---
title: 'Principal Product Manager, Buying & Optimization at Tatari'
canonical: 'https://feeny.ai/job/principal-product-manager-buying-optimization-tatari-new-york-new-york-c9snztekd71k'
type: 'job'
last_seen: '2026-09-12'
---

# Principal Product Manager, Buying & Optimization at Tatari

- **Company:** Tatari
- **Location:** New York New York, United States
- **Posted:** 2026-06-20
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/tatari/jobs/8601829002

## Job description

Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV.

That approach has earned Tatari broad industry recognition, including being named [Best CTV AdTech Platform](https://www.tatari.tv/insights/tatari-named-best-ctv-adtech-platform-in-2025-martech-breakthrough-awards) in the 8th annual MarTech Breakthrough Awards, as well as honors from Digiday (https://www.tatari.tv/insights/tatari-awarded-best-ctv-ad-platform, AdExchanger ([Most Innovative TV Advertising Technology](https://www.tatari.tv/insights/tatari-wins-adexchangers-2023-most-innovative-tv-advertising-technology-award)), and Business Insider (https://www.tatari.tv/insights/business-insider-names-Tatari-a-2023-hottest-adtech-company. Tatari has also been recognized as the [Best Place to Work](https://www.tatari.tv/insights/inc-magazine-names-tatari-a-best-workplace-for-the-3rd-year-in-a-row) by Inc. Magazine. Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era.

Tatari is looking for multiple Principal Product Managers to join the growing Buying and Execution team. In this role, you will play a pivotal role in redefining CTV advertising in an AI-first world. You will own the development of an AI-powered, self-serve TV platform that turns years of TV and CTV data into actionable intelligence—enabling marketers to plan, launch, and optimize campaigns with the ease of clicking “Go.” Operating at the intersection of product, engineering, data science, and media execution, you will drive requirements, user stories, and delivery for campaign management and execution features across programmatic and direct TV. Your success will be driven by strong product ownership, disciplined execution, and a deep understanding of advertiser workflows, allowing you to prioritize the right problems and deliver differentiated, scalable solutions for marketers at every stage of growth.

## Responsibilities

- Own the product vision, strategy, and execution for TV media buying and execution, end-to-end (“soup to nuts”)
- Define a compelling roadmap that differentiates the platform through automation and AI-driven capabilities
- Partner closely with Engineering, Data Science, and Media Buying to translate business and customer needs into clear, prioritized product requirements
- Drive feature prioritization and trade-offs based on customer impact, business value, and scalability of automated TV buying workflows
- Collaborate cross-functionally with Media Buying, Media Operations, Marketing, and Leadership to ensure alignment and successful launches
- Continuously monitor industry trends, competitive offerings, and emerging AI technologies to keep the product ahead of the evolving TV and CTV landscape
- Use data, customer feedback, and experimentation to iterate, optimize performance, and deliver measurable impact

## Qualifications

- 8+ years of product management experience in AdTech, with deep expertise in streaming and programmatic CTV advertising (linear TV experience is a strong plus)
- Proven track record of shipping impactful products, including building new capabilities or platforms from the ground up
- Strong communicator and influencer, able to articulate a clear product vision and defend roadmap decisions with data and conviction at the executive level
- Highly customer-centric, with demonstrated skill in uncovering real user needs, writing strong user stories, and solving complex workflow problems
- Experience partnering closely with Design to address diverse customer needs through user research, prototyping, and thoughtful UX decisions
- Passion for automation and AI-driven innovation, balanced with a pragmatic, execution-oriented mindset
- Comfortable operating in ambiguity and fast-moving environments, with a bias toward action and measurable outcomes
- Nice to haves: experience working with AI/ML-powered products or data-driven optimization systems; familiarity with TV measurement, attribution, or identity challenges

## Benefits

- Total compensation $190,000 - $225,000
- Equity compensation
- Health insurance coverage for you and your dependents
- 401K, FSA, and commuter benefits
- $150 monthly spending account
- $1,000 annual continued education benefit
- $500 Newbie Productivity Perk
- Unlimited PTO and sick days
- Monthly Company Wellness Day Off
- Snacks, drinks, and catered lunches at the office
- Team building events
- Hybrid RTO of 2 days per week in office

At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.

## #LI-HYBRID

## About Tatari

## Company Overview
- **One-liner**: Tatari builds infrastructure to modernize TV advertising, providing a convergent TV ad platform for buying and measuring campaigns across streaming TV, linear TV, and online video.
- **Entity Type**: Private
- **Headquarters**: San Francisco, California, United States
- **Founded**: Year not explicitly stated on primary sources; executive bios indicate it was founded in the mid-2010s.
- **Founders**: Philip Inghelbrecht (CEO, Co-Founder) and Mike Swinson (Co-Founder, Chief Data Scientist)

## Core Business
- **Primary Industry**: Advertising Technology (AdTech) — specifically TV advertising and data analytics.
- **Target Customers**: B2B — brands, agencies, and publishers. Serves everyone from first-time TV advertisers to those spending $100M+ per year.
- **Mission/Purpose**: To bring automation, control, and transparency to TV advertising, providing a "clear way forward" as TV and digital converge.

## Products & Services
- **Tatari Platform (Self-Serve)**: A unified platform for planning, buying, and measuring TV ad campaigns across linear and streaming TV. Includes optional strategy and managed services.
- **Vault Data Clean Room**: A technology for secure data collaboration between advertisers and publishers.
- **TheViewPoint**: A measurement and analytics tool for evaluating TV advertising performance.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric (Funding)**: Total funding is not explicitly stated in the provided sources. The company is private and has raised venture capital (notable investors include those tied to founders' previous ventures).
- **Notable Investors/Partners**: Not explicitly listed in the provided sources. However, the executive team includes former leaders from Shazam, TrueCar, AdapTV, LiveRail, LKQD, Remixation, Amazon, Google, Facebook, Microsoft, Stripe, and Yahoo.
- **Growth Signals**: Actively hiring across multiple departments (52 open jobs as of the search date), with offices in San Francisco, Los Angeles, New York, Poland, and Ukraine. The company has built technology for both the buy-side and sell-side of TV advertising, indicating platform expansion.

## Competitive Advantages
- **Convergent TV Focus**: Tatari is a dedicated platform for both linear and streaming TV, a niche that is growing rapidly as TV advertising converges with digital.
- **Data Science Core**: Founded and led by data scientists and engineers (not traditional agency folks), giving it a strong technical and analytical moat.
- **Self-Service + Managed Service**: Offers both a self-serve platform for sophisticated buyers and a full-service option for those needing more support, covering a wide market segment.

## Strategic Focus
- **Platform Expansion**: Building infrastructure for both advertisers (buy-side) and publishers (sell-side), moving beyond just a buying tool to a full ecosystem.
- **Data Collaboration**: Development of data clean rooms (Vault) to enable secure, privacy-compliant data sharing.
- **Measurement & Attribution**: Continued investment in analytics and measurement tools to prove TV advertising ROI.

## Why Work Here
- **Culture**: Described as fast-paced, intellectually stimulating, and supportive. The company emphasizes a "learn from mistakes" attitude and values diverse perspectives. They have employee resource groups, volunteer events, and social activities.
- **Work Model**: Hybrid in-office + work-from-home schedule. Offices in San Francisco, Los Angeles, New York, Poland, and Ukraine.
- **Engineering Focus**: The team is heavily weighted toward engineers and data scientists. The engineering culture is described as building solutions to mission-critical problems with a lean, fast-moving approach.
- **Perks**: Inclusive culture with events, book clubs, meditation classes, and family activities.

## Sources
1. [tatari.tv - Company Homepage](https://www.tatari.tv/)
2. [tatari.tv - About Page](https://www.tatari.tv/about-tv-ad-technology-company)
3. [tatari.tv - Team Page](https://www.tatari.tv/about-us/our-team)
4. [tatari.tv - Careers Page](https://www.tatari.tv/careers)
5. [Greenhouse - Tatari Job Board](https://job-boards.greenhouse.io/tatari/jobs/8403003002)

## Other roles at Tatari

- [Partnerships Manager](https://feeny.ai/job/partnerships-manager-tatari-new-york-new-york-5wavbe8mmqma) — New York New York, United States
- [Programmatic Media Manager](https://feeny.ai/job/programmatic-media-manager-tatari-san-francisco-california-6zws8dxnemgv) — San Francisco California, United States
- [Programmatic Media Manager](https://feeny.ai/job/programmatic-media-manager-tatari-new-york-new-york-wcp8ct49x18c) — New York New York, United States
- [Programmatic Media Manager](https://feeny.ai/job/programmatic-media-manager-tatari-los-angeles-california-yry811q2zqy3) — Los Angeles California, United States
- [Senior Product Manager - Upstream](https://feeny.ai/job/senior-product-manager-upstream-tatari-poland-ukraine-cwnkpcs8f5mh) — Poland / Ukraine
- [Senior SRE (Ukraine, Poland)](https://feeny.ai/job/senior-sre-ukraine-poland-tatari-poland-ukraine-hhh0ev7vd4rb) — Poland / Ukraine
- [Senior Solutions Engineer](https://feeny.ai/job/senior-solutions-engineer-tatari-los-angeles-california-awv2we4kx99c) — Los Angeles California, United States
- [Senior Solutions Engineer](https://feeny.ai/job/senior-solutions-engineer-tatari-san-francisco-california-65yaewwym0sn) — San Francisco California, United States
- [Senior Software Engineer, Internal Tools & Automation](https://feeny.ai/job/senior-software-engineer-internal-tools-automation-tatari-san-francisco-qxd8w36zj9md) — San Francisco California, United States
- [Senior Software Engineer, Internal Tools & Automation](https://feeny.ai/job/senior-software-engineer-internal-tools-automation-tatari-new-york-new-york-cqkxzwnapdg6) — New York New York, United States