---
title: 'Product Content Lead at Incard'
canonical: 'https://feeny.ai/job/product-content-lead-incard-london-j5jf34kfct76'
type: 'job'
last_seen: '2026-09-16'
---

# Product Content Lead at Incard

- **Company:** Incard
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-01-14
- **Last confirmed live:** 2026-09-16
- **Apply:** https://jobs.ashbyhq.com/incard/460cb0b7-9641-48f1-8fb5-e2d1281e2f62

## Job description

## About Incard

Incard’s mission is to build the financial operating system for entrepreneurs. We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer. Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves.

## The Role

We’re looking for a Product Content Lead to become the on-camera host and voice of Incard’s educational and product-led content. This is a highly visible, execution-first role at the intersection of product, content, education, and brand. You will lead how Incard explains itself to the market — from product tutorials to founder conversations — and help turn complex financial workflows into clear, compelling stories. This is not a behind-the-scenes content role. It’s a front-facing role with ownership over how our product is understood, adopted, and trusted by digital business owners.

## Key Responsibilities

Product Education & Content Ownership

- Own Incard’s product-led and educational content end-to-end
- Lead on-camera product explainers, walkthroughs, and how-to tutorials for the app and web platform
- Turn complex product features into simple, engaging, founder-friendly narratives
- Continuously refine content formats based on product evolution and user feedback

Hosting & Founder Conversations

- Host conversations with e-commerce founders, DTC brands, digital agencies, and operators
- Lead interviews, discussions, and educational formats focused on real business challenges
- Act as a trusted, credible voice within the e-commerce and digital business ecosystem
- Support founder-led and ecosystem-driven growth initiatives through content

Content Creation & Distribution

- Script, structure, and present content across:
- YouTube
- LinkedIn
- Other relevant social and video platforms
- Collaborate closely with Marketing and Product to align content with launches and priorities
- Ensure messaging is clear, consistent, and rooted in real product value

Brand Representation & Offline Presence

- Represent Incard in offline contexts when needed:
- Events
- Panels
- Demos
- Workshops
- Founder meetups
- Act as a product and brand ambassador in front of customers, partners, and the ecosystem

## What We’re Looking For

## Experience

- Strong, natural on-camera presence
- Proven ability to host, present, and explain confidently on video
- Clear, confident American accent
- Solid understanding of business, e-commerce, SaaS, or digital business models
- Experience explaining complex products or concepts to non-technical audiences

## Skills & Mindset

- Strong storytelling and communication skills
- Comfortable being the public-facing voice of a product and brand
- Ability to simplify complexity without losing depth or credibility
- Curious, structured, and product-minded
- Comfortable collaborating cross-functionally with Product, Marketing, and Growth
- High ownership, high standards, low ego

## Nice to Have

- Experience hosting podcasts, YouTube series, webinars, or live content
- Previous exposure to fintech, e-commerce, or SaaS products
- Public speaking or event experience
- Familiarity with product-led growth or educational content strategies

Location This role can be based in London, with hybrid work. We value in-person collaboration and regularly bring teams together, while maintaining flexibility when needed.

Benefits:

- Competitive cash-based compensation
- Incard stock options
- 25 days of paid time off per year, plus bank holidays and your birthday off
- Global health insurance and unlimited paid sick leave

## About Incard

## Company Overview
- **One-liner**: Incard is a financial platform for high-growth digital companies, offering multi-currency business accounts, corporate cards, and cash-flow management tools tailored for e‑commerce brands, agencies, and creators.
- **Entity Type**: Private (Series A)
- **Headquarters**: London, United Kingdom [cbinsights.com](https://www.cbinsights.com/company/incard)
- **Founded**: 2020 [linkedin.com](https://uk.linkedin.com/company/incard)
- **Founders**: Theo Cesarini (CEO), Soraya Tribouillois (Co‑Founder & CFO), Matteo Martino (Co‑founder & COO) [linkedin.com](https://uk.linkedin.com/company/incard)

## Core Business
- **Primary industry**: Financial Services (Embedded finance / Fintech for e‑commerce)
- **Target customers**: B2B – e‑commerce brands, digital agencies, affiliates, resellers, and creators [linkedin.com](https://uk.linkedin.com/company/incard)
- **Mission / Purpose**: “Building the financial operating system for digital entrepreneurs” – reconfigure how entrepreneurs manage their finances by providing an all‑in‑one platform that replaces fragmented banking and payment tools [cbinsights.com](https://www.cbinsights.com/company/incard)

## Products & Services
- **Multi‑currency Business Accounts**: Supports global revenue streams with real‑time cash‑flow tracking and accounting automation. [cbinsights.com](https://www.cbinsights.com/company/incard)
- **Virtual & Mobile Wallet Cards**: Enables faster payments, higher limits, and 24/7 support for business spending. [linkedin.com](https://uk.linkedin.com/company/incard)
- **Ad‑Spend Rewards**: Incard offers rewards on advertising spend, helping customers reinvest in growth. [cbinsights.com](https://www.cbinsights.com/company/incard)
- **App Store & AI Automation**: The company is developing an app store and investing in AI to further automate financial workflows. [cbinsights.com](https://www.cbinsights.com/company/incard)

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private)
- **Key Metric**: Total funding raised – **$16.78M** (including a £10M / ~$13.69M Series A led by Smartfin in February 2026) [cbinsights.com](https://www.cbinsights.com/company/incard)
- **Notable Investors/Partners**: SmartFin Capital (lead), Founders Capital, MountFund, SyndicateRoom, GE Ventures [cbinsights.com](https://www.cbinsights.com/company/incard)
- **Growth Signals**:
  - Secured an **Electronic Money Institution (EMI) licence** from the UK’s FCA in early 2026, enabling direct issuance of e‑money and payment accounts [cbinsights.com](https://www.cbinsights.com/company/incard)
  - Over **£500M** transacted on the platform by users to date [cbinsights.com](https://www.cbinsights.com/company/incard)
  - Employee headcount grew **+70% year‑over‑year** (reaching 21 employees) [linkedin.com](https://uk.linkedin.com/company/incard)
  - Customers include brands like **Azio Beauty, Aloe Paris, and Ankhway** [cbinsights.com](https://www.cbinsights.com/company/incard)

## Competitive Advantages
- **EMI Licence**: Direct regulatory oversight by the FCA gives Incard autonomy to innovate in payments and card‑issuing without relying on a third‑party bank [cbinsights.com](https://www.cbinsights.com/company/incard)
- **Specialised for e‑commerce**: Unlike general‑purpose neobanks, Incard is purpose‑built for digital entrepreneurs, integrating with major e‑commerce platforms and offering ad‑spend rewards [linkedin.com](https://uk.linkedin.com/company/incard)
- **All‑in‑one Financial OS**: Combines business accounts, corporate cards, cash‑flow management, invoicing, and ad spend in a single orchestration layer [cbinsights.com](https://www.cbinsights.com/company/incard)

## Strategic Focus
- **Expand product suite**: Continue building the “app store” and invest heavily in **AI and automation** to further simplify entrepreneurs’ financial workflows [cbinsights.com](https://www.cbinsights.com/company/incard)
- **Scale customer base**: Capitalise on the EMI licence to offer faster, more flexible services to high‑growth e‑commerce brands and agencies across Europe [cbinsights.com](https://www.cbinsights.com/company/incard)
- **Hiring & talent**: Active recruitment for senior engineering, product, compliance, and creative roles, with a focus on entrepreneurial‑minded team members [incard.com/careers](https://incard.com/careers)

## Why Work Here
- **Culture highlights**: Incard emphasises diversity (40% women, multiple nationalities) and an entrepreneurial, “win as a team” mentality [incard.com/careers](https://incard.com/careers)
- **Work policy**: Hybrid and in‑office options available; the London headquarters operates on an “in‑office” basis per Built In, though some roles are listed as hybrid [builtin.com](https://builtin.com/company/incard)
- **Engineering culture**: Strong investment in AI and automation; team size is small (~21 people) allowing for outsized impact; senior engineering roles open (Frontend, Backend, iOS, Android, Data/AI) [linkedin.com](https://uk.linkedin.com/company/incard) [jobs.ashbyhq.com](https://jobs.ashbyhq.com/incard)
- **Perks**: Not explicitly listed, but the company’s mission to “save time and money” for entrepreneurs reflects a practical, results‑oriented environment [incard.com/careers](https://incard.com/careers)

## Sources
1. [incard.com/careers](https://incard.com/careers) – Careers page with culture details and values
2. [cbinsights.com](https://www.cbinsights.com/company/incard) – Company profile, funding, EMI licence, and financial data
3. [uk.linkedin.com/company/incard](https://uk.linkedin.com/company/incard) – LinkedIn company page with headcount, revenue, and founding team
4. [builtin.com/company/incard](https://builtin.com/company/incard) – Office locations, job listings, and work‑policy details

## Other roles at Incard

- [Senior Android Engineer](https://feeny.ai/job/senior-android-engineer-incard-london-n8zgt6y2vc68) — London, United Kingdom
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- [Compliance Officer](https://feeny.ai/job/compliance-officer-incard-london-qqhmr4pvdn4q) — London, United Kingdom
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