--- title: 'Product Analyst — Growth & GTM at Caseware' canonical: 'https://feeny.ai/job/product-analyst-growth-gtm-caseware-toronto-x13f1qcgg9vy' type: 'job' last_seen: '2026-09-07' --- # Product Analyst — Growth & GTM at Caseware - **Company:** Caseware - **Location:** Toronto, Canada - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-09-01 - **Last confirmed live:** 2026-09-07 - **Apply:** https://jobs.lever.co/caseware/35366087-6670-40a2-ba0e-7eee4d4a8db0 ## Job description Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles! Building something great is only half the job. The other half — deciding who it's for, proving it's worth paying for, and making sure it actually catches on — is just as hard, and just as often gotten wrong. This role owns that other half. You'll take a product from “we think this could work” to “we know it works, and here's the number that proves it.” You'll define who it's for, sharpen how we talk about it, help price it right, run the beta that tells us the truth, launch it, watch what actually happens, and feed everything you learn straight back into what we build next. Nobody hands this role a finished plan. You build it — end to end. ❗This is a full-time, permanent position. ❗This is a new role. 📍 Location: This is a hybrid role, requiring the successful candidate to work 3 days a week in our Toronto office located at 351 King Street East, Toronto, Ontario. What you will be doing: Know the User Before Anyone Else Does - Dig into who a new capability is really for — which users, which behaviors, which unmet need — before the roadmap hardens around a guess - Turn scattered signals (usage data, sales conversations, support tickets) into a sharp, specific point of view on the target user that the whole team can rally around Shape How We Talk About It - Define the positioning: what this is, why it matters, and why now — the story that has to be true before anyone can sell or explain it well - Make it concrete enough that sales, support, and leadership all end up telling the same story, without needing a script Price It Like You Mean It - Work through the monetization question early: what's this worth, to whom, and how should it be packaged or priced - Bring real analysis to that conversation — usage patterns, willingness-to-pay signals, comparable value — instead of “what feels right” Run the Beta That Tells the Truth - Design and run the beta program: pick the right users, define what success actually looks like up front, and resist the urge to declare victory early - Turn beta feedback into a real go/no-go call, backed by data, not enthusiasm Launch It, Then Actually Watch What Happens - Own the launch and the metrics that tell you whether it's working — adoption, retention, revenue impact, whatever matters for this bet - Build the reporting that makes this visible to leadership without anyone having to ask Close the Loop - Turn user feedback and post-launch data into a clear, prioritized set of changes for the product team — not just a pile of quotes - Make sure what you learn on this launch makes the next one sharper What you will bring: Table stakes - 3–5 years of experience touching at least part of this arc already: user research, positioning, pricing, beta programs, or launches - Strong analytical foundation — comfortable with SQL/Excel or equivalent, and genuinely good at turning data into a decision, not just a chart - Excellent storytelling instincts — can turn “here's what the data shows” into a narrative people remember and repeat What actually differentiates candidates - Comfort owning the whole arc — from “who is this for” to “did it actually work” — instead of one slice of it - A genuine dual fluency: rigorous enough that people trust your numbers, persuasive enough that people remember your story - A bias to ship, test, and learn quickly, rather than wait for a certainty that never quite arrives - Real passion for this kind of work, paired with the autonomy to run with it — you don't need someone checking in to know what's next Nice-to-have - Background in product management, growth, or product marketing - ## Experience with monetization or pricing strategy - B2B SaaS or enterprise software experience Salary Range The annual base salary for this position is between $110,000 CAD and $120,000 CAD per year. This role is also eligible for discretionary bonus and/or commission, as well as other benefits. Actual pay within the listed range will be determined based on factors such as transferable skills, relevant experience, market conditions, and primary work location. The posted range is subject to change and may be updated periodically What's in it for you: ▪️Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions. ▪️We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team. ▪️Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance. ▪️We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans. ▪️We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success. ▪️Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth. ▪️We embrace global opportunities. Work on international projects and collaborate with a diverse, global team. About Caseware: Caseware's cutting-edge software products are meticulously designed for accounting firms, corporations, and governments. Our teams are continually collaborating, innovating, and building upon our existing suite of products. With a customer-focused mindset, we are building technology that is shaping what the future of audits, financial reporting, and financial data analytics will look like. With a recent strategic investment from Hg Capital in 2020, Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date. One of Caseware's core values is Many Voices, One Team and with that in mind, we're dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations or have any questions at any point during the application or interview process, please e-mail our People Operations team at talent@caseware.com. AI Usage: The recruitment process may use AI assisted tools but not for candidate screening or assessment. All final hiring decisions are made by humans to ensure fairness, transparency, and oversight. Background Check: Any candidates successful in obtaining an offer for a position will need to successfully complete a background check through Certn.co which typically includes an Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check as well. Candidates residing in the Netherlands and Germany are excluded from undergoing background checks via Certn.co Security and Fraud: Caseware takes the security of candidates seriously. All legitimate communication from us will come from email addresses ending in @caseware.com and our open positions are always listed on reputable job boards and on our website https://jobs.lever.co/caseware. We will NEVER ask for payment or financial information from you. If you receive an unsolicited job offer, proceed with extreme caution. ## About Caseware ## Company Overview - **One-liner**: Caseware provides a cloud-enabled, AI-powered platform purpose-built for audit and financial reporting, helping accounting firms and organizations deliver high-quality, defensible engagements. - **Entity Type**: Private (backed by a leading private equity technology investor; funding stage not publicly disclosed) - **Headquarters**: Toronto, Ontario, Canada - **Founded**: 1988 - **Founders**: Not publicly disclosed ## Core Business - **Primary industry/industries**: Audit & Accounting Software, Financial Reporting, Data Analytics - **Target customers**: Accounting firms (from small to large), corporations, and government regulators (B2B) - **Mission or purpose statement**: To deliver trusted outcomes through workflow-embedded intelligence, helping customers answer the key question: “Why?” ## Products & Services - **[Caseware Platform]**: An end-to-end cloud-enabled platform that serves as the system of record for modern engagements. It integrates AI agents and intelligence directly into workflows. - **[Caseware Verity]**: An AI-powered tool operating within engagements and across the full assurance workflow. It understands context, applies a firm’s methodology, and helps navigate complexity. - **[Caseware Agents]**: Purpose-built AI agents that perform real work across every phase of an engagement—from preparation to reporting—automating tasks, generating outputs, and accelerating delivery. - **[Data Analytics Solutions]**: Tools for digging deeper into financial data to transform insights into impact. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Annual Revenue of $55M (estimated); serves 23k+ organizations and 475k+ users across 130 countries. - **Notable Investors/Partners**: Backed by “one of the world’s leading private equity technology investors” (specific name not disclosed in source materials). - **Growth Signals**: Headcount of 460 employees (+6.8% YoY, +40 people); expanding quickly in multiple markets globally; LinkedIn followers growing at +21.8% yearly. ## Competitive Advantages - **Deep Domain Expertise**: 35+ years focused exclusively on assurance and financial reporting, giving them unmatched domain depth. - **Governed AI**: Every AI-assisted decision is reviewable, explainable, and defensible, with context preserved and authority explicit—critical for regulated industries. - **Measurable ROI**: Reports 107-167 hours of AI time savings per engagement, and 35-50% reduction in evidence collection time. - **Embedded Intelligence**: AI operates directly inside existing, trusted workflows rather than as a separate tool, reducing friction and adoption barriers. ## Strategic Focus - **AI-First Platform**: Continuing to embed frontier intelligence and purpose-built AI agents into every phase of the audit and accounting lifecycle. - **Global Expansion**: Scaling presence across multiple markets worldwide, backed by private equity resources. - **Talent Growth**: Actively hiring across technology, product, customer experience, sales, marketing, finance, and people operations to support growth. ## Why Work Here - **Work Flexibility**: Offers flexibility to work remotely, from one of their global offices, or a combination of both. - **Global Collaboration**: A truly global company with team members and partners across 130+ countries, offering a diverse and connected work environment. - **Learning & Development**: Invested in employee development at every career stage through training programs, conferences, educational opportunities, and meaningful projects. - **Comprehensive Benefits**: Provides healthcare and wellbeing benefits tailored to local standards, plus retirement savings and long-term financial planning benefits. - **Engineering Culture**: Technology teams design, build, secure, and scale the platforms customers depend on daily, working with cloud, ML, and AI technologies. - **Growth Trajectory**: Backed by a leading private equity investor and expanding quickly, offering opportunities for career advancement in a growing company. ## Sources 1. [caseware.com](https://www.caseware.com/) 2. [caseware.com/about](https://www.caseware.com/about) 3. [caseware.com/careers](https://www.caseware.com/careers) 4. 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