---
title: 'Principal Sales Engineer - UKI at Amplitude'
canonical: 'https://feeny.ai/job/principal-sales-engineer-uki-amplitude-london-x9qwtth9mhnz'
type: 'job'
last_seen: '2026-09-09'
---

# Principal Sales Engineer - UKI at Amplitude 

- **Company:** Amplitude 
- **Location:** London, United Kingdom
- **Posted:** 2026-09-01
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/amplitude/jobs/8768899002

## Job description

Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at [amplitude.com](http://amplitude.com).

As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

Principal Sales Engineer - UK

Amplitude is where product teams go when they're serious about understanding their users.

We're the leading product analytics platform, and our customers range from some of the most recognised brands in the world to fast-moving scale-ups. Our new product agent Wave closes the development lifecycle by connecting data insights into code and moving companies towards self improving products!

In this role, you'll be the technical quarterback for our most strategic opportunities in the UK. You'll partner with Account Executives to win complex, multi-stakeholder deals by translating product capabilities into business outcomes that matter to Product, Marketing, and Analytics leaders.

You'll lead technical discovery, architect custom proof-of-concept implementations, and serve as a trusted advisor to prospects navigating their digital analytics strategy. Your technical credibility and business acumen will directly influence the annual pipeline.

## What you’ll do…

Deal Execution (70% of time)

- Lead technical evaluation phases for deals ranging from 100K to 1M+ ARR
- Conduct deep discovery to map prospect workflows, tech stack dependencies, and decision criteria to Amplitude's differentiation
- Design and execute hands-on proof-of-concepts that prove value within the prospect's actual data and use cases
- Handle technical objections related to data architecture, privacy/compliance, and integration complexity
- Present to C-level executives and translate technical capabilities into ROI narratives

Internal Collaboration (20% of time)

- Partner with Software Engineering and Product Management to communicate feature gaps and customer requirements that affect deal velocity
- Act as a business partner to the Account Executives, advising and providing technical partnership throughout the sales cycle.
- Work with Customer Success to ensure smooth handoffs and technical alignment during implementation
- Mentor junior Solution Engineers on technical positioning and demo best practices

Thought Leadership (10% of time)

- Contribute to our competitive intelligence on tools like Google Analytics 4, Adobe Analytics, and Mixpanel
- Develop reusable thought pieces, technical content, and operational  frameworks for the broader Solution Engineering team

## What We're Looking For

- Strong experience in software pre-sales at principal level (Solutions Engineering, Sales Consulting, or Technical Account Management roles)
- Preference for experience in the product analytics, experimentation or customer data platform space.
- Strong familiarity  with MEDDICC / MEDDPICC or other sales methodologies
- Strong commercial mindset with ability to uncover value for customers
- You’re comfortable speaking about nuanced (technical concepts) such as LLMs, Agentic Software Development, Data Architecture , APIs / SDKs etc.
- Track record of closing technical evaluations in competitive enterprise deals
- Comfort presenting technical concepts to both Engineers and business stakeholders from Product / Marketing.

By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the [Amplitude Applicant Privacy Notice](https://amplitude.com/job-applicant-privacy-notice).

Staying Safe - Protect Yourself From Recruitment Fraud We are aware of individuals and entities fraudulently representing themselves as Amplitude recruiters and/or hiring managers. Amplitude will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Amplitude recruiting team will come from an @[amplitude.com](http://amplitude.com/) email address. You can learn more about how to protect yourself from these types of fraud by referring to [this article](https://consumer.ftc.gov/consumer-alerts/2023/05/scammers-are-hijacking-job-ads-heres-how-spot-fakes). Please exercise caution and cease communications if something feels suspicious about your interactions.

## About Amplitude 

## Company Overview
- **One-liner**: Amplitude provides a digital analytics platform that helps companies understand customer behavior and build better products.
- **Entity Type**: Public (NASDAQ: AMPL)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2012
- **Founders**: Spenser Skates, Curtis Liu, Jeffrey Wang

## Core Business
- **Primary industry**: Digital analytics, product analytics, AI-powered experimentation
- **Target customers**: B2B – enterprise, mid-market, and startups (over 4,500 customers including Atlassian, Ford, NBC, Walmart, and 30 of the Fortune 100)
- **Mission**: “Help companies build better digital products and experiences” / “Technology should just work.”

## Products & Services
- **Amplitude Analytics (SaaS)**: Core digital analytics platform for tracking user behavior, detecting friction, and measuring impact.
- **Amplitude AI (SaaS)**: AI-powered analytics, automated workflows, and AI agents that help teams experiment and optimize faster.
- **Experimentation (SaaS)**: A/B testing and feature flagging platform integrated with analytics.
- **Behavioral Graph**: Proprietary database that maps relationships between users and actions, enabling real-time behavioral insights.

## Market Standing
- **Valuation/Market Cap**: Not disclosed in available sources; publicly traded on NASDAQ (AMPL)
- **Key Metric**: Over 4,500 customers, 700+ employees, 8 offices across the US, Europe, and Asia
- **Notable Investors/Partners**: Backed by Sequoia Capital, Battery Ventures, and Y Combinator (W12); partners include Modern Health and Carrot (benefits providers)
- **Growth Signals**: Named Forbes Cloud 100 Rising Star (2016); launched Startup Scholarship Fund and Tech for Black Founders program; strong global expansion; focus on AI era with new AI agents and workflows

## Competitive Advantages
- **#1 in product analytics** (by market share / recognition)
- **Behavioral Graph** – the largest database of customer behavior, enabling unique real-time insights
- **Deep enterprise adoption** – 30 of the Fortune 100 as customers
- **Pioneering AI integration** – embedding AI directly into the analytics and experimentation workflow

## Strategic Focus
- **AI era**: Amplitude is investing heavily in AI agents, automated workflows, and intelligent experimentation to help customers make faster, data-driven decisions.
- **Expanding platform**: Moving beyond core analytics into experimentation, AI-driven insights, and broader digital optimization.
- **Global growth**: Continuing to build out offices and customer base in Europe, Asia, and North America.

## Why Work Here
- **Strong benefits**: Competitive RSU grants (3-year vest), Employee Stock Purchase Plan, quarterly L&D stipend, no-cost mental health coaching/therapy (Modern Health), medical/dental/vision insurance, parental leave, Carrot fertility benefits, back-up childcare support, monthly lifestyle spending account, flexible PTO.
- **Culture**: Values include ownership, humility, growth mindset, customer centricity, and diversity/equity/inclusion (supported by ERGs, recruiting, training).
- **Work environment**: 8 offices globally (US, Canada, Europe, Asia); hybrid/remote flexibility likely; over 700 “Ampliteers” worldwide.
- **Growth opportunities**: High learning rate cited by CEO, emphasis on professional development with L&D stipend and ownership culture.

## Sources
1. [amplitude.com/careers](https://amplitude.com/careers)
2. [amplitude.com/company](https://amplitude.com/company)
3. [amplitude.com/](https://amplitude.com/)
4. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/amplitude)

## Other roles at Amplitude 

- [Senior Customer Success Architect](https://feeny.ai/job/senior-customer-success-architect-amplitude-london-cnx6xkc4jtcm) — London, United Kingdom
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- [Strategic Account Executive](https://feeny.ai/job/strategic-account-executive-amplitude-philadelphia-6m41apawqwpn) — Philadelphia, PA
- [Strategic Account Executive](https://feeny.ai/job/strategic-account-executive-amplitude-new-haven-8dc8rvvb74qe) — New Haven, CT
- [Principal Product Manager, AI Agents & MCP](https://feeny.ai/job/principal-product-manager-ai-agents-mcp-amplitude-san-francisco-1vabs9q8sqrt) — San Francisco, CA
- [Head of Product Marketing](https://feeny.ai/job/head-of-product-marketing-amplitude-united-states-zhx053qg3v1g) — United States
- [Senior Software Engineer, Enterprise Engineering](https://feeny.ai/job/senior-software-engineer-enterprise-engineering-amplitude-san-francisco-2y2gw1fnzzqa) — San Francisco, CA
- [Workplace Coordinator](https://feeny.ai/job/workplace-coordinator-amplitude-san-francisco-s3c20x5e2eym) — San Francisco, CA
- [Staff Software Engineer- UI Foundations Team](https://feeny.ai/job/staff-software-engineer-ui-foundations-team-amplitude-united-states-pmgyqyzyg29a) — United States
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