---
title: 'Principal Product Manager, Web Experiences at Gen Digital Inc.'
canonical: 'https://feeny.ai/job/principal-product-manager-web-experiences-gen-digital-inc-united-states-new-cxa9cgvq56xg'
type: 'job'
last_seen: '2026-09-10'
---

# Principal Product Manager, Web Experiences at Gen Digital Inc.

- **Company:** [Gen Digital Inc.](https://feeny.ai/companies/gen-digital-inc)
- **Location:** United States / New York, NY
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-31
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/gen-digital/1bddbc52-fd9a-4b47-91bb-2644ba903d45

## Job description

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs. At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage. If this sounds like you, we’d love you to be part of Gen.

About the Role: Gen is hiring a Senior / Principal Product Manager to own our Web Experiences platform across [MoneyLion.com](http://MoneyLion.com), GoBankingRates, CardCritics, and the broader Gen syndication network — the web properties that drive acquisition, SEO, and monetization across our Consumer Marketplace ecosystem. Centralizing ownership of the web experience layer (front-end performance, rendering strategy, experimentation, and component system) so the website operates as a scalable product platform rather than a fragmented collection of marketing pages. You will partner closely with the Consumer Marketplace PM, SEO, PMM, and Engineering to make the web the strongest growth lever in our portfolio — improving conversion, unlocking faster experimentation, and building the rendering layer that makes AI-personalized web experiences possible. MoneyLion, now part of Gen, is a leading financial marketplace and consumer finance platform. We power millions of consumer financial decisions — from credit cards and personal loans to banking and investing — through our mobile, web, and enterprise-distributed Marketplace surfaces. Our Consumer Marketplace team builds the personalization, marketplace, and experience systems that connect consumers with the right financial product at the right moment, and scales those systems across Gen’s broader family of brands.

Key Responsibilities:

- Own the product strategy and roadmap for Gen’s web experience layer: [MoneyLion.com](http://MoneyLion.com), GoBankingRates, CardCritics, and the broader syndication network.
- Drive conversion rate optimization across acquisition funnels — landing pages, comparison pages, affiliate flows, and Marketplace entry points.
- Partner with Engineering on rendering strategy, front-end architecture, and the component system that powers all O&O web properties.
- Lead the web experimentation roadmap — site-wide testing frameworks, variant generation, and measurement discipline.
- Own web SEO product strategy in partnership with the SEO team — site structure, Core Web Vitals, schema, page performance, and indexability.
- Define the rendering, personalization, and experimentation surfaces that let AI-driven content and decisioning show up dynamically on the web.
- Reduce technical debt in the front-end ecosystem and drive long-term maintainability across the O&O portfolio.
- Define and track KPIs across conversion, organic traffic, engagement, and revenue per session; drive decisions through rigorous experimentation and data.
- Partner with the Content Platform PM to ensure the rendering layer and the content layer compose cleanly.

About you: Education: Bachelor’s degree in Computer Science, Engineering, or a related field; advanced degree a plus. Experience: 7+ years of product management experience for L10, or 10+ years for L11, with significant time on consumer web, SEO, affiliate/marketplace, or high-scale front-end platforms.

Skills:

- Strong technical fluency in modern front-end architectures (React, Next.js, or similar), rendering strategies (SSR/SSG/ISR), and web performance.
- Deep experience with SEO — technical SEO, Core Web Vitals, schema, site architecture, and organic growth levers.
- Proven track record running large-scale web experimentation programs (A/B testing, multivariate, personalization).
- Experience in affiliate, marketplace, or comparison-site business models strongly preferred.
- Familiarity with analytics and measurement tools
- Ability to partner deeply with front-end engineering on architectural decisions.
- Understanding of how content platforms, design systems, and rendering layers compose at scale.
- Strong collaboration with SEO, PMM, lifecycle, and growth marketing teams.

Personal Attributes:

- Obsessed with conversion, performance, and experimentation — treats every page as a product.
- Comfortable operating across multiple brand properties without losing coherence.
- Strong technical partner to engineering; can hold their own in architecture discussions.
- Pragmatic and outcome-oriented — ships iteratively and measures rigorously.
- Sees AI as a teammate — actively explores how dynamic rendering and AI-generated variants can compound web growth.

Location: New York, NY (Onsite 4 days per week)

What’s Next…. After you submit your application, you can expect the following steps in the recruitment process:

- Recruiter / TA Call
- Hiring Manager Interview
- Cross-Functional Panel (Product, Engineering, Analytics, Design)
- Executive / Leadership Interview
- Offer

## About Gen Digital Inc.

## Company Overview
- **One-liner**: Gen is a global leader in Cyber Safety, powering Digital Freedom through its trusted consumer brands Norton, Avast, LifeLock, and MoneyLion.
- **Entity Type**: Public (ticker not confirmed in provided sources; refer to SEC filings)
- **Headquarters**: Dual headquarters in Tempe, Arizona, United States, and Prague, Czech Republic
- **Founded**: Not explicitly disclosed; the merged entity (Gen) was formed in 2022 following the combination of NortonLifeLock and Avast
- **Founders**: Not publicly available for the merged company; predecessor brands were founded by Peter Norton (Norton) and Pavel Baudiš & Eduard Kučera (Avast)

## Core Business
- **Primary industry**: Cybersecurity (Cyber Safety), digital privacy, identity protection, and financial wellness
- **Target customers**: B2C (individuals and families), with some B2B2C offerings for enterprises and institutions (breach response, employee benefits)
- **Mission or purpose statement**: “Powering Digital Freedom” – giving people the confidence, tools, and insights to control, manage, and grow their digital and financial lives

## Products & Services
- **Norton**: Award-winning cybersecurity, online privacy, and device protection for individuals and families (SaaS security suites, VPN, password manager, etc.)
- **Avast**: AI-powered threat detection and digital security products focused on malware, privacy, and real-time protection (freemium model, top-ranked by industry experts)
- **LifeLock**: Identity theft protection with proactive monitoring, alerts, and dedicated Identity Restoration Specialists (U.S. leader)
- **MoneyLion**: Digital financial wellness platform offering Instacash, RoarMoney, Credit Builder Plus, and a marketplace for financial products (B2C and B2B2C)

## Market Standing
- **Valuation/Market Cap**: Not provided in search results; as a publicly traded company, refer to SEC filings for current market cap
- **Key Metric**: Nearly 500 million global users across the brand ecosystem; MoneyLion has processed $7.5B+ in transaction volume and served 81M+ users since launch
- **Notable Investors/Partners**: No specific investors cited; the company partners with leading institutions for breach response, employee benefits, and identity protection
- **Growth Signals**: 
  - Total cyberattacks blocked in 2024 is a key metric (exact number not shared)
  - MoneyLion’s rapid growth in transaction volume and user base
  - Expanding from protection into financial wellness and AI-driven personalization

## Competitive Advantages
- Family of trusted, globally recognized consumer brands (Norton #1 top-of-mind Cyber Safety brand, LifeLock leader in identity protection)
- Deep visibility into a vast threat network (machine learning and AI across ~500M users) enables superior threat detection and personalization
- Unique platform combining cybersecurity, privacy, identity restoration, and financial wellness – a “trust layer” for the digital economy
- Dual HQ presence (U.S. and Europe) provides diverse talent and regulatory insight

## Strategic Focus
- Building a unified AI-powered platform that delivers personalized, proactive, and automated Cyber Safety and financial empowerment
- Deepening leadership in Cyber Safety while extending into financial wellness to compound lifetime customer value
- Positioning Gen as the “trust layer” for the AI economy – bridging what AI can do and what consumers trust it to do
- Expanding B2B2C partnerships (breach response, employee benefits, identity protection for institutions)

## Why Work Here
- **Culture**: Emphasizes collaboration, innovation, a giving mindset, and customer obsession. Values include “Think Big. Be Bold.”, “Be Scrappy. Make it Happen.”, and “Play to Win. Together.”
- **Work model**: Hybrid – choose which days to be in the office with an expectation of three days per week; unlimited paid time off; recognized holidays; parental leave and leaves of absence
- **Benefits**: 
  - Employee Stock Purchase Plan (ESPP) 
  - Performance-based bonuses
  - Learning & development (Learn@Gen, mentorship, degree/certification reimbursement, 24/7 eLearning)
  - Wellness: virtual fitness, on-site gyms, Employee Assistance Program (EAP) extending to dependents
  - Adoption, foster care, fertility, and surrogacy benefits in 15+ countries
  - Global recognition program (“Inspire”) and diverse employee communities
- **Interview process**: Transparent – 15-30 min recruiter chat, 2-3 skill/team interviews (may include a task), then offer. Reflects the company’s collaborative culture.

## Sources
1. [gendigital.com](https://www.gendigital.com/us/en/) – Company overview, brand family, mission, and metrics
2. [gendigital.com](https://www.gendigital.com/us/en/who-we-are/) – Who We Are, strategy, and solution details
3. [gendigital.com](https://www.gendigital.com/us/en/life-gen/) – Careers page with culture, values, and interview process
4. [gendigital.com](https://www.gendigital.com/us/en/life-gen/jobs/) – Open roles listing
5. [gendigital.com](https://www.gendigital.com/us/en/benefits/) – Benefits overview (hybrid work, wellness, learning, compensation)

## Other roles at Gen Digital Inc.

- [Principal Product Manager, Enterprise Content Hub](https://feeny.ai/job/principal-product-manager-enterprise-content-hub-gen-digital-inc-united-states-snzjqdqjmzm7) — United States / New York, NY
- [Principal Product Manager - MoneyLion Marketplace](https://feeny.ai/job/principal-product-manager-moneylion-marketplace-gen-digital-inc-united-states-gx5gtgp2ntgv) — United States / New York, NY
- [LifeLock Lead Product Manager, Core Experiences & AI Assistant](https://feeny.ai/job/lifelock-lead-product-manager-core-experiences-ai-assistant-gen-digital-inc-1r5sp5qv3fr8) — United States / Mountain View, CA
- [Product Marketing & GTM Lead Manager - LifeLock](https://feeny.ai/job/product-marketing-gtm-lead-manager-lifelock-gen-digital-inc-united-states-tempe-1r7k6jpqvdwb) — United States / Tempe, AZ
- [Identity Alerts Specialist](https://feeny.ai/job/identity-alerts-specialist-gen-digital-inc-united-states-tempe-az-y2ek1b5dxcc9) — United States / Tempe, AZ
- [Customer Service Agent](https://feeny.ai/job/customer-service-agent-gen-digital-inc-united-states-tempe-az-xt4scaz9zxe2) — United States / Tempe, AZ
- [Senior Solutions Engineer](https://feeny.ai/job/senior-solutions-engineer-gen-digital-inc-united-states-new-york-ny-x4gzjfcn4z1y) — United States / New York, NY
- [Sr Princ Product Manager - Digital Footprint Control](https://feeny.ai/job/sr-princ-product-manager-digital-footprint-control-gen-digital-inc-united-yv7917kacr77) — United States / Mountain View, CA
- [Head of Enterprise Marketing](https://feeny.ai/job/head-of-enterprise-marketing-gen-digital-inc-united-states-new-york-ny-8t9d3xdsn55c) — United States / New York, NY
- [Privacy Support Analyst](https://feeny.ai/job/privacy-support-analyst-gen-digital-inc-chennai-rdctz4ce6nqr) — Chennai, India