---
title: 'Product & Brand Designer at Trovy'
canonical: 'https://feeny.ai/job/product-brand-designer-trovy-new-york-9jjf4bx75src'
type: 'job'
last_seen: '2026-10-15'
---

# Product & Brand Designer at Trovy

- **Company:** Trovy
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-09
- **Last confirmed live:** 2026-10-15
- **Apply:** https://jobs.ashbyhq.com/trovy/570f7f71-e1a9-4f30-b55c-76001093eeea

## Job description

## About Us

Trovy is building the financial platform for America's 86 million homeowners for managing their homes and accessing low-rate credit. We believe homeowners’ biggest asset should unlock their best financial options: bypass the myriad of expensive, rigid credit products and replace them with one simple, powerful solution built around their home equity. Backed by Left Lane, Kleiner Perkins, DCM, and Camber Creek, Trovy is led by a team of proven fintech innovators on a mission to make homeownership and personal finances more manageable.

## Role Overview

We're looking for a Product & Brand Designer to shape how customers experience Trovy, from the first ad they see to the moment they accept their offer. You'll work with product and engineering to design features that improve conversion across our HELOC application flow, and you'll partner with marketing to bring our brand to life across the website, landing pages, and paid ads. This is a high-ownership role on a small team that ships fast. You'll have real influence over both the product and the brand as we grow.

## What you’ll do

- Design features and flows across our HELOC application, from early problem definition through production ready designs
- Conduct user research, including customer interviews and usability testing
- Review session recordings, funnel data, and customer feedback from support, reviews, and calls to understand where customers get stuck
- Design for our website, landing pages, and paid ads across Meta, Google, and TikTok, keeping the brand consistent from the first ad to the card in the mailbox
- Keep the brand consistent from the first ad a customer sees to the card in their mailbox
- Build a deep understanding of our customers and home equity products
- Present your work and explain your design decisions clearly, backed by data or sound reasoning
- Contribute to our design system and design culture by sharing work early and giving and receiving feedback
- Bring AI tools and agentic workflows (Claude, Claude Code, Cursor, and similar) into your process to prototype quickly and iterate in short loops

## What you’ll need

- 3+ years of experience in product design, brand design, or both
- A portfolio that shows shipped product work, ideally alongside some brand or marketing design
- Strong product instincts. You think about the whole customer experience and help shape what gets built rather than executing a spec handed to you
- Experience conducting user research and turning customer insights into design changes
- Experience using data and experiment results to shape design decisions
- Experience designing complete user flows, not just individual screens
- Strong Figma skills, including clean, organized files and components
- Solid foundations in typography, layout, visual hierarchy, and interaction design
- You've integrated AI agents into how you design and build, and you can speak to what that changed
- Clear communication and comfort presenting to engineers, product, and leadership
- The ability to manage several projects at once without letting quality slip

You are a Good Fit if

- You are product driven. You care about the user experience.
- You have experience in fintech, lending, or another regulated industry.
- You have an operator and builder mindset. You spot opportunities early, have the creative instinct to know what will resonate, and the drive to jump in and ship it.
- You've shipped your own designs to production using Claude Code or similar tool

Why Join Us?

- Compensation: Base Salary: $130,000 - $160,000 + Equity.
- Market Opportunity: Join a team tackling the $30T home equity market.
- Early Impact: Help shape our operations from the ground up.
- Ownership: Competitive salary, meaningful equity, and room to grow.
- Location: On-site, New York City.
- Benefits: Medical, dental, and vision insurance with 100% employer paid premiums on select plans, Flexible time off, 10 company holidays, free lunch in office every Friday, 401(k) account, FSA, commuter benefits.

## About Trovy

## Core Business
- **Primary industry**: Financial Services – Home equity lending and consumer finance
- **Target customers**: B2C – Homeowners seeking low-cost access to their home equity for debt consolidation, home improvements, or everyday expenses
- **Mission/purpose**: “Your home is your greatest asset. Trovy helps you use it that way.”

## Products & Services
- **Trovy HELOC (Home Equity Line of Credit)**: A digital-first HELOC offering up to $250k with variable rates starting at 5.99% APR. Key features include no upfront draw on loans ≤$100k, funding in as few as 4 days, and a linked Trovy Card (Mastercard) for instant access. Borrowers can choose variable or fixed rates (via FixedPay feature) and can draw, repay, and redraw repeatedly. No application, appraisal, or annual fees; 2% cash back on home purchases and 1% on everything else when using the Trovy Card (no interest on purchases if paid monthly in full).

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Headcount of 15 employees (as of mid-2026), with +214.3% year-over-year growth and +22.2% monthly growth. LinkedIn followers: 1,703 (yearly growth +782.4%).
- **Notable Investors/Partners**: Not disclosed on the website or LinkedIn. The company is privately held and does not list investors publicly.
- **Growth Signals**: Expanded to 20 licensed states (including California) within the first year; featured in NerdWallet (May 2026); rapid headcount growth; alumni from companies like Figure, DocGo, Azibo.

## Competitive Advantages
- **Speed & convenience**: 100% online application, remote notary, and funding in as few as 4 days (vs. traditional HELOC timelines of weeks).
- **Flexibility**: No minimum upfront draw for loans ≤$100k; ability to switch between variable and fixed rates on individual balances; card-based access anywhere Mastercard is accepted.
- **Low cost**: Rates comparable to mortgages, significantly lower than credit cards or personal loans; minimal fees (no application, appraisal, or annual fees; no draw fee when using the Trovy Card for purchases).
- **Modern user experience**: Digital-first, with a focus on eliminating friction (no checks, no in-person meetings).

## Strategic Focus
- **Platform expansion**: Trovy aims to become the standard “homeowner platform,” extending beyond HELOCs into a suite of products that help homeowners manage equity, access credit, and optimize their finances over a lifetime.
- **Geographic growth**: Currently licensed in 20 states, with plans to expand nationwide.
- **Product innovation**: Continued development of the Trovy Card, FixedPay feature, and integration of home equity into everyday spending.

## Why Work Here
- **Culture & mission**: Trovy is a mission-driven fintech startup reimagining home equity access. The team is described as “#Teamgold” – collaborative, fast-moving, and focused on solving a real consumer pain point.
- **Work environment**: Primary office in Manhattan (1460 Broadway, overlooking Bryant Park) with an operations center in Salt Lake City, Utah. The company is early-stage (15 employees), offering significant ownership and impact from day one.
- **Growth opportunity**: Rapid headcount growth (+214% YoY) and a young company (founded 2024) mean early employees can shape the product and culture. Technical roles make up 23% of the team.
- **Perks**: White-glove customer service ethos, modern fintech stack, and a focus on building a category-defining product. The careers page (via Ashby) lists open roles; the company values transparency and speed.

## Sources
1. [trovy.com](https://trovy.com/)
2. [trovy.com/company](https://trovy.com/company/)
3. [trovy.com/careers](https://trovy.com/careers/)
4. [LinkedIn – Trovy Technologies](https://www.linkedin.com/company/trovy-technologies-inc)
5. [Ashby Careers Page](https://jobs.ashbyhq.com/trovy)

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