---
title: 'Product Designer (UX), HCI at Bjak'
canonical: 'https://feeny.ai/job/product-designer-ux-hci-bjak-seoul-11vfya60ewsa'
type: 'job'
last_seen: '2026-09-11'
---

# Product Designer (UX), HCI at Bjak 

- **Company:** [Bjak ](https://feeny.ai/companies/bjak)
- **Location:** Seoul, South Korea
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-22
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/bjakcareer/40fb88e2-3090-4d97-8a1f-532dea572b3d

## Job description

## About A1

There are over 5 billion users using basic applications today such email, notes, tasks that are not AI-native. Our mission is to build a proactive smart assistant for everyday users to bring intelligence to conversations, errands, organising and workflows, with minimal prompting. Our product focuses on achieving high reliability for long-running workflows, persistent context, and real-world task completion. The system must handle multi-step reasoning, interact with external tools, and remain reliable despite non-deterministic model behavior. Our objective is to help users complete tasks daily enjoyable with over ~90%* reduced time.

## Role

Design how people use AI in real product workflows. This role focuses on building HCI interfaces where users can understand, guide, correct, and stay in control of AI systems that reason and act across multiple steps. Current UX patterns are not enough for proactive AI products. You will help define new interaction models for how users work with AI, review progress, recover from mistakes, and build trust in the system.

## What You'll Be Doing

- Design end-to-end user experiences for AI product surfaces, from concept to shipped product.
- Create interaction patterns for human-AI workflows, including prompting, review, confirmation, correction, handoff, and recovery.
- Design interfaces that help users understand what the AI is doing, what it knows, what it is unsure about, and what will happen next.
- Turn complex, multi-step AI capabilities into flows that are clear, controllable, and usable in everyday contexts.
- Work closely with product, engineering, and ML teams to define problems, test ideas, and ship quickly.
- Produce wireframes, flows, prototypes, and high-fidelity designs for web and mobile.
- Run lightweight user research and usability tests to identify friction, trust issues, and failure points.
- Help define reusable HCI design patterns as the product and design system mature.

## What You Will Need

- Experience as a product designer or UX designer, with a portfolio across web or mobile products.
- Strong skills in interaction design, information hierarchy, and prototyping.
- Proficiency in Figma and fast iteration workflows.
- Ability to simplify complex systems and turn unclear product behavior into clear user experiences.
- Experience working closely with product managers and engineers in fast-moving teams.
- Comfort working with ambiguity and shaping solutions before requirements are fully defined.
- Good judgment on usability, edge cases, and failure handling.
- Clear thinking about trust, control, feedback, and transparency in AI-driven experiences.

## How We Work

The best products today in the world were built by small, world class teams. We are a high talent density and hands-on team. We make decisions collectively, move at rapid speed, striking a balance between shipping high quality work and learning. Joining our team requires the ability to bring structure, exercise judgment, and execute independently. Our goal is to put in hands of our users a truly magical product

Interview process For design roles, we expect candidates to submit a portfolio as part of the application process. If there appears to be a fit, we'll reach out to schedule 2 rounds of interviews and a design assessment. Applications are evaluated by our team members. Interviews will be conducted via virtual meetings and/or onsite. We value transparency and efficiency, so expect a prompt decision. If you've demonstrated the exceptional skills and mindset we're looking for, we'll extend an offer to join us. This isn't just a job offer; it's an invitation to be part of a team that's bringing AI to have practical benefits to billions globally.benefits to billions globally.

## About Bjak 

## Company Overview
- **One-liner**: Bjak is Southeast Asia’s leading digital insurance platform, enabling users to compare, purchase, and manage insurance policies and automotive services through a single, AI-powered interface.
- **Entity Type**: Private (Seed Stage)
- **Headquarters**: Selangor, Malaysia
- **Founded**: 2019
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Insurtech / Financial Services (with a growing automotive service vertical)
- **Target customers**: B2C (individuals seeking insurance and car repairs), B2B (partnerships with 16 insurers and workshop networks)
- **Mission**: “To develop technology‑based solutions to improve financial inclusion.”

## Products & Services
- **Insurance Platform (SaaS / Marketplace)**: Compare quotes from 16 insurers, purchase policies, manage claims, and access 24/7 VIP support. Supported by an AI agent.
- **Car Repair & Service (Marketplace)**: Nationwide online workshop booking for repairs, maintenance, tyre balancing, and more. Includes pay‑later options (installments from RM10/month).
- **Roadside Assistance**: 24/7 towing, flat‑tyre/dead‑battery support, and free replacement car.
- **Extended Warranty**: Coverage for major engine, gearbox, and suspension repairs.
- **Digital Tools**: Insurance Calculator, NCD (No Claim Discount) Checker, Roadtax Calculator.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private); the founder has indicated the company is considering an IPO to expand into Europe.
- **Key Metric**: Annual Revenue estimated at $25 M–$50 M (LinkedIn data for FY2025). Funding raised: Seed round (2019, amount undisclosed, from a single investor).
- **Notable Investors/Partners**: Seed investor not named; partners include 16 Malaysian insurers and a nationwide network of workshops.
- **Growth Signals**: 8 M+ users across Southeast Asia; 32.2% YoY headcount growth (100 employees); 356 open positions (up 278.7% YoY); expanding into 9 countries (Indonesia, UK, Singapore, Thailand, Hong Kong, Taiwan, Japan, Spain, and Malaysia).

## Competitive Advantages
- **Largest insurer network in Malaysia**: Single platform aggregating 16 insurance providers.
- **Integrated ecosystem**: Combines insurance, roadside assistance, and car repair – a one‑stop shop for vehicle ownership.
- **AI & automation**: Uses AI agents to simplify policy selection and claims processes.
- **Speed and user experience**: Quote in under 2 minutes, instant claims handling, and 24/7 support.

## Strategic Focus
- **Geographic expansion**: Entering European markets, with an IPO under consideration.
- **AI‑first product development**: Building new applications that tightly integrate AI to enhance user experience and operational efficiency.
- **Diversification**: Deepening automotive services (repair, warranty, roadside) to increase customer lifetime value.
- **Talent scaling**: Aggressively hiring across engineering, product, marketing, and operations to support growth.

## Why Work Here
- **Culture**: “Results first” – outcomes over effort; direct feedback; flat organization with minimal bureaucracy; high ownership and speed.
- **Work Environment**: Remote‑friendly with a “distributed team of experts” and offices in Malaysia, Thailand, Japan, Taiwan, and the UK. Recruiting globally.
- **Engineering Focus**: Lean, autonomous teams that prioritise product excellence and swift delivery.
- **Career Growth**: Rapidly scaling company with 356 open roles (including Lead, Founder’s Office, iOS Engineer, DevOps, ML Engineer) – opportunities for impact and advancement.
- **Note on Employer Rating**: Current Glassdoor-style rating is 2.3/5 (198 reviews) – potential concerns around work‑life balance and compensation. Candidates should verify recent employee sentiment during interviews.

## Sources
1. [bjak.my](https://bjak.my/en) – Official website (product overview, mission)
2. [bjak.my/en/career](https://bjak.my/en/career) – Career page (culture, values)
3. [jobs.ashbyhq.com/bjakcareer](https://jobs.ashbyhq.com/bjakcareer) – Active job listings and team descriptions
4. [linkedin.com/company/bjak](https://my.linkedin.com/company/bjak) – LinkedIn company profile (employees, revenue, headcount growth, news)

## Other roles at Bjak 

- [Recruiting Operations Coordinator](https://feeny.ai/job/recruiting-operations-coordinator-bjak-hong-kong-7vmsr27za46t) — Hong Kong
- [Recruiting Coordinator](https://feeny.ai/job/recruiting-coordinator-bjak-hong-kong-bvdc2vcvrjjd) — Hong Kong
- [Creative Project Executive](https://feeny.ai/job/creative-project-executive-bjak-malaysia-rqpq3y3kcqy6) — Malaysia
- [Senior Compliance Director – UK](https://feeny.ai/job/senior-compliance-director-uk-bjak-united-kingdom-rrggrrdbjrfj) — United Kingdom
- [Regulatory Compliance Director](https://feeny.ai/job/regulatory-compliance-director-bjak-united-kingdom-kx3rrqbh8bsy) — United Kingdom
- [SMF16 Compliance Oversight Director](https://feeny.ai/job/smf16-compliance-oversight-director-bjak-united-kingdom-ddsrjzy1pcrs) — United Kingdom
- [Compliance Director – SMF16](https://feeny.ai/job/compliance-director-smf16-bjak-united-kingdom-7866g217n5rs) — United Kingdom
- [Head of Compliance – SMF16](https://feeny.ai/job/head-of-compliance-smf16-bjak-united-kingdom-y73w270vd3eb) — United Kingdom
- [Director of Compliance and Risk (UK)](https://feeny.ai/job/director-of-compliance-and-risk-uk-bjak-united-kingdom-7pan19xm9tg0) — United Kingdom
- [Head of Compliance and Risk (UK)](https://feeny.ai/job/head-of-compliance-and-risk-uk-bjak-united-kingdom-f3y4sgw5zhae) — United Kingdom