenegger, Olivia Colman, David Beckham).

## Market Standing
- **Valuation**: Not publicly disclosed.
- **Key Metric**: Total funding of **$127 million** across 8 rounds (Seed, Angel, Series B, Series C). Key rounds include a $1M Angel round (2012), $85M Series C (2021), and an additional Series C in March 2023. [LinkedIn](https://uk.linkedin.com/company/omaze-uk)
- **Notable Investors/Partners**: 8 total investors (not all named on public pages). Charity partners include Make-A-Wish, Feeding America, British Heart Foundation, RSPCA, Age UK, Teenage Cancer Trust, SOS Children’s Villages, and Plan International.
- **Growth Signals**: 
    - Raised **over $250 million for charities** since 2012.
    - Created **50+ millionaires** and **thousands of winners**.
    - Expanded into **Germany** (Munich office).
    - Headcount grew **+181.8% year-over-year** (84 employees currently, up significantly). [LinkedIn](https://uk.linkedin.com/company/omaze-uk)
    - Active job postings increased **+112.5% year-over-year** (17 current openings). [LinkedIn](https://uk.linkedin.com/company/omaze-uk)

## Competitive Advantages
- **Unique "Win-Win" Model**: Combines high-value prize draws (homes, cars, cash) with charitable giving, creating a strong emotional and social hook that differentiates it from standard lotteries or sweepstakes.
- **Strong Brand & Celebrity Partnerships**: Has successfully partnered with major celebrities (Schwarzenegger, Beckham, Colman) and top-tier charities, building significant brand trust and reach.
- **Proven International Expansion Model**: Successfully replicated its UK model in Germany, demonstrating scalability.
- **High-Value, Tangible Prizes**: The "Million Pound House Draw" is a unique, aspirational prize that generates massive media attention and consumer interest.

## Strategic Focus
- **International Expansion**: Growing the German market and potentially other European countries.
- **Product Diversification**: Launching new draw formats (e.g., the Monthly Millionaire Draw) to expand the customer base and increase recurring engagement.
- **Technology & Platform**: Investing in technology (hiring Senior Full Stack Engineers, Staff Software Engineers, SDETs) to build a scalable, best-in-class platform for prize draws and customer management.
- **Charity Impact**: Deepening relationships with existing charity partners and forging new ones to maximize social impact and brand goodwill.

## Why Work Here
- **Mission-Driven Culture**: Employees are motivated by a clear social purpose: "making magic" for winners and raising significant funds for charity. The company states: "we believe no one should have to choose between dreaming big and doing good." [omaze.company](https://omaze.company/about.html)
- **Strong Employer Ratings**: Rated **4.1/5.0** on LinkedIn (96 reviews) across Work-Life, Compensation, Culture, and Career. [LinkedIn](https://uk.linkedin.com/company/omaze-uk)
- **Growth & Impact**: A rapidly growing company (+181.8% headcount YoY) with a proven model, offering employees the chance to work on high-impact projects and see tangible results (e.g., a winner getting a house, a charity receiving a large donation).
- **Work Environment**: Offices in London and Munich with flexible working options. The culture is described with "Virtues" like "Make Magic," "Take Ownership," "Fight Complexity," and "Be Bold." [omaze.company](https://omaze.company/about.html)
- **Generous Perks**: The careers page mentions "generous perks" as part of the employee value proposition. [omaze.company](https://omaze.company/careers.html)
- **Current Openings (July 2026)**: 17 active roles including Partnership Manager (Germany), Senior Full Stack Engineer, Staff Software Engineer, Senior Backend Engineer, Senior SDET, Property Director, and more. [LinkedIn](https://uk.linkedin.com/company/omaze-uk)

## Sources
1. [omaze.company](https://omaze.company/about.html)
2. [omaze.company](https://omaze.company/careers.html)
3. [LinkedIn](https://uk.linkedin.com/company/omaze-uk)
4. [Jobs.ashbyhq.com](https://jobs.ashbyhq.com/omaze)
5. [omaze.com](https://omaze.com/)

## Other roles at Omaze

- [Accounting Director UK - FTC](https://feeny.ai/job/accounting-director-uk-ftc-omaze-london-77cak6yp17gn) — London, United Kingdom
- [Marketing Lead](https://feeny.ai/job/marketing-lead-omaze-london-ryegdw27fsbc) — London, United Kingdom
- [Customer Service Manager](https://feeny.ai/job/customer-service-manager-omaze-munich-1h15jk0aj7pq) — Munich, Germany
- [General Manager  - New Product](https://feeny.ai/job/general-manager-new-product-omaze-london-0a8hr75n9snc) — London, United Kingdom
- [Creator Marketing Manager](https://feeny.ai/job/creator-marketing-manager-omaze-london-2mddfwktvb6a) — London, United Kingdom
- [Payments Operations Manager - FTC](https://feeny.ai/job/payments-operations-manager-ftc-omaze-london-4s128fne669p) — London, United Kingdom
- [Creative Director - FTC](https://feeny.ai/job/creative-director-ftc-omaze-london-yzdz4436akqd) — London, United Kingdom
- [Product Director](https://feeny.ai/job/product-director-omaze-london-6vj6wzss4cv1) — London, United Kingdom
- [Finance Business Partner - Germany](https://feeny.ai/job/finance-business-partner-germany-omaze-munich-15vbhpj9yjew) — Munich, Germany
- [Principal Engineer](https://feeny.ai/job/principal-engineer-omaze-london-tazcp25crwsv) — London, United Kingdom