---
title: 'Principal UX Designer at Grove Collaborative'
canonical: 'https://feeny.ai/job/principal-ux-designer-grove-collaborative-remote-18zshc3m9ya7'
type: 'job'
last_seen: '2026-09-11'
---

# Principal UX Designer at Grove Collaborative

- **Company:** Grove Collaborative
- **Location:** Remote
- **Work type:** remote
- **Posted:** 2026-08-31
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/grovecollaborative/jobs/5407945008

## Job description

Grove Collaborative is a sustainability-focused consumer products company creating household and personal care essentials that are effective, beautifully designed, and healthier for people and the planet. We are a certified B Corp, plastic-neutral, and on a mission to transform the CPG industry for good.

## THE SHORT VERSION

Grove is rebuilding its store. We are repositioning the entire company on Human Health — the idea that the products in your home shape the health of the people living in it. That position changes what we sell, how we talk about it, and what shopping at Grove should feel like. Our current site was built for a different Grove. It needs to be rebuilt.

We're hiring a Principal UX Designer to lead the design of that rebuild. This is a senior individual contributor role reporting to the Head of Product Management & UX, who sets the overall vision for the customer experience. Your job is to turn that vision into a design direction concrete enough for Product and Engineering to build against — across the core flows, across the teams doing the work — and to see it through to launch.

This is the rare moment where a designer gets a blank page on a real business. Grove is a public company with millions of customers, a working commerce engine, and a leadership team that has decided to change direction. You will not spend a year building consensus for change. The change is already the mandate. Your job is to define what it looks like and get it live.

We're looking for someone who can hold the direction in one hand and a Figma file in the other. Someone who has done the rebuild before and wants to do it again with more room to swing.

## WHAT YOU'LL OWN

Vision and strategy for the Core-Site Experience. In partnership with Sr. Director of Product, you will define, you will define what Grove's store should be and make that vision concrete enough that Product, Engineering, and leadership can build against it. You'll set the design principles, defend them in the room, and translate the Human Health positioning into an experience customers can feel on the first screen.

Design direction for the Core-Site rebuild. You'll translate the Human Health positioning into a design approach the teams can execute against, and set the design principles that hold the rebuild together. You'll make the calls on direction independently, and bring the cross-system trade-offs to your manager rather than deciding them alone.

The core flows, end to end. Homepage through category, search, product detail, cart, and checkout — you define how they hold together and how each one gets built. That includes the design system patterns that make the consistency real in code, designed for other people to implement, not just for you to hand off.

AI prototyping in the design practice. Today, strategic conversations happen against slides and get decided too late. You'll use AI prototyping in your own work every week, and partner with Engineering and the other UX Designers on the shared components and patterns that let the team put a real prototype on the table in days. When it works, we argue about a real experience early, while the argument is still cheap.

Walk The Store. You'll take part in the recurring series where the CEO and leadership team walk the live customer experience together, bring the design point of view into that room, and turn what surfaces there into prioritized work on the rebuild.

Craft across the design team. You'll mentor the designers around you, define what good looks like in practice, and raise the bar on craft. Grove should be a place where strong designers want to work, and you're a reason why.

## ABOUT YOU

You've done the rebuild. You've taken a real commerce experience apart and put it back together. You're comfortable when the answer is "start over," and you know how to sequence a rebuild so the business keeps running while you do it.

You hold the direction and go make it. You can carry a multi-quarter initiative and a two-week sprint in your head at the same time. You put pen to paper. You sit with Product and Engineering, cut scope, solve the hard state, and see it through to launch.

You have real e-commerce depth. You've designed at scale for consumers who are shopping, comparing, and deciding. You know how merchandising, search, and subscription mechanics shape an experience, and you design with the commercial reality in view. You understand the systems underneath well enough to know what your design choices cost to build.

You prototype with AI. You use it in your own work every week. You know what today's tools can and can't do, and you bring the rest of the design team along with you.

You can hold your own with senior leadership. You can present work to executives, advise on trade-offs and sequencing, take hard feedback without losing the thread, and change minds by putting better work on the screen.

You raise the people around you. You mentor generously, critique honestly, and make other designers better without needing the org chart to say you can.

Craft is non-negotiable. Interaction design, information architecture, visual design, and systems thinking — you're strong across all four, and fast in Figma.

## EVEN BETTER IF YOU HAVE

- Experience designing for subscription or replenishment commerce, where the relationship matters more than the transaction
- Background in health, wellness, CPG, or sustainability — or a personal conviction about what goes into the products we bring home
- Experience standing up or rebuilding a design system that engineering actually adopted
- Experience in a public company or a turnaround, where the pace is high and the scrutiny is real
- Research fluency — you can run your own study when you need an answer and no one else is going to get it for you

## WHY THIS ROLE

- A commerce experience used by millions of U.S. households is being rebuilt, and you're the designer leading how it gets rebuilt.
- The mandate for change already exists. You won't spend your first year making the case for it.
- Regular exposure to the CEO and leadership team through Walk The Store, with a direct line from what we see to what gets built.
- AI tools are part of the daily workflow here, not a side experiment you have to justify.
- Grove is a Certified B Corp genuinely building a more sustainable consumer economy. The mission is real.

## WHAT'S IN IT FOR YOU

- This full-time, exempt position is remote for candidates based in the following states: California, Maine, Pennsylvania, Nevada, North Carolina, Texas, Colorado, Washington, Illinois, New York, Missouri, and Massachusetts.
- Competitive benefits - medical, vision, dental
- Equity - shared success is core to our mission
- Flexible Paid Time Off - we care most about results
- Free VIP membership and 50% employee discount
- Working for a company that believes that a small group of people can change the world for the better by creating products and funding initiatives that help the planet!

## COMPENSATION

The salary range for this role is $180,000-210,000. Our compensation bands are determined based on market-specific cost of living data, meaning that the top of our salary range is reserved for the most experienced candidates in the highest cost of living areas across the country. In addition to the base salary, this role is eligible for an annual incentive target and equity.

## MORE ABOUT GROVE

Grove Collaborative Holdings, Inc. (NYSE: GROV) is the one-stop online destination for everyday essentials that create a healthier home and planet. Explore thousands of thoughtfully vetted products for every room and everyone in your home, including household cleaning, personal care, health and wellness, laundry, clean beauty, kitchen, pantry, kids, baby, pet care, and beyond. Everything Grove sells meets a higher standard — from health to sustainability and performance — so you get a great value without compromising your values. As a B Corp and Public Benefit Corporation, Grove goes beyond selling products: every order is carbon neutral, supports plastic waste cleanup initiatives, and lets you see and track the positive impact of your choices. Shopping with purpose starts at [Grove.com](http://grove.com/).

We're building a diverse and inclusive work environment where we learn from each other. We welcome people of diverse backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to Talent@grove.co.

For information on our privacy policy, visit [this link](https://www.grove.co/policies/privacy-policy?srsltid=AfmBOorziG_Let7pnfGS-_BNWxMEhnDkvwfUSAuxZ_8LOcd4bGgvm-wR) on our website.

## About Grove Collaborative

## Company Overview
- **One-liner**: Grove Collaborative is a sustainable consumer goods company that creates and curates planet-first home essentials, offering a marketplace of vetted brands and proprietary products to make eco-friendly living easy and accessible.
- **Entity Type**: Public (NYSE: GROV) [investors.grove.co](https://investors.grove.co/)
- **Headquarters**: San Francisco, California, USA [grove.co/g/about](https://www.grove.co/g/about/)
- **Founded**: 2012 [grove.co/g/about](https://www.grove.co/g/about/)
- **Founders**: Stuart Landesberg, Jordan Savage, Chris Clark [grove.co/g/about](https://www.grove.co/g/about/)

## Core Business
- **Primary industry**: Consumer Packaged Goods (CPG) / Sustainable Home Essentials
- **Target customers**: B2C – health-conscious and environmentally aware consumers shopping for home care, personal care, and cleaning products.
- **Mission or purpose**: “To empower a sustainable revolution in your home” – making sustainable choices easy, accessible, and impactful for everyday life. [grove.co/g/about](https://www.grove.co/g/about/)

## Products & Services
- **Grove Collaborative Marketplace**: An online platform featuring 200+ vetted brands that meet strict standards for ingredients, sustainability, and performance. [grove.co/g/about](https://www.grove.co/g/about/)
- **Grove Co. (Flagship Brand)**: The company’s own line of home and personal care products, designed to be high-performing while minimizing plastic and environmental impact. [grove.co](https://www.grove.co/)
- **Peach**: A Grove-crafted brand focused on personal care and beauty. [grove.co/g/about](https://www.grove.co/g/about/)
- **Beyond Plastic™ Initiative**: Grove commits to making every order 100% plastic neutral and is working toward fully plastic-free products. [grove.co/g/about](https://www.grove.co/g/about/)
- **Carbon Neutral Shipping**: Every shipment is 100% carbon neutral. [grove.co/g/about](https://www.grove.co/g/about/)

## Market Standing
- **Valuation/Market Cap**: Not publicly available in the provided search results; as a public company, financial data is available via SEC filings. [investors.grove.co](https://investors.grove.co/)
- **Key Metric**: Publicly traded under ticker GROV; latest quarterly results (Q1 2026) were reported on May 7, 2026. [investors.grove.co](https://investors.grove.co/)
- **Notable Investors/Partners**: Grove is a certified B Corp and Public Benefit Corporation; it has partnered with 1% for the Planet (Grove Co. committed 1% of annual sales) and RePurpose Global for plastic waste collection. [grove.co/g/about](https://www.grove.co/g/about/), [investors.grove.co](https://investors.grove.co/)
- **Growth Signals**: Ongoing hiring (e.g., Senior Director of Product & Ecommerce, Warehouse Associate); expanding product lines and sustainability commitments; annual sustainability report released in 2025. [job-boards.greenhouse.io/grovecollaborative](http://job-boards.greenhouse.io/grovecollaborative), [investors.grove.co](https://investors.grove.co/)

## Competitive Advantages
- **Purpose-driven brand**: B Corp certification and Public Benefit Corporation status signal deep commitment to social and environmental impact, not just profit.
- **Plastic neutrality & carbon neutrality**: Every order removes the equivalent of 26 plastic water bottles from nature and ships carbon neutral – a strong differentiator in the CPG space. [grove.co/g/about](https://www.grove.co/g/about/)
- **Strict ingredient standards**: Products are vetted for plant-based, filler-free, and cruelty-free criteria, building trust with health-conscious consumers.
- **Community & loyalty**: A large, engaged community (VIP group, in-person events) that has planted 1 million trees and removed 16M lbs of plastic from nature. [grove.co/g/about](https://www.grove.co/g/about/)

## Strategic Focus
- **Beyond Plastic**: Moving toward a fully plastic-free marketplace, with measurable goals and transparent reporting.
- **Human health standards**: Recently appointed a Chief Medical Advisor (Dr. Manasa Mantravadi) to bring an evidence-based, human health-first approach to product development. [grove.co](https://www.grove.co/)
- **Expanding own brands**: Growing Grove Co. and Peach! as flagship sustainable brands that set the industry standard.
- **Transparency & impact reporting**: Releasing annual sustainability reports and impact data to demonstrate progress and maintain consumer trust.

## Why Work Here
- **Mission-driven culture**: Employees are drawn to the company’s core purpose of making sustainable living accessible. The careers page highlights “invention,” “scrappiness,” “human connection,” “ownership,” and “customer obsession” as core values. [grove.co/pages/careers](https://www.grove.co/pages/careers)
- **Remote & flexible work**: Roles are available in the San Francisco office, regional warehouses, or fully remote. The company emphasizes a “lean, scrappy” team where employees own meaningful work. [grove.co/pages/careers](https://www.grove.co/pages/careers)
- **Benefits package**: Includes employee stock purchase program, performance-based bonuses, paid time off (encouraged to take time as needed), and medical/dental/vision plans. [grove.co/pages/careers](https://www.grove.co/pages/careers)
- **Team outings & annual summit**: Regular gatherings for local teams and an annual all-team summit to foster connection. [grove.co/pages/careers](https://www.grove.co/pages/careers)
- **Growth opportunities**: As a public company with a small but growing team, employees can take on broad responsibilities and grow with the company. Recent open roles include senior leadership positions. [job-boards.greenhouse.io/grovecollaborative](http://job-boards.greenhouse.io/grovecollaborative)

## Sources
1. [grove.co/pages/careers](https://www.grove.co/pages/careers) – Careers page with benefits, values, and culture.
2. [grove.co/g/about](https://www.grove.co/g/about/) – About page with mission, founders, B Corp, and sustainability initiatives.
3. [investors.grove.co](https://investors.grove.co/) – Investor relations page confirming public company status, ticker GROV, and recent financial results.
4. [job-boards.greenhouse.io/grovecollaborative](http://job-boards.greenhouse.io/grovecollaborative) – Greenhouse listing of current open roles.
5. [grove.co](https://www.grove.co/) – Homepage featuring Chief Medical Advisor and brand overview.

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