---
title: 'Principal UX Designer at Believer'
canonical: 'https://feeny.ai/job/principal-ux-designer-believer-remote-7n9a3qpstbg1'
type: 'job'
last_seen: '2026-09-09'
---

# Principal UX Designer at Believer

- **Company:** Believer
- **Location:** Remote
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-07-31
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/believer/b26e8a52-86c6-4086-b375-6ea7a7e2760f

## Job description

We're building a world-class team of game-makers: folks bursting with creativity, who balance candor with compassion, and hold themselves and their peers accountable to what's best for players.

We are looking for an experienced Principal UX Designer to join our design team and help build and ship best-in-class UI/UX for our upcoming title. This role will report directly to the Design Director.

## WHAT YOU'LL DO:

- Own the game's end-to-end UX: player journeys, friction, gameplay flows, and an information architecture that keeps things consistent while guiding and delighting players along the way
- Design and ship high-quality UI/UX at a pace that keeps engineering and cross-functional partners moving, working hands-on in Unreal Engine 5 and partnering closely with our UI Engineer to keep implementation aligned with UX intent
- Own production of UI assets, deciding the right mix of in-house craft, AI-assisted tooling, and outside support to hit the volume and quality the game needs
- Set the craft bar for the discipline: build and maintain UX/UI standards, systems, and style guides, and give real direction to other contributors working in the space
- Represent design in cross-functional efforts, mentor other contributors, and help push the discipline's tools and practices forward

YOU ARE A GREAT FIT IF:

- You have 10+ years of experience as a UX and UI expert and a track record of owning ambiguous, high-complexity design problems with minimal oversight
- You think in systems. You empathize deeply with all types of players and their needs, and you find solutions that feel obvious in hindsight
- You've shipped games, and you understand what shipping actually takes
- You're fast and comfortable working directly in Unreal Engine 5 (or a comparable engine)
- You've built or scaled UX/UI standards for a team before, and you enjoy mentoring other designers

Please note - research shows that certain groups of candidates may not apply to jobs unless they meet every single requirement. If you see yourself at Believer but don't check every requirement, we would still love to be in touch with you for current and future opportunities.

## WHAT WE OFFER:

Annual salary range: $185,000-$230,000

Making great games is hard, so we do our best to make the other parts less hard.

- Great compensation package and equity
- Medical, dental, vision, short-term disability, long-term disability, and life insurance. Believer pays 100% of monthly costs for these plans
- 10 observed holidays + 10 days for Winter Break and "Take What You Need" PTO policy
- Remote-friendly team #LI-Remote
- We are committed to continuing to expand our benefits and perks to support all Believers

## DIVERSITY

Believer is committed to creating a diverse environment where Believers of all backgrounds can do their best work and grow professionally. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

## ABOUT THE BELIEVER COMPANY

Believer is a global games company with developers all over the world, headquartered in Los Angeles, California.

We've built our lives around creating and serving games we're proud of, from Words With Friends to League of Legends, from Destiny to Apex Legends. We hope you've enjoyed them, and if our wishes have come true, you're still playing them today.

We still think this is just the beginning.

We are Believers, bonded together by a deep love for players, and a commitment to put them at the center of the games we create, the worlds we build, the stories we tell, and the business we run to keep the fun going for as long as players keep believing.

## About Believer

## Company Overview
- **One-liner**: A remote-first, global game development studio founded by industry veterans from Riot Games, dedicated to building a next-generation open-world game anchored by original IP and player-centric design.
- **Entity Type**: Private (Series A)
- **Headquarters**: Los Angeles, California, United States
- **Founded**: 2023
- **Founders**: Michael Chow (CEO), Steven Snow (CPO), Shankar Gupta-Harrison (CMO)

## Core Business
- **Primary industry**: Video Game Development (Computer Games)
- **Target customers**: B2C (players/consumers) — specifically core and casual gamers seeking deep, multiplayer, narrative-driven open-world experiences
- **Mission statement**: "We believe the last half-century of progress in games has culminated in a global congregation of players, creators, and technologies that can now make the difference between possible and impossible… We are Believers, bonded together by a deep love for players, and a commitment to put them at the center of the games we create, the worlds we build, the stories we tell, and the business we run to keep the fun going for as long as players keep believing." [believer.gg](https://believer.gg/)

## Products & Services
- **Next-Generation Open-World Game (Unannounced)**: The company's primary, publicly known project is a new open-world game built on an original IP. The game emphasizes player choice, meaningful stories, and gameplay systems designed to bring players together rather than push them apart. The type is a AAA-quality, live-service game (SaaS model for games). [believer.gg](https://believer.gg/announcing-the-launch-of-the-believer-company/)
- **Friendshipper (Open-Source Tool)**: An internal git-based tool for committing code and distributing builds that the company has open-sourced. This is a developer tool/API for game studios. [linkedin.com](https://www.linkedin.com/company/the-believer-company)

## Market Standing
- **Valuation/Market Cap**: Not disclosed (Private company).
- **Key Metrics**:
    - **Total Funding**: $80.0M (Seed + Series A).
    - **Annual Revenue**: $1.0M (estimated by third-party data, likely pre-revenue for its main game).
    - **Headcount**: 48 employees (as of mid-2025, with a -16.5% YoY change).
- **Notable Investors/Partners**: Lightspeed Venture Partners (lead, Series A), Andreessen Horowitz (a16z), BITKRAFT Ventures, Riot Games, 1Up Ventures, Upfront Ventures, Next Play Capital, Alumni Ventures, Villam Ventures, Don Thompson’s Cleveland Avenue, Michael D. Eisner’s Tornante Company. Strategic partners include Michael D. Eisner, Kevin Scott (Microsoft CTO), Dan & Mac Reynolds (Imagine Dragons), Christian Linke & Alex Yee (Arcane). [believer.gg](https://believer.gg/announcing-the-launch-of-the-believer-company/)
- **Growth Signals**: Secured a massive $55M Series A in March 2023 at launch; assembled a world-class leadership team from Riot Games, Bungie, and Microsoft; actively hiring for key senior roles; has an active open-source community around Friendshipper.

## Competitive Advantages
- **All-Star Founding Team**: The leadership team is composed of veterans who were instrumental in the creation and success of *League of Legends*, *Words With Friends*, *Destiny*, and *Wild Rift*. This gives them deep expertise in live-service, free-to-play, and player-centric game design.
- **Strong Financial Backing**: With $80M in funding from top-tier VCs (Lightspeed, a16z) and strategic partners (Riot Games), the company is well-capitalized to weather the long development cycles of AAA game creation.
- **Original IP & Player-First Philosophy**: The company is building its own intellectual property from scratch, rather than licensing an existing one, and is explicitly committed to rejecting anti-player monetization tactics ("We are excited to say ‘no fucking thanks’ to the technologies that won’t make the game more fun” — Steven Snow). [believer.gg](https://believer.gg/announcing-the-launch-of-the-believer-company/)
- **Remote-First Culture**: Being remote-first from day one allows them to attract top global talent without geographic constraints, a significant advantage in the competitive game dev market.

## Strategic Focus
- **Hiring World-Class Talent**: The immediate priority is building the team to deliver on their ambitious open-world game. They are actively seeking "the best and bravest game creators." [believer.gg](https://believer.gg/jobs/)
- **Game Development**: The core strategic focus is the long-term development of their unannounced next-gen open-world game.
- **Community & Open Source**: By open-sourcing tools like Friendshipper, they are building a developer community and brand goodwill, which helps with recruiting and industry influence.

## Why Work Here
- **Remote-First & Flexible**: The company is committed to long-term remote work. They provide top-of-the-line hardware/software and set core hours to support work/life balance. [believer.gg](https://believer.gg/jobs/)
- **S-Tier Compensation**: For North American employees, cash compensation is matched to world-leading tech firms in SF, LA, and NYC, with no geo-tiering. They also offer equity. [believer.gg](https://believer.gg/jobs/)
- **Exceptional Family Support**:
    - 20 weeks paid leave for non-birthing parents; 26 weeks for birthing parents.
    - 8-week ramp-back period at a modified pace after returning.
    - $25,000 lifetime support for family planning services (fertility, adoption, surrogacy, foster care). [believer.gg](https://believer.gg/jobs/)
- **Generous Benefits**: Full health insurance premiums covered for employees and dependents; unlimited PTO/sick time; annual Games Fund for purchasing games; company-wide game play days. [believer.gg](https://believer.gg/jobs/)
- **Culture & Mission**: The company is founded by passionate gamers who view game development as a "lifelong calling." The motto is *Credo In Ludos* ("I believe in games"). The team is small (~48 people), offering a high-impact, low-bureaucracy environment.

## Sources
1. [believer.gg](https://believer.gg/)
2. [believer.gg (Jobs & Benefits)](https://believer.gg/jobs/)
3. [believer.gg (Launch Announcement)](https://believer.gg/announcing-the-launch-of-the-believer-company/)
4. [crunchbase.com](https://www.crunchbase.com/organization/the-believer-company-4407)
5. [linkedin.com](https://www.linkedin.com/company/the-believer-company)

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