--- title: 'Principal Product Marketing & Pricing Manager at PDI Technologies' canonical: 'https://feeny.ai/job/principal-product-marketing-pricing-manager-pdi-technologies-alpharetta-ve4cb9axdq9a' type: 'job' last_seen: '2026-11-10' --- # Principal Product Marketing & Pricing Manager at PDI Technologies - **Company:** PDI Technologies - **Location:** Alpharetta, GA - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-11-05 - **Last confirmed live:** 2026-11-10 - **Apply:** https://jobs.lever.co/pditechnologies/e63eb32f-fed1-4079-a183-b93ea001aee0 ## Job description At PDI Technologies, we empower some of the world's leading convenience retail and petroleum brands with cutting-edge technology solutions that drive growth and operational efficiency. By “Connecting Convenience” across the globe, we empower businesses to increase productivity, make more informed decisions, and engage faster with customers through loyalty programs, shopper insights, and unmatched real-time market intelligence via mobile applications, such as GasBuddy.  We’re a global team committed to excellence, collaboration, and driving real impact. Explore our opportunities and become part of a company that values diversity, integrity, and growth. ## Key Responsibilities - Lead product positioning, messaging, value propositions, and differentiated narratives that clearly communicate the value of our solutions to customers and the market. - Develop and execute go-to-market strategies for new products, capabilities, enhancements, and strategic initiatives. - Build and own pricing and packaging strategy, including product tiering, price points, packaging structures, discounting approaches, and monetization frameworks. - Evaluate and recommend commercial models, including subscription, usage-based, and other approaches appropriate for software, data, AI, and emerging capabilities. - Conduct customer, market, buyer, and competitive research to identify trends, needs, opportunities, and implications for product positioning, pricing, and commercialization. - Develop pricing recommendations using market research, willingness-to-pay analysis, price sensitivity, competitive benchmarks, financial modeling, and business cases. - Establish scalable pricing and packaging principles and frameworks that support consistent decision-making across products and market segments. - Partner with Product and other stakeholders to translate product capabilities into compelling customer use cases, value propositions, packaging, and monetization strategies. - Partner across Product, Sales, Finance, Legal, and Marketing to evaluate commercialization opportunities and influence product and go-to-market decisions. - Monitor product, pricing, competitive, and market performance and recommend adjustments based on customer feedback, market dynamics, and business results. - Serve as a product marketing and pricing subject matter expert, bringing insights and recommendations that influence business priorities and commercial strategy. - Develop repeatable product marketing, pricing, and commercialization frameworks that strengthen organizational capabilities and support future growth. - Leverage AI, data, and emerging technologies to improve market intelligence, pricing analysis, product marketing effectiveness, and decision-making. ## Qualifications - Bachelor’s degree in Marketing, Business, Economics, Finance, or a related field, or equivalent practical experience. - 8+ years of progressive experience in product marketing, pricing, monetization, commercialization, or related roles, preferably within B2B SaaS, software, data, or enterprise technology. - Demonstrated experience developing product positioning, messaging, value propositions, and go-to-market strategies. - Experience developing or influencing pricing and packaging strategies for technology products or solutions. - Strong understanding of software monetization models, including subscription and usage-based approaches. - Experience conducting market, customer, competitive, and pricing research and translating findings into actionable recommendations. - Strong analytical and financial acumen with experience developing pricing analyses, business cases, or financial models to support commercial decisions. - Experience developing sales enablement materials and partnering with customer-facing teams to strengthen value articulation. - Demonstrated ability to independently lead complex, cross-functional initiatives and influence senior stakeholders. - Strong business acumen with the ability to connect customer needs, market dynamics, product capabilities, and financial considerations. - Excellent written and verbal communication skills with the ability to simplify complex concepts and develop compelling narratives. - Experience leveraging data, AI, automation, or emerging technologies to improve analysis, workflows, or commercial decision-making. PDI is committed to offering a well-rounded benefits program, designed to support and care for you, and your family throughout your life and career.  This includes a competitive salary, market-competitive benefits, and a quarterly perks program. We encourage a good work-life balance with ample time off [time away] and, where appropriate, hybrid working arrangements.  Employees have access to continuous learning, professional certifications, and leadership development opportunities. Our global culture fosters diversity, inclusion, and values authenticity, trust, curiosity, and diversity of thought, ensuring a supportive environment for all. ## About PDI Technologies ## Company Overview - **One-liner**: PDI Technologies provides enterprise software and payments solutions that power the convenience retail and petroleum wholesale ecosystem globally. - **Entity Type**: Private (acquired by Luminate Capital in 2015, with strategic investment from TA Associates) - **Headquarters**: Alpharetta, Georgia, United States - **Founded**: 1983 - **Founders**: Greg Gilkerson ## Core Business - Primary industry/industries: Convenience retail & petroleum wholesale software, payments, data analytics, and cybersecurity. - Target customers: B2B – fuel wholesalers, convenience store chains, and petroleum retailers of all sizes (SMB to enterprise). - Mission or purpose statement: “Connecting Convenience” – helping businesses modernize operations, converge systems, and deliver exceptional customer experiences. ## Products & Services - **PDI Enterprise (ERP)**: Comprehensive enterprise resource planning for convenience retail and petroleum wholesale, covering accounting, inventory, supply chain, and back-office operations. - **PDI Logistics**: Fuel supply chain management and distribution optimization. - **PDI Loyalty & Marketing Cloud**: Customer loyalty programs, coalition marketing, and real-time promotions. - **PDI Payments**: Secure payment processing solutions for in-store and fuel transactions. - **PDI Security & Cybersecurity**: Managed security services and data protection for retail networks. - **PDI Analytics Cloud**: Data and insight solutions for business intelligence and consumer behavior analysis. - **PDIQ (AI Platform)**: Embedded AI into trusted workflows to accelerate decision-making and innovation. - **Fuel Pricing Software**: Dynamic pricing and competitor analysis for fuel retailers. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (private company). - **Key Metric**: Annual revenue of approximately $112 M (LinkedIn estimate) – or **Total Funding**: Not disclosed beyond early private equity rounds (Luminate Capital, TA Associates). - **Notable Investors/Partners**: Luminate Capital (acquirer in 2015), TA Associates (growth investment in 2017). - **Growth Signals**: - Headcount: 1,419 employees (+1.0% YoY) per LinkedIn; another source (Built In) reports 1,905 total employees – conflicting reports. - Operates in 7 countries (including Austria, Thailand, Slovakia, New Zealand, United Kingdom) with workforce across 26 countries. - Serves over 200,000 convenience and petroleum wholesale sites in more than 60 countries. - Released 2024 ESG Report, highlighting sustainability commitments. ## Competitive Advantages - **40+ years of domain expertise** in the convenience retail and petroleum wholesale vertical. - **End-to-end ecosystem**: ERP, logistics, loyalty, payments, analytics, and cybersecurity – all integrated. - **Large, sticky customer base** with high switching costs due to deep operational integration. - **AI-first innovation** through the PDIQ platform, embedding intelligence into existing workflows. - **Global reach** with localized support across North America, EMEA, and APAC. ## Strategic Focus - **AI & Automation**: Expanding PDIQ to embed AI across all product lines to improve productivity and decision-making. - **Sustainability**: Helping customers meet environmental goals while advancing own ESG metrics. - **Cloud & SaaS Migration**: Continuing to shift legacy on-premise solutions to modern cloud/SaaS platforms. - **Global Expansion**: Growing presence in Europe, Asia, and other regions outside the core U.S. market. ## Why Work Here - **Culture**: Values-driven environment emphasizing integrity, curiosity, adaptability, courage, collaboration, and accountability. - **Work Model**: Hybrid and fully remote options available; Alpharetta HQ serves as a central hub. - **Benefits**: Competitive salary, health coverage, retirement plans, paid time off, quarterly perks, and flexible work arrangements. - **Growth**: Continuous learning opportunities, professional certifications, leadership development, and internal mobility. - **Diversity & Inclusion**: Committed to building a diverse workforce and fostering an inclusive culture. - **Engineering Culture**: Tech roles span application development, backend systems, data management, cybersecurity, and cloud infrastructure; coding challenges may be part of interviews. ## Sources 1. [LinkedIn – PDI Technologies](https://linkedin.com/company/pdi-technologies) 2. [PDI Technologies – Our Story](https://pditechnologies.com/our-story/) 3. [PDI Technologies – Careers](https://pditechnologies.com/careers/) 4. [Built In – PDI Technologies](https://builtin.com/company/pdi-technologies) ## Other roles at PDI Technologies - [Data Engineer III](https://feeny.ai/job/data-engineer-iii-pdi-technologies-chennai-04nw482v1ywm) — Chennai, India - [Software Engineer IV](https://feeny.ai/job/software-engineer-iv-pdi-technologies-chennai-hpahehpzye96) — Chennai, India - [Manager, Site Reliability Engineering – Paylo Platform](https://feeny.ai/job/manager-site-reliability-engineering-paylo-platform-pdi-technologies-united-ctbt6dt4am8f) — United States - [Accounting Analyst I](https://feeny.ai/job/accounting-analyst-i-pdi-technologies-temple-pbkkkerf6e5c) — Temple, TX - [Software Architect](https://feeny.ai/job/software-architect-pdi-technologies-united-states-tb3aqx8s3ast) — United States - [Fuel Logistics & Accounting Analyst](https://feeny.ai/job/fuel-logistics-accounting-analyst-pdi-technologies-united-states-nmazgqycz6nj) — United States - [Solutions Engineer I](https://feeny.ai/job/solutions-engineer-i-pdi-technologies-alpharetta-hzg01c78fdgx) — Alpharetta, GA - [Solutions Engineer III](https://feeny.ai/job/solutions-engineer-iii-pdi-technologies-alpharetta-p2tjgmrswzm2) — Alpharetta, GA - [Fulfillment Technician](https://feeny.ai/job/fulfillment-technician-pdi-technologies-austin-md8d769b17b8) — Austin, TX - [Customer Service Analyst (Mid-Level)](https://feeny.ai/job/customer-service-analyst-mid-level-pdi-technologies-united-states-23859wzymvjm) — United States