---
title: 'Product Designer - Web at HeyGen'
canonical: 'https://feeny.ai/job/product-designer-web-heygen-los-angeles-epywxadnpybq'
type: 'job'
last_seen: '2026-10-18'
---

# Product Designer - Web at HeyGen

- **Company:** HeyGen
- **Location:** Los Angeles, CA
- **Posted:** 2026-09-23
- **Last confirmed live:** 2026-10-18
- **Apply:** https://job-boards.greenhouse.io/heygen/jobs/5246252007

## Job description

## About HeyGen

At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences. Learn more at [www.heygen.com](https://www.heygen.com).  Visit our Mission and Culture doc [here](https://docs.google.com/document/d/1JQ6k6Ce8VRE60zO09Uc94JVaxRWA2xC1-IbIFAAHPvs/edit?usp=sharing).

## About The Role

HeyGen's marketing site is the first thing most people see of the product, and one of the highest-leverage growth surfaces we have. Every landing page, pricing page, and signup flow either turns curiosity into an activated user or loses them. We're hiring a Web Product Designer to own that surface end to end.

This is a marketing-site role first, but not a brand or visual design role. We want someone who has done this work and has worked as a product designer, someone who thinks in funnels, ships experiments, reads the data, and iterates.

Highlights

- Own HeyGen's marketing surface end to end, working directly with Growth, Marketing, and Web Engineering
- Join an elite design team with emphasis on ownership, speed and impact, where you decide what gets tested and not just how it looks
- Ship to a site with enough traffic that a hypothesis gets answered in days, and build in code with AI as a core part of the workflow

## Responsibilities

- End-to-End Web Design: Own the design of HeyGen's marketing site from concept to production-ready spec. Homepage, product and feature pages, pricing, campaign landing pages, templates, SEO pages, and the handoff into signup and onboarding.
- Growth Partnership: Partner closely with Growth, Marketing, and Web Engineering as a true product partner rather than a ticket-taker. Help decide what to test, not just how it looks.
- Experimentation: Design and ship A/B tests and landing page variants. Form hypotheses, define success metrics, read the results, and carry the learnings forward.
- Conversion and Activation: Improve top-of-funnel conversion and the transition into the product through signup, first-run, and activation. Understand how the site connects to retention, not just clicks.
- Concept and Storytelling: Create high-quality concept work, including exploratory directions, bold hero moments, motion, and storytelling that make the product feel as good as it is.
- Mobile-First and Responsive: Design mobile-first and responsive by default. Desktop and mobile are both first-class.
- Build with AI: Use Claude Code, Codex, or equivalent tools as a core part of your workflow to prototype in code, explore more directions faster, and push designs to production quality without waiting on a handoff.
- Design Systems and Consistency: Maintain and extend the site's design system so pages ship fast without eroding quality, and work with the broader design team to keep the site and the product feeling like one HeyGen.

## Requirements

- 3+ years of designing and shipping modern software and web experiences. More is great. Less is fine if the work is exceptional and you're hungry, we care about output and drive more than a résumé
- Proven experience designing marketing sites in production that had to perform, with a clear understanding of the difference between a page that looks good and a page that converts
- Experience working as a product designer, embedded with PMs and engineers, shipping features and living with the consequences
- A proven track record of designing for metrics-driven outcomes, fluent in A/B testing, conversion rate, activation, retention, and top-of-funnel versus bottom-of-funnel
- Experience in visual design, with an insightful understanding of fundamental design elements like typography, layout, color, and motion, and the ability to take a blank canvas and bring a point of view
- Strong systems thinking, building components and patterns rather than one-off pages
- Fluency in AI-assisted design. Very comfortable with Claude Code, Codex, or the equivalent, and able to get production-grade output from it, real shippable web pages rather than rough demos. You treat these tools as a multiplier on your craft and judgment, not a replacement for them
- Mobile and responsive design as second nature
- Comfort with ambiguity, high velocity, and iterating in public. We ship constantly
- Clear communication. You can articulate why a design decision is right, and change your mind when the data says otherwise
- Open-minded, self-driven, strong learner, constantly on the front edge of the industry, bringing the latest insights to the team

Salary Range: $180,000 – $235,000 annually depending on experience and fit. Not representative of total compensation which includes equity and benefits.

Please note that the salary information is a general guideline only.  HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer.  As part of our total rewards package, HeyGen offers comprehensive benefits including internal equity, a matching 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

## About HeyGen

## Company Overview
- **One-liner**: HeyGen is an AI-powered video generation platform that lets users create photorealistic avatars and multi-language videos from a simple script.
- **Entity Type**: Private (Series B, $60M round raised in June 2024)
- **Headquarters**: Los Angeles, California, USA
- **Founded**: 2020
- **Founders**: Joshua Xu, Wayne Liang

## Core Business
- **Primary industry**: Artificial Intelligence / Video Generation
- **Target customers**: B2B (enterprises, marketing teams) and B2C (content creators, individuals)
- **Mission**: “Empower individuals through accessible AI video generation” and “Free your story.”

## Products & Services
- **HeyGen Platform**: SaaS for AI video creation – users input a script, choose an avatar/voice, and generate a realistic talking-head video. Supports over 175 languages and dialects for dubbing and lip-sync translation. Includes a library of pre-made avatars and the ability to clone one’s own likeness (with consent).

## Market Standing
- **Valuation**: $500 million as of June 2024 (via Bloomberg)
- **Key Metrics**: Annualized recurring revenue (ARR) was $35M as of June 2024; the company’s own careers page now states “$150M+ ARR” as of 2025/2026. Over 30 million users, 146+ million videos generated, 121+ million avatars created, and 20+ million videos translated.
- **Notable Investors**: Benchmark, Conviction, Bond Capital, Thrive Capital, HongShan (formerly Sequoia China), ZhenFund
- **Growth Signals**: Employee headcount grew from ~25 in November 2023 to 150+ globally by 2025. Recognized by Fast Company’s “Next Big Things in Tech” (2024) and Inc.’s “Best in Business” (2024). Expanded to offices in San Francisco, Los Angeles, Palo Alto, Toronto, and Singapore.

## Competitive Advantages
- **Technology moat**: Photorealistic avatars with accurate lip-syncing and real-time multilingual dubbing.
- **Ease of use**: Requires no camera, studio, or technical skills – just a script.
- **Strong backing**: Top-tier venture capital firms provide credibility and runway for R&D.
- **Scale**: Rapid adoption (30M users) and growing enterprise customer base.

## Strategic Focus
- Deepening enterprise integrations and expanding into new verticals (e.g., marketing, training, entertainment).
- Improving avatar realism and ethical AI safeguards (consent verification, content moderation).
- Global expansion through multilingual capabilities and regional offices.

## Why Work Here
- **Culture**: Emphasizes creativity, innovation, and work-life balance. Annual company retreats (2024 in San Diego, 2025 in Las Vegas, 2026 location TBD).
- **Remote/Hybrid**: Most engineering and product roles are on-site in San Francisco, Los Angeles, Palo Alto, Toronto, or Singapore. Some roles (e.g., Social Content Creator, Commercial Account Executive – Europe) are remote.
- **Perks**:
  - Flexible paid time off (unlimited vacation and sick days, plus year-end company shutdown)
  - Daily catered lunches (dinner optional)
  - $200 monthly commuter benefit
  - 401(k) with 4% company match
  - Equity grants for all employees
  - Comprehensive medical, dental, and vision insurance (including life and AD&D)
  - Paid parental leave for birthing and non-birthing parents
  - Performance bonuses (cash and equity)
  - Relocation bonus for moving to the Bay Area
  - Continuous education opportunities

## Sources
1. [Wikipedia – HeyGen](https://en.wikipedia.org/wiki/HeyGen)
2. [heygen.com – About page](https://www.heygen.com/about)
3. [heygen.com – Careers page](https://www.heygen.com/careers)
4. [Greenhouse – HeyGen jobs](https://job-boards.greenhouse.io/heygen)

## Other roles at HeyGen

- [AI Video Creator](https://feeny.ai/job/ai-video-creator-heygen-los-angeles-cstek17zqwf0) — Los Angeles, CA
- [Head of Strategic Partnerships](https://feeny.ai/job/head-of-strategic-partnerships-heygen-san-francisco-g9kbv73gjfbw) — San Francisco, CA
- [Applied AI Engineer, Video Agent](https://feeny.ai/job/applied-ai-engineer-video-agent-heygen-san-francisco-aq88he4gqaqb) — San Francisco, CA / Palo Alto, CA / Los Angeles, CA / Toronto, Canada
- [Mid-Market Account Executive](https://feeny.ai/job/mid-market-account-executive-heygen-san-francisco-19bwrw2ydb14) — San Francisco, CA / Europe
- [Enterprise Account Executive](https://feeny.ai/job/enterprise-account-executive-heygen-san-francisco-v1pae627zr2v) — San Francisco, CA / Europe
- [Software Engineer, GPU Performance](https://feeny.ai/job/software-engineer-gpu-performance-heygen-los-angeles-palo-alto-san-francisco-tskbttea8wbr) — Los Angeles Palo Alto San Francisco Toronto, Singapore
- [Full-Cycle Technical Recruiter](https://feeny.ai/job/full-cycle-technical-recruiter-heygen-san-francisco-4f6nf3tvkwxk) — San Francisco, CA
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- [Head of Enterprise Marketing](https://feeny.ai/job/head-of-enterprise-marketing-heygen-san-francisco-btx6e654713g) — San Francisco, CA / Los Angeles, CA
- [Legal Counsel](https://feeny.ai/job/legal-counsel-heygen-los-angeles-21x51g1x8ekg) — Los Angeles, CA / San Francisco, CA / Palo Alto, CA