--- title: 'Principal Technical SEO Specialist (Legend) at Genius Sports' canonical: 'https://feeny.ai/job/principal-technical-seo-specialist-legend-genius-sports-malta-hgckxcyhheb6' type: 'job' last_seen: '2026-10-18' --- # Principal Technical SEO Specialist (Legend) at Genius Sports - **Company:** Genius Sports - **Location:** Malta - **Work type:** remote - **Posted:** 2026-09-29 - **Last confirmed live:** 2026-10-18 - **Apply:** https://boards.greenhouse.io/geniussports/jobs/8007763003?gh_jid=8007763003 ## Job description ## About Legend Legend is a world-leading sports and gaming media network, reaching hundreds of millions of visitors a year. We're now part of Genius Sports. Together, we’re combining Legend’s audience, brands and product expertise with Genius Sports’ real-time data, technology and capabilities to create the next generation of fan-facing media and advertising. Learn more at l1.com. Here at Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company. Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive. ## The Role Legend is hiring a Principal Technical SEO, reporting directly to our Chief Gaming Officer. This is a rare opportunity to take portfolio-wide responsibility for the technical SEO performance of some of the largest and most commercially important domains in iGaming. Working alongside our existing Principal Technical SEO, you will co-own technical SEO across our Gaming portfolio, while also supporting our Sports portfolio. You will identify the technical opportunities and risks that matter most, turn them into clear priorities, and work closely with Product and Engineering to deliver measurable organic and commercial impact. This is a deeply hands-on role where you will solve complex challenges across crawling, rendering, indexation, architecture, internal linking, internationalisation, migrations and performance, while setting standards that scale across our portfolio. You will also play a key role in advancing how we use AI and automation across SEO. You will build tools, monitoring, diagnostics and automated workflows yourself, using technology to improve the speed and quality of decision-making and helping our wider SEO teams adopt these capabilities. This is a senior individual contributor role with significant autonomy and visibility. You will lead through expertise rather than formal authority, working alongside senior specialists and leaders across SEO, Product, Engineering and Analytics to shape decisions across the organisation. In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed. Your Impact: - Co-own our portfolio-wide technical SEO strategy, roadmap and standards, identifying and prioritising the opportunities and risks with the greatest potential organic and commercial impact. - Lead complex technical investigations across crawling, rendering, indexation, architecture, internal linking, international SEO, migrations, structured data and web performance. - Partner with Product and Engineering on architecture, major releases, migrations and experimentation, translating technical SEO insights into clear priorities and scalable solutions. - Build automated monitoring, diagnostics and early-warning systems that identify material technical issues before they become significant commercial problems. - Develop internal tools and AI-enabled workflows that improve analysis, quality assurance, prioritisation and execution across technical SEO and the wider SEO organisation. - Create reusable technical patterns, guardrails and frameworks across our portfolio, raising technical capability through coaching, documentation and shared tooling. What You'll Bring: - Repeated technical SEO impact at scale- a strong track record of personally leading complex technical SEO initiatives across large websites or multi-domain portfolios, with clear evidence of measurable organic or commercial outcomes. - Exceptional technical SEO depth and judgement- expert knowledge across crawling, rendering, indexation, architecture, internal linking, canonicalisation, international SEO, migrations, structured data, JavaScript SEO, log-file analysis and web performance, with the judgement to separate material opportunities from technical hygiene. - Commercial and strategic thinking- able to translate complex technical findings into priorities based on expected value, risk, effort, confidence and opportunity cost, connecting technical decisions to organic and commercial outcomes. - Principal-level influence- experienced in influencing Product, Engineering and senior stakeholders without direct authority, challenging constructively and communicating complex technical decisions clearly to both technical and non-technical audiences. - A builder's mindset- intellectually curious, technically self-sufficient and comfortable remaining deeply hands-on while creating systems, standards and capabilities that increase the impact of teams beyond your own individual contribution. The Interview Process: 1st: Initial chat with our Talent Partner - 30 minutes via Zoom. 2nd: Interview with our Chief Gaming Officer - 60 minutes via Zoom. 3rd: Technical SEO interview with senior members of our SEO team - 60 minutes via Zoom. 4th: Case presentation and Principal peer interview - 90 minutes via Zoom, including a technical SEO assessment prepared ahead of the interview. ## About Genius Sports ## Company Overview - **One-liner**: Genius Sports is a sports data and technology company that provides data management, video streaming, and integrity services to sports leagues, bookmakers, and media companies. - **Entity Type**: Public (NYSE: GENI) - **Headquarters**: London, United Kingdom - **Founded**: 2001 - **Founders**: Not publicly available (key executives include Mark Locke, CEO; Jack Davison, CCO; Steven Burton, COO; Nick Taylor, CFO) ## Core Business - Primary industry: Sports data, analytics, and technology - Target customers: Sports leagues and teams, sportsbooks and betting operators, media companies and content owners, brands and advertisers (B2B) - Mission: To champion a more sustainable sports ecosystem for everyone — connecting every moment on the pitch with the fans who consume it. ## Products & Services - **Perform**: AI-powered sports performance analysis and officiating tools for teams and leagues. - **Engage**: Fan engagement platform using real-time data, gamification, and personalised campaigns. - **Bet**: Live betting solutions, including in-game odds and risk management, powered by AI for sportsbooks. - **GeniusIQ**: AI-driven insights and algorithms for odds, risk, and marketing. - **Data Capture & Sports Data API**: Real-time data collection and distribution across 240,000+ annual events. - **FanHub**: Sports-first advertising platform for omni-channel fan activation and media buying. ## Market Standing - **Valuation/Market Cap**: $586.6 million (as of mid-2026) - **Key Metric**: Annual revenue of $669.5 million (most recent fiscal year) - **Notable Investors/Partners**: Apax Partners (acquired in 2018), dMY Technology Group (SPAC merger for NYSE listing in 2021). Partners include major sports leagues and 650+ long-term partnerships. - **Growth Signals**: 2,600 employees globally (+7.1% YoY); 800+ hires in 2024; operates in 113 countries; acquired Second Spectrum ($200M), Spirable, and FanHub Media. ## Competitive Advantages - Exclusive official data partnerships with many of the world’s top sports leagues, providing a data moat. - End-to-end platform covering data capture, AI analytics, betting, fan engagement, and advertising — a full-stack sports technology ecosystem. - Deep AI and machine learning capabilities applied to live sports data for real-time insights and betting. - Scale: 240,000+ events covered annually, 650+ partnerships, and a global footprint. ## Strategic Focus - Continuing to expand AI-driven products (GeniusIQ, Perform) to drive revenue and efficiency for partners. - Growing the FanHub advertising business to capture more brand spend in sports. - Deepening relationships with leagues and content owners through data-rich fan experiences and integrity services. - International expansion, especially in Asia Pacific and Latin America. ## Why Work Here - **Culture**: Values include “One Team,” “Brave,” and “Drive Change” — collaborative, ambitious, and growth-minded environment. - **Global Reach**: 18 offices across five continents (London, New York, Sofia, Vilnius, Tallinn, Medellin, Los Angeles, Melbourne, Singapore, Shanghai, and more). - **Learning & Growth**: Multiple learning programs, skills development opportunities, and a fast-paced setting where everyone is encouraged to make an impact. - **Wellbeing**: Initiatives promoting work-life balance, employee wellbeing, and a focus on belonging and inclusion. - **Perks**: Competitive reward packages, job satisfaction, and the chance to work with cutting-edge sports tech and smartest minds in the industry. - **Work Model**: Not explicitly stated as remote/hybrid; roles are posted with specific locations (London, New York, Medellin, etc.) suggesting office-based or hybrid arrangements. ## Sources 1. [geniussports.com](https://www.geniussports.com/) 2. [geniussports.com/about-us](https://www.geniussports.com/about-us/) 3. [geniussports.com/careers](https://www.geniussports.com/careers/) 4. [linkedin.com/company/geniussports](https://www.linkedin.com/company/geniussports) 5. [craft.co/genius-sports](https://craft.co/genius-sports) ## Other roles at Genius Sports - [GeniusIQ Technical Support Analyst](https://feeny.ai/job/geniusiq-technical-support-analyst-genius-sports-medellin-antioquia-y2sbzwc9f4vw) — Medellín Antioquia, Colombia - [Treasury Manager](https://feeny.ai/job/treasury-manager-genius-sports-saint-helier-sq5g75zwh6a1) — Saint Helier, Jersey - [Commercial Operations Team Lead](https://feeny.ai/job/commercial-operations-team-lead-genius-sports-varna-cdgbv550kvr4) — Varna, Bulgaria - [VP of Product, Sports (Legend)](https://feeny.ai/job/vp-of-product-sports-legend-genius-sports-halifax-jj6skm0479gx) — Halifax, Canada - [Junior Media Buying Executive](https://feeny.ai/job/junior-media-buying-executive-genius-sports-medellin-antioquia-35v5gf0fjdbn) — Medellín Antioquia, Colombia - [Designer](https://feeny.ai/job/designer-genius-sports-new-york-18ewgfyz3xhh) — New York, NY - [Statistician Network Coordinator](https://feeny.ai/job/statistician-network-coordinator-genius-sports-medellin-antioquia-3a6h89tzsv2h) — Medellín Antioquia, Colombia - [Financial Accountant](https://feeny.ai/job/financial-accountant-genius-sports-london-m66cafqve01n) — London, United Kingdom - [FP&A Manager](https://feeny.ai/job/fp-a-manager-genius-sports-london-2ptjac9jxkkz) — London, United Kingdom - [Sports Customer Onboarding Officer (Maternity Cover)](https://feeny.ai/job/sports-customer-onboarding-officer-maternity-cover-genius-sports-tallinn-djmk6ygappzn) — Tallinn, Estonia