---
title: 'Principal Product Manager - LifetimeACQUIRE at Sureify'
canonical: 'https://feeny.ai/job/principal-product-manager-lifetimeacquire-sureify-united-states-90sv726hrh5j'
type: 'job'
last_seen: '2026-09-12'
---

# Principal Product Manager - LifetimeACQUIRE at Sureify

- **Company:** Sureify
- **Location:** United States
- **Compensation:** $205k–$230k
- **Work type:** remote
- **Posted:** 2026-07-25
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/sureify/jobs/5370723008

## Job description

## About Sureify

Sureify is on a mission to modernize the life and annuity insurance industry. Our enterprise SaaS product suite, Lifetime, helps carriers digitize the entire customer journey — from acquisition to engagement to servicing.

LifetimeACQUIRE is Sureify's digital order intake and sales product. It enables life and annuity carriers to reach new customers, digitize the application and underwriting process, and distribute products through modern, consumer-grade digital and AI-based experiences.

## About the Role

Sureify is seeking a Principal Product Manager to serve as a high-level individual contributor. This is a "Super IC" role designed for a seasoned product leader who prefers deep-diving into complex domains and driving massive strategic impact without the overhead of people management.

You will be the functional architect and strategist for our LifetimeACQUIRE product, coordinating with other sales-related product development areas and our CoreCONNECT platform team.

You'll engage directly with life and annuity carriers, implementation partners, product engineering, and product design to surface and validate needs, and construct and implement the product roadmap.

## What You'll Do

- Strategic Impact: Define the long-term roadmap for the LifetimeACQUIRE product, as part of Sureify’s broader product development for the life and annuity new business lifecycle. Ensure the product provides a competitive edge for carriers.
- Vision & Roadmapping: Define how the LifetimeACQUIRE product helps carriers drive new business sales through all channels, through web, mobile, AI, and custom digital experiences on top of a flexible, extensible API layer.
- Evangelism: Promote the product by working with marketing, sales, implementation partners, and potential customers.
- Voice of the Customer: Engage deeply with life and annuity carriers and distributors to understand the friction points in the current L&A sales ecosystem and how Sureify can solve them.
- Feature Specification: Author clear, actionable specs for complex workflows that account for high configurability requirements.
- Product Delivery: Partner closely with engineering to build a high-performance, scalable product and API layer. You’ll ensure the product is "developer-friendly" for both internal professional services teams, external systems integrators, and carrier staff.
- Cross-functional Collaboration: Align internal stakeholders on our strategy and roadmap. Partner with product engineering to build, with professional services to ensure the product is easily deployable in the field, and with sales to help close customers.

## What We're Looking For

Must-Have Qualifications:

- Product Management Experience: 5+ years of product management experience in a B2B enterprise SaaS environment. You've owned a product area end-to-end and shipped meaningful features independently.
- The "Shape" of a Leader: You are a "Product Architect" (strong in Customer Insight and Strategy) who knows how to "Build" (strong in Execution).
- Product Leadership: You’ve owned a product within an enterprise software market with high-touch direct sales.
- Enterprise Complexity: Experience in a highly concentrated, enterprise market (Insurance, Fintech, or Healthtech) where software must be highly configurable and integrated by 3rd parties.
- API-First Mindset: You understand that an API is the product. You have experience defining technical requirements for developers and system integrators.
- Collaborative Working Style: You work well with engineering, design, and customer-facing teams. You communicate clearly, follow through on commitments, and make the people around you more effective.
- Based in the US/Americas: Ability to work effectively with US-based carriers and time zones.

Preferred Qualifications:

- Life/Annuity or Insurance Experience: Familiarity with the life insurance sales process, distribution channels, underwriting, or carrier operations is a meaningful advantage.
- B2B2C SaaS Experience: Experience with products configured and deployed by enterprise customers but used by consumers.
- Digital Sales or eApp Experience: Prior experience with e-application, quoting, or digital needs-analysis tools in insurance or financial services.

Why Join Sureify?

Sureify is a close-knit team united by a common mission: modernizing an industry that has real impact on people's financial security. You'll work on a product that's already deployed at carriers, with real users, in a market that's actively digitizing. If you want ownership, variety, and the chance to grow quickly in a space that matters, come talk to us. Base annual salary $205,000—$230,000 USD

Our Guiding Principles

Our products are for nothing if their creators are not fulfilled in their work. We want our employees to flourish at Sureify. We do not fawn over status or titles, instead, we honor effort and intelligence. The best idea wins no matter which colleague proposed it. We do not shortcut our mission with overblown claims or false promises. Sticking to the truth is both a strategy and a principle for us.

Sureify is an Equal Opportunity Employer committed to diversity. Qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, sex, sexual orientation, gender perception or identity, age, disability, veteran or military status, or any other basis prohibited by law.

If you are a California resident, please be aware Sureify collects personal information from you during the application process, which may include your name, contact details, employment history, and educational background, in accordance with the California Consumer Privacy Act (CCPA). We use this information solely to evaluate your candidacy for employment and may share it with internal hiring personnel as needed.

## About Sureify

## Company Overview
- **One-liner**: Sureify provides a modular SaaS product suite that empowers life insurance and annuity carriers to create modern digital experiences for acquiring, servicing, and engaging policyholders and agents.
- **Entity Type**: Private (Late-stage VC-backed; last known stage: Incubator/Accelerator)
- **Headquarters**: San Jose, California, USA (with offices in India)
- **Founded**: 2012
- **Founders**: Dustin Yoder

## Core Business
- **Primary industry/industries**: Life Insurance & Annuities Technology (InsurTech)
- **Target customers**: B2B – life and annuity insurance carriers (Enterprise)
- **Mission or purpose statement**: "To modernize the life insurance and annuity industry by helping companies service, engage, and sell to their customers with one enterprise product suite." [sureify.com](https://www.sureify.com/about-sureify/)

## Products & Services
- **LifetimeACQUIRE**: A configurable digital sales experience for buyers and agents, enabling online application and underwriting.
- **LifetimeSERVICE**: A comprehensive web and mobile self-servicing portal for policyholders, available 24/7/365.
- **LifetimeAGENT**: A unified portal for life and annuity agents to manage business, policies, and activity with real-time carrier data.
- **LifetimeENGAGE**: A digital engagement engine that fosters meaningful, ongoing connections between carriers and consumers.
- **CoreCONNECT**: A digital experience and data integration engine that connects legacy carrier systems to modern front-end experiences via APIs.

All products are part of the **Lifetime Suite** and can be purchased and implemented individually or as a full stack. [sureify.com](https://www.sureify.com/)

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: **Total Funding** – $25.83M raised to date [cbinsights.com](https://www.cbinsights.com/company/sureify)
- **Notable Investors/Partners**: Investors include Hannover Re, Aspen Capital Group, TIMIA Capital, Plug and Play Ventures, and TalentBridge23 Incubator. Customers include AAA, Allstate, and Amica. [cbinsights.com](https://www.cbinsights.com/company/sureify)
- **Growth Signals**: The company has successfully completed a SOC 2 Type II audit, operates with a partnership mentality alongside carriers, and emphasizes a "systematic approach" to digital transformation in a legacy-heavy industry.

## Competitive Advantages
- **Modular, non-disruptive SaaS**: Products can be implemented without replacing core legacy systems, lowering the barrier for large carriers.
- **End-to-end coverage**: The Lifetime suite covers acquisition, service, and engagement across the entire policy lifecycle, creating a sticky ecosystem.
- **Deep domain expertise**: Founded by the son of a life agent who identified the industry’s specific digital gap, giving the team both tech and insurance industry credibility.
- **Security compliance**: SOC 2 Type II certified, a critical requirement for enterprise insurance clients.

## Strategic Focus
- Continuing to expand the Lifetime suite’s capabilities to cover the full policy lifecycle from application to claims.
- Deepening partnerships with large carriers (e.g., AAA, Allstate, Amica) to drive further adoption.
- Leveraging CoreCONNECT to enable seamless integration with legacy systems, unlocking digital transformation for more conservative insurers.
- Maintaining a "partnership mentality" over a pure product drop-off approach, configuring solutions for individual carrier needs.

## Why Work Here
- **Remote-first culture**: The vast majority of roles are listed as "US - Remote" or "Remote - Canada," with full flexibility for remote work. [greenhouse.io](https://job-boards.greenhouse.io/sureify)
- **Comprehensive benefits**: Health, dental, and vision insurance; 401k retirement plan; short-term and long-term disability; life insurance; paid maternal and paternal leave; generous PTO; and flexible schedules. [sureify.com](https://www.sureify.com/about-sureify/)
- **Diversity & fulfillment**: The company explicitly states, "Our products are for nothing if their creators are not fulfilled in their work" and focuses on diversity as a core value.
- **Team composition**: A blend of insurance veterans and outsiders from tech/creative backgrounds, suggesting a collaborative and innovative rather than purely bureaucratic environment.
- **Open roles in Engineering, Product & Design, Professional Services, Sales & Marketing, and Customer Support** – indicating a growing organization with cross-functional opportunities.

## Sources
1. [sureify.com](https://www.sureify.com/)
2. [sureify.com – About](https://www.sureify.com/about-sureify/)
3. [greenhouse.io – Sureify Jobs](https://job-boards.greenhouse.io/sureify)
4. [cbinsights.com – Sureify Profile](https://www.cbinsights.com/company/sureify)

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