--- title: 'Product Designer at Wave HQ' canonical: 'https://feeny.ai/job/product-designer-wave-hq-canada-ptsj1pgkx28m' type: 'job' last_seen: '2026-09-08' --- # Product Designer at Wave HQ - **Company:** Wave HQ - **Location:** Canada - **Compensation:** $95k–$107k - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-06-10 - **Last confirmed live:** 2026-09-08 - **Apply:** https://jobs.lever.co/waveapps/73d905de-2333-490b-9d9e-e3f2359961d0 ## Job description At Wave, we help small businesses to thrive so the heart of our communities beats stronger.  We work in an environment buzzing with creative energy and inspiration. No matter where you are or how you get the job done, you have what you need to be successful and connected. The mark of true success at Wave is the ability to be bold, learn quickly and share your knowledge generously. About the Role: As a Product Designer at Wave you will play a crucial role in the product development lifecycle. Working collaboratively with fellow product designers, researchers, content strategists, product managers, engineers, and customer support, you will craft user-centered experiences that help micro business owners thrive by crushing business financial management complexity. Here's how you'll make an impact: - Working in collaboration with cross-functional product teams to navigate user and business needs during the discovery phase and iterate on product design solutions that provide desired value for our customers while focusing on the delivery. - Understanding and engaging in the creation and evolution of Wave's product strategy. - Following and helping improve Wave’s user-centric design principles - Help us build and maintain our Design Systems libraries while building innovative products. - Working with the Product Manager and the Engineer Lead to prioritize the discovery and delivery backlogs. - Creating and executing a research plan in partnership with the User Research Team, conducting concept testing, usability testing, and user interview sessions. - Gathering insights from research, developing hypotheses, and exploring multiple possibilities before focusing on a valuable and desirable solution, balancing user needs with business goals and strategy. - Mocking up and prototyping solutions following our Design Systems and continually validating, testing, experimenting, and refining your work with users. - Facilitating design reviews with the Product Design Team, Content Strategy, Design Systems, and all stakeholders involved in the initiative, ensuring you follow our principles and guidelines. - Working transparently, constantly sharing your work with fellow designers to gather feedback and improve your solution. You'll thrive here by possessing the following: - You have 4+ years of professional product design experience designing for mobile and web apps, with strong knowledge of experience and visual design fundamentals. - You are humble, open to receive and give constructive feedback, and collaborate with the whole design team. - You have experience conducting research such as user interviews, usability testing, surveys, etc. - You use Figma as your primary design tool and have experience prototyping. - You are a passionate self-starter, with exceptional communication skills who is dedicated to delivering the highest quality in everything you create. - You thrive in an autonomous and collaborative environment while working cross-functionally to execute on various design projects from product discovery through to delivery. - You can stay on top of current design trends and best practices but also know when to break the mold. - You understand the importance of keeping the user at the heart of your design decisions. - Experience in Fintech is a plus. At Wave, we value diversity of perspective. Your unique experience enriches our organization. We welcome applicants from all backgrounds. Let’s talk about how you can thrive here! Wave is committed to providing an inclusive and accessible candidate experience. If you require accommodations during the recruitment process, please let us know by emailing careers@waveapps.com. We will work with you to meet your needs. We use Google Gemini, a secure AI assistant, during interviews for note-taking purposes only. Notes are kept confidential and are not shared outside the hiring process. This allows our interviewers to stay fully focused on you during the conversation. This advertised posting is a current vacancy. ## About Wave HQ ## Company Overview - **One-liner**: Wave HQ provides simple, all-in-one financial software—accounting, invoicing, payments, and payroll—for small businesses and solopreneurs. - **Entity Type**: Private (backed by H&R Block; raised multiple funding rounds including a Series A) - **Headquarters**: Toronto, Ontario, Canada - **Founded**: 2010 - **Founders**: Not publicly available ## Core Business - **Primary industry**: Financial technology (FinTech) / Small business software - **Target customers**: B2B – small business owners, freelancers, and solopreneurs in the U.S. and Canada - **Mission/purpose statement**: “To help our customers and teams reach their goals with confidence and ease. Simply put, our purpose is to help you find your thrive.” ## Products & Services - **Wave Accounting**: Online bookkeeping software to track income/expenses, manage cash flow, and generate financial reports (SaaS). - **Wave Invoicing**: Create and send professional invoices and estimates, with customizable templates (SaaS). - **Wave Payments**: Secure online payment processing via credit card, bank transfer, or Apple Pay (integrated service). - **Wave Payroll**: Reliable payroll management for employees and contractors, handling tax compliance (SaaS). - **Wave Mobile App**: On‑the‑go companion for iOS and Android to manage invoices and payments (mobile app). - **Wave Pro Plan**: Premium tier unlocking additional features for advanced money management (subscription). ## Market Standing - **Valuation**: Not disclosed (parent company is H&R Block, Inc.) - **Key metric**: Annual revenue of **$78.2M** (LinkedIn estimate). Total funding of **~$22.3M** across multiple rounds (Series A, Venture, Seed). - **Notable investors/partners**: H&R Block (parent company); earlier investors from Series A, Venture, and Seed rounds (names not specified in search results). - **Growth signals**: - Serves **5.9 million small business owners** in the U.S. and Canada. - Processed **$21 billion in online payments and payroll** since 2012. - Sends **22.5 million invoices** and processes **1.5 billion accounting transactions** annually. - Active job postings increased **+28.6% YoY** (9 open roles as of latest data). - Key strategic hires in machine learning and growth marketing. ## Competitive Advantages - **Purpose‑built for non‑accountants**: Simple, user‑friendly interface designed for small business owners, not professional accountants. - **All‑in‑one platform**: Integrated accounting, invoicing, payments, and payroll in a single system, reducing tool switching. - **Strong security posture**: PCI‑DSS Level 1 Service Provider; 256‑bit SSL encryption for all connections. - **Free starter plan**: Low barrier to entry with a free tier, encouraging adoption and upsell to Pro Plan. - **Established brand trust**: 15+ years in market, backed by H&R Block, and trusted by millions of small businesses. ## Strategic Focus - **Artificial Intelligence & Machine Learning**: Hiring Machine Learning Engineers to enhance product intelligence (e.g., automation, insights). - **Growth Marketing**: Investing in product lifecycle marketing, organic growth, and web experience to drive customer acquisition and retention. - **Payroll & Payments expansion**: Continuing to deepen payroll and payment capabilities as high‑value add‑ons. - **Mobile experience**: Improving the mobile app to serve on‑the‑go small business owners. ## Why Work Here - **Flexible work model**: Remote‑first culture with “freedom to be flexible” – employees can define their ideal working style. Offices in Toronto, with distributed team across Canada, U.S., South Africa, and Bahamas. - **Competitive benefits**: 100% covered health benefits, Flex Fund for wellness and healthcare spending, and remote work support. - **Inclusive culture**: Employee‑led Thrive Networks to advance equity and community. Values include genuine, humble, inclusive, and compassionate. - **Growth opportunities**: Emphasis on continuous learning, sharing knowledge, and “challenge yourself, grow from the learnings”. - **Impactful mission**: Work directly helps underserved small business owners achieve financial confidence. ## Sources 1. [waveapps.com](https://www.waveapps.com/) – Product details, mission, and security info. 2. [waveapps.com/about-us/culture](https://www.waveapps.com/about-us/culture) – Culture page (flexibility, benefits, values). 3. [waveapps.com/about-us/about](https://www.waveapps.com/about-us/about) – Company stats, purpose, and backers. 4. [linkedin.com/company/wave-hq](https://linkedin.com/company/wave-hq) – Workforce data, revenue, funding, tech stack, and employee trends. 5. [jobs.lever.co/waveapps](https://jobs.lever.co/waveapps) – Current job openings and career info. ## Other roles at Wave HQ - [Senior Marketing Automation Specialist](https://feeny.ai/job/senior-marketing-automation-specialist-wave-hq-canada-cybxwj3eag85) — Canada - [Machine Learning Engineer](https://feeny.ai/job/machine-learning-engineer-wave-hq-canada-q0sgjznr4bqb) — Canada - [Group Product Manager - Core Services](https://feeny.ai/job/group-product-manager-core-services-wave-hq-toronto-7k9211wcp6px) — Toronto, Canada - [Accounting Associate](https://feeny.ai/job/accounting-associate-wave-hq-toronto-c6h6wnf5dzk3) — Toronto, Canada - [Senior Product Manager, Risk Operations](https://feeny.ai/job/senior-product-manager-risk-operations-wave-hq-canada-8z3ndy27vkce) — Canada - [Senior Manager, Product Lifecycle Marketing](https://feeny.ai/job/senior-manager-product-lifecycle-marketing-wave-hq-toronto-2zv6azta26q4) — Toronto, Canada - [Director of Growth Marketing](https://feeny.ai/job/director-of-growth-marketing-wave-hq-toronto-7dfqd0c850av) — Toronto, Canada - [Product Designer](https://feeny.ai/job/product-designer-workwave-united-states-kffscgeb07a2) — United States - [Product Designer](https://feeny.ai/job/product-designer-nash-san-francisco-22dsk0tsnhq1) — San Francisco, CA - [Product Designer](https://feeny.ai/job/product-designer-nabla-paris-63qd6h2yqtnb) — Paris, France