--- title: 'Principal Product Marketing Manager (Remote) at KnowBe4' canonical: 'https://feeny.ai/job/principal-product-marketing-manager-remote-knowbe4-remote-57gjzcq4r8p3' type: 'job' last_seen: '2026-11-04' --- # Principal Product Marketing Manager (Remote) at KnowBe4 - **Company:** KnowBe4 - **Location:** Remote - **Work type:** remote - **Posted:** 2026-11-03 - **Last confirmed live:** 2026-11-04 - **Apply:** https://job-boards.greenhouse.io/knowbe4/jobs/8928180002 ## Job description KnowBe4 empowers the modern workforce to make smarter security decisions every day. Trusted by more than 70,000 organizations worldwide, KnowBe4 is the pioneer of digital workforce security, securing both AI agents and humans. The KnowBe4 Platform provides attack simulation and training, collaboration security, and agent security powered by AIDA (Artificial Intelligence Defense Agents) and a proprietary Risk Score. The platform leverages 15-years of behavioral data to combat advanced threats including social engineering, prompt injection, and shadow AI. By securing humans and agents, KnowBe4 leads the industry in workforce trust and defense. Remote positions open to the US only. As a Principal Product Marketing Manager, you are a senior strategic leader within Product Marketing, setting the direction for how KnowBe4 positions, launches, and grows a major portfolio or platform pillar. You bring deep market and customer expertise to shape company-wide go-to-market strategy, influence product and pricing decisions, and elevate the craft of the broader Product Marketing team. We are looking for a highly strategic, experienced product marketer who can operate with significant autonomy, translate ambiguous market signals into clear strategy, and represent Product Marketing in front of senior leadership, industry analysts, and top customers. This role partners closely with Product Marketing leader, Marketing, Sales, Customer Success, Product Management, Engineering and Executive leadership to define how KnowBe4 wins in the market, and mentors other product marketers to raise the bar across the function. Responsibilities: - Drive product and portfolio positioning and messaging strategy across a major product line or platform pillar, ensuring differentiation and consistency across all customer-facing channels - Set the go-to-market strategy and narrative for major product launches, new market entries, and platform-level initiatives, coordinating execution across Marketing, Sales, Product, Competitive Intelligence, and Customer Success - Serve as a strategic advisor to Product Management on roadmap and pricing/packaging decisions, bringing market, competitive, and customer insight to influence what KnowBe4 builds - Drive and elevate KnowBe4's competitive strategy, translating competitive and market intelligence into actionable positioning, sales plays, and executive briefings - Represent Product Marketing in industry-analyst forums and support research/reports (e.g., Gartner, Forrester); build and maintain relationships with key analysts and influencers - Drive thought leadership initiatives (speaking engagements, bylines, executive content) that establish KnowBe4 and its leaders as category authorities - Mentor and coach Senior and Product Marketing Managers, providing guidance on positioning, messaging, and go-to- market craft, and helping to scale best practices across the team - Partner cross-functionally to support integrated marketing campaigns, sales plays, and ABM motions that drive measurable pipeline, revenue, and brand impact across all go- to-market channels - Conduct advanced market research, competitive analysis, and buyer/persona development to inform long-range GTM and product strategy - Assist and evolve sales enablement strategy for the portfolio (battlecards, feature comparisons, datasheets), ensuring sales is equipped to win against evolving competitive threats - Leverage AI tools for research, content creation, and data analysis to increase speed and quality of strategic output Qualifications: - BA/BS or equivalent working experience - 8+ years of experience in product marketing, with a track record of leading GTM strategy for major product launches or portfolios - 8+ years of experience in product marketing, product positioning, messaging, and market research & analysis, including experience operating at a strategic/portfolio level - Extensive experience in the cybersecurity industry and B2B SaaS is required - Proven ability to independently set and drive GTM strategy with minimal oversight, and to influence senior stakeholders and executives - Demonstrated experience advising Product Management on roadmap and pricing/packaging strategy - Experience building and maintaining relationships with industry analysts (Gartner, Forrester, etc.) and representing a company in analyst or executive briefings - Track record of mentoring or informally leading other product marketers, with strong coaching and influence skills - Thorough understanding of the KnowBe4 platform and the broader human risk management / security awareness market - Comfortable delivering executive-level presentations and demonstrations, highlighting strategic value beyond individual product features - Experience using Salesforce or other CRM platforms is a plus - Experience with Marketing software such as Highspot, Monday.com, Crayon, HubSpot, or similar is a plus - Exceptional written and verbal communication, storytelling, and executive presence - Proven experience creating and executing product launch programs that drive customer engagement, advocacy, and measurable revenue outcomes - Deep familiarity with enterprise sales processes and culture, including the tools and assets needed by a high-volume, high- complexity sales organization The compensation for this position ranges from $165,000 - $180,000, which will vary depending on how well an applicant's skills and experience align with the job description listed above. Application deadline: 1/3/2026.  This is our good-faith estimate of the date the application window is anticipated to close. KnowBe4 reviews applications on a rolling basis and reserves the right to close the application window early if a qualified candidate for the position is identified. Our Fantastic Benefits We offer company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, and certification completion bonuses - all in a modern, high-tech, and fun work environment. For more details about our benefits in each office location, please visit [www.knowbe4.com/careers/benefits](http://www.knowbe4.com/careers/benefits). Note: An applicant assessment and background check may be part of your hiring procedure. Individuals seeking employment at KnowBe4 are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please visit www.knowbe4.com/careers/request-accommodation. No recruitment agencies, please. ## About KnowBe4 ## Company Overview - **One-liner**: KnowBe4 provides a cybersecurity platform that helps organizations manage human and AI agent risk through security awareness training, phishing simulation, and AI-driven defense agents. - **Entity Type**: Private (taken private by Vista Equity Partners in 2024) - **Headquarters**: Clearwater, Florida, United States - **Founded**: 2010 - **Founders**: Stu Sjouwerman ## Core Business - **Primary industry**: Cybersecurity (Human Risk Management, Security Awareness Training, AI Agent Security) - **Target customers**: B2B, serving over 70,000 organizations worldwide, ranging from SMBs to large enterprises - **Mission**: "To enable your employees to make smarter security decisions, every day." ## Products & Services - **Security Awareness Training**: A comprehensive library of training content designed to educate employees on recognizing and resisting phishing, social engineering, and other cyber threats. - **Phishing Simulation (AIDA)**: AI-powered phishing simulation platform that uses generative AI to create realistic, targeted phishing templates for testing and training employees. - **Cloud Email Security (Egress)**: An adaptive, AI-driven cloud email security platform acquired in 2024 to block phishing, malware, and social engineering attacks before they reach the inbox. - **AIDA (Artificial Intelligence Defense Agents)**: A suite of AI-native security agents that automate and enhance human risk management, including agents for automated training, template generation, knowledge refreshers, policy quizzes, and orchestration. - **Agent Risk Manager**: A governance layer for AI agents, providing visibility, threat detection, and control over AI agent activity within an organization. - **SecurityCoach**: A real-time security coaching product that provides immediate feedback to users when risky behavior is detected. - **KnowBe4 HRM+**: An integrated human risk management platform combining AI, training, and security products. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (taken private by Vista Equity Partners in 2024; prior to that, it was publicly traded on NASDAQ: KNBE). - **Key Metric**: Trusted by more than 70,000 organizations worldwide. - **Notable Investors/Partners**: Vista Equity Partners (current owner), Microsoft (collaboration announced June 2025). - **Growth Signals**: - Completed a successful IPO in 2021, then taken private by Vista Equity Partners in 2024. - Acquired Egress (cloud email security leader) in 2024. - Launched AIDA (AI Defense Agents) suite, with 8 agents released by April 2026. - Established a dedicated Enterprise AI (EAI) division in 2024. - Expanded to 11 countries: UK, Netherlands, Germany, UAE, South Africa, Australia, Singapore, Japan, Brazil, France, and India. - Named to the Inc. 500 list five times. ## Competitive Advantages - **Market Leadership**: Trusted by over 70,000 organizations, making it the largest platform for security awareness training and human risk management. - **Pioneer in Digital Workforce Security**: First to market with a unified platform securing both human users and AI agents, addressing the emerging "agentic AI" threat landscape. - **AI-First Innovation**: Dedicated Enterprise AI (EAI) division and a suite of proprietary AI Defense Agents (AIDA) that provide a significant technological moat. - **Comprehensive Platform**: End-to-end solution covering training, phishing simulation, email security, and AI agent governance, creating a sticky ecosystem. - **Radical Transparency Culture**: A unique internal culture of open communication, including daily company-wide CEO updates. ## Strategic Focus - **Securing the AI Workforce**: A major strategic pivot to become the "pioneer of digital workforce security," securing both human employees and AI agents. - **AI Innovation**: Continued investment in the AIDA platform and the Enterprise AI division to automate and enhance human risk management. - **Platform Expansion**: Deepening the integration of acquired assets (Egress) and building a unified, comprehensive security platform. - **Global Growth**: Expanding international presence across 11 countries and growing the customer base beyond 70,000 organizations. ## Why Work Here - **Award-Winning Culture**: Consistently ranked a "Best Place to Work" by Fortune Magazine and The Tampa Bay Times for over a decade, with specific accolades for women, millennials, and technology. - **Radical Transparency**: The CEO hosts a daily 5-20 minute company-wide meeting to update all employees on company happenings, good or bad. Monthly "Lunch with the CEO" events randomly select 10 employees. - **Hybrid & Remote Options**: Offers a hybrid work environment with remote work options, a relaxed dress code, and a "no door policy" encouraging open communication. - **Global Exposure**: Offices in 11 countries (US, UK, Netherlands, Germany, UAE, South Africa, Australia, Singapore, Japan, Brazil, France, India) providing opportunities for international collaboration. - **Professional Development**: Tuition reimbursement up to $5,250/year, certification bonuses up to $5,000/year, leadership skills training, and a strong history of internal promotion. - **Generous Benefits**: Fully paid medical insurance, 3.5% 401k matching, 8-weeks fully paid parental and adoption leave, open PTO, and a relaxed dress code ("If you don’t get arrested on your way to work, you are good!"). - **Diversity & Inclusion**: Active Employee Resource Groups, community outreach, scholarships for underrepresented talent, and diverse hiring events. - **Fun Perks**: Unlimited snacks, game rooms, end-of-month celebrations, and regular social events (movie nights, beach days, boat cruises). ## Sources 1. [knowbe4.com](https://www.knowbe4.com/about-us) 2. [knowbe4.com](https://www.knowbe4.com/careers) 3. [knowbe4.com](https://www.knowbe4.com/careers/benefits) 4. [knowbe4.com](https://www.knowbe4.com/careers/job-openings) 5. [knowbe4.com](https://www.knowbe4.com/) ## Other roles at KnowBe4 - [Security Awareness Content Specialist Summer Internship (Hybrid)](https://feeny.ai/job/security-awareness-content-specialist-summer-internship-hybrid-knowbe4-2ebkj5qncjmd) — Clearwater, FL - [Compliance Summer Internship (Remote)](https://feeny.ai/job/compliance-summer-internship-remote-knowbe4-remote-ahmet727qgpg) - [Sales Development Representative Summer Internship (Hybrid)](https://feeny.ai/job/sales-development-representative-summer-internship-hybrid-knowbe4-new-york-pszw804tcv39) — New York, NY - [Sales Development Representative Summer Internship (Hybrid)](https://feeny.ai/job/sales-development-representative-summer-internship-hybrid-knowbe4-clearwater-mfm40eatp2aq) — Clearwater, FL - [Sales Development Representative Summer Internship (Hybrid)](https://feeny.ai/job/sales-development-representative-summer-internship-hybrid-knowbe4-arlington-cpxamqqfhtyj) — Arlington, VA - [Multimedia Designer Summer Internship (Hybrid)](https://feeny.ai/job/multimedia-designer-summer-internship-hybrid-knowbe4-clearwater-efw8qd81m5j3) — Clearwater, FL - [Demand Generation Summer Internship (Hybrid)](https://feeny.ai/job/demand-generation-summer-internship-hybrid-knowbe4-arlington-bpq6jzw0dzgj) — Arlington, VA - [Demand Generation Summer Internship (Hybrid)](https://feeny.ai/job/demand-generation-summer-internship-hybrid-knowbe4-new-york-fmy9ebnnc5yx) — New York, NY - [Onboarding Consultant (Located in Singapore)](https://feeny.ai/job/onboarding-consultant-located-in-singapore-knowbe4-singapore-wbeekj60vd1r) — Singapore - [Professional Services Consultant (Fluent in Spanish) (Hybrid)](https://feeny.ai/job/professional-services-consultant-fluent-in-spanish-hybrid-knowbe4-clearwater-sb1c669s1beh) — Clearwater, FL