---
title: 'Principal Product Manager at XDS'
canonical: 'https://feeny.ai/job/principal-product-manager-xds-los-angeles-9rj676nrf4jk'
type: 'job'
last_seen: '2026-09-12'
---

# Principal Product Manager at XDS

- **Company:** XDS
- **Location:** Los Angeles, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-08
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/xds/cb902014-c4d8-499f-9ba9-6de5f8bd536e

## Job description

## Who We Are

X-LAB is the in-house performance bicycle line by XDS, which has quietly become the world’s largest and most vertically integrated bicycle manufacturer and the largest maker of carbon fiber frames, supplying many of the top brands in cycling and mobility. Today, XDS is quiet no more. XDS launched X-LAB in April 2026 as the global consumer brand to take the industry by storm. Three decades of experience building exceptional bicycles have culminated into a unique line of road, gravel, electric, city, hybrid, and soon mountain bikes that riders and shops can’t stop talking about. X-LAB is the new inflection point for the category. We launched in April 2026 with a full lineup across road, gravel, city, fitness, e-bike, and soon mountain categories, with validation from the highest and most demanding levels of the sport through the XDS Astana Team and a rapidly growing network of dealers. Our ambition is not simply to sell more bikes. It is to make great bikes more integrated, more accessible, and better supported through the independent shops and communities that grow cycling and bring in new riders. That is what makes this moment exciting. Joining X-LAB means shaping a company with unmatched production scale, real engineering R&D depth, and the confidence to earn trust… one rider, one dealer, one product, and one market at a time. Are you ready to ride ahead of the pack? Learn more athttps://xds.co/https://xlabbikes.com See an insider’s look of our factory: [Youtube Video](https://www.youtube.com/watch?v=06SheO5XFsY) __________________________________________

XDS is seeking a Principal Product Manager to join us as we establish XDS in the North American market. You'll own and develop multiple categories, managing product vision from concept to market and beyond. You’ll work closely with engineering, design, marketing, and distribution partners to create more bikes that riders love. You’ll balance near-term and long-term vision and drive the US product line while staying fully connected to real world cycling. This role is cross functional at its core - this PM will work closely with teams across XDS to bring products to market, develop and grow product lines, and enhance our existing products and features. The ideal candidate is obsessed with bikes or vehicles in general, highly analytical, resourceful, customer focused, and thrives under time constraints to meet deadlines. This position is full time and onsite in our Santa Monica HQ.

## What You’ll Do

- Own and manage X-LAB product lines end-to-end, leading the full product lifecycle from concept through launch, delivery, and iteration
- Lead the definition, development, and launch of products that deliver world-class rider experience and strengthen X-LAB’s position as a leading performance brand
- Collect feedback from riders, dealers, and service teams, and work closely with engineering and design teams to drive continuous product improvements
- Partner closely with Marketing to translate product features, technologies, and engineering advantages into compelling stories and launch assets
- Develop product go-to-market materials, including product training content, user manuals, assembly guides, technical documentation, and FAQs
- Build alignment and buy-in for product vision across internal teams, suppliers, dealers, and key external partners

You’re a Great Fit With:

- 6+ years of experience in product development, consumer hardware, automotive, micromobility, cycling, or related industries
- Proven track record of successfully bringing high-volume consumer products to market, ideally at 100,000+ unit scale
- Strong familiarity with the full product development lifecycle, including ideation, prototyping, vendor management, engineering, tooling, quality assurance, certification, mass production, deployment, and product iteration
- Experience working closely with suppliers, OEM/ODM partners, and manufacturing teams
- Willingness and enthusiasm for domestic and international travel (approximately 25%)
- Ability to work cross-functionally and thrive in a fast-paced environment

Success Metrics

- Alignment of international and US Product team initiatives
- Successful launch of new SKUs
- Complete and comprehensive multinational knowledge base __________________________________________

Our Compensation and Benefits

- Competitive salary ($160-$180k base + $10-20k bonus )
- Demo bike fleet
- Generous time off policy
- Comprehensive medical, dental, and vision coverage
- Office space in beautiful Santa Monica, California

## Equal Opportunity

XDS is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.

## About XDS

## Company Overview
- **One-liner**: XDS is one of the world’s largest bicycle manufacturers, designing, engineering, and producing over eight million bikes annually through a fully vertically integrated process, and has launched the X‑LAB performance brand for global riders.
- **Entity Type**: Private (no public ticker; no disclosed funding rounds)
- **Headquarters**: Not publicly available (press releases issued from Los Angeles, but manufacturing and likely corporate base in China; exact city not confirmed in provided sources)
- **Founded**: Approximately 1996 (over 30 years in operation, per xds.co)
- **Founders**: Not publicly disclosed

## Core Business
- **Primary industry**: Bicycle manufacturing and performance cycling equipment
- **Target customers**: B2B (independent bicycle dealers and retailers) and B2C (riders from pro racers to casual cyclists)
- **Mission or purpose**: “Expand the sport of cycling by making the ownership experience simpler, the product story clearer, and the ride itself impossible to forget” – with a strong “dealers first” ethos

## Products & Services
- **X‑LAB Performance Bikes**: A line of road, gravel, urban, and electric bicycles engineered in‑house using advanced carbon and alloy fabrication. Includes models like the DB01 TT road bike. (SaaS/Service? No – hardware product)
- **XDS Complete Bikes**: The broader XDS catalog covering all cycling categories, sold through a network of 14K+ retail stores and 190 distributors across five countries.
- **Manufacturing & R&D Services**: Vertically integrated production (carbon molding, robotic welding, precision testing) that XDS offers to its own brands and potentially to partners (not explicitly stated).

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual production of 8 million bicycles (XDS overall); X‑LAB brand sells 3K+ bikes annually
- **Notable Investors/Partners**: Official sponsor of the **XDS Astana Team** (UCI WorldTour pro cycling team); partners with independent bike shops globally
- **Growth Signals**: Global expansion into 15 new markets in 2026 (including US, Norway, Japan, Australia); introduction of first gravel and electric platforms; 50 employees dedicated to X‑LAB R&D

## Competitive Advantages
- **Full vertical integration**: XDS controls every stage from raw carbon/aluminum stock to final assembly and testing, resulting in tighter tolerances and fewer warranty issues.
- **Decades of expertise**: Over 30 years of carbon engineering and precision manufacturing, with a track record of supporting national champions, Tour de France riders, and Olympic medalists.
- **Dealer‑first model**: Unlike many brands that sell direct‑to‑consumer, XDS builds programs that empower independent retailers with more control and support.

## Strategic Focus
- **Global brand expansion**: Rolling out X‑LAB to new countries and categories (gravel, e‑bikes) to capture a wider rider audience.
- **Deepening vertical integration**: Continuing to invest in in‑house automation, smart logistics, and advanced materials to improve quality and dealer economics.
- **Strengthening pro‑racing presence**: Sponsoring the XDS Astana Team to validate performance at the highest level and translate that credibility to retail.

## Why Work Here
- **Engineering‑driven environment**: Employees work with cutting‑edge carbon engineering, robotic welding, and precision testing in a 450‑acre production hub.
- **Ownership and impact**: Vertical integration means engineers and designers see their work through from concept to finished bike, with direct influence on quality and performance.
- **Global growth phase**: The company is actively entering new markets, offering opportunities for international roles and career advancement.
- **Culture**: Emphasis on “dealers first” and a clear mission to grow the sport – appealing to those passionate about cycling and manufacturing.
- **Work policy**: Not specified in available sources; likely on‑site at manufacturing facilities (China) or at regional offices (e.g., US).

## Sources
1. [xds.co/pages/company](https://xds.co/pages/company)
2. [xds.co/en-intl](https://xds.co/en-intl)
3. [xds.co/blogs/media-room](https://xds.co/blogs/media-room/xds-launches-x-lab-worldwide-with-vertical-integration-model-to-improve-economics-for-dealers-and-riders)
4. [xds.co/home](https://xds.co/home/)
5. [xds.co/pages/technology](https://xds.co/pages/technology)

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