---
title: 'Principal Product Marketing Manager, Strategy & Positioning at Picus'
canonical: 'https://feeny.ai/job/principal-product-marketing-manager-strategy-positioning-picus-united-states-ar8tzyvsd9jn'
type: 'job'
last_seen: '2026-09-14'
---

# Principal Product Marketing Manager, Strategy & Positioning at Picus

- **Company:** Picus
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-11
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.lever.co/picus/8cbe6e1c-e7f7-4aac-ab48-0b414318b8c9

## Job description

Are you passionate about technology and enjoy explaining complex solutions in a way that everybody gets excited? If so, read on!

## About Picus

Picus Security, the leading exposure validation company, proves what attackers can exploit and what your defenses stop, then closes real gaps with ready-to-deploy fixes and revalidates to confirm at the machine speed that today’s AI threats demand. The Picus Platform spans Picus Autonomous Penetration Testing, Picus Breach and Attack Simulation, and Picus Exposure Validation, unified by Picus Swarm, a swarm of AI agents that runs the whole validation loop continuously with human oversight. With 75+ integrations, it reaches across on-prem, hybrid cloud, and endpoint environments.

Trusted by many Fortune 500 enterprises, Picus was named a 2025 Gartner Peer Insights Customers’ Choice for Adversarial Exposure Validation and is recognized as an Innovation Leader in the Frost Radar for Automated Security Validation.

## What You'll Do

- Partner closely with the CTO and cross-functional leaders to continuously evolve Picus’ company, portfolio, and product positioning as the market and product strategy change
- Monitor the cybersecurity market, Gartner and other key analysts, customer priorities, emerging categories, and competitor narratives to identify market shifts, differentiation opportunities, and strategic white space
- Develop clear and differentiated messaging frameworks, value propositions, category narratives, and proof points for Picus and its evolving product portfolio
- Translate complex product innovation and Picus Labs research into compelling, evidence-backed stories that resonate with customers, prospects, analysts, partners, and industry influencers
- Lead the quarterly refresh of Picus’ corporate and portfolio narrative, including executive-level presentations for customers, the field, analysts, and major industry events
- Shape Picus’ thought-leadership agenda and collaborate with internal experts to develop distinctive points of view, research reports, whitepapers, and executive or event narratives
- Equip Sales and other go-to-market teams with messaging playbooks, presentations, competitive guidance, and launch narratives that help them communicate Picus’ value consistently and confidently
- Validate and refine messaging through feedback from customers, prospects, analysts, and field teams, ensuring Picus’ positioning remains relevant, credible, and differentiated

## What You Have

- 5+ years of product marketing (or equivalent) experience in B2B enterprise software, including meaningful experience in cybersecurity
- A proven track record of defining and evolving company, portfolio, and product positioning in fast-changing markets
- Strong understanding of cybersecurity buyers, market categories, analyst perspectives, and competitive dynamics; experience in exposure management or security validation is a strong advantage
- The ability to synthesize customer insight, competitive intelligence, analyst research, and technical innovation into original points of view and actionable strategic recommendations
- Exceptional written and verbal communication skills in English, with the ability to simplify complex technical concepts without losing credibility or substance
- Excellent storytelling and presentation skills, including experience developing executive-level narratives and presentations for customers, analysts, sales teams, and industry events
- Strong executive presence and the ability to collaborate with—and constructively challenge—leaders across Product, Research, Sales, and Marketing
- A hands-on, high-ownership working style, with the ability to move independently from research and strategy to a strong first draft, then iterate quickly based on feedback

Working at Picus Fascinating work - a chance to shape and lead an exciting, fast-growing cyber security segment. Security Validation is a concept that helps organizations evaluate their security posture in a continuous, automated, and repeatable way. This approach allows for the identification of imminent threats, provides recommended actions, and produces valuable metrics about cyber-risk levels.

Unlimited opportunity! We are growing. At Picus, you'll be provided with as much responsibility as you can handle - new career development opportunities constantly arise given our rate of growth.

Global exposure - Get a lot of experience working not only in a fast-growing startup but also interact with customers all around the world.

Be part of a global remote team who is taking on Exposure Validation and a growing market segment.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, sex, race, color, national origin, religious belief, gender or gender reassignment, sexual orientation, marriage or civil partnership, pregnancy and maternity, disability, protected veteran status, or any other characteristic protected by International law.  Upon conditional offer of employment, candidates are required to complete reference and identity checks in line with local labor laws and as per the Company’s employment policy.

## About Picus

## Company Overview
- **One-liner**: Picus Security is a cybersecurity company that pioneered Breach and Attack Simulation (BAS) and now offers an Autonomous Exposure Validation Platform to continuously validate what attackers can actually exploit.
- **Entity Type**: Private (Series C, $80M total funding per company; $104M per LinkedIn – conflicting reports)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2013
- **Founders**: H. Alper Memis (Co-founder & CEO), Suleyman Ozarslan (Co-founder, VP of Picus Labs)

## Core Business
- Primary industry: Computer and Network Security (cybersecurity)
- Target customers: B2B, enterprise organizations seeking to validate security controls and reduce cyber risk
- Mission: Reduce cyber risk through continuous security validation, turning every exposure into a defensible decision.

## Products & Services
- **Picus Autonomous Exposure Validation Platform**: A unified platform combining exposure assessment, security control validation, and adversarial exposure validation. It simulates real attack techniques across network, endpoint, and cloud to measure control performance and prioritize fixes.
- **Picus Swarm™**: A team of specialized AI agents that converge automated penetration testing, exposure validation, and breach‑and‑attack simulation into one autonomous, context‑aware loop (tunable from manual to fully autonomous).

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private)
- **Key Metric**: Annual Revenue of $85M (LinkedIn estimate); Total Funding of $80M (company) or $104M (LinkedIn – conflicting reports)
- **Notable Investors/Partners**: Riverwood Capital (led Series C), Turkven (led Series B), Bek Ventures, Earlybird Digital East Fund, Mastercard
- **Growth Signals**: 246 employees (+15.9% YoY), 500+ customers, recognized by Gartner Peer Insights with a 98% willingness to recommend (highest in Adversarial Exposure Validation category), global expansion across 15+ countries

## Competitive Advantages
- First mover in Breach and Attack Simulation (BAS) since 2013
- Only company that brings together Automated Penetration Testing, BAS, and Rule Validation in an open platform
- Evidence‑based prioritization reduces patch backlogs by 86% and MTTR from 74 to 14 days
- High customer satisfaction and industry recognition (Gartner Cool Vendor, Peer Insights leader)

## Strategic Focus
- Expanding AI‑driven autonomous validation capabilities (Picus Swarm)
- Continuing global growth (offices in US, Turkey, UK, and presence in Middle East, Asia, Europe)
- Modernizing security budgets and raising ROI on existing security tools
- Deprioritizing low‑value patching by focusing on what is actually exploitable

## Why Work Here
- Culture: “Strong sense of belonging where uniqueness enhances team effectiveness” – global, collaborative, innovation‑driven
- Remote/hybrid policy: Remote work is offered (“Flexible location, same impact”); some roles are hybrid (e.g., Ankara, Turkey)
- Benefits: Stock options, annual leave, competitive local packages
- Employer rating: 4.4/5.0 on LinkedIn (87 reviews), with 4.2 for work‑life balance, 4.3 for compensation and culture
- Engineering culture: Emphasis on building new things, pushing out of comfort zone, and taking on challenges as a team

## Sources
1. [picussecurity.com](https://www.picussecurity.com/)
2. [picussecurity.com/about-us](https://www.picussecurity.com/about-us)
3. [picussecurity.com/careers](https://www.picussecurity.com/careers-at-picus)
4. [jobs.lever.co/picus](https://jobs.lever.co/picus)
5. [linkedin.com/company/picus-security](https://www.linkedin.com/company/picus-security)

## Other roles at Picus

- [Senior Product Marketing Manager](https://feeny.ai/job/senior-product-marketing-manager-picus-united-states-x4hrevh6s6mt) — United States
- [Associate Security Research Engineer](https://feeny.ai/job/associate-security-research-engineer-picus-ankara-a1jjtfrce1yr) — Ankara, Turkey
- [Senior Security Research Engineer](https://feeny.ai/job/senior-security-research-engineer-picus-ankara-ss4nx65np32s) — Ankara, Turkey
- [Field Marketing Manager](https://feeny.ai/job/field-marketing-manager-picus-united-states-wcqya6qjan5z) — United States
- [Enterprise Account Executive](https://feeny.ai/job/enterprise-account-executive-picus-new-york-hffhc7dvbz9p) — New York, NY
- [Enterprise Account Executive](https://feeny.ai/job/enterprise-account-executive-picus-london-p5qjxcbqrqx6) — London, United Kingdom
- [Channel Account Manager](https://feeny.ai/job/channel-account-manager-picus-new-york-4n44twhh4ckx) — New York, NY