---
title: 'Principal Product Manager at Morse Micro'
canonical: 'https://feeny.ai/job/principal-product-manager-morse-micro-san-jose-bmm13zjhwkpg'
type: 'job'
last_seen: '2026-09-12'
---

# Principal Product Manager at Morse Micro

- **Company:** Morse Micro
- **Location:** San Jose, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-13
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/morse-micro/53207c83-5741-4d28-82be-d2f2b0c97d51

## Job description

About Morse Micro: Morse Micro is at the forefront of next-generation Wi-Fi technology, delivering breakthrough solutions that redefine wireless connectivity. Our innovative products are designed to meet the demands of the rapidly evolving market, providing superior performance and reliability. We are seeking a dynamic and experienced Principal Product Manager to lead our product strategy and drive our growth. Position Overview: As Principal Product Manager at Morse Micro, you will be responsible for developing, communicating and executing the product vision and strategy. You will work closely with cross-functional teams to ensure the successful specification, development and launch of our products. Your role will encompass creating and managing product roadmaps, overseeing product management processes and conducting market research to inform product decisions. Key Responsibilities:

- Product Roadmap:
- Working closely with the revenue and engineering organizations, develop and communicate a clear product vision and strategy that aligns with the company's goals.
- Initiate and maintain product roadmaps that outline the development and release of new products and features.
- Collaborate with engineering, marketing, sales, FAEs and other customer-facing support roles to ensure alignment and successful definition and delivery of the product roadmap.
- Author foundational PRDs/MRDs that define competitive performance thresholds and feature sets for our wireless MCUs.
- Monitor industry trends and competitor activities to identify opportunities and threats, adjusting the product roadmap accordingly.
- Pricing Strategy:
- Develop and implement pricing strategies that maximize revenue and market share while ensuring competitiveness.
- Conduct pricing analysis and market research to determine optimal pricing structures for new and existing products.
- Collaborate with sales and finance teams to evaluate pricing models and adjust as necessary based on market feedback and financial performance.
- Datasheets and Technical Documentation:
- Oversee the creation and maintenance of comprehensive datasheets and technical documentation for all products.
- Ensure datasheets are accurate, up-to-date, and effectively communicate product features, specifications, and benefits to customers and partners.
- Work closely with engineering and marketing teams to gather necessary technical information and ensure consistency in documentation.
- Product Development:
- Works with marketing to define go-to-market strategies and product positioning.
- Collaborates with communications to ensure accurate product messaging, launches etc.
- Work across the organization (engineering, project management, marketing) to deliver successful products to market.
- Oversee the product development process from idea to launch, ensuring products meet time, budget and quality requirements.
- Communicate tradeoff to the developments team, manage scope change.
- Manage prioritization of feature and support request for product in development, based on customer needs market research, company goals and available resourcing.
- Drive and communicate consensus on product decisions, in collaboration with all stakeholders.
- Work with the project management team to track, monitor and report product success.
- Market Research and Analysis:
- Conduct thorough market research to understand customer needs, preferences, and pain points. Work alongside sales and engineering organizations to derive customer requirements and feed back into product planning.
- Analyze market trends, competitive landscape, and technological advancements to inform product development and positioning.
- Utilize customer feedback, sales data, and other sources of information to make data-driven decisions and prioritize product initiatives.

Qualifications:

- Bachelor’s degree in Business, Engineering, or a related field; MBA or advanced degree preferred.
- 10+ years of experience in product management experience
- Proven track record of successfully launching and managing technology products.
- Strong understanding of product lifecycle management, pricing strategies, and market research techniques.
- Excellent leadership, communication, and interpersonal skills.
- Ability to work effectively in a fast-paced, dynamic environment.
- Strong analytical and problem-solving abilities.

Who we are: Morse Micro is Australia’s largest semiconductor company building Wi-Fi HaLow (802.11ah) chips for the Internet of Things (IoT). We are a team of wireless experts that love to work hard, innovate & invent. Together, we are building the world’s lowest power Wi-Fi technology that will enable billions of IoT devices to connect securely to the internet. We are a global team with offices in Sydney & Picton (Australia), Irvine & Bay Area (USA), Bangalore (India), Cambridge (UK), Hangzhou & Shenzen (China) and Taipei (Taiwan). Why Morse Micro:

- Competitive salary + excellent stock option package
- Performance Bonus opportunity
- Healthy work environment with sit/stand desks and large screens
- Flexible working hours
- Work from home policy
- Community & social groups and much more
- Join a high performing, inclusive company where you can make a real impact

## About Morse Micro

## Company Overview
- **One-liner**: Morse Micro is reinventing Wi-Fi for the Internet of Things by developing the world’s smallest, fastest, longest-range and lowest-power Wi-Fi HaLow chips.
- **Entity Type**: Private (Series B, raised ~A$170M / ~US$200M; valuation ~US$700M as of Feb 2023)
- **Headquarters**: Surry Hills, Sydney, Australia (also offices in Irvine & Portola Valley, CA; Cambridge, UK; Hangzhou, China; Taipei, Taiwan; Bangalore, India)
- **Founded**: 2016
- **Founders**: Michael de Nil (CEO) and Andrew Terry (CTO)

## Core Business
- **Industry**: Wi-Fi HaLow semiconductors for the Internet of Things (IoT)
- **Target Customers**: B2B – OEMs, system integrators, and design houses serving Commercial, Residential, and Industrial IoT markets (access control, security cameras, industrial automation, retail, mobile devices)
- **Mission/Purpose**: To become the #1 wireless IoT chip company in the world by building a new generation of wireless chips that reach farther, are lower power, and truly secure.

## Products & Services
- **MM8108 Wi-Fi HaLow SoC**: The industry’s smallest and most integrated single-chip solution, operating in the sub-1 GHz band for superior penetration and extended range. Features a new USB host interface for simplified integration.
- **HaLowLink 1 Evaluation Kit**: A development board available on Mouser.com for $99, with FCC/IC/RCM certifications for the U.S., Canada, and Australia, enabling rapid prototyping.
- **Design Partner Program**: A global initiative to accelerate commercialization of production-ready Wi-Fi HaLow solutions through collaboration with vetted design houses and system integrators.

## Market Standing
- **Valuation**: ~US$700 million (A$1 billion) as of February 2023 (conflicting reports may cite different dates; this is the most recent available).
- **Key Metric**: Total funding of ~A$170M (Series B led by MegaChips, with participation from TelstraSuper, HESTA, Hostplus, NGS/Blackbird, UniSuper/Uniseed, and Australian Government seed funding).
- **Notable Investors/Partners**: MegaChips (lead investor), Blackbird Ventures, Uniseed, TelstraSuper, HESTA, Hostplus; board members include Ray Stata (Analog Devices co-founder) and Mike Nicholls.
- **Growth Signals**: 
  - 180 employees globally (late 2023), with plans to grow significantly and open more overseas offices.
  - Over 2 million chips produced by November 2023 from Singapore facility.
  - Won IoT Product of the Year in 2022 and 2023.
  - Expanded into Japan via MegaChips; established operations centre in Taiwan (2024).
  - Maintains dual supply chains (China and Taiwan) for geopolitical resilience.

## Competitive Advantages
- **Technology Moats**: 
  - Claims 10x range, 100x area, and 1,000x volume over traditional Wi-Fi.
  - Chip is one-fifth the size of a traditional Wi-Fi processor, runs for years on a coin-cell battery.
  - Single access point can securely connect up to 8,191 devices.
  - Team includes original inventors of Wi-Fi and designers of billions of shipped Wi-Fi chips.
- **Standards Leadership**: Morse Micro’s executive staff includes the Vice-Chair of the Wi-Fi HaLow Task Group, ensuring interoperability and influence over the standard.
- **First-Mover Advantage**: Best-funded Wi-Fi HaLow company; first to commercialize record-breaking SoC.

## Strategic Focus
- **Commercialization**: Ramping production and go-to-market through the Design Partner Program and distribution (Mouser).
- **Geographic Expansion**: Deepening presence in Japan, China, Taiwan, and India; opening new offices.
- **Application Verticals**: Prioritizing security cameras, smart home, smart city, industrial automation, and AMI 2.0 (advanced metering infrastructure).
- **Supply Chain Resilience**: Dual-sourcing chips and components from China and Taiwan, with assembly/warehousing in Singapore.

## Why Work Here
- **Culture**: “Relaxed, friendly work environment” with honest & transparent culture; values include perseverance, initiative, and delivering excellence.
- **Work Model**: Newly fitted-out offices with sit/stand desks, large screens, and stocked drinks fridge, snack bar, and barista coffee.
- **Perks**: Competitive salary, excellent stock option/benefit package, potential visa sponsorship and relocation support for the right candidates.
- **Engineering Focus**: Work alongside “the best engineers in the world” – many are Wi-Fi pioneers. The company is growing and actively hiring across hardware, software, and systems roles.

## Sources
1. [morsemicro.com](https://www.morsemicro.com/) – Company overview and product details
2. [morsemicro.com/careers](https://www.morsemicro.com/careers/) – Career benefits and culture
3. [morsemicro.com/company](https://www.morsemicro.com/company/) – Team, offices, investors
4. [morsemicro.com/vision-mission-values](https://www.morsemicro.com/vision-mission-values/) – Vision, mission, values
5. [en.wikipedia.org](https://en.wikipedia.org/wiki/Morse_Micro) – Funding, history, valuation, headcount

## Other roles at Morse Micro

- [Senior Firmware Engineer](https://feeny.ai/job/senior-firmware-engineer-morse-micro-surry-hills-ezhajkhdn62g) — Surry Hills, Australia
- [Director of Sales, China](https://feeny.ai/job/director-of-sales-china-morse-micro-shenzhen-4c7hwt3j9hy0) — Shenzhen, China
- [Supply Chain & Logistics Specialist](https://feeny.ai/job/supply-chain-logistics-specialist-morse-micro-taipei-y0qgpnvgg4y4) — Taipei, Taiwan
- [DevOps Engineer](https://feeny.ai/job/devops-engineer-morse-micro-sydney-m9vatackpttr) — Sydney, Australia
- [Product Quality Engineer](https://feeny.ai/job/product-quality-engineer-morse-micro-irvine-p00rhwzfn43k) — Irvine, CA
- [Senior Digital Engineer](https://feeny.ai/job/senior-digital-engineer-morse-micro-sydney-k8bvkatrr38k) — Sydney, Australia
- [Senior DFT Engineer](https://feeny.ai/job/senior-dft-engineer-morse-micro-sydney-je4b8f9e4kh1) — Sydney, Australia
- [Senior RF Calibration & Lab Technician](https://feeny.ai/job/senior-rf-calibration-lab-technician-morse-micro-surry-hills-f0mgc2kve6w6) — Surry Hills, Australia
- [Senior Frontend PHY IC Design Engineer (DSP focus)](https://feeny.ai/job/senior-frontend-phy-ic-design-engineer-dsp-focus-morse-micro-surry-hills-3gr0m8tmgztb) — Surry Hills, Australia
- [Principal Product Manager](https://feeny.ai/job/principal-product-manager-samsara-san-francisco-1yh542tyabmq) — San Francisco, CA