---
title: 'Principal Product Manager, Measurement, Planning & Optimization at BranchLab'
canonical: 'https://feeny.ai/job/principal-product-manager-measurement-planning-optimization-branchlab-boulder-yyk3t2srf64j'
type: 'job'
last_seen: '2026-09-07'
---

# Principal Product Manager, Measurement, Planning & Optimization at BranchLab

- **Company:** BranchLab
- **Location:** Boulder, CO
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-04-17
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.ashbyhq.com/branchlab/48d49e1c-d6ef-4b30-99b6-e81c3a3ef51a

## Job description

Job Title: Principal Product Manager, Measurement, Planning & Optimization Job Type: Full-time, Hybrid in office in Boulder, CO. We have an in-office culture, with a minimum 3 days in the office (Tues-Thurs). Reporting To: Senior Director of Product Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship

## ABOUT BRANCHLAB

BranchLab is transforming healthcare commercialization with Pathwai™, the industry’s first Semantic Activation Platform. Our AI-native technology helps leading healthcare organizations and their agencies make smarter commercialization decisions and connect patients, providers, and caregivers to life-improving therapies and resources.

Built for the evolving privacy landscape, BranchLab improves commercialization performance without relying on individual-level health information. By modernizing the industry’s technical infrastructure, we help organizations operate more efficiently and responsibly while improving how healthcare audiences are understood, reached, and engaged.

BranchLab is helping build a more intelligent, efficient, and responsible model for healthcare commercialization.

## THE OPPORTUNITY

We're hiring a Principal Product Manager to lead BranchLab's Measurement, Planning & Optimization product strategy. This role owns the vision, roadmap, and business outcomes for one of the company's most strategic product areas: helping pharmaceutical marketers understand campaign performance, connect media exposure to healthcare outcomes, generate actionable insights, and make better investment decisions.

## KEY RESPONSIBILITIES

- Measurement Product Strategy

Own the long-term vision, positioning, and roadmap for BranchLab’s measurement and optimization platform across campaign performance, audience insights, attribution, outcome measurement, budget optimization, and AI-powered recommendations.

Planning & Optimization

Define how customers translate measurement insights into planning decisions, helping them evaluate performance, identify growth opportunities, optimize investments, and improve outcomes.

AI-Powered Insights

Shape an agent-first experience that enables users to ask questions across media, commercial, and healthcare datasets and receive actionable recommendations.

Measurement Ecosystem Strategy

Evaluate and define BranchLab’s approach to measurement partnerships, DSP integrations, outcomes datasets, clean rooms, privacy-safe measurement methodologies, and industry partnerships.

Cross-Functional Leadership

Partner across Product, Engineering, Design, Data Science, Commercial, Client Success, and Executive Leadership to align strategy with customer and business outcomes.

## REQUIRED SKILLS & EXPERIENCE

- 8+ years of product management experience with significant ownership of measurement, analytics, attribution, media, or optimization products.
- Direct experience supporting pharmaceutical advertising measurement.
- Deep understanding of healthcare marketing measurement methodologies.
- Experience working with pharmaceutical brands, healthcare agencies, healthcare media organizations, or healthcare data providers.
- Strong understanding of patient audience activation, media performance evaluation, and healthcare outcome measurement.
- Experience building data-intensive products involving multiple datasets and fragmented data sources.
- Demonstrated success defining strategy and leading product initiatives from concept through launch and adoption.
- Strong analytical skills and comfort partnering with data science, analytics, and engineering teams.
- Experience influencing executive stakeholders and driving alignment across complex organizations.
- High-agency, entrepreneurial approach to product leadership.
- Candidates must have experience building or managing products related to pharmaceutical advertising measurement, healthcare media analytics, healthcare attribution, or healthcare outcomes measurement.

## PREFERRED QUALIFICATIONS

- Experience with Crossix, Veeva, PulsePoint, DeepIntent, Komodo, Swoop, IQVIA, or similar healthcare measurement and media platforms.
- Experience with media mix modeling, attribution, incrementality testing, or advanced measurement frameworks.
- Familiarity with healthcare privacy requirements and measurement constraints.
- Experience building AI-powered analytics, recommendation, or decision-support products.
- Experience in adtech, martech, healthcare analytics, or media measurement platforms.

## WHAT SUCCESS LOOKS LIKE

- A clear and adopted measurement vision across BranchLab.
- Increased customer adoption of measurement and optimization capabilities.
- Increased revenue influenced by measurement-driven products.
- Productized and scalable healthcare measurement methodologies.
- Expanded planning and optimization capabilities powered by AI.
- Strong customer trust in BranchLab measurement outputs and recommendations.
- Meaningful differentiation versus competing healthcare measurement platforms.

WHY JOIN BRANCHLAB?

- Competitive Salary & Comprehensive Benefits
- Small, Agile Team – Your work will have a direct impact
- Equity Opportunities – Grow with the company

## About BranchLab

## Company Overview
- **One-liner**: BranchLab provides a unified, privacy-first AI platform for pharmaceutical commercialization, enabling teams to predict health outcomes and optimize audience targeting for therapies.
- **Entity Type**: Private (Series A)
- **Headquarters**: New York, New York, USA & Boulder, Colorado, USA
- **Founded**: 2024
- **Founders**: Josh Walsh (CEO), Dan Parkes (CTO), Michael Parkes (President & CRO)

## Core Business
- **Primary industry/industries**: Healthcare AI, Pharmaceutical Commercialization, Healthcare Advertising Technology
- **Target customers**: B2B — primarily pharmaceutical manufacturers (commercialization teams), advertising agencies, and publishers/platforms in the healthcare space
- **Mission or purpose statement**: “To enable better healthcare decisions by applying AI in a way that is privacy-safe, rigorous, and designed for real-world use.”

## Products & Services
- **Pathwai™ Platform**: A unified AI platform for pharma commercialization that predicts health outcomes without using Protected Health Information (PHI). It unifies research, marketing, and measurement in one system.
- **Agentic Audience Creation & Optimization**: AI-driven tool to design and refine audiences using predictive modeling, deployable across all media types and channels.
- **Omnichannel Activation**: Allows teams to explore and discover relevant audiences without exposing PHI, and activate proprietary audiences for greater qualified reach.
- **Outcomes Optimization & Learning**: Measures real-world impact and continuously improves campaign performance using transformer-based architecture that trains on health data within customer-controlled environments.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total funding of $35 million (latest: $26M Series A raised in May 2026)
- **Notable Investors/Partners**: McKesson Ventures (lead), FCA Venture Partners, Sanofi Ventures, AIX Ventures, plus 10 other investors including CIMM Startup Program
- **Growth Signals**: 
  - Founded in 2024 and raised Series A within ~2 years
  - Reports delivering an average increase of nearly **70% in marketing efficacy** across diverse therapeutic areas
  - Claims **90% higher performance** than industry average audience quality vs. claims-based targeting
  - Reports **20× reduction** in cost per target audience reached
  - Claims **3× lower CPM** compared to competitive predictive audience targeting
  - Reports **30× faster** time to execute healthcare campaigns

## Competitive Advantages
- **Privacy-first AI Architecture**: Uses a novel transformer-based model that trains on health data within customer-controlled environments while deploying only non-sensitive demographic and media-side signals — a key differentiator in the highly regulated pharma space.
- **Unified Platform**: Replaces fragmented, offline workflows (typically involving multiple vendors for patient identification, segmentation, activation, and measurement) with a single AI-driven platform.
- **No PHI Required**: Predicts health outcomes using only demographic data, enabling compliance with strict privacy regulations (HIPAA, etc.) while still delivering performance.
- **Speed**: Collapses workflows that used to take months into minutes, giving pharma teams near real-time decision-making capability.

## Strategic Focus
- Expand enterprise deployments with leading pharmaceutical companies
- Deepen integrations across the healthcare and media ecosystem (publishers, platforms, agencies)
- Continue building out the unified AI platform for pharma commercialization as the “infrastructure layer for how therapies are brought to market in the AI era”
- Scale the team across engineering, data science, product, and client success roles

## Why Work Here
- **High-growth startup**: Founded in 2024 and already at Series A with $35M total funding, backed by top-tier healthcare and AI investors including McKesson Ventures and Sanofi Ventures.
- **Meaningful mission**: Work on AI that directly impacts how patients learn about and access life-improving therapies — the company explicitly states their work is grounded in “the belief that more informed, compliant, and predictive decision-making can meaningfully improve how healthcare systems serve patients.”
- **Cutting-edge AI work**: Building novel transformer-based architectures for regulated environments — a challenging technical problem at the intersection of AI, healthcare, and privacy.
- **Flexible locations**: Offices in both New York, NY and Boulder, CO — roles are listed as hybrid/on-site in those locations (specific policy per role).
- **Engineering & data science focus**: Current open roles include Software Development Engineer, Data Scientist, Senior Data Scientist, Manager of Data Science, and Product Designer — indicating a strong technical core.
- **Early-stage culture**: Opportunity to shape product, infrastructure, and culture at a formative stage; the company has a small team (LinkedIn shows ~2-10 employees range) offering high ownership and impact.
- **Leadership credibility**: CEO Josh Walsh and CTO Dan Parkes bring deep domain expertise; the team includes VP of Data Science & AI Kat Drake.

## Sources
1. [branchlab.com](https://branchlab.com/)
2. [branchlab.com/about](https://branchlab.com/about)
3. [branchlab.com/careers](https://branchlab.com/careers)
4. [cbinsights.com](https://www.cbinsights.com/company/branchlab)
5. [linkedin.com](https://www.linkedin.com/company/branch-lab)

## Other roles at BranchLab

- [Principal Product Manager, Data Products & Integrations](https://feeny.ai/job/principal-product-manager-data-products-integrations-branchlab-boulder-qqj12g33z33h) — Boulder, CO
- [Data Partnerships Lead](https://feeny.ai/job/data-partnerships-lead-branchlab-new-york-7dq7a9fs78jj) — New York, NY
- [Brand & Marketing Designer](https://feeny.ai/job/brand-marketing-designer-branchlab-new-york-1p06tm9tmj1k) — New York, NY
- [Create your Dream Job](https://feeny.ai/job/create-your-dream-job-branchlab-boulder-key6djnxn48z) — Boulder, CO / New York, NY
- [Client Success Manager](https://feeny.ai/job/client-success-manager-branchlab-new-york-mvxw844rgram) — New York, NY
- [Enterprise Sales](https://feeny.ai/job/enterprise-sales-branchlab-new-york-gbr032y6ef50) — New York, NY
- [Software Development Engineer](https://feeny.ai/job/software-development-engineer-branchlab-boulder-0q9gc1h352ad) — Boulder, CO