---
title: 'Product Designer at Luma'
canonical: 'https://feeny.ai/job/product-designer-luma-sf-bay-area-ctmknfc0tm1f'
type: 'job'
last_seen: '2026-09-05'
---

# Product Designer at Luma

- **Company:** Luma
- **Location:** Sf Bay Area, CA
- **Compensation:** $225k–$325k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2025-12-06
- **Last confirmed live:** 2026-09-05
- **Apply:** https://jobs.gem.com/lumalabs-ai/am9icG9zdDoLQAJ7YD2HiLXIT-flrIPQ

## Job description

## About Luma

Luma’s mission is to build unified general intelligence that can generate, understand, and operate in the physical world.

We believe that multimodality is critical for intelligence. To go beyond language models and build more aware, capable and useful systems, the next step function change will come from vision. So, we are working on training and scaling up multimodal foundation models for systems that can see and understand, show and explain, and eventually interact with our world to effect change.

Where You Come In

We are looking for a hands-on generalist with impeccable taste and a strong, opinionated design perspective. This is not a role for hyper-specialists or managers. You will take ownership of projects and drive the design vision from a fuzzy concept to a polished, shipped feature with a high degree of autonomy. You will tackle the unique challenge of designing novel, intuitive interaction paradigms for an AI-native product, making abstract concepts feel tangible and magical.

We are open to both full-time and contract-to-hire candidates, depending on experience, mutual fit, and team needs.

At Luma, AI is not a feature we design around. It is how we work. We expect designers to think with AI, generate with AI, build with AI, and use it to accelerate everything from ideation to production. If you have already made this shift in how you work, you will thrive here.

## What You'll Do

- Own features end-to-end. Lead the design process for major features, from initial product thinking and user exploration to pixel-perfect visual design and high-fidelity interactive prototypes.
- Design novel interactions. Go beyond static screens. Design and prototype fluid, novel interactions for a new medium, taking complex AI concepts and making them feel intuitive and powerful.
- Build functional prototypes with AI. Use AI coding tools to create working prototypes and shippable features, working in close collaboration with engineering. We value designers who can make real things, not just mockups.
- Uphold a high bar for craft. Create exceptionally high-quality visual designs, interactions, and prototypes, demonstrating world-class taste and an obsession with detail.
- Drive work forward through ambiguity. Operate effectively in a fast-paced startup environment where direction is not always clear. Step into problems before being asked, make decisions with incomplete information, and push work forward independently.
- Collaborate across disciplines. Work closely with engineers, product, and AI researchers to explore new use cases, shape product strategy, and ensure the design vision ships at high quality. Design at Luma is not a solo discipline. Outcomes are built across teams.

## Who You Are

- You have 5+ years of experience building delightful and innovative products at scale.
- You are equally strong in craft and product thinking. You demonstrate excellence across visual design, interaction design, and product thinking.
- You integrate AI deeply into how you work. AI is visibly woven into your portfolio and your process. You can speak concretely about how AI has changed the way you design and the outcomes you produce. You have experience building functional prototypes using AI coding tools like Cursor or Claude Code.
- You ship. Your portfolio demonstrates work that made it to production, not just explorations and concepts. You show the full arc: how you framed the problem, how the work evolved, and what impact it had.
- You show your thinking. Your portfolio includes prototypes, iterations, and experimentation, not just polished final deliverables. You can articulate what you prioritized, what you cut, and why.
- You move fast and converge. You are comfortable with rapid exploration and know when to stop iterating and commit to a direction. You balance craft with speed.
- You create momentum. You have a track record of driving work forward without being asked, influencing decisions across teams, and raising the quality bar around you.

A portfolio is required for consideration.

What Sets You Apart

We are looking for generalists, but candidates who bring depth in one or both of the following areas will stand out:

- Creative tools experience. You have designed for complex creative software, such as video or photo editors, design tools, or developer tools. You have a deep, intuitive understanding of creative workflows and the mindset of a creator.
- World-class interaction design. Your portfolio is full of fluid, delightful micro-interactions, complex state transitions, and prototypes that go beyond static mockups. You can take abstract AI concepts and make them feel tangible and magical.

Please note that this role is hybrid, based in our Redwood City office three days per week. Relocation assistance is available for candidates outside the Bay Area.

## About Luma

## Company Overview
- **One-liner**: Luma builds multimodal AI models that can generate, understand, and operate in the physical world, shipping them in products like Dream Machine for creators and teams.
- **Entity Type**: Private (Series C)
- **Headquarters**: Redwood City, California, USA
- **Founded**: 2021
- **Founders**: Not publicly listed on official sources

## Core Business
- **Primary industry**: Artificial Intelligence / Generative AI / Creative AI
- **Target customers**: B2B (enterprises, agencies, developers) and B2C (creators, filmmakers)
- **Mission or purpose statement**: To build unified general intelligence that can generate, understand, and operate in the physical world.

## Products & Services
- **Luma Dream Machine**: Consumer-facing product for turning ideas into compelling visuals (video, image, audio, text) using generative AI.
- **Ray 3.2 API**: Production-grade video generation API with full creative control—multi-keyframe (up to 16), V2V up to 20 seconds, reframe, 1080p output, native HDR, and 16-bit EXR export.
- **Uni-1.1 API**: Multimodal reasoning model API for image generation (text-to-image, reference-guided) and natural-language image editing, with up to nine reference inputs per request.
- **Luma Agents**: Agentic creative workflows that plan, generate, iterate, and refine across every stage of creative work—available in the Luma App and trusted by teams at Publicis Groupe, Serviceplan, Mazda, Dentsu, and Humain.
- **Open Physical AI Lab**: An open science effort to solve generalization in physical AI, built in the open for the benefit of all humanity.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metrics**: Total Funding: $1.3B+ (official site) / $1.057B (LinkedIn); Annual Revenue: $5M (LinkedIn estimate); Users worldwide: 30M+; Team Members: 250+
- **Notable Investors/Partners**: HUMAIN (led Series C), Andreessen Horowitz (led Series B), Amplify Partners (led Series A), Matrix (led Seed Round). Partners include Envato, Comfy, Runware, Flora, Krea, Magnific, Fal, LovArt.
- **Growth Signals**: 250+ team members, 30M+ users, $1.3B+ total funding, 45% yearly LinkedIn follower growth, recent product launches (Ray3.2, Uni-1.1, Luma Skills, Wonder Project partnership), $900M Series C raised November 2025.

## Competitive Advantages
- **Full-stack AI**: Luma builds its own foundation models end-to-end, rather than wrapping third-party models—giving it unique control over quality, latency, and cost.
- **Multimodal reasoning**: Uni-1 understands intention and responds to direction, not just prompts—offering brand intelligence at the model level.
- **Cinematic-grade output**: Ray 3.2 delivers 1080p, native HDR, 16-bit EXR export—production-ready for professional film and advertising pipelines.
- **Open science commitment**: The Open Physical AI Lab publishes research openly, attracting top-tier research talent and fostering community trust.
- **Speed & cost**: Claims less than half the price and latency of comparable models.

## Strategic Focus
- **Scaling enterprise adoption**: Custom deployment for creative teams at scale across advertising, film, and gaming production pipelines.
- **Agentic workflows**: Building Luma Agents as a force multiplier for creative teams—automating repetitive tasks while maintaining brand consistency.
- **Physical AI research**: Advancing the Open Physical AI Lab to solve generalization in physical AI, bridging digital generation with real-world operation.
- **API ecosystem growth**: Expanding the developer platform with two tiers (Build and Scale) and SDKs for Python and JavaScript/TypeScript.

## Why Work Here
- **Culture & mission**: "We believe real-world physics is the path to general intelligence. We unite research, product, and go-to-market into one engine." Described as a "lean, high-achieving team" building the future of creative intelligence.
- **Compensation & benefits**: Competitive compensation, 100% covered medical/dental/vision for employee and family, $1,500/year learning stipend, catered meals, team events, home office setup.
- **Work mode**: On-site roles in Redwood City, CA with additional offices in New York, NY; Los Angeles, CA; and international locations (Munich, Paris, London, Berlin).
- **Engineering culture**: Emphasis on shipping frontier research directly into products—"frontier research ships straight into the hands of working creatives." Hiring across research, systems engineering, infrastructure, design, and product.
- **Hiring process**: Transparent and fast—aims to complete within 2-3 weeks. Application review within a week, then recruiter screen, hiring manager interview, and team/leadership interviews.
- **Employee ratings**: 4.1/5.0 on LinkedIn (9 reviews)—Work-Life: 3.6, Compensation: 4.4, Culture: 4.1, Career: 4.2.
- **Open roles**: 46+ open positions including Forward Deployed Engineer, Research Scientist, Software Engineer, Robotics Engineer, Simulation Researcher, Site Reliability Engineer, Product Marketing Manager, Enterprise Account Executive, and more.

## Sources
1. [lumalabs.ai - Careers](https://lumalabs.ai/careers)
2. [lumalabs.ai - Official Site](https://lumalabs.ai/)
3. [lumalabs.ai - LLM Info](https://lumalabs.ai/llm-info)
4. [LinkedIn - Luma](https://linkedin.com/company/lumalabsai)

## Other roles at Luma

- [Research Scientist / Engineer – Reinforcement Learning Infrastructure](https://feeny.ai/job/research-scientist-engineer-reinforcement-learning-infrastructure-luma-sf-bay-v3kqd6ee41ag) — Sf Bay Area, CA
- [Tech Lead Manager, Inference](https://feeny.ai/job/tech-lead-manager-inference-luma-sf-bay-area-wv3qjs47nghh) — Sf Bay Area, CA
- [Creative Technologist](https://feeny.ai/job/creative-technologist-luma-london-1edm2ph4be1t) — London, United Kingdom
- [Sales Manager - West Coast](https://feeny.ai/job/sales-manager-west-coast-luma-los-angeles-qdhxhg06y85x) — Los Angeles, CA
- [Forward Deployed Engineer (EU)](https://feeny.ai/job/forward-deployed-engineer-eu-luma-london-h5nr5x8w2bhd) — London, United Kingdom
- [Product Manager, Applied Research](https://feeny.ai/job/product-manager-applied-research-luma-sf-bay-area-tgmbcragfeqt) — Sf Bay Area, CA
- [Product Manager, Core Product](https://feeny.ai/job/product-manager-core-product-luma-sf-bay-area-dx7f4b6fnr4d) — Sf Bay Area, CA
- [Social Media Editor](https://feeny.ai/job/social-media-editor-luma-los-angeles-ekyz2de2wh6f) — Los Angeles, CA
- [Senior Video Editor](https://feeny.ai/job/senior-video-editor-luma-los-angeles-1ynx82dj6hbw) — Los Angeles, CA
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-luma-sf-bay-area-s0n3bqsd0qy1) — Sf Bay Area, CA