---
title: 'Product & Customer Marketing Manager at Observe.AI'
canonical: 'https://feeny.ai/job/product-customer-marketing-manager-observe-ai-redwood-city-kjx010dq5tmm'
type: 'job'
last_seen: '2026-09-13'
---

# Product & Customer Marketing Manager at Observe.AI

- **Company:** Observe.AI
- **Location:** Redwood City, CA
- **Work type:** remote
- **Posted:** 2026-08-19
- **Last confirmed live:** 2026-09-13
- **Apply:** https://www.observe.ai/position?gh_jid=5395837008

## Job description

## About Us

[Observe.AI](http://observe.ai) is the enterprise-grade Customer Experience AI platform that unifies conversations, intelligence, and action to turn contact centers into performance engines. Built to optimize the full lifecycle of human and AI agents, Observe.AI enables enterprises to automate customer interactions, augment agent performance, and deliver governed AI at scale.

On a single platform, Observe.AI combines Voice and Chat AI Agents, real-time Companion Agents, and Operations Agents for quality, compliance, and performance management. Trusted by leading brands, Observe.AI delivers fast time-to-value, measurable ROI, and consistent, high-quality customer experiences across every channel.

## Why Join Us

We’re looking for a highly execution-oriented Product & Customer Marketer to support and scale the day-to-day operations of our product marketing function. This role is ideal for someone who thrives in a fast-paced environment, enjoys rolling up their sleeves, and takes pride in delivering polished, high-quality customer marketing assets and programs.

This role is responsible for turning customers into advocates while growing the company’s brand presence through content strategies, campaign support, and social media. This role develops customer stories, reference programs, advocacy campaigns, executive and corporate social content, and customer-centric campaigns that drive awareness, engagement, and pipeline. They are also responsible for the enablement assets needs for the field to esure a clear understanding of messaging, positioning, and product launches.  The ideal candidate is an exceptional storyteller who can translate customer outcomes into compelling content and amplify those stories across owned social channels.

## What You’ll Be Doing

Customer Marketing (60%)

- Own the customer advocacy and reference program.
- Become the internal expert on customer stories, including use cases, decision-makers, implementation, and outcomes. Own the repository of these stories and distribution for internal knowledge sharing.
- Develop customer success stories, case studies, videos, and testimonials.
- Manage customer review sites (G2, Gartner) and run campaigns with Customer Success to periodically increase reviews.
- Partner with Customer Success and Sales to identify advocacy opportunities.
- Support customer award submissions and speaking opportunities.
- Create customer newsletters as needed.
- Collaborate on customer advisory boards, user groups, and customer communications.
- Develop customer-focused content for events, webinars, and product launches.
- Develop customer-focused assets for the field to use within opportunities.

Product Marketing (40%)

-

- Own the creation of marketing materials for sales enablement or bill of materials for third-party or internal campaign assets.
- Stay current on AI, CX, and market/social trends.

## What You’ll Bring To The Role

- 2–6 years of experience in Customer Marketing, Content Marketing, or a related B2B SaaS role
- AI-first mindset, bringing new tools, processes, and thinking to all elements of the work
- Strong execution skills with a proven ability to manage multiple projects and deliver high-quality work on tight timelines
- Experience creating customer stories, case studies, and other customer-focused materials
- Excellent writing, editing, and storytelling skills
- Strong attention to detail with a focus on producing polished, on-brand deliverables
- Experience collaborating cross-functionally with Customer Success, Sales, and Design teams
- Comfortable working in a fast-paced, high-growth environment with evolving priorities
- Proficiency with presentation tools (e.g., Google Slides, PowerPoint) and content collaboration tools

## Why You’ll Love It Here

- Competitive compensation including equity: Market-aligned base pay, performance incentives, and meaningful equity ownership
- Excellent medical, dental, and vision insurance options: Comprehensive medical, dental and vision benefits for employees and eligible dependents
- Flexible Paid Time Off: Our unlimited, flexible PTO policy empowers you to take the time you need to recharge, maintain balance, and perform at your best.
- Additional Time to Recharge: 10 company holidays, an annual company-wide Winter Break, and paid parental leave to fully support life outside of work.
- 401(k) plan: Long-term financial planning support with tax-advantaged retirement savings
- Quarterly Lifestyle Spending Account: Flexible quarterly stipend to support wellness, learning and professional development, and personal growth
- Monthly Mobile + Internet Stipend: Support for remote and hybrid work connectivity needs
- Pre-tax Commuter Benefits: Tax-efficient transit and commuting support for hybrid and in-office employees

Autonomy and Agency: Play a meaningful role in scaling a category-defining GenAI platform transforming the future of customer experience.

Salary Range

The base salary compensation range targeted for this full-time position is $125,000- $145,000 per year. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives and equity (in the form of options). This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices.

Our Commitment to Inclusion and Belonging

Observe.AI is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Observe.AI does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Observe.AI also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

We welcome all people. We celebrate diversity of all kinds and are committed to creating an inclusive culture built on a foundation of respect for all individuals. We seek to hire, develop, and retain talented people from all backgrounds. Individuals from non-traditional backgrounds, historically marginalized or underrepresented groups are strongly encouraged to apply.

If you are ambitious, make an impact wherever you go, and you're ready to shape the future of Observe.AI, we encourage you to apply. For more information, visit [www.observe.ai](https://www.observe.ai).

#LI- Remote

## About Observe.AI

## Company Overview
- **One-liner**: Observe.AI provides a purpose-built AI Agent platform for customer experience, enabling contact centers to deploy specialized AI agents that handle conversations, support frontline teams, and optimize operations.
- **Entity Type**: Private (Venture Capital-backed; Series C in 2022)
- **Headquarters**: Redwood City, California, USA (also engineering hub in Bengaluru, India)
- **Founded**: 2017
- **Founders**: Swapnil Jain (CEO & Co-Founder), Jithendra Vepa (CTO & Co-Founder)

## Core Business
- **Primary industry**: AI-powered Customer Experience (CX) / Contact Center Software
- **Target customers**: B2B – mid-market to enterprise contact centers across finserv, healthcare, retail, insurance, education
- **Mission**: “Transform how the world serves customers through AI” – turning every customer interaction into a driver of loyalty and growth

## Products & Services
- **AI Agents for Customers**: Autonomous, always-on AI support agents that resolve inquiries end-to-end across voice and chat, with structured workflows for compliance and authentication.
- **AI Agents for Frontline Teams**: Real-time companion AI that listens, thinks, and acts alongside human agents – providing context, next-best actions, and automated steps to reduce handle time and errors.
- **AI Agents for Operations**: Performance management agents that evaluate 100% of interactions (human and AI), surface trends, generate coaching, and provide full visibility into CX operations.
- **Unified Platform**: A multi-agent ecosystem where all AI agents share the same data, context, and workflows, integrating with existing CRM, CCaaS, knowledge bases, and backend systems.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: $213 million total funding raised (latest Series C in 2022)
- **Notable Investors**: Scale Venture Partners, Nexus Venture Partners, Menlo Ventures, SoftBank Vision Fund 2, Zoom, Dick Costolo (01 Advisors)
- **Growth Signals**:
  - 407 employees (PitchBook); offices in US (Redwood City), India (Bengaluru), Ireland, UK, Australia
  - Trusted by 350+ enterprises including Resmed, Pearson, 23andMe, Accolade, Group 1 Automotive
  - Recognized by Forbes as one of America’s Best Startup Employers
  - Named a Forrester Strong Performer in Conversational Intelligence
  - G2 Leader & High Performer across 17 AI categories

## Competitive Advantages
- **Purpose-built AI agents** for specific CX roles (customer, frontline, operations) – not generic chatbots
- **Multi-agent orchestration** on a single unified platform ensures consistency, auditability, and continuous improvement
- **Compliance-first design**: Enforced authentication, disclosures, policy adherence, and built-in evaluation for regulated industries
- **Rapid deployment**: Most teams go from setup to production in 1–2 months using pre-built workflows and integrations

## Strategic Focus
- Scaling the AI agent workforce to handle more complex, end-to-end customer journeys
- Deepening multi-agent orchestration and cross-platform integration
- Expanding global footprint (especially APAC and EMEA) and vertical-specific solutions
- Continuous investment in AI accuracy, governance, and real-time adaptability

## Why Work Here
- **Culture**: Inclusive, mission-driven team committed to “reimagining conversations” with AI. Recognized by Forbes as a top startup employer.
- **Work model**: Hybrid/remote options with offices in Redwood City, Bengaluru, and other global hubs. Flexible time-off policy, 10 company holidays + Winter Break.
- **Compensation & benefits**: Competitive salary + equity, medical/dental/vision, 401(k), pre-tax commuter benefits, parental leave, baby bonding leave, dependent spending accounts.
- **Wellness & lifestyle**: Monthly lifestyle spending account (wellness, learning, travel), on-site meals and snacks, mobile/internet stipend, employee assistance programs, on-site wellness centers.
- **Engineering culture**: Fast-moving, customer-first environment; emphasis on impact, curiosity, and collaboration. Interviews are two-way conversations.
- **Diversity & inclusion**: Equal Employment Opportunity employer; actively seeks and hires diverse talent; zero-tolerance for harassment.

## Sources
1. [observe.ai](https://www.observe.ai/) – Company homepage
2. [observe.ai/about-us](https://www.observe.ai/about-us) – Leadership, investors, mission
3. [observe.ai/careers](https://www.observe.ai/careers) – Careers page with benefits, values, interview guide
4. [builtin.com](https://builtin.com/company/observeai) – Employee count, office locations, recent job posts
5. [pitchbook.com](https://pitchbook.com/profiles/company/226886-59) – Funding, employee count, description

## Other roles at Observe.AI

- [AI Agent Engineer, Client Facing](https://feeny.ai/job/ai-agent-engineer-client-facing-observe-ai-canada-619fx5z4v4zz) — Canada
- [Technical Support Engineer - 2](https://feeny.ai/job/technical-support-engineer-2-observe-ai-bengaluru-apqjcckx37td) — Bengaluru, India
- [Interaction Designer](https://feeny.ai/job/interaction-designer-observe-ai-bengaluru-16hgf36jfz1s) — Bengaluru, India
- [Global Customer Success Operations Manager](https://feeny.ai/job/global-customer-success-operations-manager-observe-ai-bengaluru-x75tpa95jrgb) — Bengaluru, India
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-observe-ai-bengaluru-ev2qvkampfna) — Bengaluru, India
- [Customer Success Manager](https://feeny.ai/job/customer-success-manager-observe-ai-bengaluru-809h8hk2sf7g) — Bengaluru, India
- [AI Agent Experience Designer](https://feeny.ai/job/ai-agent-experience-designer-observe-ai-canada-eeatxq8qxypp) — Canada
- [Staff Infrastructure Security Engineer](https://feeny.ai/job/staff-infrastructure-security-engineer-observe-ai-bengaluru-exa7k5914yy9) — Bengaluru, India
- [AI Agent Engineer, Client Facing](https://feeny.ai/job/ai-agent-engineer-client-facing-observe-ai-united-states-hzaycqjb6yn3) — United States
- [Senior Enterprise Account Executive - Pacific NorthWest](https://feeny.ai/job/senior-enterprise-account-executive-pacific-northwest-observe-ai-united-states-vw9abzgaxhra) — United States