---
title: 'Principal Product Designer, Transit Operations at Via'
canonical: 'https://feeny.ai/job/principal-product-designer-transit-operations-via-new-york-3rjqm95mgvka'
type: 'job'
last_seen: '2026-09-04'
---

# Principal Product Designer, Transit Operations at Via

- **Company:** Via
- **Location:** New York, NY
- **Posted:** 2026-09-03
- **Last confirmed live:** 2026-09-04
- **Apply:** https://job-boards.greenhouse.io/via/jobs/8782310002

## Job description

Via is a global leader in smart transportation, using technology to transform how people move through cities and communities around the world. Our impact ranges from improving individual daily journeys to helping cities operate more efficiently, accessibly, and equitably. We’re driven by ambitious goals and complex problems with real-world impact.

We’re looking for a Principal Product Designer to help shape the future of Via’s Transit Operations platform - leading a core product area that powers how transit agencies manage and operate their services every day.

This is a senior individual contributor role for a designer who thrives on complexity. You’ll take on some of the most challenging areas of our operations platform: deeply interconnected workflows, information-dense systems, and products used for hours every day by dispatchers and transit operators to make decisions that directly impact riders and drivers.

As a Principal Product Designer, you’ll bring exceptional product judgment, systems thinking, and craft. You’ll turn ambiguity into clear product direction and carry that direction through execution in close partnership with Product, Engineering, and leadership. Your influence will extend beyond the work you directly own - helping establish patterns, challenge assumptions, and raise the quality and coherence of the broader Transit Operations experience and Design organization.

What you’ll do:

- Lead design for complex and strategic areas of Via’s Transit Operations product, setting direction across interconnected workflows and creating coherent, scalable experiences.
- Transform complex operational workflows, business requirements, and technical constraints into experiences that are clear, intuitive, and purposeful. Move fluidly between systems-level thinking and detailed execution - personally carrying ideas from early exploration through polished, production-ready experiences.
- Partner closely with Product and Engineering to frame problems, explore possibilities, make thoughtful tradeoffs, and drive high-quality product decisions.
- Develop a deep understanding of the users and communities we serve, and design experiences that are tightly aligned with their needs.
- Use research, data, experimentation, and customer feedback to validate decisions and continuously improve the product.
- Proactively identify opportunities, bring clarity to ambiguous problem spaces, and create momentum where direction is unclear.
- Raise the quality bar for Transit Operations and influence the broader Design organization through the strength of your work, critique, collaboration, and contribution to shared patterns and systems.
- Help shape the future of product design at Via by exploring new ways of thinking, creating, and validating products - including leveraging AI as part of your everyday workflow.

What we’re looking for:

- Extensive experience designing and shipping complex digital products and platforms, with a portfolio demonstrating exceptional product thinking, craft, and the ability to create scalable solutions for sophisticated operational systems.
- Proven ability to navigate ambiguity and lead complex product initiatives end-to-end, using strong product judgment to create simple, clear, and impactful experiences.
- A high bar for craft and product quality, with deep attention to interaction, hierarchy, behavior, and the details that make experiences exceptional.
- Strong communication and storytelling skills, with the ability to articulate a point of view, create alignment, and influence senior Product, Engineering, Design, and business stakeholders.
- High autonomy and ownership. You’re comfortable defining the path forward when the solution - or even the problem - isn’t fully formed.
- A strong collaborator who builds alignment across Product, Engineering, Design, and leadership, using clear communication, thoughtful critique, and influence to drive better product decisions.
- A creative and curious mindset. You constantly look for better ways to solve problems, challenge conventions, and leverage emerging technologies to expand what’s possible in product design.
- Passion for Via’s mission and the opportunity to improve how transportation works for communities around the world.

Compensation and Benefits:

- Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
- Base salary range: $200,000-$230,000
- Comprehensive health coverage, with low-cost dental and vision plans
- A 401(k) with a generous company match and vesting
- Fully paid parental leave for new parents, with extended leave options
- Additional benefits (family planning, mental health, pet insurance, and other wellness perks)
- 20 days of paid time off (PTO) annually

There has never been a more exciting time to be on the cutting edge of public mobility.

Ready to join the ride?

## About Via

## Company Overview
- **One-liner**: Via provides software and operations to build and optimize dynamic, shared public mobility networks for cities, transit agencies, schools, universities, healthcare providers, and corporations around the world.
- **Entity Type**: Private (conflicting reports: some sources list a public stock symbol VIA on NYSE, but LinkedIn and Crunchbase classify it as privately held; total disclosed funding of $1.4B)
- **Headquarters**: New York, New York, United States
- **Founded**: 2012
- **Founders**: Daniel Ramot (CEO), Oren Shoval (CTO)

## Core Business
- Primary industry/industries: Public transportation technology, mobility-as-a-service (MaaS), paratransit, student transit, microtransit, and transit planning software.
- Target customers: B2G (transit agencies, cities), B2B (corporations, universities, healthcare providers), and B2C (riders).
- Mission or purpose statement: “Using technology to transform transportation. Creating more livable cities that are efficient, highly connected, and help more people easily access education, healthcare, and employment opportunities.”

## Products & Services
- **Microtransit**: On-demand, dynamic ride-sharing services for cities and transit agencies to fill gaps in fixed-route networks.
- **Paratransit**: AI-powered paratransit software (including Eligibility Manager, AI Application Scanning, Caregiver App) to digitize approvals, reduce ride times, and increase efficiency.
- **Student Transit**: Flexible, cost-effective school transportation with real-time visibility for districts and parents.
- **Remix Planning & Scheduling**: Data-driven planning, scheduling, and predictive runtime tools to design and optimize transit networks.
- **Citymapper**: Consumer mobility app for journey planning across all modes, plus MaaS+ for agencies to power multimodal trip discovery.
- **Corporate & Campus Shuttles**: Managed shuttle services for employers and universities, using AI routing and scheduling.
- **Health Transportation**: Integrated transportation for healthcare providers and payers to improve patient access.
- **Via Intelligence**: A vertical AI platform that provides recommendations and automations to boost transit efficiency and service performance.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed; confidential valuation upon SPAC merger reports are conflicting (some indicate $3.5B at merger announcement in 2021, but current status unconfirmed).
- **Key Metric**: Total funding of $1.4B across 12 rounds; annual revenue estimated at $434.3M (as of latest public data).
- **Notable Investors/Partners**: Works with 700+ global partners including King County Metro (Seattle), Transport for London, Transport for NSW (Australia), Berliner Verkehrsbetriebe. Backed by investors undisclosed in the provided sources.
- **Growth Signals**: Headcount growth of +10.1% YoY to 827 employees; operates in 29 countries; recent product expansions (AI Paratransit, Remix Planning, Citymapper integration).

## Competitive Advantages
- **Vertical AI platform**: First AI platform purpose-built for public transit, offering predictive runtimes, ridership modeling, and automated planning across all service types.
- **Full-stack offering**: Unique combination of software SaaS, managed operations, and consulting – allowing deep integration with partner agencies.
- **Scale and trust**: 700+ partners globally including some of the largest transit agencies, providing real-world operational data and network effects.
- **Multi-modal ecosystem**: Citymapper acquisition gives a consumer-facing mobility app that feeds insights back to the planning tools.

## Strategic Focus
- Deepening AI capabilities across all product lines (e.g., AI Planning, AI Paratransit) to automate more decisions and reduce costs for partners.
- Expanding student transit and health transportation verticals as high-growth adjacent markets.
- Continued global expansion into new cities and countries, particularly in Europe and Asia-Pacific.
- Integrating Citymapper’s rider experience data with Via’s operations platform to close the loop between planning, operations, and ridership.

## Why Work Here
- **Mission-driven work**: Employees get to directly impact urban livability, equity, and sustainability through transportation technology.
- **Hybrid workspace**: Flexible on-site/remote policy (typical time on-site is flexible); offices in New York, San Francisco, Washington DC, Chicago, Los Angeles, and international hubs.
- **Compensation & benefits**: Competitive salaries, equity packages, 401(k), health/dental/vision insurance, FSA, life and disability insurance, fertility benefits, generous parental leave, and family medical leave.
- **Professional development**: Learning opportunities via “Via-Versity”, customized development tracks, and exposure to cutting-edge AI and transit operations.
- **Culture**: Values of “Smart, Human, Shared” – intellectual curiosity, focus on human impact, and collaboration across teams.
- **Perks**: Free snacks and drinks, travel concierge services, company car (for certain roles), local volunteer opportunities, Employee Resource Groups.
- **Inclusive hiring**: Committed to equal opportunity and diverse backgrounds; explicitly welcomes unconventional career paths.

## Sources
1. [Life at Via careers page](https://ridewithvia.com/careers/)
2. [Via public mobility solutions – product overview](https://ridewithvia.com/)
3. [Via open jobs listings](https://ridewithvia.com/careers/jobs)
4. [LinkedIn company profile for Via](https://www.linkedin.com/company/ridewithvia)
5. [Built In company profile and perks](https://builtin.com/company/via)

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