--- title: 'Product Designer (Staff / Principal Level) at Anima' canonical: 'https://feeny.ai/job/product-designer-staff-principal-level-anima-london-behda2baea3n' type: 'job' last_seen: '2026-09-08' --- # Product Designer (Staff / Principal Level) at Anima - **Company:** Anima - **Location:** London, United Kingdom - **Compensation:** £100k–£200k - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-03-10 - **Last confirmed live:** 2026-09-08 - **Apply:** https://jobs.ashbyhq.com/anima/565e75c6-06ed-4223-9287-29dc2ef0bc01 ## Job description I quit medicine because I kept watching patients die needlessly, for avoidable reasons. In almost every case, the science and the clinicians were fine. It was the system around them that failed: the way information moved, the way decisions got routed, and the way fragmented teams and fragmented data turned solvable problems into tragedy. Our mission is human wellbeing, and we're focusing on the breakthrough technology of personalised medicine. Since the beginning, our proprietary insight has always been that the company to create a true active learning data engine with a loss function against human wellbeing would be the one to crack it, becoming one of the most impactful companies in the world as a result. We're now in 1,100+ clinics, across 4 product lines, serve >20% of the UK population, and have solved >5.7 million patient cases in the past 12 months alone, saving an estimated 8,600 lives. We are cash flow positive, growing fast, and have a tight crew of ~35 people. Multiple trillion-dollar companies will be built in healthcare over the next two decades, and we intend to be one of them. We have a knights of the round table culture with a flat hierarchy, where we empower builders to have outsized impact on millions of lives, and where we collaboratively converge on the optimal action without dogma or ego. We're all here to serve a greater mission than ourselves. The closest analogy for our culture is probably Firefly (the TV series): a small crew on a ship at the frontier, each person exceptional in a specific way, deeply loyal to each other and the mission, resourceful under constraints, and having a genuinely good time doing something that matters. We're carefully curated, lean, and wholeheartedly in. If you want your skills to be at the highest possible stakes, you belong at Anima. Your work here will save lives. - Shun Please note this role is only open to those based in the UK. We’re looking for someone who: - Has 4+ years experience doing 0-1 design work at a high-growth startup. Maybe you were the founding product designer or part of a small team that made a tangible impact. - Is obsessed with design and truly loves the craft. You’ve cultivated a meticulous eye for aesthetics and care deeply about every detail. - Has experience in frontend development. That may be working with Cursor or Claude Code to ship contributions to production. - Is both intellectually rigorous and highly empathic. You’re often able to intuit a user’s situation, motivation, and desired outcome, even with minimal research, and translate these into optimal interactions and interfaces. - Is a self-starter who values ownership. You’re comfortable prioritising and working iteratively; guided by user feedback, data, and company goals, without hand-holding. - Is a competent product manager and isn’t afraid of code. Maybe you came to design from product management or engineering. - Is a clear and compelling communicator. When sharing work with your team or customers, you make an impact and inspire others to listen; even when there’s pushback. - Is a team-player who thrives when working with others. - Is driven and wants to play their part in redesigning healthcare. What to expect in the role: - A design-first culture - High autonomy and ownership. You’ll lead the design for multiple new opportunities, end-to-end. - Intellectually challenging projects that will save lives. For example, how might we make it faster for our clinical users to send appointment invites to patients? This path can be traversed by clinical users hundreds of times a day, ensuring people like you and me get the care they need. - Close connection with our customers. You’ll work closely with the Anima Champions community; our most fanatical and vocal customers. You’ll join customer calls and visit GP practices to develop a deep understanding of their problems, wants, and needs. - The chance to work with exceptional product builders who deeply respect design. Like Skupie https://www.michaelskupien.com/, who put the first self-driving semis on Canadian roads. Or Souradip https://souradip.com/, a doctor with a PhD who’s won awards for his technical achievements. Both are lead engineers at Anima. - Influence over our strategy. You’ll shape our roadmap and ensure that we prioritise and build products that lead to the highest total network value deltas. We don’t have Product Managers (and we may never), so both thinking and execution will be required. - A chance to build the design machine for the future. You’ll help formalise our design standards and scale our design tools so we keep shipping features that result in a high retention delta. ## About Anima ## Company Overview - **One-liner**: Anima is an integrated care platform that automates the manual work of care teams by combining online consultation, triage, and productivity tools into a single real-time dashboard. - **Entity Type**: Private (YC W21 graduate, Series A funded) - **Headquarters**: London, United Kingdom - **Founded**: 2021 - **Founders**: Shun Pang (CEO, MD, former NHS doctor) and Rachel Mumford (COO, former Head of Innovation Finance & Entrepreneurship at UK Treasury) ## Core Business - **Primary industry**: Healthcare IT / Care Enablement (NHS primary care, secondary care, and community care) - **Target customers**: B2B – GP practices, NHS trusts, and healthcare organisations across the UK and internationally (operates in 12 countries) - **Mission**: Deliver precision medicine to everyone in the world in under 24 hours, by 10x’ing the capacity of doctors through automation and AI. ## Products & Services Anima offers a single, integrated platform with the following major capabilities: - **Triage**: Contextual patient questionnaires linked to clinical guidelines, covering key negatives and red flags. - **Appointments**: Direct booking into GP rotas without switching applications. - **Messaging**: Personalised communications to individual patients or batches. - **Documents**: Automatic patient matching, summaries, code suggestions, and suggested tasks – cutting processing time by more than half. - **AI Receptionist (Andi)**: Answers patient calls and submits requests into the dashboard. - **Annie (AI Scribe & Copilot)**: Instant, integrated scribe that autonomously handles a large percentage of documents without human in the loop. - **Analytics**: Data-driven decision making to optimise clinic performance and showcase clinical improvements. - **Collaboration**: Chat with colleagues across primary, secondary, and community care. - **Integrations**: One-click save to EMIS or SystmOne, view patient records via GP Connect, verify patients with PDS. All services are delivered as a SaaS platform, with deep EHR integration. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (turning down pre-emptive capital offers since 2024) - **Key Metric**: $14.6M cARR as of June 2025 (grew 450% in 2024 from $1.5M cARR in Q1 2024) – [animahealth.com/careers](https://www.animahealth.com/careers) - **Total Funding**: $13.6M to date – $2.5M Seed (led by Hummingbird, 2021) and $12M Series A (led by Molten Ventures, March 2024) – [LinkedIn](https://uk.linkedin.com/company/anima-health) & [YC](https://www.ycombinator.com/companies/anima) - **Notable Investors/Partners**: Y Combinator (W21 batch), Hummingbird Ventures, Molten Ventures; integrated with EMIS, SystmOne, GP Connect, PDS. - **Growth Signals**: Over 1,000 practices trust Anima; 4.3 million patient cases resolved, including 3.1 million medical problems; estimated over 8,600 lives saved; ~20,000 patients get care through Anima daily; cash flow positive; team size of ±20 (core product/engineering team, though LinkedIn shows 53 employees including wider roles) – [animahealth.com](https://www.animahealth.com/) & [animahealth.com/careers](https://www.animahealth.com/careers) ## Competitive Advantages - **Deep NHS domain expertise**: Founders and clinical engineers include ex-MDs who understand the problem from the inside; integrated with major UK EHRs (EMIS, SystmOne) in just 4 months. - **Flat, high-agency culture**: No line managers, PMs, or EMs – each person has incredible ownership and autonomy; described as a “hive mind” where everyone is technical and UX-focused. - **Exceptional talent density**: Over 80% of the product team are former VPs, ex-technical founders, or ex-CTOs; hiring from all over the world. - **Cash flow positive & capital efficient**: Achieved 450% growth with a team of ~20, turning down pre-emptive offers of more capital. - **AI-first automation**: Annie (the AI agent) handles a large percentage of documents autonomously, and the platform can take an information-complete medical history as well as a typical human doctor. ## Strategic Focus - **Current priorities**: Extending three existing product lines (triage, productivity, AI copilot) and building new ones at the cutting edge of healthcare reinforcement learning and agentic AI. - **Long-term direction**: Building a superhuman personalised medicine agent that can crunch tens of thousands of low-level features (genome, transcriptome) to deliver precision medicine globally within 24 hours. - **Growth strategy**: Organic virality and referrals from satisfied practices; expanding internationally (already in 12 countries including Brazil, Canada, US, Sweden). ## Why Work Here - **Culture**: Described as a “hacker culture” with a flat hierarchy – no titles, no line managers, radical transparency (all meetings, decisions, successes, and failures shared on Notion). The team is encouraged to be their “complete unfiltered self.” - **Impact**: Every day is an opportunity to save lives; the work directly reduces waiting times and misdiagnosis. - **Autonomy & ownership**: Roles are broad (e.g., “Product at Anima”) – you own problems end-to-end. “Small, killer T-shaped teams over large mediocre ones.” - **Remote-first**: Full flexibility over work schedule and location; global team retreats twice a year (past locations include Europe). - **Engineering culture**: Majority of the team is technical; heavy focus on coaching and teaching, with direct and honest feedback. The CEO still builds in his spare time and sees himself as an IC first. - **Notable perks**: Live dashboard of MRR, transparent financials, no bureaucracy, and a chance to work on arguably the most impactful problem in healthcare. ## Sources 1. [animahealth.com](https://www.animahealth.com/) – Platform overview, features, customer stats 2. [animahealth.com/careers](https://www.animahealth.com/careers) – CEO note, cARR, funding, culture, team size 3. [ycombinator.com/companies/anima](https://www.ycombinator.com/companies/anima) – YC batch, founders, team size, jobs 4. [uk.linkedin.com/company/anima-health](https://uk.linkedin.com/company/anima-health) – Employee count, revenue, funding rounds, locations ## Other roles at Anima - [Customer Success Manager](https://feeny.ai/job/customer-success-manager-anima-london-wz4t6hgj89bg) — London, United Kingdom - [Customer Support Operations Lead](https://feeny.ai/job/customer-support-operations-lead-anima-london-phj80n1bx502) — London, United Kingdom - [Account Manager](https://feeny.ai/job/account-manager-anima-london-tkt07pcqw794) — London, United Kingdom - [Product Engineer (all levels)](https://feeny.ai/job/product-engineer-all-levels-anima-remote-g54s7sd2kcw4) - [Mid-Market Account Executive](https://feeny.ai/job/mid-market-account-executive-anima-london-yc73wp726dtc) — London, United Kingdom - [Clinical Engineer](https://feeny.ai/job/clinical-engineer-anima-london-jvx64tq5dqs9) — London, United Kingdom