---
title: 'Principal Product Manager, AI/ML at Tatari'
canonical: 'https://feeny.ai/job/principal-product-manager-ai-ml-tatari-san-francisco-california-a3ymt9khv34j'
type: 'job'
last_seen: '2026-09-12'
---

# Principal Product Manager, AI/ML at Tatari

- **Company:** Tatari
- **Location:** San Francisco California, United States
- **Posted:** 2026-07-10
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/tatari/jobs/8628713002

## Job description

Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV.

That approach has earned Tatari broad industry recognition, including being named [Best CTV AdTech Platform](https://www.tatari.tv/insights/tatari-named-best-ctv-adtech-platform-in-2025-martech-breakthrough-awards) in the 8th annual MarTech Breakthrough Awards, as well as honors from Digiday (https://www.tatari.tv/insights/tatari-awarded-best-ctv-ad-platform, AdExchanger ([Most Innovative TV Advertising Technology](https://www.tatari.tv/insights/tatari-wins-adexchangers-2023-most-innovative-tv-advertising-technology-award)), and Business Insider (https://www.tatari.tv/insights/business-insider-names-Tatari-a-2023-hottest-adtech-company. Tatari has also been recognized as the [Best Place to Work](https://www.tatari.tv/insights/inc-magazine-names-tatari-a-best-workplace-for-the-3rd-year-in-a-row) by Inc. Magazine. Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era.

As Principal Product Manager, AI/ML, you set the multi-year vision and strategy for Tatari's AI/ML recommendation and prediction products — one of the company's highest-leverage strategic bets. You operate with significant autonomy, shaping investment decisions while still functioning as a hands-on IC who ships. You bring outside-in thinking that reshapes how the org thinks about AI/ML, build the executive and cross-functional alignment needed to execute against that vision, and raise the bar for product craft across teams beyond your own.

Responsibilities:

- Own the vision and multi-year roadmap for AI/ML recommendation and prediction products end-to-end — from ideation and business case through market research and competitive differentiation — to drive growth and sustained competitive advantage.
- Secure executive alignment on technology investments tied to business goals; guide engineering teams in sequencing short-term deliverables that ladder to long-term strategy.
- Serve as the org's go-to expert on customers and market: synthesize usage data, qualitative research, and competitive/industry intelligence to validate and prioritize the roadmap.
- Evangelize AI/ML product innovation across the org, raising the bar on what "good" looks like and driving the organizational changes needed to support it.
- Mentor and set the standard for other PMs working on adjacent AI/ML or data-driven initiatives — acting as a force-multiplier beyond your own roadmap.
- Partner closely with design, data science, and engineering through the full delivery lifecycle (including Agile ceremonies) to define requirements and ship on time at the right quality bar.

Qualifications:

- 10+ years in Product Management, including 3+ years leading ML/AI products end-to-end, with demonstrated Staff/Principal-level scope (influence across multiple teams or roadmaps, not just one product line).
- Proven track record building and scaling recommendation systems and/or graph neural network (GNN) products in production, at meaningful user/data scale.
- Experience shaping product strategy and driving buy-in without formal authority — across engineering, leadership, and cross-functional stakeholders — with results tied to specific business outcomes.
- Skilled at partnering with UX/design and data science to ship AI/ML features, balancing model capability against usability constraints.
- Strong grasp of Agile/iterative development, adapted for ML timelines (training cycles, data dependencies, experimentation loops).
- Exceptional written/verbal communication; able to translate technical ML tradeoffs for non-technical stakeholders and think analytically across systems.
- Big plus (not required): Direct experience in ad tech, CTV/streaming, linear TV, or programmatic media.

Benefits:

- Total compensation ($190,000-$225,000)
- Equity compensation
- Health insurance coverage for you and your dependents
- 401K, FSA, and commuter benefits
- $150 monthly spending account
- $1,000 annual continued education benefit
- $500 Newbie Productivity Perk
- Unlimited PTO and sick days
- Monthly Company Wellness Day Off
- Snacks, drinks, and catered lunches at the office
- Team building events
- Hybrid RTO of 2 days per week in office.

At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.

## #LI-HYBRID

## About Tatari

## Company Overview
- **One-liner**: Tatari builds infrastructure to modernize TV advertising, providing a convergent TV ad platform for buying and measuring campaigns across streaming TV, linear TV, and online video.
- **Entity Type**: Private
- **Headquarters**: San Francisco, California, United States
- **Founded**: Year not explicitly stated on primary sources; executive bios indicate it was founded in the mid-2010s.
- **Founders**: Philip Inghelbrecht (CEO, Co-Founder) and Mike Swinson (Co-Founder, Chief Data Scientist)

## Core Business
- **Primary Industry**: Advertising Technology (AdTech) — specifically TV advertising and data analytics.
- **Target Customers**: B2B — brands, agencies, and publishers. Serves everyone from first-time TV advertisers to those spending $100M+ per year.
- **Mission/Purpose**: To bring automation, control, and transparency to TV advertising, providing a "clear way forward" as TV and digital converge.

## Products & Services
- **Tatari Platform (Self-Serve)**: A unified platform for planning, buying, and measuring TV ad campaigns across linear and streaming TV. Includes optional strategy and managed services.
- **Vault Data Clean Room**: A technology for secure data collaboration between advertisers and publishers.
- **TheViewPoint**: A measurement and analytics tool for evaluating TV advertising performance.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric (Funding)**: Total funding is not explicitly stated in the provided sources. The company is private and has raised venture capital (notable investors include those tied to founders' previous ventures).
- **Notable Investors/Partners**: Not explicitly listed in the provided sources. However, the executive team includes former leaders from Shazam, TrueCar, AdapTV, LiveRail, LKQD, Remixation, Amazon, Google, Facebook, Microsoft, Stripe, and Yahoo.
- **Growth Signals**: Actively hiring across multiple departments (52 open jobs as of the search date), with offices in San Francisco, Los Angeles, New York, Poland, and Ukraine. The company has built technology for both the buy-side and sell-side of TV advertising, indicating platform expansion.

## Competitive Advantages
- **Convergent TV Focus**: Tatari is a dedicated platform for both linear and streaming TV, a niche that is growing rapidly as TV advertising converges with digital.
- **Data Science Core**: Founded and led by data scientists and engineers (not traditional agency folks), giving it a strong technical and analytical moat.
- **Self-Service + Managed Service**: Offers both a self-serve platform for sophisticated buyers and a full-service option for those needing more support, covering a wide market segment.

## Strategic Focus
- **Platform Expansion**: Building infrastructure for both advertisers (buy-side) and publishers (sell-side), moving beyond just a buying tool to a full ecosystem.
- **Data Collaboration**: Development of data clean rooms (Vault) to enable secure, privacy-compliant data sharing.
- **Measurement & Attribution**: Continued investment in analytics and measurement tools to prove TV advertising ROI.

## Why Work Here
- **Culture**: Described as fast-paced, intellectually stimulating, and supportive. The company emphasizes a "learn from mistakes" attitude and values diverse perspectives. They have employee resource groups, volunteer events, and social activities.
- **Work Model**: Hybrid in-office + work-from-home schedule. Offices in San Francisco, Los Angeles, New York, Poland, and Ukraine.
- **Engineering Focus**: The team is heavily weighted toward engineers and data scientists. The engineering culture is described as building solutions to mission-critical problems with a lean, fast-moving approach.
- **Perks**: Inclusive culture with events, book clubs, meditation classes, and family activities.

## Sources
1. [tatari.tv - Company Homepage](https://www.tatari.tv/)
2. [tatari.tv - About Page](https://www.tatari.tv/about-tv-ad-technology-company)
3. [tatari.tv - Team Page](https://www.tatari.tv/about-us/our-team)
4. [tatari.tv - Careers Page](https://www.tatari.tv/careers)
5. [Greenhouse - Tatari Job Board](https://job-boards.greenhouse.io/tatari/jobs/8403003002)

## Other roles at Tatari

- [Partnerships Manager](https://feeny.ai/job/partnerships-manager-tatari-new-york-new-york-5wavbe8mmqma) — New York New York, United States
- [Programmatic Media Manager](https://feeny.ai/job/programmatic-media-manager-tatari-san-francisco-california-6zws8dxnemgv) — San Francisco California, United States
- [Programmatic Media Manager](https://feeny.ai/job/programmatic-media-manager-tatari-new-york-new-york-wcp8ct49x18c) — New York New York, United States
- [Programmatic Media Manager](https://feeny.ai/job/programmatic-media-manager-tatari-los-angeles-california-yry811q2zqy3) — Los Angeles California, United States
- [Senior Product Manager - Upstream](https://feeny.ai/job/senior-product-manager-upstream-tatari-poland-ukraine-cwnkpcs8f5mh) — Poland / Ukraine
- [Senior SRE (Ukraine, Poland)](https://feeny.ai/job/senior-sre-ukraine-poland-tatari-poland-ukraine-hhh0ev7vd4rb) — Poland / Ukraine
- [Senior Solutions Engineer](https://feeny.ai/job/senior-solutions-engineer-tatari-los-angeles-california-awv2we4kx99c) — Los Angeles California, United States
- [Senior Solutions Engineer](https://feeny.ai/job/senior-solutions-engineer-tatari-san-francisco-california-65yaewwym0sn) — San Francisco California, United States
- [Senior Software Engineer, Internal Tools & Automation](https://feeny.ai/job/senior-software-engineer-internal-tools-automation-tatari-san-francisco-qxd8w36zj9md) — San Francisco California, United States
- [Senior Software Engineer, Internal Tools & Automation](https://feeny.ai/job/senior-software-engineer-internal-tools-automation-tatari-new-york-new-york-cqkxzwnapdg6) — New York New York, United States