--- title: 'Principal UX/Product Designer - D&D Beyond at Hasbro' canonical: 'https://feeny.ai/job/principal-ux-product-designer-d-d-beyond-hasbro-renton-g6t02qtj7ndb' type: 'job' last_seen: '2026-11-05' --- # Principal UX/Product Designer - D&D Beyond at Hasbro - **Company:** Hasbro - **Location:** Renton, WA - **Compensation:** $143k–$230k - **Posted:** 2026-11-04 - **Last confirmed live:** 2026-11-05 - **Apply:** https://job-boards.greenhouse.io/hasbro/jobs/4476926009 ## Job description We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. Do you have a love for immersive player experiences, digital play ecosystems, and the iconic world of D&D? We’re looking for a Principal UX Designer to join the design team for the digital tools that power D&D Beyond, the best-in-class digital companion for Dungeons & Dragons. This role is an outstanding opportunity to build innovative, intuitive tools that unlock the magic of D&D for millions of players and Dungeon Masters around the world! This role will require three days a week in our Renton, WA office. Responsibilities: - Define and lead UX and UI solutions for D&D Beyond across multiple complex feature areas with a expert understanding of product design, systems design, UI style, layout, typography, color, usability, and interaction design - Scope plan and deliver large multi-team and multiproduct initiatives. - Advocate for UX across the organization, influencing how design contributes to business outcomes and player delight. - Set frameworks and direction for design projects, guiding solutioning through intricate problem spaces with clarity and purpose. - Deliver high-impact design artifacts that influence direction and cross-functional alignment (e.g., strategic narratives, experience frameworks, systems maps, style guides, prototypes). - Partner with product, and engineering, to shape team roadmaps and inform prioritization through player insights and design thinking. Qualifications: - A degree in UX Design, Art, Information architecture, a related design field, or the ability to show equivalent professional experience. - Portfolio demonstrating thought leadership, systems-level thinking, and measurable impact. - Proven track record of leading strategic design initiatives across complex, multi-platform ecosystems. - Advanced expertise in multiple UX disciplines (e.g., interaction design, systems thinking, visual design, research synthesis). - Experience building and evolving design systems at scale, including multi-brand architecture. - Exceptional communication and storytelling skills—able to influence senior stakeholders and inspire teams. - Comfortable navigating ambiguity and driving clarity in fast-paced, cross-functional environments. - A growth mindset for pushing yourself, the team, and the product towards continuous improvement. - Deep familiarity with tabletop RPGs and the D&D ecosystem. Nice to Have: - Experience designing for entertainment, games, or narrative-driven products. #Wizards The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package. Pay Range $143,400—$230,400 USD Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include: - Health & Wellness - Time Off to Recharge - Financial Well-being - Life & Family Support - Volunteer and Community Initiatives - Learning & Development - Exclusive Perks Please review our [Applicant Privacy Notice](https://nam11.safelinks.protection.outlook.com/?url=http%3A%2F%2Fdocs.hasbro.com%2Fprivacy%2Fjob-applicant&data=05%7C02%7CMaria.Hughes%40wizards.com%7C73f450b2476e4441be3308dec7006d14%7C701edd3ec7a84789b1ce8a243620d68f%7C0%7C0%7C639167001791388387%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=QzsYnPcynaB0OC2yYMSHab2TyW8jOlZQWyr87FBwDt8%3D&reserved=0) to learn how we collect, use, and protect your personal information in connection with the application process. ## About Hasbro ## Company Overview - **One-liner**: Hasbro is a leading game, intellectual property, and toy company that delivers play experiences through physical and digital games, toys, licensed products, and entertainment. - **Entity Type**: Public (NYSE: HAS) - **Headquarters**: Pawtucket, Rhode Island, USA - **Founded**: 1923 (incorporated in 1926) - **Founders**: Henry Hassenfeld, Hillel Hassenfeld ## Core Business - **Primary Industries**: Toys, Games, Intellectual Property (IP) Licensing, Digital Gaming, Entertainment - **Target Customers**: B2C (kids, families, fans of all ages); B2B (retail partners, licensors, entertainment studios) - **Mission Statement**: "Create joy and community through the magic of play." ## Products & Services - **MAGIC: THE GATHERING**: Collectible card game and digital platform (Magic: The Gathering Arena) — both physical and digital. - **DUNGEONS & DRAGONS**: Tabletop roleplaying game with digital tools (D&D Beyond). - **MONOPOLY & HASBRO GAMES**: Classic board games and family game night staples. - **NERF**: Blaster toys and active play products. - **TRANSFORMERS**: Action figures, media franchise, and licensed merchandise. - **PLAY-DOH**: Modeling compound and creative play sets. - **PEPPA PIG**: Preschool toy line and media brand. - **BEYBLADE**: Spinning top toys and competitive play system. - **Hasbro Pulse & Secret Lair**: Direct-to-consumer platforms for exclusive collectibles and fan-focused drops. - **Digital Licensing**: Partnerships for mobile games like *Monopoly Go!* (Scopely) and other video game adaptations. ## Market Standing - **Valuation/Market Cap**: Not disclosed in provided sources – check financial sites for current market cap. - **Key Metric**: Annual revenue of $5.0 billion (FY 2023); record performance in Wizards of the Coast segment in FY 2025. - **Notable Partners**: Scopely (*Monopoly Go!*), Marvel, and other major IP licensors. - **Growth Signals**: Record year for MAGIC: THE GATHERING (Final Fantasy set was best-selling of all time); operational excellence program delivered ~$800M in gross cost savings; continued expansion in digital licensing and aging-up consumer strategy. ## Competitive Advantages - **Iconic Brand Portfolio**: Owns and controls deeply loved brands like MAGIC, D&D, MONOPOLY, NERF, TRANSFORMERS, PLAY-DOH, and PEPPA PIG – spanning multiple generations and play categories. - **Franchise-First Approach**: Unlocks value across physical toys, digital games, licensed consumer products, location-based entertainment, film, and TV. - **Wizards of the Coast**: High-margin, high-growth segment with dedicated fan communities and recurring digital revenue (Magic: The Gathering Arena, D&D Beyond). - **100+ Year Legacy**: Deep retail relationships, supply chain excellence, and trusted brand equity worldwide. - **Diversified Revenue Streams**: Balanced between owned brands, partner brands, direct-to-consumer, and licensing – reducing reliance on any single product category. ## Strategic Focus - **"Playing to Win" Strategy** (launched 2025): - **Anytime is Playtime**: Expand play occasions and distribution points. - **Aging Up**: Target consumers aged 13+ who are gaining purchase share. - **Everyone Plays**: Capture new demographics and under-indexed markets. - **Digital and Direct**: Invest in video games, digital technology, and direct-to-consumer channels. - **Partner Scale**: Leverage partners’ investments to extend brand reach. - **Operational Excellence**: Ongoing cost-savings program targeting $1.0 billion in gross savings; process modernization across IT, supply chain, and HR. - **AI & Emerging Tech**: Embracing AI-enabled entertainment and product innovation. - **Sustainability & CSR**: Recognized as a JUST Capital Industry Leader (2025), 100 Best Corporate Citizens (3BL Media), and Civic 50 honoree. ## Why Work Here - **Culture**: Creative, innovative, and inclusive – described as "legendary play starts with bold ideas." Emphasis on curiosity, lifelong learning, and "playing with purpose." - **Work-Life Balance**: Half-day Fridays all year round; generous paid vacation and holidays. - **Benefits**: - Medical, Dental, and Prescription coverage - Health Savings Account (HSA) - Retirement Savings Plan with generous company match and annual company contribution - Paid Parental Leave - Tuition Reimbursement - Life, Accident, and Disability Insurance - Pet Insurance and Identity Theft Protection - Onsite Fitness Center (at headquarters) - Learning & Development opportunities, clear goal-setting - **Remote/Hybrid Policy**: Flexible work arrangements are part of the total rewards package (exact policy not detailed in provided sources; likely hybrid for most roles). - **Global Presence**: Offices in Pawtucket (HQ), Providence, Los Angeles, Miami, Renton (Wizards of the Coast), plus 40+ countries – opportunities for domestic and international mobility. - **Early Career**: Robust student programs and internship opportunities to shape the next generation of talent. - **Impact**: Work on beloved brands that create joy and community; CSR programs embedded in the business. ## Sources 1. [Hasbro About Page (Corporate)](https://jobs.hasbro.com/content/About-Hasbro/) 2. [Hasbro 10-K FY2025 (SEC Filing)](https://newsroom.hasbro.com/static-files/30601d9c-1e19-47af-a62e-0de43d437ba9) 3. [Hasbro 2025 Corporate Fact Sheet](https://assets-us-01.kc-usercontent.com/500e0a65-283d-00ef-33b2-7f1f20488fe2/d66b7984-a04c-4f8c-aa86-d1c7854654aa/2025%20Corp%20Fact%20Sheet%2002.17.2025.pdf) 4. [Hasbro Careers Page](https://jobs.hasbro.com/) 5. 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