---
title: 'Principal Product Manager at SoFi'
canonical: 'https://feeny.ai/job/principal-product-manager-sofi-san-francisco-25rb03q1rvxb'
type: 'job'
last_seen: '2026-10-15'
---

# Principal Product Manager at SoFi

- **Company:** SoFi
- **Location:** San Francisco, CA / New York City, NY / Seattle, WA
- **Posted:** 2026-09-29
- **Last confirmed live:** 2026-10-15
- **Apply:** https://sofi.com/careers/job/8008432003?gh_jid=8008432003

## Job description

[Employee Applicant Privacy Notice](https://www.sofi.com/sofi-employee-applicant-privacy-notice/)

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

## The Role

SoFi is looking for a Principal Product Manager to lead one of our most strategic product areas. As a senior individual contributor and product leader, you'll set vision, define strategy, and drive execution on complex, high-impact initiatives that shape how our members borrow, save, spend, invest, and protect their money.

This role is inherently cross-functional. You will work closely with engineering, design, data science, marketing, operations, finance, risk, legal, compliance, and executive leadership to set strategy, prioritize features, secure resources, and execute. You'll bridge technical and business worlds to drive profitable business growth while managing risk, and you'll influence broader company strategy well beyond the boundaries of your immediate team.

As a product leader in our organization, you'll be expected to inspire with your vision and roadmap, set ambitious goals, be gritty, and be accountable to results. The specific team and product area will be scoped during the hiring process based on business needs and your background.

## What you’ll do

- Own and evolve the product vision, strategy, and multi-year roadmap for your product area.

- Break vision into phases, prioritize, and drive backlogs for launch with your dedicated engineering teams.

- Drive platform and product strategy focused on scalability, reliability, security, and regulatory compliance.

- Partner deeply with engineering to make critical architectural decisions and guide long-term investments.

- Engage with risk, compliance, legal, and security teams to align product capabilities with regulatory requirements.

- Define success metrics and rigorously measure performance, member impact, and business outcomes.

- Lead complex build-vs-buy evaluations, including vendor assessments and technology trade-offs.

- Lead experiments to validate hypotheses and measure impact on key outcomes like member outcomes, engagement, and revenue.

- Influence broader company strategy, mentor other product managers, and raise the bar for product craft across the organization.

- Communicate the vision, strategy, execution plan, and customer impact to all stakeholders, including the highest levels of leadership in the company.

## What you’ll need

- Bachelor's degree or higher, ideally in a technical, finance, or quantitative field.

- 8+ years of product management experience.

- Proven track record leading technically complex or highly strategic products at scale.

- Deep technical fluency and ability to collaborate with engineers, data scientists, and architects on trade-offs and design decisions.

- Demonstrated ability to balance long-term platform and product investments with near-term delivery needs.

- Strong cross-functional leadership skills, particularly with engineering, design, data science, security, compliance, legal, and analytics.

- Exceptional written and verbal communication skills, with the ability to simplify complexity for diverse stakeholders and present to C-level leadership.

- Experience owning end-to-end product delivery and P&L or key business outcomes.

- Comfort navigating ambiguity, trade-offs, and evolving constraints in a fast-paced environment.

## Nice to have

- MBA or advanced degree in a technical, business, or quantitative field.

- Experience in fintech, financial services, payments, or other highly regulated industries.

- Experience with data-driven, personalized, or AI-powered consumer products.

- Experience building and mentoring high-performing product teams.

- Passion for helping members achieve financial independence and get their money right.

## Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our [Benefits at SoFi](https://sofietyinfo.sofi.com/sofi-benefits) page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

[New York applicants: Notice of Employee Rights](https://dol.ny.gov/system/files/documents/2022/02/ls740_1.pdf)

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

We are unable to accommodate remote work from Hawaii, Alaska or Puerto Rico at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

## About SoFi

## Company Overview
- **One-liner**: SoFi is a next-generation fintech company using innovative, mobile-first technology to help 14.7 million members reach financial independence and “get their money right.”
- **Entity Type**: Public (Ticker: SOFI on Nasdaq)
- **Headquarters**: San Francisco, California, USA (with offices in Seattle, New York, Frisco, Cottonwood Heights, Helena, Murray, Greenville, Claymont, and more)
- **Founded**: 2011
- **Founders**: Founded by Stanford business school students (originally as Social Finance, Inc.) — specific names not listed in the provided sources.

## Core Business
- **Primary industry/industries**: Personal finance / financial services (banking, lending, investment, credit, insurance)
- **Target customers**: B2C (individual members seeking loans, banking, investing, credit cards, mortgages, travel rewards) and B2B (employer‑facing “SoFi at Work” benefits and financial wellness programs)
- **Mission**: “To help people reach financial independence to realize their ambitions.”

## Products & Services
- **[SoFi Checking & Savings](https://www.sofi.com/)**: FDIC‑insured checking and savings accounts with no fees, competitive APY, and early direct deposit.
- **[SoFi Invest](https://www.sofi.com/invest/)**: Commission‑free stock trading, crypto trading, automated investing, and IPO access.
- **[SoFi Personal Loans](https://www.sofi.com/personal-loans/)**: Unsecured personal loans for debt consolidation, home improvement, etc. (up to $100K).
- **[SoFi Student Loan Refinancing](https://www.sofi.com/student-loans/)**: Refinancing for federal and private student loans (the first company to offer this).
- **[SoFi Mortgages](https://www.sofi.com/mortgage/)**: Home purchase and refinance loans.
- **[SoFi Credit Card](https://www.sofi.com/credit-card/)**: 2% unlimited cash back rewards on all eligible purchases.
- **[SoFi Travel](https://www.sofi.com/travel/)**: Booking portal powered by Expedia, allowing members to save and earn rewards.
- **[SoFi Insurance](https://www.sofi.com/insurance/)**: Comparison and access to auto, home, renters, pet, and life insurance.
- **[SoFi at Work](https://www.sofi.com/at-work/)**: Employer‑sponsored financial wellness benefits, including student loan contributions and refinancing.
- **[Galileo](https://www.sofi.com/our-story/)**: Financial technology platform (API‑based) for card issuing and digital banking, operated as a subsidiary.

## Market Standing
- **Valuation/Market Cap**: Publicly traded on Nasdaq (SOFI). Current market cap is not directly provided in the sources; refer to SoFi’s latest SEC filings or financial data platforms.
- **Key Metrics**:
  - **14.7 million members** (as of 2025‑2026) — [sofi.com](https://www.sofi.com/)
  - **$117 billion+ in funded loans** — [sofi.com](https://www.sofi.com/)
  - **$34 billion+ in debt paid off by members** — [sofi.com/our-story](https://www.sofi.com/our-story/)
  - **$12.5 billion+ in rewards earned** — [sofi.com](https://www.sofi.com/)
  - **Annual Revenue**: See SoFi Technologies 2025 Annual Report (SEC filing) for latest financial results — [sec.gov](https://www.sec.gov/Archives/edgar/data/1818874/000181887426000034/sofitech2025ars.pdf)
- **Notable Investors/Partners**: Not detailed in provided sources; historically received a $1 billion funding round in 2016 (the first U.S. fintech to do so) — [sofi.com/our-story](https://www.sofi.com/our-story/)
- **Growth Signals**:
  - Received federal approval to become a national bank (2023) — [sofi.com/our-story](https://www.sofi.com/our-story/)
  - Reached 10 million members in 2022 and 14.7 million by early 2026 — [sofi.com](https://www.sofi.com/)
  - 121 open roles listed across 16 locations as of mid‑2026 — [sofi.com/careers](https://www.sofi.com/careers/)
  - Continuous product expansion (travel, credit card, bank, etc.)

## Competitive Advantages
- **All‑in‑one fintech ecosystem**: Banking, lending, investing, insurance, and travel in a single mobile‑first app — hard for single‑product fintechs to replicate.
- **SoFi National Bank**: FDIC‑insured checking and savings, giving SoFi a direct banking charter that reduces reliance on third‑party partners.
- **Galileo Platform**: Powers card issuing and digital banking for many fintechs, creating a network effect and deeper technology moat.
- **Member‑centric rewards**: SoFi Plus membership program bundles benefits (higher APY, bonus rewards, career coaching).
- **Student loan repayment as employee benefit**: Unique perk for attracting talent (as well as offering SoFi at Work to other employers).

## Strategic Focus
- **Deepen member engagement**: Cross‑sell more products within the single app to increase lifetime value.
- **Grow the bank**: Expand deposits, lending, and banking services under the national bank charter.
- **SoFi at Work**: Scale B2B benefits offering to acquire members through employers.
- **International/vertical expansion**: Potential for new product lines (e.g., SoFi Travel, insurance marketplace).
- **Maintain cost discipline**: Leverage technology to keep customer acquisition costs low while improving unit economics.

## Why Work Here
- **Culture**: Defined by “The SoFi Way” — act as a founder, relentless problem solver, and partner to members and colleagues. Emphasis on transparency, trust, and cross‑collaboration.
- **Flexible Work**: Some teams offer remote, hybrid, or full‑time in‑office based on role; managers help decide the best setting. SoFridays (no meetings after 2 p.m. local time) protect focus time.
- **Benefits**:
  - **$200/month student loan contribution** to help employees pay down debt — [sofi.com/careers](https://www.sofi.com/careers/)
  - Comprehensive health, vision, dental, life, disability; fertility & family planning options; flexible time off
  - Tuition reimbursement up to $5,250/year + regular training and leadership programs
  - **SoFi Gives**: 16 hours of paid volunteer time off per year
  - **SoFi Circles**: 8 Employee Resource Groups fostering inclusion and belonging — [sofietyinfo.sofi.com/why-sofi](https://sofietyinfo.sofi.com/why-sofi)
- **Learning & Development**: Career pathways, manager excellence framework, and mentorship programs.
- **Monthly All‑Hands with CEO** for direct transparency.
- **Locations**: Major hubs include San Francisco, Seattle, New York, and Frisco (Texas); remote work is not available from Hawaii or Alaska due to insurance coverage — [sofi.com/careers](https://www.sofi.com/careers/)

## Sources
1. [SoFi Careers Page](https://www.sofi.com/careers/) — benefits, culture, job openings, locations
2. [SoFi Homepage](https://www.sofi.com/) — member count, funded loans, key metrics
3. [SoFi Our Story / About](https://www.sofi.com/our-story/) — founding history, milestones, mission
4. [SoFi 2025 Annual Report (SEC)](https://www.sec.gov/Archives/edgar/data/1818874/000181887426000034/sofitech2025ars.pdf) — financials
5. [SoFi Candidate Resource Website (Why SoFi)](https://sofietyinfo.sofi.com/why-sofi) — flexible work, culture, SoFi Gives, learning programs, SoFridays

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