---
title: 'Product Analyst, Subscriptions at The Weather Company'
canonical: 'https://feeny.ai/job/product-analyst-subscriptions-the-weather-company-atlanta-81cq8xmn27t9'
type: 'job'
last_seen: '2026-09-10'
---

# Product Analyst, Subscriptions at The Weather Company

- **Company:** The Weather Company
- **Location:** Atlanta, GA
- **Posted:** 2026-08-27
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/theweathercompany/jobs/5223871007

## Job description

About The Weather Company:

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

AI is part of how we work:

Human judgment, expertise, and creativity remain essential and are amplified by AI. We expect everyone in this role to use AI thoughtfully and proactively to accelerate their performance, improve the quality of their work, and explore new possibilities. We are looking for people who are curious, adaptable, and excited to help shape an AI-enabled culture that delivers better outcomes for our customers and our company.

Job brief:

We are seeking a Product Analyst to join our Data and Insights team supporting the TWC Subscriptions team. In this role, you will be the connective tissue between raw behavioral data and meaningful product subscription strategy, partnering across product, engineering, and data science to ensure we have a clear, accurate, and holistic view of behaviors that drive subscription growth. You will report to the VP, Data and Analytics and play a critical role in enabling the team to achieve our goals.

The impact you'll make:

Analytics Infrastructure & Data Quality

- Partner with the data science team to audit and ensure the integrity of data connections in Amplitude and other behavioral analytics systems, identifying and resolving tracking gaps, misfires, and schema issues.
- Collaborate with engineering to validate event instrumentation is firing correctly before and after feature releases, maintaining a reliable source of truth for product data.
- Establish and maintain documentation of the analytics event taxonomy, data dictionaries, and tracking standards to improve team-wide data literacy and reduce cross-functional sync overhead.

Measurement Planning & Analytics Configuration

- Partner with product and engineering teams throughout the feature development lifecycle to ensure analytics are configured correctly from the start, reducing data validation delays post-launch.
- Advise on and co-author measurement plans for new features, defining success metrics, instrumentation requirements, and how data will be captured, validated, and reported. ● Serve as an embedded analytics resource for the product team, reducing dependency on central analytics and enabling faster, more autonomous decision-making.

Behavioral Analysis, User Understanding & Experimentation

- Conduct deep analysis using Amplitude, Preset, and other behavioral data sources to build a robust, nuanced understanding of TWC users, proactively surfacing insights around engagement, retention, and feature adoption.
- Partner with UX Research to develop a holistic picture of the TWC user by integrating behavioral data with qualitative research, sentiment signals, and user feedback — combining the “what” with the “why.”
- Advise and assist the product team in designing, launching, and interpreting A/B and multivariate experiments, ensuring proper statistical rigor and communicating results with nuance and clarity to drive confident product decisions.

What you've accomplished:

- Bachelor’s degree in a quantitative or technical field (e.g., Statistics, Computer Science, Economics, Mathematics) or equivalent practical experience.
- 3+ years of experience in product analytics, data analytics, or a similar role, ideally within a consumer-facing digital product (mobile app experience strongly preferred).
- Proficiency in Amplitude or a comparable behavioral analytics platform (e.g., Mixpanel, Heap) is required.
- Solid SQL skills; ability to independently query, clean, and analyze data from large datasets.
- Solid grounding in A/B testing methodology, including statistical significance, sample size estimation, and experiment design.
- Excellent communication skills; ability to translate complex data into clear, actionable recommendations for both technical and non-technical stakeholders.

Nice to Have:

- Experience with data visualization tools such as Preset, Looker, or Tableau, and familiarity with event instrumentation practices and CDPs such as mParticle.
- Experience with mobile app analytics and understanding of mobile measurement nuances (e.g., session definitions, background events, iOS vs. Android differences).
- Background in or exposure to data engineering concepts (pipelines, schemas, ETL) that allows you to work fluently with data science and engineering partners.
- Experience partnering with UX researchers on mixed-methods studies, integrating qualitative and quantitative data to form a complete view of user behavior.

TWCo Benefits/Perks:

- Flexible Time Off program
- Hybrid work model
- Variety of medical insurance options including a $0 cost premium employee coverage
- Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans
- Progressive family plan benefits
- An opportunity to work for a global and industry-leading technology company
- Impactful work in a collaborative environment

## About The Weather Company

## Company Overview
- **One-liner**: The Weather Company is a global leader in weather data, forecasting, and insights, providing scalable solutions for consumers, businesses, and governments through its portfolio of trusted brands and a robust API platform.
- **Entity Type**: Private (Subsidiary of IBM)
- **Headquarters**: Brookhaven, Georgia, United States (also major hubs in Andover, MA; Atlanta, GA; and New York, NY)
- **Founded**: 1982 (as The Weather Channel)
- **Founders**: John Coleman (co-founder of The Weather Channel)

## Core Business
- **Primary industry/industries**: Weather Data & Forecasting, Technology, Media, Advertising, Aviation
- **Target customers**: B2B (Aviation, Media, Advertising, Government/Defense) and B2C (Consumers via The Weather Channel, Weather Underground, Storm Radar)
- **Mission or purpose statement**: To instill confidence, drive decisions, and propel the world by putting science and technology to work. The company aims to "drive better, faster decisions for the millions of consumers, clients, and partners who rely on us every day."

## Products & Services
- **[The Weather Channel App & Website]**: The flagship consumer brand and the most downloaded weather app, available on iOS and Android across 178 countries and 83 languages. Provides hyper-local forecasts, severe weather alerts, and lifestyle content.
- **[Weather Underground]**: A community-driven weather platform that provides hyper-local data and forecasts from a network of personal weather stations.
- **[Storm Radar]**: A dedicated severe weather tracking app providing real-time, interactive radar and storm path predictions.
- **[Weather Data API]**: A robust, enterprise-grade API platform that allows businesses to integrate weather data into their applications, business processes, or custom models. Guarantees 99.9% uptime SLA.
- **[Aviation Weather Solutions (Pilotbrief)]**: Provides preflight and in-flight weather briefings, safety tools, and performance optimization data for the aviation industry. Originally pioneered dial-up aviation weather briefings.
- **[Media Solutions]**: Provides enterprise-class production tools, visualizations, and advanced weather data to television stations and broadcasters to create personalized content and cross-platform experiences.
- **[Advertising Solutions]**: A privacy-forward, contextual advertising platform that leverages weather as a signal to deliver predictive insights and more relevant, precise campaigns for marketers.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (privately held subsidiary of IBM). Estimated annual revenue of **$133.4M**.
- **Key Metric**: **~2.2 billion** weather forecasts produced each day for **2.2 billion** locations. The Weather Channel app has **3x more cumulative downloads** than its closest competitor.
- **Notable Investors/Partners**: IBM (parent company). Key partners include hundreds of global broadcasters and thousands of enterprise customers across aviation, media, and government.
- **Growth Signals**: Named the **#1 most trusted brand in the U.S.** (Morning Consult, 2025) and the **world's most accurate forecaster** (ForecastWatch, 2021-2024). The company is investing heavily in AI to power predictive insights for advertising and consumer products. Employs 523 people (-1.6% YoY).

## Competitive Advantages
- **Unmatched Accuracy & Trust**: Consistently ranked as the world's most accurate forecaster and a top 10 most trusted brand, creating a massive competitive moat in both consumer and enterprise markets.
- **Massive Data & Scale**: Processes data from billions of locations daily, with 89% of users opting in to share location data. This creates a unique, privacy-forward data asset for AI and advertising.
- **Patent Portfolio**: Holds dozens of patents for weather forecasting, data processing, and visualization technologies.
- **Deep Industry Integration**: Long-standing, mission-critical relationships in aviation (70% of air traffic delays are weather-related), media (the #1 reason people watch local news is weather), and government.

## Strategic Focus
- **AI-Powered Innovation**: Leveraging AI to enhance forecast accuracy, deliver predictive advertising insights, and improve consumer experiences.
- **Expanding Enterprise Solutions**: Growing the B2B side of the business, particularly in Aviation, Media, and Advertising, by offering more integrated, data-rich solutions.
- **Consumer Engagement**: Maintaining and growing the massive consumer user base (50M+ daily users) through continuous app innovation and personalization.
- **Climate Adaptation**: Positioning the company as a critical partner for businesses and governments navigating an increasingly volatile climate.

## Why Work Here
- **Mission-Driven Work**: Employees are driven by a purpose to help people and businesses make better decisions in the face of increasingly volatile weather. The culture is described as "curious, collaborative, and purpose-driven."
- **Strong Stability & Longevity**: Nearly half of employees have spent more than a decade at the company, indicating high retention and a stable work environment. Backed by IBM.
- **Flexibility & Perks**: Offers **partial remote work options** and a **Flexible Time Off (FTO) policy** with no limit on paid days off. Comprehensive benefits include $0 premium employee medical coverage, strong 401k match (no vesting), tuition reimbursement, and progressive family planning benefits (fertility treatments, adoption/surrogacy reimbursement, paid parental leave).
- **Cross-Functional Opportunities**: Roles span product design, technology, weather science, data & analytics, sales, marketing, and operations. Notable open roles include Senior Data Engineer, Staff Software Engineer (AI/Weather Science), and Cybersecurity Analyst.
- **Locations**: Major offices in Andover, MA; Atlanta, GA; and New York, NY.

## Sources
1. [weathercompany.com](https://www.weathercompany.com/careers/)
2. [weathercompany.com](https://www.weathercompany.com/)
3. [weathercompany.com](https://www.weathercompany.com/about-us/)
4. [weathercompany.com](https://www.weathercompany.com/leadership/)
5. [linkedin.com](https://www.linkedin.com/company/weather-company)

## Other roles at The Weather Company

- [Sr. Software Engineer](https://feeny.ai/job/sr-software-engineer-the-weather-company-atlanta-tbrk0nkgamw2) — Atlanta, GA
- [Senior Manager, AI Software Engineering](https://feeny.ai/job/senior-manager-ai-software-engineering-the-weather-company-new-york-jm5wgcv902n2) — New York, NY
- [Senior Manager, AI Software Engineering](https://feeny.ai/job/senior-manager-ai-software-engineering-the-weather-company-atlanta-x7gtfrtdj2m4) — Atlanta, GA
- [Senior Product Analyst](https://feeny.ai/job/senior-product-analyst-the-weather-company-new-york-ebyxqar7bedz) — New York, NY
- [Weather Science Intern](https://feeny.ai/job/weather-science-intern-the-weather-company-atlanta-xrhjmhe68vx3) — Atlanta, GA
- [Lifecycle Marketing Manager](https://feeny.ai/job/lifecycle-marketing-manager-the-weather-company-new-york-2k0y1rz47h8n) — New York, NY
- [Lifecycle Marketing Manager](https://feeny.ai/job/lifecycle-marketing-manager-the-weather-company-atlanta-aa4fnmyhxv5a) — Atlanta, GA
- [Senior Counsel - Data & Media](https://feeny.ai/job/senior-counsel-data-media-the-weather-company-atlanta-k67tex4frrjc) — Atlanta, GA
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-the-weather-company-new-york-wn9z5q0x3fzd) — New York, NY
- [Software Engineer](https://feeny.ai/job/software-engineer-the-weather-company-andover-q2ktsmwy1x5h) — Andover, MA