---
title: 'Product Design Lead at billups'
canonical: 'https://feeny.ai/job/product-design-lead-billups-serbia-sh038kd6x3nb'
type: 'job'
last_seen: '2026-09-10'
---

# Product Design Lead at billups

- **Company:** billups
- **Location:** Serbia
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-10
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/billups/f64c8a0a-64d8-4572-907f-d9622822d076

## Job description

## About billups

We don’t trade in hype. At billups, we’re reimagining how brands show up in the real world, literally. Powered by patented technology, proprietary AI, and a global team of 400+, we’re reinventing Out-of-Home (OOH) Media to help brands connect with people in physical spaces, with more precision, intelligence, and impact than ever before. We move fast, think boldly, and collaborate deeply. Fiercely independent, with a presence in 20+ countries, we back smart ideas with data, technology, and trust. Growth is on the table, professionally and personally. We invest in talent and celebrate our people, plain and simple. Curious? Let’s talk. billups believes that each member makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications and job scope, but not limit the employee nor the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth. We are seeking a Product Design Lead who will bridge high-level user experience strategy, complex technical product architecture, and exceptional aesthetic execution. In this role, the designer will own end-to-end design across our digital product ecosystem—from complex user flows and design systems to micro-level UI craft, micro-interactions, and typography. The right candidate should be as comfortable mapping complex user journeys and technical constraints as they are obsessing over editorial grid layouts, typographic scale, and visual hierarchy. With this role we are looking for a confident leader for our product design team. Core responsibilities:

- Minimum 6-7 years of digital product design experience (UI/UX), including proven experience leading design initiatives on complex web or mobile applications.
- Product Leadership: Own the end-to-end design process, from wireframing and user flow optimization to high-fidelity UI prototyping.
- Design Systems: Build and maintain scalable UI libraries and design systems that ensure consistency across all digital touchpoints.
- Strategic Visualization: Translate complex business requirements into intuitive, innovative and aesthetically superior interfaces.
- Brand Integration: Ensure that digital products reflect the brand’s visual identity, applying "traditional" design excellence to the digital space.
- Cross-Functional Collaboration: Act as the bridge between strategy, creative, and engineering teams to ensure technical feasibility without compromising design integrity.

Technical Requirements & Skill Set:

- UX/UI Mastery: Expert proficiency in Figma (including advanced prototyping, variables, and auto-layout). Strong grasp of cognitive frameworks (e.g., Miller’s Law) and accessibility standards. Knowledge of Framer is a plus.
- Technical Literacy: Familiarity with front-end constraints (HTML/CSS/React) and the ability to hand off clean, pixel-perfect assets to developers.
- Art Direction: Ability to oversee the visual "soul" of a project, potentially including 3D visualization, motion, or high-fidelity rendering oversight.

Qualifications:

- Innovator and problem solver: They don't just "push pixels"; they solve problems. Ability to understand and articulate the strategic part of design and translate that understanding into the final product.
- Systematic Thinking: Deep experience building and scaling component libraries and design systems. Ability to articulate why a design works, backing up visual choices with clear rationale, UX principles, and business objectives.
- Strategic Communicator: Capable of presenting design decisions to stakeholders with a focus on brand equity and user retention.
- Aesthetic & Typographic Mastery: An exceptional portfolio showcasing sophisticated taste in typography, composition, color, and visual hierarchy, not just functional layouts, but distinctive, refined visual craft.
- Portfolio Expectation: Examples of projects that clearly demonstrate articulation of complex design systems and scalable UI libraries.
- Tools: Figma (Expert), Adobe Creative Suite (Expert), and familiarity with prototyping tools (Framer or similar).
- Industry Background: Experience in agency environments or design-led tech companies is preferred.

Total Rewards billups offers a competitive total rewards package designed to support employee well-being, financial security, and professional growth. Programs vary by country, location, employment status, and hours worked, and may include:

- Health and well-being benefits, where applicable.
- Annual performance-based bonus opportunities.
- Paid time off and holidays aligned with local market practices.
- Learning and development opportunities.
- Parental and family leave in accordance with local regulations.
- Opportunities for team connection and community engagement.

## About billups

## Company Overview
- **One-liner**: billups is a global Out-of-Home (OOH) managed services agency that helps advertisers, agencies, and media owners strengthen media performance through a patented analytics and measurement platform.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: New York, New York, United States
- **Founded**: 2003
- **Founders**: Benjamin Billups

## Core Business
- **Primary industry**: Advertising Services / Out-of-Home (OOH) Media
- **Target customers**: B2B — Advertisers, agencies, and OOH media owners/suppliers
- **Mission or purpose statement**: To shape the future of OOH by blending creativity, data, and technology to connect brands with people in the real world, with precision and accountability.

## Products & Services
- **[billups analytics™](https://billups.com/)**: A patented analytics and measurement platform that connects OOH exposure to measurable real-world and digital outcomes, including attention, visitation, engagement, and business outcomes.
- **[Planning & Activation Services](https://billups.com/)**: Full-service OOH campaign planning, activation, and execution across formats, markets, and buying models, combining data, technology, and human expertise.
- **[Solutions for Advertisers](https://billups.com/)**: Performance-led OOH planning and activation with full visibility into campaign performance.
- **[Solutions for Suppliers](https://billups.com/)**: Connects inventory to demand through scalable, audience-driven buying.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Annual Revenue of **$35.0M** (source: [LinkedIn](https://www.linkedin.com/company/billups))
- **Notable Investors/Partners**: Partners with 300+ companies globally. Recent acquisitions include OOH LABS (2023), Billie Media (2024), and Mediabridge Global (2024). [LinkedIn](https://www.linkedin.com/company/billups)
- **Growth Signals**:
  - Headcount of **399 employees** (+37.2% YoY, +126 people) [LinkedIn](https://www.linkedin.com/company/billups)
  - Operates in **22 countries** with offices in 16 countries (46 offices total) [LinkedIn](https://www.linkedin.com/company/billups)
  - LinkedIn followers: 50,415 (yearly growth +8.6%) [LinkedIn](https://www.linkedin.com/company/billups)
  - Acquired multiple companies to expand capabilities (2020–2024)

## Competitive Advantages
- **Patented Technology**: Proprietary analytics and measurement platform with AI-powered recommendations for attributable OOH solutions. [billups.com](https://billups.com/)
- **Global Scale & Local Expertise**: Presence in 20+ countries with a team spanning 17 countries, uniting local OOH expertise with global accessibility. [billups.com](https://www.billups.com/our-company/about)
- **Independence**: Fiercely independent, allowing for agile decision-making and client-first focus.
- **Proven Track Record**: Over 20 years of experience in the OOH space, with a strong roster of 300+ partner companies.

## Strategic Focus
- **AI & Data-Driven OOH**: Continued investment in AI-powered recommendations, data-driven targeting, and precise measurement to make OOH more accountable and performance-oriented.
- **Global Expansion**: Growing international footprint through acquisitions and organic growth (recent acquisitions of OOH LABS, Billie Media, Mediabridge Global).
- **Programmatic OOH**: Building out programmatic capabilities to offer greater flexibility and consistency in campaign execution.
- **Talent & Culture**: Investing in people with best-in-class learning and development, clear growth paths, and competitive total rewards. [billups.com/careers](https://billups.com/our-company/careers)

## Why Work Here
- **Culture & Values**: Emphasizes innovation, authenticity, collaboration, empowerment, and a relentless drive for excellence. The company describes itself as "bold, collaborative, data obsessed and relentlessly driven." [billups.com/careers](https://billups.com/our-company/careers)
- **Global & Diverse Team**: Employees span 20+ countries and speak over 40 languages, offering a genuinely multinational work environment.
- **Growth Opportunities**: Clear growth paths, best-in-class learning and development, and a focus on career advancement. "Growth isn’t just for our clients and our business — it’s for our people, too." [billups.com/careers](https://billups.com/our-company/careers)
- **Work Environment**: Described as a culture of trust, freedom, and accountability. "We are professionals who respect the trust and freedom within our culture. We are accountable for our own work and accountable to each other." [billups.com/careers](https://billups.com/our-company/careers)
- **Remote/Hybrid/Office Policy**: Not explicitly stated on the careers page, but the company has 46 offices across 16 countries, suggesting a hybrid or office-based model depending on role and location. [LinkedIn](https://www.linkedin.com/company/billups)
- **Notable Perks**: Competitive total rewards, investment in learning and development, and a strong emphasis on team collaboration and innovation.
- **Engineering Culture**: Technical roles include Backend Engineer, with a technical team making up 9% of the workforce (43 employees). [LinkedIn](https://www.linkedin.com/company/billups)
- **Active Job Postings**: 6 open positions as of the search date, including Programmatic Manager, Account Executive, IT Service Desk Associate, Human Resource Assistant, Backend Engineer, and Programmatic Executive. [LinkedIn](https://www.linkedin.com/company/billups)

## Sources
1. [billups.com - About Us](https://www.billups.com/our-company/about)
2. [billups.com - Homepage](https://billups.com/)
3. [billups.com - Careers](https://billups.com/our-company/careers)
4. [billups.com - Leadership](https://billups.com/our-company/leadership)
5. [LinkedIn - billups Company Page](https://www.linkedin.com/company/billups)

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