---
title: 'Principal Strategic Finance at Moxie'
canonical: 'https://feeny.ai/job/principal-strategic-finance-moxie-united-states-pqvtmc7k6g69'
type: 'job'
last_seen: '2026-09-12'
---

# Principal Strategic Finance at Moxie

- **Company:** Moxie
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-11
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/moxie/3ebd12ee-3ffc-4c31-9f1c-127ecc46ef27

## Job description

At Moxie, we empower ambitious aesthetic entrepreneurs to build profitable, independent practices—without burnout, overwhelm, or guesswork. In just a few years, we've grown from an idea to a global, remote-first team now supporting 700+ practices nationwide. Our purpose is simple: to unlock sustainable success for aesthetic entrepreneurs, at every stage of their journey.

Moxie's finance function exists to make sure the company is set up to win over the long term — and the Principal, Strategic Finance is where that work starts. As we scale in a high-growth market, the questions in front of us (where to invest, how quickly to hire, which motions to double down on, how to close the gap between forecast and reality) all come down to the numbers, and this person will be the analytical force behind those decisions. Reporting to our CFO, you'll partner with leaders across the business to evaluate strategic investments, size growth opportunities, and put data-driven recommendations in front of the people making the call. Beyond budgeting and forecasting, you'll own the operating model, GMV analysis, pricing work, M&A support, and the executive and board-level reporting that keeps leadership grounded in where we actually stand. This isn't a reporting seat buried in month-end close — it's the role that turns financial rigor into recommendations leadership acts on, giving Moxie the visibility and discipline to grow responsibly and make faster, better-informed calls as we scale.

Our Objectives for the Role

- Prepare executive and board-level financial reporting, delivering variance analyses, scenario modeling, and actionable insights that enable senior leadership to assess business performance and evaluate strategic opportunities — and proactively flag emerging trends or risks before they show up as a miss
- Lead budgeting, forecasting, and long-range financial planning, partnering with department leaders across Sales, Marketing, Customer Success, Practice Operations, Product, Tech, People, and BizOps to prioritize investments, allocate resources, and support strategic decision-making
- Take over ownership of our GMV forecasting model, partnering with BizOps to finalize methodology and data, and maintain it on an ongoing basis — including cohort-based modeling of provider launch performance and rate/volume decomposition of variances
- Develop recommendations on capital allocation, customer economics, and pricing, including opportunities to reduce cost to serve and improve unit economics as the business scales
- Partner closely with our Controller and the Accounting, RevOps, and Data teams to ensure strategic recommendations are supported by accurate data
- Drive continuous improvement by identifying opportunities to automate workflows and leverage AI-enabled tools to accelerate output and insights — including faster budget-vs-actual analysis, live departmental spend dashboards, and documented ROI frameworks, plus rollout of our strategic finance tech stack and the integrity of the data running through it

We're Looking For

- 6+ years of experience spanning investment banking, private equity, consulting, and high-growth startup finance
- A highly analytical background, with at least one prior experience building or leading strategic finance functions at a startup
- Someone who's able to operate as both the analyst and the advisor — equally comfortable building detailed models as they are influencing board narratives, planning cycles, and capital allocation decisions
- A self-starter who can operate independently, build trust with cross-functional leaders, and drive process improvements rather than simply inheriting and maintaining them
- Someone excited to make finance a strategic partner across the company, not a back-office function

Why Join Us?

- Take ownership of the core financial infrastructure — forecasting, budget-vs-actual, ROI analysis — that determines how confidently Moxie can grow, and shape how the company understands its own trajectory
- Your analysis will directly influence what gets funded and shape our growth story
- Work alongside leaders who treat finance as a thought partner, where your read on the numbers carries real weight in the room

At Moxie, we believe in creating a workplace where everyone feels valued, trusted, and included. Our team lives by our values: act as owners, give more than we take, move with speed and care, and simplify and learn every day. We welcome people of all backgrounds, experiences, and perspectives to apply. If you require any accommodations to fully participate in the interview process, please let us know, we’re happy to assist.

## About Moxie

## Company Overview
- **One-liner**: Moxie is the clinical-grade growth engine for aesthetic medicine, combining purpose-built software, expert coaching, done-for-you marketing, and compliance infrastructure to help medspa entrepreneurs launch, run, and scale their practices.
- **Entity Type**: Private (Series C, raised $50.7M total)
- **Headquarters**: Atlanta, Georgia, USA (remote-first with offices in Los Angeles, New York, and Pittsburgh)
- **Founded**: 2022
- **Founders**: Sam Gerstenzang, Dan, and Emma (last names not publicly available)

## Core Business
- **Primary industry**: Medspa management software and services (healthcare technology / aesthetic medicine)
- **Target customers**: B2B – aesthetic entrepreneurs and independent medspa owners (90%+ are female first-time business owners)
- **Mission**: To empower and embolden aesthetic entrepreneurs with the tools, technology, and coaching they need to launch, run, and grow their own medspas, successfully competing against even the biggest medspa chains.

## Products & Services
- **[Moxie Suite](https://www.joinmoxie.com/)**: All-in-one medspa management platform combining EMR, CRM, scheduling, payments, e‑prescribe, memberships, packages, payroll, and financial reporting. Replaces 5+ disconnected systems.
- **[Moxie Supplies](https://www.joinmoxie.com/)**: Procurement service giving independent medspas pricing power on injectables, devices, and supplies (strategic partner to Allergan, Revance, and Galderma).
- **[Launch Accelerator](https://www.joinmoxie.com/)**: Program to help clinicians go from idea to open in as little as 30 days, including practice setup, compliance, and launch planning.
- **[Scale Society](https://www.joinmoxie.com/)**: Invite‑only peer community for aesthetic practice owners featuring advisory board access, expert‑led education, and peer‑to‑peer strategy conversations.
- **Advisory & Coaching**: Hands‑on support from former medspa operators including margin optimization, compensation design, workflow audits, and expansion planning.
- **AI Assistant (Maia)**: AI‑powered assistant embedded in the platform for operational and clinical support.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Total Funding – $50.7M (Seed, Series A, B, C)
  - Series C (March 2026): $25M led by Viewpoint Ventures
  - Series B (September 2024): $10M led by SignalFire and Lachy Groom
  - Series A (August 2023): $15.7M led by SignalFire and Boulton & Watt
- **Notable Investors/Partners**: SignalFire, Boulton & Watt, Lachy Groom, Viewpoint Ventures. Strategic partners: Allergan, Revance, Galderma.
- **Growth Signals**: 700+ medspas launched; 104 employees (+50% YoY); expanded from software into supplies, community, and AI; hired former general counsel of the nation’s largest medspa chain; operates in 12 countries.

## Competitive Advantages
- **Purpose‑built for aesthetic medicine** – not a generic EMR or practice management system.
- **Integrated platform** – replaces 5+ tools (EMR, CRM, marketing, inventory, payroll) with one system, reducing complexity.
- **Expert‑led support** – former medspa operators and executives provide hands‑on coaching, not just software.
- **Pricing power** – Moxie Supplies aggregates buying power for independent medspas, giving them margins comparable to large chains.
- **Clinically‑led growth philosophy** – uses 300+ signals across 5+ business dimensions to uncover growth opportunities and catch compliance risks before they escalate.

## Strategic Focus
- **Scaling the platform** – adding AI capabilities (Maia), expanding the supply chain offering, and deepening integration with injectable manufacturers.
- **Community building** – Scale Society aims to reduce the loneliness of aesthetic entrepreneurship and foster peer learning.
- **Helping clinicians become owners** – Launch Accelerator targets nurses and injectors who want to open their own medspas.
- **Expanding internationally** – already operating in 12 countries with a distributed team.

## Why Work Here
- **Remote‑first culture** – employees work remotely; offices available in Atlanta, Los Angeles, New York, and Pittsburgh.
- **Well‑funded early‑stage** – $50.7M in funding provides stability and growth runway.
- **Mission‑driven** – the company explicitly focuses on empowering female first‑time business owners in the aesthetic space.
- **Competitive compensation** – salary and stock, plus generous health/dental/vision coverage.
- **Growth opportunities** – 50% headcount growth YoY; roles span engineering, product, marketing, operations, and medical.
- **Engineering culture** – led by Head of Engineering Ryan Burbank; product design and data roles are active; stack likely modern SaaS (no specific tech stack disclosed).
- **Core values** – emphasis on clinical excellence, durable growth, and supporting entrepreneurs “in business for yourself, but never by yourself.”

## Sources
1. [joinmoxie.com](https://www.joinmoxie.com/) – Company overview, products, mission, and story
2. [joinmoxie.com/careers](https://www.joinmoxie.com/careers) – Careers page, remote-first policy, benefits
3. [LinkedIn – Moxie](https://www.linkedin.com/company/joinmoxie) – Employee count, funding, leadership, financials
4. [Built In – Moxie](https://builtin.com/company/moxie-joinmoxiecom) – Office locations, remote policy, job listings, culture

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