---
title: 'Product Designer at Procreate'
canonical: 'https://feeny.ai/job/product-designer-procreate-hobart-eagave8e1w1b'
type: 'job'
last_seen: '2026-09-08'
---

# Product Designer at Procreate

- **Company:** Procreate
- **Location:** Hobart
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2021-01-25
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.lever.co/procreate/a46b054d-bf22-4a35-9d8b-83d717cd56aa

## Job description

At Procreate we're dedicated to making exceptional creative tools by combining beautiful user experiences with high performance engineering. Used by millions around the globe, Procreate is committed to placing more power in the hands of creatives.

## The role

We’re looking for a Product Designer to join our team here in Hobart. You’ll collaborate to deliver incredibly powerful tools through user friendly and intuitive user interfaces. Every aspect of our product design is meticulously thought through and iterated. Your approach to design will reflect this pursuit of excellence and relentless attention to detail.

This role sits within the Product team, and you’ll report directly to the CPO, Claire d’Este. You’ll work closely with the CEO, Co-Founder, and Chief Product Designer, James Cuda. You’ll also work with other designers in both the product and marketing departments as well as our software engineers.

You’ll bring a skill set which combines technical fluency in a range of software tools, a creative flair, an ability to ideate, and a drive to design industry-leading products. You’ll work directly on Procreate as it continues to evolve and our next generation products.

What you'll do.

- Create and document processes and procedure
- Build out our design system, workflow and component library
- Maintain and build upon our existing design principles and language
- Work with designers, engineers and creatives to produce work of the highest quality
- Create beautiful and intuitive user experience. In your role, you’ll take big-picture ideas from concept to design
- Design a range of digital components that will improve design efficiency and allow designers to work within a consistent framework

Skills.

- A background and significant experience in design. We appreciate a multi-disciplinary approach to design and value technical proficiency coupled with an ability to be creative, curious and playful. Your work will demonstrate how you have included elements of graphic design, motion design, and animation into the UX/UI of a range of digital products.
- Creative flair and an inquisitive approach to design. Our aim is to engage, delight and spark joy in our users. Your work will sit squarely at the apex of functionality and aesthetics. You’ll be able to harness your technical proficiency, passion for design and a creative X-factor to execute a wide range of design deliverables.
- A focus on detail and a desire to grow. It is important to us that you have a laser-like eye for detail and a hunger to learn. You’ll have the ability to collaborate with a diverse group of designers and engineers to produce pixel perfect work. Your ability to focus on the iteration and reiteration of high-fidelity prototypes alongside your colleagues will be crucial to your success in this role

What to expect in the first 6-12 months

- Complete the Procreate onboarding process and get to know your colleagues
- Build an understanding of our product design practices, processes and frameworks
- Establish relationships with inter-departmental key stakeholders
- Prepare and support the execution of key design projects
- Become an integral and contributing part of the Product Design Team and ship product

We want to hear from you Our recruitment process is made to provide you with opportunities for you to show us what you're capable of, instead of assessing you solely on your CV. We’d love to hear about how you see yourself contributing to Procreate in this role.

Please note, we do not operate remote or hybrid models. We're looking for full-time and on-site employees for our Hobart office.

Apply now to be considered for the role!

## About Procreate

## Company Overview
- **One-liner**: Procreate develops powerful, intuitive digital illustration and animation apps for iPad and iPhone, used by millions of creatives worldwide.
- **Entity Type**: Private (Bootstrapped; self-funded since 2011, no outside investors)
- **Headquarters**: Hobart, Tasmania, Australia (also has an office in Sydney)
- **Founded**: 2011
- **Founders**: James Cuda (CEO & Co-founder) – other co-founders not publicly named

## Core Business
- Primary industry: Creative software / digital art tools
- Target customers: B2C – professional artists, studios, and beginners; also used in education
- Mission: “Amplify human creativity” and “make tools to amplify your creativity”

## Products & Services
- **[Procreate](https://procreate.com/procreate)**: Award-winning iPad illustration app with a custom 64-bit painting engine. One-time purchase, ranked #1 paid app on the App Store for seven years straight.
- **[Procreate Dreams](https://procreate.com/dreams)**: iPad animation app for creating frame-by-frame and keyframe animations, launched in 2023.
- **[Procreate Pocket](https://procreate.com/pocket)**: Mobile version of Procreate for iPhone, optimized for on-the-go sketching.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (company is bootstrapped and independent).
- **Key Metric**: Total funding = $0 (self-funded). Annual revenue not disclosed; as the top paid app, revenue is primarily from App Store sales.
- **Notable Investors/Partners**: None (no outside investors). Partnerships include Apple (three Apple Design Awards, featured in Apple events).
- **Growth Signals**: Headcount of 128 employees (+49.5% YoY as of 2026); 10 open positions; workforce distributed across 35 countries; consistent #1 paid app status for over 7 years.

## Competitive Advantages
- **Fierce independence**: No investor pressure allows long-term bets on technology and design.
- **Custom graphics engine**: Proprietary 64-bit painting engine delivers industry-leading performance on iOS.
- **Intuitive design**: Focus on simplicity and performance that appeals to both beginners and professionals.
- **Brand loyalty**: Strong community and reputation as the gold standard for mobile digital art.

## Strategic Focus
- Continue investing in ambitious roadmap for Procreate and Procreate Dreams, with an emphasis on rendering performance and new creative capabilities.
- Expanding the engineering team (hiring Senior Software Engineers – Swift, Rendering, Systems; iOS Engineers).
- Maintaining a small-team, collaborative culture while scaling headcount carefully.

## Why Work Here
- **Culture**: Artist-driven, supportive, and autonomy-focused. “We see ourselves as artists and support each other in our craft.”
- **Work model**: Most roles are on-site in Hobart or Sydney, but the company has employees in 35 countries (some remote/distributed). Relocation support is offered for candidates moving to Australia.
- **Perks**: Relocation assistance (flights, lump-sum allowance, short-term accommodation), private health insurance for employee and family.
- **Engineering environment**: Work on products used by millions, with a focus on Swift, Metal, and custom GPU technologies. Small teams, close collaboration with technical leadership.
- **Recruitment process**: Three conversational rounds (Talent Acquisition, Team Lead, Executive). No coding tests mentioned; emphasis on culture fit and motivation.

## Sources
1. [procreate.com/who-we-are](https://procreate.com/who-we-are)
2. [jobs.lever.co/procreate](https://jobs.lever.co/procreate)
3. [procreate.careers](https://procreate.careers/)
4. [linkedin.com/company/procreate-art](https://linkedin.com/company/procreate-art)

## Other roles at Procreate

- [Finance Manager](https://feeny.ai/job/finance-manager-procreate-hobart-nw5wy3jwrnqw) — Hobart
- [Customer Support Specialist](https://feeny.ai/job/customer-support-specialist-procreate-hobart-k96wc7sxvd9g) — Hobart
- [Engineering Manager - iOS](https://feeny.ai/job/engineering-manager-ios-procreate-sydney-ba004va7hgar) — Sydney, Australia
- [Senior Software Engineer - Swift](https://feeny.ai/job/senior-software-engineer-swift-procreate-hobart-j4vfefgmdhr9) — Hobart
- [Engineering Manager - iOS](https://feeny.ai/job/engineering-manager-ios-procreate-hobart-af7wq7gy1t84) — Hobart
- [Expression of interest](https://feeny.ai/job/expression-of-interest-procreate-hobart-p7a3a8hx7xsf) — Hobart
- [Senior Software Engineer - iOS](https://feeny.ai/job/senior-software-engineer-ios-procreate-hobart-3vt3j5zd7mr7) — Hobart
- [Senior Software Engineer - Systems](https://feeny.ai/job/senior-software-engineer-systems-procreate-hobart-r1d7yb6re03h) — Hobart
- [Senior Software Engineer - Rendering](https://feeny.ai/job/senior-software-engineer-rendering-procreate-hobart-n96ha325etqd) — Hobart
- [Product Designer](https://feeny.ai/job/product-designer-workwave-united-states-kffscgeb07a2) — United States