---
title: 'Principal Product Manager, AI at LTK USA'
canonical: 'https://feeny.ai/job/principal-product-manager-ai-ltk-usa-united-states-c2s39y2yxhf4'
type: 'job'
last_seen: '2026-11-05'
---

# Principal Product Manager, AI at LTK USA

- **Company:** LTK USA
- **Location:** United States
- **Posted:** 2026-10-30
- **Last confirmed live:** 2026-11-05
- **Apply:** https://job-boards.greenhouse.io/shopltk/jobs/8035498003

## Job description

LTK’s mission is to empower the world’s premium lifestyle Creators to achieve maximum economic success. We have a huge opportunity ahead of us and we’re looking for team members who want to create, innovate and disrupt an industry.

We empower our team members to drive innovation, create value, and continue to spearhead the creation of this industry — a game changer when it comes to career growth.

Position Title: Principal Product Manager, AI

## About the role

For more than a decade, LTK has helped shape the creator economy by connecting thousands of creators and brands with millions of consumers. Today, our platform powers more than $6 billion in annual retail sales. Behind that scale is over a decade of commerce data on how people discover products, how creators influence purchasing decisions, and how brands and consumers connect.

As Principal Product Manager, AI, you’ll use that foundation to shape the next generation of creator and agentic commerce. You’ll define how AI helps brands find the right creators, turns commerce intelligence into better decisions, and enables agents to work on behalf of customers—always with their goals in mind. Your scope will span LTK’s Creator Management Platform (CMP) agent harness and LLM judges, in-house ML models, and the proprietary knowledge graph connecting our creator, brand, campaign, and marketplace intelligence.

This is a deeply technical role and one of LTK’s most senior individual contributor product positions, paired directly with our Machine Learning and Data Science team. You’ll work together to define model capabilities, shape data and system requirements, establish rigorous evaluations, and make trade-offs across quality, reliability, latency, and cost. With influence across product strategy, technical direction, and investment decisions, you’ll turn LTK’s data and relationships into products that change how creators build businesses, brands reach customers, and consumers shop.

## How you will make an impact

- Define the long-term vision and multi-quarter AI product strategy for LTK’s proprietary ML models, agent infrastructure, and evaluation systems, including the agent harness for our customer-facing experiences, LLM judges, and proprietary knowledge graph.
- Work directly with Machine Learning and Data Science teams to translate customer problems into model capabilities and experiments, and shape the data quality, coverage, and feedback loops that improve model performance over time. Partner with Engineering on model selection, retrieval, tool use, and build-versus-buy decisions, balancing quality, reliability, latency, and cost.
- Define how agents understand customer goals and act on their behalf, including the tools and information they can access, when they need approval, and how customers understand, control, and override their actions. Build privacy, transparency, and appropriate human oversight into these experiences.
- Own product evaluation and launch criteria, partnering with Machine Learning and Data Science to build representative evaluation datasets, investigate failures, and monitor quality in production across task success, reliability, latency, and cost.
- Raise the bar for AI evaluation across LTK. Stay close to emerging research and industry guidance on evaluating non-deterministic experiences, test new approaches, and evolve shared frameworks, tools, and quality standards. Help other PMs build effective evaluations and strengthen launch readiness and production monitoring.
- Partner closely with Product leads across LTK to identify where AI can deliver the greatest value for creators, brands, and consumers. Translate customer needs into a focused set of opportunities for new models, agent capabilities, and shared infrastructure, then work together to validate their impact and bring them into customer-facing products.
- Champion responsible AI development, balancing innovation with reliability, privacy, transparency, and appropriate human oversight.
- Elevate AI-native product thinking across teams, influencing senior leaders and helping shape LTK's long-term AI opportunities.

## What you will bring to LTK

- 8+ years of Product Management experience, including ownership of complex technical products, multi-quarter strategy, and demonstrated influence on product direction and business outcomes across teams.
- Demonstrated experience shipping and improving AI/ML products in production, including LLM applications, AI agents, or model-backed workflows, with measurable customer adoption and business impact.
- Strong technical fluency and experience working directly with ML engineers and applied scientists to define model requirements, guide experiments, and translate results into product decisions. You can point to concrete contributions involving model behavior, system architecture, data quality, reliability, latency, and cost.
- Deep expertise in evaluating AI-powered products, including non-deterministic model and agent behavior. You’ve built evaluation frameworks, investigated failure patterns, and helped teams adopt better evaluation practices. You actively follow advances in AI evaluation and can distinguish promising new approaches from those ready for production use.
- Hands-on experience using prototypes, evaluation tools, and data analysis to validate product ideas, diagnose AI behavior, and improve product quality.
- Strong product judgment, with the ability to identify valuable AI opportunities, translate complex technical capabilities into intuitive customer experiences, and balance innovation with business priorities and technical constraints.
- Demonstrated experience leading complex, cross-functional initiatives, influencing strategic product and investment decisions, and building alignment with senior leaders without direct authority.
- Understanding of responsible AI product development, including reliability, privacy, safety, transparency, and appropriate human oversight.
- Bachelor's degree or equivalent practical experience.
- A mindset focused on seizing opportunities and moving with urgency
- Dedication to fierce prioritization and operational excellence
- Adaptability to a dynamic, fast-moving environment
- A growth mindset and openness to feedback#LI-KB1

## What we offer for full-time salaried employees

- The opportunity to be part of the leading global company in creator commerce
- A remote-first, productivity-first environment
- Competitive compensation and benefits package to meet the needs of you and your family
- 401(k) with LTK company matching
- Medical Insurance, Vision Insurance, Dental Insurance
- Paid Maternity Leave and Paid Paternity Leave
- Summer Fridays and Flexible PTO
- For temporary full-time employees, benefits eligibility may vary

## About LTK

Founded in 2011, LTK is the global technology platform purpose-built to empower lifestyle creators to monetize their content. The full-service platform connects brands, creators, and shoppers with a world-class shopping app and trusted tools and technology that make content instantly shoppable. Today, premium lifestyle creators in 160+ countries drive more than $5 billion+ in annual retail sales through their LTK Shop profiles. More than 40 million consumers turn to LTK Shops in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite creators. More than 8,000 retailers and 1M brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. LTK is headquartered in Dallas, TX, and currently operates on five continents.

## Our mission

To empower the world’s premium lifestyle Creators to achieve maximum economic success.

## Our values

- Here to win
- Commit to the journey
- Work well

Commitment to diversity

LTK believes diversity, equity, and inclusion are fundamental obligations that strengthen our team. We employ a diverse, multi-disciplinary team to build a meaningful company and culture.

For US-Based Roles:  We are not offering new sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B;  authorization to work in the U.S. is a precondition of employment.

Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of LTK are considered the property of LTK and are not subject to payment of agency fees.

LTK is an Equal Opportunity Employer. #LI-Remote

## About LTK USA

## Company Overview
- **One-liner**: LTK (formerly rewardStyle and LIKEtoKNOW.it) operates the largest global influencer marketing platform, powering a three-sided marketplace connecting creators, brands, and shoppers to monetize lifestyle content.
- **Entity Type**: Private (Bootstrapped/Profitable)
- **Headquarters**: Dallas, Texas, United States
- **Founded**: 2011
- **Founders**: Amber Venz Box and Baxter Box

## Core Business
- **Primary industry/industries**: Influencer Marketing & Creator Commerce, Software Development, Advertising & Marketing Technology (AdTech)
- **Target customers**: B2B (Brands and Retailers) and B2C (Creators and Shoppers). Serves over 8,000 retailers and 1 million brands, alongside top-tier lifestyle Creators.
- **Mission or purpose statement**: “Empower the world’s premium lifestyle Creators to achieve maximum economic success.”

## Products & Services
- **[LTK Platform (Brand Platform)]**: A performance-driven marketing platform for retailers and brands to launch influencer campaigns, manage paid collaborations, and access AI-enriched data and end-to-end reporting.
- **[LTK App (Shopper Platform)]**: A consumer mobile app where over 44 million monthly shoppers discover and purchase products curated by lifestyle creators.
- **[LTK Creator Shops™]**: A universal, business-enablement tool that allows creators to build their own storefronts, linking product recommendations directly to shoppable content.
- **[Creator Tools & Analytics]**: AI-powered data insights for creators to track performance, optimize content, and manage affiliate payouts and commissions.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (privately held).
- **Key Metric**: Annual consumer sales of over **$6 billion** on the platform; brands and retailers have collectively invested **$3 billion+** in creators via the LTK platform.
- **Notable Investors/Partners**: The company appears to be bootstrapped and profitable, with no major external venture capital funding rounds publicly reported. Key partners include over 8,000 integrated retailers and 1 million brands globally.
- **Growth Signals**: Headcount growth from ~500 to over 800 team members across 7 countries (USA, UK, Brazil, South Korea, Germany, China, Australia). Serving clients in over 165 countries. Officially certified as a Great Place to Work®. The platform has generated nearly 1,100 LTK millionaires across creators and brands.

## Competitive Advantages
- **First-Mover & Industry Definition**: Founded by a creator in 2011, LTK invented the “Creator Commerce” category, giving it deep credibility and a decade-plus head start.
- **Three-Sided Marketplace Moat**: Its network effects are strong; as more creators join, they attract more brands and shoppers, which in turn attracts more creators, creating a self-reinforcing ecosystem.
- **Global Scale & Data**: With 44 million monthly shoppers and $6 billion in annual sales, LTK possesses vast, proprietary purchasing and influencer performance data that competitors cannot easily replicate.

## Strategic Focus
- **Creator Economic Success**: Continuing to build tools and infrastructure that maximize earning potential for creators (e.g., Creator Shops, AI analytics).
- **Global Expansion**: Deepening presence in existing international markets (Brazil, Germany, South Korea, China, Australia, UK).
- **AI-Enriched Platform**: Leveraging AI to enhance data analytics, shopper targeting, and campaign effectiveness for both brands and creators.

## Why Work Here
- **Culture**: Officially certified as a Great Place to Work®. Values include optimism, innovation, collaboration, and a drive to win. Described as a team of professionals motivated by meaningful impact.
- **Remote Work & Flexibility**: All roles in the USA are eligible for remote work. The company has a global, distributed team across 7 countries.
- **Perks & Benefits**: Described as exceeding the needs of today’s workforce, with an emphasis on a supportive environment for growth and innovation.
- **Engineering & Product**: Active hiring for Senior Software Engineers, Engineering Managers (Data Science), Product Managers, and Product Designers, indicating a strong engineering-driven culture.

## Sources
1. [company.shopltk.com - Careers](https://company.shopltk.com/careers)
2. [company.shopltk.com - Company Overview](https://company.shopltk.com/en/company)
3. [LinkedIn - LTK Company Profile](https://www.linkedin.com/company/shopltk)
4. [Greenhouse - LTK USA Job Board](https://job-boards.greenhouse.io/shopltk)
5. [Greenhouse - LTK USA Job Listings](https://job-boards.greenhouse.io/shopltk/jobs/7565363003)

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