---
title: 'Principal Program Management (Customer Reviews) at Coupang'
canonical: 'https://feeny.ai/job/principal-program-management-customer-reviews-coupang-taipei-s8gy0zpbzzwm'
type: 'job'
last_seen: '2026-11-06'
---

# Principal Program Management (Customer Reviews) at Coupang

- **Company:** Coupang
- **Location:** Taipei, Taiwan
- **Posted:** 2026-10-28
- **Last confirmed live:** 2026-11-06
- **Apply:** https://www.coupang.jobs/en/jobs/?gh_jid=8326781

## Job description

Company Introduction

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.

Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”

## Role Overview

Coupang Taiwan is seeking a strategic, data-driven Principal Program Manager to lead and scale our Customer Reviews ecosystem alongside critical cross-functional retail initiatives.

Sitting within the TW Selection Management team, this role operates at the intersection of Program Management, Product Strategy, and Business Operations. You will act as the central hub connecting global engineering roadmaps with local market needs.

Unlike traditional program management, this position requires a hands-on, product-owner mindset. The ideal candidate thrives in ambiguity, autonomously builds net-new solutions from scratch, and influences roadmaps across the organization to drive engagement and conversion for Coupang Taiwan.

## What You Will Do

- Lead the 0-to-1 strategy, execution, and scaling of the Customer Reviews ecosystem for Taiwan

- Partner deeply with KR Product, TW CX, and global Engineering to prioritize features and dictate service roadmaps

- Drive OKR planning across multiple stakeholder teams to align cross-functional roadmaps and secure resources

- Identify operational bottlenecks, remove blockers, and autonomously build step-by-step solutions

- Streamline multiple internal functions (including Legal, FP&A, CS, PR, and Ops) and design E2E SOPs that aggressively drive resource efficiency

- Analyze retail, CX, and sales data to identify systematic flaws and unlock business value (e.g., accelerating omnichannel coverage and expanding reviewable SKUs)

- Own end-to-end program schedules, mitigate risks, and drive global teams toward demanding, non-negotiable deadlines

## Basic Qualifications

- 8+ years of experience in Program Management, Business Operations, or e-commerce within a fast-paced technology company

- Proven 0-to-1 track record of building net-new solutions, managing feature parity rollouts, and scaling programs to meet local market needs

- Strong analytical skills with the ability to dissect complex business problems and synthesize data into actionable strategies

- Uncompromising ownership and conviction, with the ability to push back on stakeholders, operate autonomously, and demand high-quality outcomes

- Experience leading large-scale projects and influencing senior leaders and cross-functional teams across global time zones without direct authority

- Fluent in English (written and verbal) to effectively communicate with global stakeholders and draft executive updates

## Preferred Qualifications

- Strong understanding of AI and Large Language Models (LLMs) and how they can be leveraged to enhance Customer Experience, review ecosystems, and conversion rates

- Hands-on technical proficiency with data visualization, reporting tools, SQL, and Tableau

- Mandarin or Korean language skills are a strong plus to facilitate seamless communication with cross-border teams

Recruitment Process and Others

Recruitment Process

- Application Review - Job Fit Interview - Focus Interview – Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
- Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.

Privacy Notice​

- Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/​

## About Coupang

## Company Overview
- **One-liner**: Coupang is a global technology and Fortune 150 company that reimagines commerce by integrating e-commerce, logistics, last-mile delivery, restaurant delivery, video streaming, and fintech services to wow customers.
- **Entity Type**: Public (NYSE: CPNG)
- **Headquarters**: Seattle, Washington, USA (global HQ); operates major hubs in Seoul, South Korea, and other locations.
- **Founded**: 2010
- **Founders**: Bom Kim (Bong-Seok Kim)

## Core Business
- **Primary industry/industries**: E-commerce, Logistics & Fulfillment, Retail, Food Delivery, Fintech, Content Streaming, AI-driven Commerce.
- **Target customers**: B2C (primarily consumers in South Korea, with growing global operations including Taiwan, Singapore, and the U.S.).
- **Mission or purpose statement**: "We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, 'How did I ever live without Coupang?'"

## Products & Services
- **[Coupang (Rocket Delivery)](#)**: Core e-commerce platform offering millions of products with over 99% of orders delivered same or next day via a proprietary logistics network. Includes Rocket Fresh (groceries) and Rocket Now (ultra-fast delivery).
- **[Coupang Eats](#)**: Restaurant food delivery service.
- **[Coupang Play](#)**: Video streaming service (original content, sports, and licensed shows).
- **[Farfetch](#)**: Global luxury fashion platform acquired by Coupang.
- **[Coupang Fintech](#)**: Payment and financial services (e.g., Coupang Pay, credit card partnerships).
- **[Coupang Logistics & Fulfillment Services](#)**: End-to-end logistics for third-party sellers and brands.
- **[Rocket Growth](#)**: SaaS-like tools and services for sellers/suppliers to manage inventory, analytics, and advertising.

## Market Standing
- **Valuation/Market Cap**: ~$25.8 billion (as of mid-2026) [LinkedIn].
- **Key Metric**: Annual Revenue of **$34.5 billion** (most recent fiscal year) [LinkedIn].
- **Notable Investors/Partners**: Publicly traded on NYSE (institutional investors include SoftBank, BlackRock, Fidelity, and others). Key partners include major global brands and local Korean suppliers.
- **Growth Signals**: 
    - Ranked **#132 on the 2026 Fortune 500**, jumping significantly [investor relations].
    - Rapid AI-driven global commerce expansion (e.g., Taiwan, Singapore, and U.S. tech hubs).
    - 5,940 employees (linkedIn data, with monthly headcount growth of +1.1% and quarterly job posting growth of +154.2%).

## Competitive Advantages
- **Fully Integrated Infrastructure**: Coupang owns and operates over 100 fulfillment and logistics centers (covering tens of millions of square feet) combined with proprietary software, AI, and machine learning to predict demand and route deliveries — a moat that competitors in Korea and emerging markets find hard to replicate.
- **Speed & Reliability**: Over 99% of orders delivered same or next day (including dawn delivery) 365 days a year, setting a bar that most global e-commerce players cannot match.
- **Customer Obsession Culture**: "Wow the Customer" is a core leadership principle, driving constant innovation to break traditional tradeoffs (speed, selection, price).
- **Startup Culture with Fortune 150 Resources**: Offers the agility and risk-taking of an early-stage company combined with the stability, compensation, and scale of a large public corporation.

## Strategic Focus
- **AI & Technology Leadership**: Heavy investment in AI/machine learning for demand forecasting, dynamic routing, and customer personalization. Actively hiring senior ML and data engineers [careers page].
- **Global Expansion**: Leveraging its Korean infrastructure playbook to enter new markets (Taiwan, Singapore) and grow its global footprint.
- **Diversification into Fintech & Content**: Building out Coupang Pay, Coupang Play, and fintech products to create an ecosystem (similar to Amazon Prime's strategy).
- **Farfetch Integration**: Turning the luxury fashion platform into a global growth driver.

## Why Work Here
- **Culture**: "Best of both worlds" — startup energy (fast decision-making, ownership, risk-taking) with the resources of a Fortune 150 company. Flat hierarchy, open culture, and a strong "bias for action" ethos [coupang.jobs].
- **Remote/Hybrid/Office Policy**: Flexible working hours and work-from-home options are available. Many roles are based in offices (Seattle, Mountain View, Seoul, etc.) with state-of-the-art amenities including cafeterias serving three meals a day, lounge spaces, and coffee/snack bars.
- **Benefits**:
    - Medical insurance for employee and direct family.
    - Paid family leave (for celebration or bereavement).
    - Learning programs (foreign languages, soft skills).
    - Global project opportunities (collaborate with teams across continents).
    - Team and company events (games, food, bonding).
- **Engineering Culture**: High-impact projects — building the commerce infrastructure of the future (large-scale AI, logistics optimization, mobile-first, search & discovery). Emphasizes "Hire and Develop the Best" and "Learn & Iterate" principles.
- **Career Growth**: Opportunities for internal rotations, upskilling, and taking on entrepreneurial initiatives within a massive scale.

## Sources
1. [Coupang Careers](https://www.coupang.jobs/en/)
2. [Why Work at Coupang](https://www.coupang.jobs/en/why-coupang/)
3. [Coupang About Us](https://www.aboutcoupang.com/aboutus/)
4. [Coupang Investor Relations](https://ir.aboutcoupang.com/overview/)
5. [LinkedIn - Coupang](https://www.linkedin.com/company/coupang)

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