---
title: 'Principal Product Marketing Manager at Synthesia'
canonical: 'https://feeny.ai/job/principal-product-marketing-manager-synthesia-london-httn444r6mxj'
type: 'job'
last_seen: '2026-09-08'
---

# Principal Product Marketing Manager at Synthesia

- **Company:** [Synthesia](https://feeny.ai/companies/synthesia)
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-06-22
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.ashbyhq.com/synthesia/848ccd2d-a001-436a-953f-452898f49ebe/application

**Skills:** B2B SaaS, Product Marketing, Go-to-Market Strategy, Sales Enablement, Competitive Intelligence, Product Positioning, Messaging, Decks, One-pagers

> Lead positioning, messaging, and go-to-market execution for Synthesia's core AI video platform. Partner with Product, Engineering, and Sales to drive flagship launches, build product narratives, and enable customer adoption in the B2B SaaS space.

## Job description

Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US.

As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.

Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow.

## THE ROLE

We're seeking a Principal Product Marketing Manager to define positioning and drive launches for Synthesia's core product—the studio and video creation experience that powers how customers create, customize, and deploy enterprise video at scale.

You'll partner closely with Product, Engineering, Sales, and Customer teams to shape market perception, bring flagship launches to market, and define how the industry understands the evolution of AI-native video creation. This is a high-visibility, strategic role that touches every part of the core platform, with significant scope to influence Synthesia's positioning as a category leader.

## About the Role

- Define the strategic narrative – Own the overarching story about what the studio enables and where video creation is heading. Translate individual launches into a cohesive, forward-thinking arc that positions Synthesia at the forefront of AI-native video.
- Lead core product launches – Own positioning, messaging, and go-to-market execution for the studio and video creation experience, partnering with Product to bring new capabilities to market with conviction and clarity
- Drive adoption & enablement – Create campaigns, assets, and sales collateral that move customers from awareness to active usage. Own sales enablement so deals close faster and customers see the full vision
- Own competitive positioning – Work with our competitive intelligence function to develop frameworks that show how Synthesia's studio differentiates, ensuring we're best positioned as the market evolves
- Collaborate on product strategy – Bring GTM perspective into Product decisions around launch readiness, pricing, packaging, and roadmap prioritization. Influence what gets built based on market opportunity
- Gather and apply customer intelligence – Partner with our dedicated market intelligence team to stay ahead of customer needs, competitive moves, and emerging use cases. Surface opportunities and threats back to product

## About You

- You want full ownership – Blank slate, you make the call, you move and adjust based on what works. You're the strategic leader for how the market understands this product
- You've shipped at senior level in B2B SaaS – 10+ years in the industry, 6+ in product marketing leadership at B2B companies. You've led positioning for flagship products and shaped how markets understood them
- You can write with conviction – Positioning, messaging, strategy docs, decks. You have a sharp point of view and can defend it in a room with skeptics
- You understand the sales cycle – You know what sales needs to close deals and you've built enablement tools people actually use
- You ship at 60–70% – You know the difference between perfect and useful. You get something to 60–70%, hand it off for refinement, keep moving
- You move with the product – Priorities shift, markets move, you stay focused and adapt the narrative
- You've moved the needle – Real launches that drove sales velocity, customer adoption, expansion, and how the market understood a product category

## About Synthesia

## Company Overview
- **One-liner**: Synthesia is an all-in-one AI video platform that enables businesses to create, localize, manage, and publish professional-quality videos using AI avatars and voiceovers, without any filming equipment or video editing skills.
- **Entity Type**: Private (Series C)
- **Headquarters**: London, United Kingdom
- **Founded**: 2017
- **Founders**: Victor Riparbelli (CEO), Prof. Lourdes Agapito, Steffen Tjerrild (COO), Prof. Matt Niessner

## Core Business
- **Primary industry**: AI Video Platform / Enterprise SaaS / Creative Technology
- **Target customers**: B2B, Enterprise (trusted by 50,000+ teams globally, including 90% of the Fortune 100)
- **Mission statement**: "Helping people work better" — transforming how organizations train, onboard, and upskill their employees with AI.

## Products & Services
- **Synthesia AI Video Platform (Core)**: Full-stack SaaS platform for creating AI videos. Includes AI avatars (240+), AI voices in 160+ languages, 1-click translation, real-time team collaboration, version control, brand kit management, analytics (views, drop-offs, completion rates), and SCORM export for LMS integration.
- **AI Avatars**: Customizable, expressive AI avatars that speak 160+ languages. Users can also create their own custom avatar.
- **AI Screen Recorder**: Polished screen recordings with instant transcripts (removes 'ums' and 'uhs'), editable and translatable.
- **Multilingual Video Player**: Single player to watch and organize videos in 160+ languages.
- **AI Video Assistant & Academy**: Tutorials and onboarding tools to help users create videos quickly.
- **Enterprise Security Suite**: SOC 2 Type II, GDPR, ISO 42001 compliant, with SAML/SSO. Designed to satisfy the toughest legal and security teams at Fortune 100 companies.

## Market Standing
- **Valuation/ Market Cap**: Not publicly disclosed (last known funding round: Series C, $180M raised, led by Accel and Nvidia in 2023, valuing the company at $1B+ — Unicorn status).
- **Key Metric**: **$100M+ Annual Recurring Revenue (ARR)** — announced by COO & Co-founder Steffen Tjerrild in a public LinkedIn post [linkedin.com](https://www.linkedin.com/posts/steffentjerrild_probably-the-milestone-im-most-proud-of-activity-7317848922612224001-UuZ1)
- **Notable Investors/Partners**: Accel, Nvidia (lead Series C), with previous investors including Kleiner Perkins, GV, FirstMark Capital, and MMC Ventures. The company has an active partnership ecosystem including integrations with LMS providers and enterprise tooling.
- **Growth Signals**: 
  - Crossed $100M ARR (strong product-market fit and revenue growth).
  - Used by 90% of the Fortune 100 and 50,000+ teams.
  - Engineering team scaled from 0 to 80+ engineers.
  - Over 1M+ users on the platform.
  - Hiring in 26+ countries with offices in London and NYC.
  - Continues to expand product suite (AI avatars, video agents, analytics, and skill development products).

## Competitive Advantages
- **Proprietary AI & Avatars**: Deep AI research spanning computer vision, graphics, and NLP (co-founders from Stanford, Cambridge, UCL, TUM). Avatars are highly expressive and support 160+ languages with accurate lip-sync.
- **Enterprise Security & Compliance**: SOC2, GDPR, ISO42001, SAML/SSO — a key differentiator for Fortune 100 clients who require stringent security.
- **End-to-End Platform**: Combines creation, localization, management, analytics, and version control in one tool — reducing reliance on multiple vendors and agencies.
- **AI Ethics-First**: 10% of the team is dedicated to AI safety and ethics, a strong trust signal for enterprise buyers.
- **Velocity & Innovation**: Engineering team delivers meaningful features every few days, not weeks, enabling rapid iteration.

## Strategic Focus
- **Enterprise Scale & Platform Depth**: Deepening integrations with enterprise tooling (LMS, security suites) and expanding video product suite (Avatars, Agents, skill development).
- **Global Localization**: Strengthening 160+ language support and 1-click translation to serve multinational enterprises.
- **AI Ethics & Trust**: Maintaining a dedicated ethics team and proactive AI policy engagement to stay ahead of regulation and build customer trust.
- **Product Expansion**: Moving from video creation to a broader "visual communication" platform including AI Agents and analytics-driven optimization.
- **Talent Acquisition**: Scaling the global team across engineering, research, and go-to-market functions, with a focus on high-velocity engineering culture.

## Why Work Here
- **Global & Remote-First Culture**: Team spans 26+ countries. Offices in London and NYC, with remote work flexibility. Roughly 80% of London HQ staff are immigrants, fostering a diverse, international environment.
- **High-Velocity Engineering**: Engineers deliver meaningful features every few days (no long releases). Minimal meetings and SCRUM ceremonies — a focus on building and shipping.
- **Growth & Ownership**: Real ownership from day one. Clear progression paths, annual learning budget, access to courses and conferences.
- **People-First & AI Ethics**: 10% of team dedicated to AI safety. Strong emphasis on work-life balance with competitive compensation, PTO, and benefits.
- **H-1B Friendly**: CEO Victor Riparbelli has publicly highlighted that the London office provides a strong alternative to US visa uncertainty, with ~80% of staff being immigrants.
- **Top-Tier Team**: Founders and engineering leadership from Stanford, Cambridge, UCL, TUM, and top tech companies.

## Sources
1. [synthesia.io/about](https://www.synthesia.io/about)
2. [synthesia.io](https://www.synthesia.io/)
3. [synthesia.io/careers](https://www.synthesia.io/careers)
4. [linkedin.com/company/synthesia-technologies](https://uk.linkedin.com/company/synthesia-technologies)
5. [pitchbook.com/profiles/company/267090-49](https://pitchbook.com/profiles/company/267090-49)
6. [linkedin.com/posts/steffentjerrild](https://www.linkedin.com/posts/steffentjerrild_probably-the-milestone-im-most-proud-of-activity-7317848922612224001-UuZ1)
7. [linkedin.com/posts/victorriparbelli](https://www.linkedin.com/posts/victorriparbelli_h-1bs-are-causing-a-lot-of-uncertainty-right-activity-7375861659610836993-UULl?utm_source=share&utm_medium=member_desktop&rcm=ACoAABVaNoYBu2QiVriT0MMLe-cbAPv2sPNI2cA)

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