---
title: 'Principal Product Manager at Northbeam'
canonical: 'https://feeny.ai/job/principal-product-manager-northbeam-san-francisco-v6awg71y7br4'
type: 'job'
last_seen: '2026-09-07'
---

# Principal Product Manager at Northbeam

- **Company:** Northbeam
- **Location:** San Francisco, CA
- **Compensation:** $250k–$280k
- **Posted:** 2026-08-11
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/northbeam/jobs/4704074006

## Job description

## About Northbeam

Northbeam is building the world's most advanced marketing intelligence platform, providing top eCommerce brands a unified view of their business data through powerful attribution modeling and customizable dashboards. Our technology helps customers accurately track ad spend, understand the full customer journey, and drive profitable growth. Machine learning has been at the heart of Northbeam since day one: our full suite of measurement, spanning multi-touch attribution, MMM+, and incrementality, is built on it, along with laser-accurate first-party data. Now we're taking that foundation further, using AI to help brands operationalize their data and turn Northbeam insights into automated decisions.

We're experiencing rapid growth, have strong product-market fit, and are looking for the right people to help us scale. This is a rare chance to make a meaningful impact at a fast-moving, high-growth company. At Northbeam, you'll join a team of driven, collaborative, and talented individuals who value personal growth and excellence. We'd love for you to be part of our journey.

We're a remote-friendly company with physical offices in San Francisco and Los Angeles.

## About the Role

We are a design-led, customer-first organization. Product and Design sit together as one team by intention: we believe the best products come from deeply understanding customer problems and obsessing over the experience of solving them, not from shipping features. If you believe craft, customer empathy, and speed can coexist, you'll feel at home here.

We're hiring a Principal Product Manager to own big portions of the company roadmap and lead some of our largest, most complex product experiences from concept to execution. This role will report to our Head of Product, within the Product and Design organization led by our Chief Product & Design Officer, and you'll work closely with both.

This is a hands-on, individual contributor role for someone who loves the craft of building product: writing the specs, sitting with customers, working through complex problems with engineering and data science, sweating the details with design, and pushing releases over the line. We move fast, and we're looking for someone who generates momentum rather than waits for it.

## What You'll Do

- Own big portions of the company roadmap. Synthesize customer needs, market dynamics, data science capabilities, and company strategy into a clear, prioritized plan for your areas, and be accountable for delivering it.
- Lead large, complex experiences from concept to execution. Take ambitious product bets from ambiguous idea to shipped, adopted product. You are the driver: framing the problem, aligning the team, making the calls, and unblocking execution daily.
- Work directly with customers. Spend real time with the brands and agencies who use Northbeam, through calls, onsites, and betas, to understand their measurement problems firsthand and translate that understanding into product decisions.
- Drive AI into the core of the product. Champion how AI reshapes marketing measurement, from agentic analysis and natural-language insights to model-driven recommendations, and ship AI capabilities that create real customer value, not demos.
- Partner deeply with Design. We're a design-led org. You'll work shoulder-to-shoulder with design leadership to ensure everything we ship is not just powerful but genuinely great to use.
- Own product quality for your launches. Define and run the user acceptance testing process for everything you ship. You set the quality bar, decide when something is ready for customers, and make sure the team catches problems before customers do.
- Run rigorous product development sprints. Scope MVPs, rigorously prioritize stories, define roll-out plans, and test before launch. You run the operating rhythm for the initiatives you lead.
- Equip our go-to-market teams for your launches. Own the relationship with Product Marketing, Sales, and Customer Success for the products you lead: arm them with playbooks, help shape client messaging, provide release details, and jump in to troubleshoot when issues come up.
- Collaborate across the company. Work closely with Engineering, Data Science, Sales, and Customer Success to align teams behind your roadmap and keep execution honest.

## What We're Looking For

- 7+ years in product management at a B2B SaaS company, operating at a senior level and shipping products with significant scope and complexity.
- Fluency in marketing measurement. You can hold your own with both data scientists and performance marketers. You understand how attribution works — MTA, MMM, incrementality testing, pixel and server-side tracking, platform APIs, and the privacy constraints reshaping all of it — and you know where each method breaks down and why. Most people who clear this bar come from ad tech, martech, or measurement, but you may also come from a product analytics or eCommerce background.
- A track record on data-heavy products. You've shipped products built on large-scale data pipelines, analytics, or ML models, and you're comfortable making product decisions that involve statistical nuance and data quality tradeoffs.
- Demonstrated experience building with AI. You've shipped AI-powered product capabilities (LLM features, agents, ML-driven workflows) and have a strong, practical point of view on where AI creates durable value.
- A driver's mentality. You default to action, push relentlessly toward solutions, and thrive in a fast-paced environment where the roadmap moves in weeks, not quarters. Ambiguity energizes you.
- Expert in the craft of product. You write specs and PRDs that teams treat as the standard, run customer calls that get to the real problem, and dig into the data yourself to pressure-test your own assumptions.
- A first-principles problem solver. You break down hard, messy problems, form a hypothesis, and test your way to answers.
- Customer obsession. You build conviction from direct customer contact, not secondhand summaries, and you enjoy working directly with clients to understand and deliver on their needs.
- Experience partnering closely with design. You've worked shoulder-to-shoulder with designers and design leadership, and you believe great product experiences are built with design, not handed off to it.
- BS degree required; an engineering, computer science, or data science background is strongly preferred.

Location

This role is based in San Francisco, with three days a week in our office and flexibility on which days work for your schedule. Our VP of Product, co-founders (CEO and CTO), VP of Data Science, VP and Director of Engineering, and Chief Product & Design Officer are all Bay Area-based, and you'll get to work closely with them in person. For a role this senior, that access matters.

## Nice to Have

- Experience at an analytics company
- Experience working in or selling to ecommerce / DTC and performance marketing teams

Base Salary Range $250,000—$280,000 USD

Actual compensation may vary based on experience, skills, and location.

In addition to your base salary, we offer an equity package, comprehensive healthcare benefits (medical, dental, and vision), and a 401(k) plan. Our team enjoys a flexible PTO policy, 12 company-paid holidays, and 12 weeks of paid parental leave. We also provide a $500 work-from-home stipend to support your remote setup.

Interview Process The interview process varies by role but typically begins with a 30-minute interview with a Northbeam recruiter, followed by a video interview with the hiring manager. Next, candidates complete a role-specific video interview followed by video or onsite interviews with several team members. The final step is a video interview with our CEO/Co-founder. The entire interview process is usually 5-7 interviews total and requires around 5-8 hours of your time.

We accept applications on an ongoing basis.

## About Northbeam

## Company Overview
- **One-liner**: Northbeam is a marketing intelligence platform that provides multi-touch attribution, media mix modeling, and analytics to help eCommerce and DTC brands optimize ad spend for profitable growth.
- **Entity Type**: Private (Venture-backed)
- **Headquarters**: San Francisco, California, USA (also offices in San Diego, New York, Austin, and Chicago)
- **Founded**: 2019
- **Founders**: Not publicly listed on the main profile (the founding team is cited on the "About Us" page, but individual names are not widely published; the team is described as the "Northbeam Team").

## Core Business
- **Primary Industry**: Marketing Intelligence / Marketing Analytics / AdTech
- **Target Customers**: B2B – primarily Direct-to-Consumer (DTC) and eCommerce brands, as well as larger enterprises with significant ad spend. Served over 1,000 companies.
- **Mission/Purpose**: To provide transparent, accurate, high-fidelity data so marketers can make the right choices to target and efficiently scale their ad spending. They aim to "help you scale your business profitably."

## Products & Services
- **Northbeam (Core Platform)**: A marketing intelligence suite that unifies business data through powerful attribution modeling and customizable dashboards. It uses first-party data and machine learning to give an independent, accurate view of ad performance.
- **Multi-Touch Attribution**: Tracks customer touchpoints across all channels (including view-through from impressions) using infinite lookback windows. Includes the "Clicks + Deterministic Views" model, claimed as the world's first deterministic view-through attribution model.
- **Media Mix Modeling+ (MMM Plus)**: A modernized version of media mix modeling that allows for flexible forecasting, budget scenario planning, and daily optimization for promos and seasonality, all with high-speed feedback.
- **Northbeam Apex**: An advanced ad platform integration that sends Northbeam performance data directly to ad platform algorithms (e.g., Facebook, Google) to improve ROAS and CAC, going deeper than standard CAPI or third-party enrichment.

## Market Standing
- **Funding & Valuation**: Total funding of **$30.0M** across two rounds.
    - Series A (Aug 2022): **$15.0M** led by Silversmith Capital Partners.
    - Venture Round (Sep 2025): **$15.0M** led by HighPost Capital and Silversmith Capital Partners.
- **Key Metric**: Annual Revenue estimated at **$2.0M** (per LinkedIn data). The company tracks **$130 billion** in ad-attributed revenue for clients and measures over **2.1 trillion** impressions.
- **Notable Investors/Partners**: Silversmith Capital Partners, HighPost Capital.
- **Growth Signals**: Employee headcount grew **+36.9% YoY** (approx. 76 employees). The company operates in 5 countries (US, Brazil, Dominican Republic, Canada, Puerto Rico). Trusted by over 1,000 companies.

## Competitive Advantages
- **Data Accuracy & Fidelity**: Claims industry-leading data fidelity through a combination of first-party data, deterministic view-through modeling, and machine learning. Provides "laser-accurate" data independent of ad platform bias.
- **Unified Measurement Suite**: Offers a rare combination of multi-touch attribution (MTA), media mix modeling (MMM), and incrementality testing all in one platform, giving a holistic view.
- **Advanced Integration (Apex)**: The direct ad platform integration (Apex) is positioned as a "world’s most advanced" connection, allowing for automated performance optimization directly within ad tools.
- **Privacy-First Approach**: Built to operate effectively in the modern, privacy-constrained landscape (e.g., adapting to changing laws, device graph modeling).

## Strategic Focus
- **Product Expansion**: Continually pushing the boundaries of machine learning and statistical analysis for marketing measurement. The recent launch of "MMM Plus" and "Northbeam Apex" indicates a focus on blending high-level strategy (MMM) with real-time execution (MTA/Apex).
- **Enterprise Growth**: Hiring for Enterprise Sales Director roles and focusing on "strategic support" suggests a push into larger, more complex accounts.
- **Customer Education**: Emphasizing "Education" and "Transparency" as core pillars, with content like the "Media Buyer Newsletter" and data review strategy sessions to empower clients.

## Why Work Here
- **Culture**: Described as a data-driven and intellectually rigorous environment. The company values "inclusion, curiosity, and respect." They are proud to be an Equal Opportunity Employer.
- **Work Policy**: Remote-first. Most job postings list "Remote - USA" or "Remote - Canada," with no requirement for in-office presence. The headquarters are in San Francisco, but the team is distributed.
- **Perks & Engineering Culture**: The engineering team works with cutting-edge ML and data pipelines. The team is small but growing fast (76 people), offering significant ownership and impact. Notable hiring from top companies like Shopify, The Trade Desk, and Brex.
- **Team Composition**: Technical roles (engineering, data science) make up the largest department (19%), followed by Marketing (16%) and Customer Success (12%). This is a product-forward company.
- **Compensation & Reviews**: Employee reviews give Compensation a 4.2/5.0, but Culture (3.1) and Work-Life Balance (2.5) score lower, suggesting a high-performance, demanding environment.

## Sources
1. [northbeam.io](https://www.northbeam.io/)
2. [northbeam.io/about](https://www.northbeam.io/about-us)
3. [linkedin.com](https://www.linkedin.com/company/northbeam)
4. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/northbeam)
5. [info.northbeam.io](https://info.northbeam.io/)

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