---
title: 'Principal Product Manager – Ads Experiences at Fetch'
canonical: 'https://feeny.ai/job/principal-product-manager-ads-experiences-fetch-united-states-r0rdqbqg3sgd'
type: 'job'
last_seen: '2026-10-19'
---

# Principal Product Manager – Ads Experiences at Fetch

- **Company:** Fetch
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-06
- **Last confirmed live:** 2026-10-19
- **Apply:** https://jobs.gem.com/fetch/am9icG9zdDrIWXL9Hm1M1OFVSotv8kwV

## Job description

## About the role

Our Ads Experiences team focuses on expanding how, where, and how often people earn rewards. Across commerce (such as offers, dining), rewarded media, and surveys, we create experiences that bring users back, drive business for partners, and generate sustainable revenue for Fetch. We scale established verticals and incubate new ones, turning emerging opportunities into everyday habits.

We’re looking for a Principal Product Manager to lead this portfolio, combining hands-on product ownership with people management. You’ll own the strategy for our established verticals and identify, incubate, and launch new revenue-generating ones.

You’ll translate customer insights and market opportunities into clear strategies, define early milestones to validate demand and business viability, and scale products that demonstrate product-market fit. You’ll directly own strategic initiatives while managing and coaching product managers, strengthening product strategy, judgment, and execution across the team.

You’ll partner closely with Engineering, Design, Data, Marketing, Business, Partners and other stakeholders. You’ll have broad ownership of business outcomes and the opportunity to explore new ways for users to earn, including AI enabled experiences such as agentic commerce.

## What you’ll do

- Own portfolio strategy and roadmap, balancing user value, partner outcomes, and Fetch’s growth, revenue, and margin goals.
- Identify new business and partnership opportunities through customer insights, market research, addressable market analysis and Fetch’s strategic goals.
- Build new products from idea to launch. Define strategy and validation milestones, test demand and economics, and decide where to invest, iterate, or stop.
- Scale established verticals and promising MVPs, including dining and rewarded surveys, by improving discovery, conversion, engagement, retention, and monetization.
- Shape consumer advertising experiences, including rewarded video, through thoughtful ad placements and interactions that balance user and advertiser needs.
- Manage and coach product managers while staying hands-on with your own initiatives. Set clear expectations, strengthen product judgment, and establish rigor in strategy, planning, and execution.
- Partner with Engineering, Design, and Data to scope and ship products, prioritize within resource constraints, and move quickly through ambiguity.
- Partner with GMs, Sales, Marketing, and Partnerships on commercial goals, partner integrations, and launch plans.
- Define KPIs and use experimentation to guide roadmap priorities and validate user engagement, incremental revenue, and margin impact.
- Align teams and executives through clear strategy documents, investment recommendations, and communication of results, risks, and tradeoffs.

## What you bring

- 8+ years of product management experience, including ownership of revenue generating consumer products.
- 2+ years managing and developing product managers while maintaining hands-on product ownership.
- Experience with consumer advertising and monetization, especially ad and offer experiences within consumer apps or publisher surfaces; 2+ years building ad or offer experiences is strongly preferred.
- Experience launching and scaling new businesses, with strong judgment across product market fit, market sizing, unit economics, and investment priorities.
- Strong execution skills with fluency in using KPIs, experimentation, and customer insights to guide decisions and deliver measurable outcomes.
- Ability to align executives, GMs, and cross-functional teams on strategy and commercial goals, and work directly with partners on integrations and launches.
- Enthusiasm for applying AI to research, prototyping, and analysis, with an understanding of its limitations.
- Nice to have: Experience with rewarded, commerce, loyalty, marketplace, or partnership driven products, or in a scaled technology organization with strong product practices.

## About Fetch

## Company Overview
- **One-liner**: Fetch is a rewards app and outcomes-based advertising platform that gives users points for everyday shopping, dining, and gaming activities, redeemable for gift cards and other rewards.
- **Entity Type**: Private (Series E)
- **Headquarters**: Madison, Wisconsin, United States
- **Founded**: 2013
- **Founders**: Wes Schroll

## Core Business
- **Primary industry/industries**: Consumer rewards, digital advertising, mobile apps, data analytics
- **Target customers**: B2C (consumers via the Fetch app) and B2B (brands and retailers via its outcomes-based advertising platform)
- **Mission or purpose statement**: To create the rewards destination for everyone, turning everyday moments into opportunities for consumers to earn something back while helping brands acquire and retain lifelong consumers.

## Products & Services
- **Fetch Rewards App (Consumer)**: A mobile app that awards users "Fetch Points" for submitting receipts from any retailer, as well as for dining out, playing games, and other daily activities. Points can be redeemed for free gift cards to popular retailers, restaurants, and charities. The app personalizes offers and becomes more rewarding the more it's used.
- **Fetch for Business (Advertising Platform)**: An outcomes-based advertising platform that gives brands SKU-level visibility into over $212 billion in annual gross merchandise value. It helps brands target shoppers with purchase-based offers, drive incremental sales, and build lasting brand loyalty through a non-disruptive, reward-based ad model.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Over $855.3 million in total funding across 13 rounds; annual revenue estimated at $102 million [linkedin.com](https://linkedin.com/company/fetch-rewards)
- **Notable Investors/Partners**: Not explicitly listed in search results, but the company has raised significant capital (Series E stage) from venture capital firms.
- **Growth Signals**: Employs 792 people (with a -5.6% YoY change) [linkedin.com](https://linkedin.com/company/fetch-rewards); processes over 13 million receipts daily; has visibility into $212 billion in annual GMV; named one of America’s Best Startup Employers by Forbes for two consecutive years [fetch.com](https://fetch.com/careers/jobs); has offices or coworking spaces in Madison, Chicago, Birmingham, Boston, New York, and Mexico City.

## Competitive Advantages
- **Massive, proprietary data set**: Fetch possesses the largest retail-agnostic, SKU-level view of household spending, giving it unique consumer insights that power its advertising platform.
- **Mutually beneficial model**: Unlike disruptive ads, Fetch’s model creates a win-win where consumers get rewards and brands get measurable, outcomes-based results.
- **Scale and adoption**: With millions of active users and over 13 million receipts submitted daily, Fetch has a large, engaged user base that is difficult for competitors to replicate.
- **Third-party validated measurement**: The platform’s effectiveness is rigorously measured and validated by industry-leading third parties, building trust with brand partners.

## Strategic Focus
- **Continued platform expansion**: The company is focused on growing its rewards ecosystem beyond just receipt scanning, including dining, gaming, and other daily moments.
- **Deepening advertising capabilities**: Fetch is investing in its outcomes-based ad platform to help brands acquire and retain consumers more effectively.
- **AI and data science**: The company is actively hiring for roles like Staff Product Designer, AI Labs and Senior Data Scientist, indicating a focus on leveraging AI to enhance personalization and product innovation [fetch.com](https://fetch.com/careers/jobs).
- **International and talent growth**: With offices in Mexico City and remote roles, Fetch is expanding its geographic footprint and talent base.

## Why Work Here
- **Culture and recognition**: Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, with a people-first culture rooted in trust, accountability, and innovation [fetch.com](https://fetch.com/careers/jobs).
- **Generous compensation and benefits**:
    - **Equity**: All employees receive Restricted Stock Units (RSUs), giving them a stake in the company’s success [fetch.com](https://fetch.com/careers/faq).
    - **401(k)**: 100% match on the first 4% of contributions [fetch.com](https://fetch.com/careers).
    - **Parental Leave**: 20 weeks for primary caregivers, 14 weeks for secondary caregivers, plus a $2,000 stipend [fetch.com](https://fetch.com/careers).
    - **Education**: $10,000+ per year in education reimbursement for job-related courses or programs [fetch.com](https://fetch.com/careers).
    - **Family Planning**: Support for egg retrieval, adoption, IVF, and surrogacy through partner Carrot, with a $10k lifetime stipend [fetch.com](https://fetch.com/careers).
    - **Health & Wellness**: Medical, Dental, Vision (with perks like teeth whitening and laser eye surgery discounts), HSA with employer contributions, wellness coach, nutrition counseling, and Gympass membership [fetch.com](https://fetch.com/careers/faq).
    - **Time Off**: Flexible PTO, 9 paid holidays, plus a year-end week-long break [fetch.com](https://fetch.com/careers).
    - **Pet Insurance**: Fully covered for the first pet, and bereavement leave includes furry family members [fetch.com](https://fetch.com/careers/faq).
- **Flexible work environment**: Most roles offer a "Remote Flexible Environment," with offices in Madison, Chicago, Birmingham, Boston, New York, and Mexico City for in-person collaboration [fetch.com](https://fetch.com/careers/faq).
- **Early career programs**: Offers a 12-week Tech Internship and a 12-week Tech Apprenticeship program for those starting their careers in software engineering or data [fetch.com](https://fetch.com/careers/faq).
- **Hiring process**: Typically includes an application review, a take-home exercise, a phone interview, and a panel interview [fetch.com](https://fetch.com/careers/faq).

## Sources
1. [fetch.com - Careers Page](https://fetch.com/careers)
2. [fetch.com - Careers FAQ](https://fetch.com/careers/faq)
3. [fetch.com - About Us](https://business.fetch.com/about-us)
4. [fetch.com - Open Positions](https://fetch.com/careers/jobs)
5. [linkedin.com - Fetch Company Page](https://linkedin.com/company/fetch-rewards)

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