---
title: 'Product Director at Axi'
canonical: 'https://feeny.ai/job/product-director-axi-singapore-81hetew7540q'
type: 'job'
last_seen: '2026-09-08'
---

# Product Director at Axi

- **Company:** Axi
- **Location:** Singapore
- **Posted:** 2026-08-11
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.greenhouse.io/axicorpfinancialservicesptyltd/jobs/5208954007

## Job description

Please note that we will only be able to accept candidates who have the appropriate rights and documentation for employment in Singapore.

Who We Are.

Axi is a leading global provider of margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread betting. Our business has evolved into a world-class, multifaceted brokerage with offices in six regions. With heavy investment in the latest trading technology, Axi seeks to offer the most comprehensive end-to-end trading experience available, servicing traders of all levels from beginners to institutional-level clients.

Let's talk about the cool stuff you will do at Axi!

As Product Director, you will play a key role in shaping and scaling Axi’s global product strategy across our trading ecosystem.

This is a broad product leadership role covering client experience, trading experience, growth, partner platforms, onboarding, engagement, retention, and operational scalability. You will work closely with Product, Engineering, Design, Data, Trading, Risk, Compliance, Marketing, Sales, Operations, and regional teams to define priorities, drive execution, and deliver product experiences that create measurable value for our clients and the business.

You will help translate business strategy into a clear product roadmap, strengthen product discipline, and ensure teams are focused on the highest-impact opportunities.

## Your EDGE Assignment/You Will

- Define and own the product vision, strategy, and roadmap across key areas of Axi’s global product ecosystem.
- Lead product planning across trading experience, client lifecycle, growth, partner platforms, onboarding, engagement, retention, and monetisation.
- Translate company priorities and commercial objectives into clear product strategies, measurable outcomes, and prioritised delivery plans.
- Partner closely with Engineering, Design, Data, Trading, Risk, Compliance, Marketing, Sales, Operations, Customer Support, and regional stakeholders to deliver product initiatives end-to-end.
- Use client insights, product analytics, trading behaviour, funnel metrics, market research, and competitor analysis to identify opportunities and inform product decisions.
- Drive improvements across the full client lifecycle, including acquisition, onboarding, activation, trading engagement, funding, account management, reporting, retention, and reactivation.
- Work with Trading, eFX, Middle Office, Risk, and Operations teams to ensure product decisions are grounded in execution quality, trade lifecycle, platform performance, regulatory expectations, and operational resilience.
- Lead prioritisation across competing initiatives, balancing client value, business impact, compliance, risk, technical feasibility, delivery capacity, and long-term scalability.
- Define success metrics and ensure product initiatives are measured against adoption, engagement, revenue impact, retention, conversion, operational efficiency, and client outcomes.
- Coach and guide Product Managers, helping them improve product thinking, stakeholder management, prioritisation, commercial awareness, and execution quality.
- Build a strong product culture based on ownership, clarity, client focus, data-led decisions, commercial impact, and continuous improvement.

Are you the one?

- You have strong product leadership experience, with a proven track record of owning and scaling complex digital products across web and/or mobile platforms.
- You have experience leading product strategy, roadmap planning, discovery, delivery, launch, measurement, and continuous optimisation. You have worked in fintech, trading, investing, brokerage, payments, financial services, platform, marketplace, or similarly complex digital environments.
- You understand how product decisions influence acquisition, activation, engagement, retention, revenue, operational efficiency, and customer outcomes.
- You are comfortable operating in a regulated environment where product decisions must balance growth, client experience, risk, compliance, and operational resilience.
- You can translate complex business, technical, trading, operational, and regulatory requirements into clear product priorities and scalable product experiences.
- You are data-led, commercially sharp, and confident using analytics, customer insights, market research, experimentation, and performance metrics to make product decisions.
- You have strong stakeholder management skills and can influence senior leaders while maintaining product discipline and focus.
- You have experience coaching or managing Product Managers and improving the quality of product thinking and execution.
- You communicate clearly, operate with strong ownership, and bring a bias towards action.

Axi's bag of delights

- 20 days annual leave per year.
- 5 paid study leave per year.
- 1 paid volunteer day leave per year.
- Health and Dental Insurance for self and option to include dependents.
- Extensive learning opportunities, such as professional training & certifications and soft skills development.

Axi's interview journey

- Talent Acquisition Interview (45 minutes)
- Final Interview (45 minutes)

Please note that our organization works with recruitment agencies on a pre-approved basis only. A recruitment agency that wishes to submit candidate profiles or resumes for consideration must obtain prior written consent from our talent acquisition team. We do not accept unsolicited resumes from recruitment agencies, and we will not be responsible for any fees related to unsolicited resumes. Should we receive an unsolicited resume from a recruitment agency that does not have prior written consent, we will not be responsible for the payment of any fees related to the recruitment of the candidate represented in the unsolicited resume.

At Axi, we prioritize creating a workplace that upholds fairness and respect for all. We encourage every individual within our community to contribute towards a culture where everyone feels a sense of belonging and is treated with the dignity they deserve. We make all employment-related decisions—whether in hiring, compensation, training, performance reviews, or termination—based on merit and without bias, ensuring equal opportunities for everyone. We consciously work to identify and overcome any unconscious biases, with a commitment to fostering an inclusive environment where every employee and candidate feels genuinely welcomed and valued.

## About Axi

## Company Overview
- **One-liner**: Axi is a global online broker offering forex, CFDs, and multi-asset trading platforms for retail and institutional clients in over 100 countries.
- **Entity Type**: Private (privately held)
- **Headquarters**: North Sydney, New South Wales, Australia
- **Founded**: 2007
- **Founders**: Not publicly available (started as a two-person startup in Sydney)

## Core Business
- **Primary industry**: Financial Services – online trading and brokerage (forex, CFDs, indices, commodities, shares)
- **Target customers**: B2C (retail traders) and B2B (trading businesses, banks, financial organisations); serves clients in 100+ countries
- **Mission or purpose statement**: Axi is built on four principles – Evolution is everything, Great people doing great things, Doing the right thing, and Entrepreneurial spirit – giving clients and employees “the EDGE to succeed.” [careers page](https://www.axi.group/en-ae/company/careers)

## Products & Services
- **MetaTrader 4 (MT4) Platform**: Industry-standard trading platform with raw spreads, high liquidity, flexible leverage up to 1000:1, and lightning-fast execution. [axi.com](https://www.axi.com/int)
- **Multi-Asset Trading**: 1000+ products including forex, shares, indices, commodities, and CFDs.
- **Educational & Support Suite**: Free trading education, expert coaching, self-service portal, and award-winning 24/7 multilingual customer support.
- **Institutional Services**: Dedicated offerings for banks, financial organisations, and trading businesses.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Headcount of ~400 employees as of 2026, with +21.9% year-over-year growth. [LinkedIn](https://au.linkedin.com/company/axicorp)
- **Notable Investors/Partners**: No external investors disclosed; regulated by multiple authorities: ASIC (Australia), FCA (UK), DFSA (Dubai), FMA (New Zealand), and CySEC (Cyprus). [help.axi.com](https://help.axi.com/en-US/axiv2--axicorp-prod/article/7zJjUXoW-is-axi-licensed-or-authorized-or-regulated)
- **Growth Signals**: Expanded to 5 offices across Australia and UK; made acquisitions (One Financial Markets in 2018, Star Financial Systems in 2020); growing engineering team with roles in AI/ML, data, and crypto products.

## Competitive Advantages
- **Multi-Regulated & Trusted**: Licensed in major financial hubs (UK, Australia, Dubai, NZ) – a key trust signal for traders.
- **Established Track Record**: Operating since 2007 with “Great” reviews on Trustpilot and multiple industry awards.
- **Low-Cost Execution**: Ultra-competitive spreads (0.7 average), high leverage (1000:1), and deep liquidity.
- **Global Reach**: Presence in 36 countries, support in multiple languages, and a workforce spanning Australia, UK, India, Philippines, Cyprus, Malaysia, and more.

## Strategic Focus
- **Product Expansion**: Building out crypto and trading product lines, payments, and partner ecosystems (evidenced by job postings for Product Managers – Growth, Payments, Partners). [Greenhouse jobs](http://job-boards.greenhouse.io/axicorpfinancialservicesptyltd)
- **Technology Investment**: Hiring in AI/ML, site reliability, DevOps, and data engineering – modern tech stack includes Kubernetes, Terraform, Azure, Python, Scala, Kafka, and GraphQL.
- **Talent Growth**: Active hiring despite slight dip in monthly postings (-23.8%); focus on engineering, marketing, and client success in APAC and EMEA.

## Why Work Here
- **Culture & Values**: Emphasizes Accountability, Respect, Trust, Ambition, and Selflessness – a collaborative, globally diverse team. [careers page](https://www.axi.group/en-ae/company/careers)
- **Employee Rating**: 4.1/5.0 on LinkedIn (82 reviews), with high marks for Culture (3.9) and Career development (3.9). [LinkedIn](https://au.linkedin.com/company/axicorp)
- **Work Arrangements**: Hybrid roles in Bangalore (Technical Business Analyst), remote options (Philippines), and on-site in Cyprus, London, Dubai, Kuala Lumpur, and Singapore.
- **Tech & Engineering**: Modern tools (Kubernetes, Azure, Terraform, AI platforms), flat-ish structure with strong engineering leadership, and opportunities to shape trading infrastructure.

## Sources
1. [Greenhouse Jobs – Axi](http://job-boards.greenhouse.io/axicorpfinancialservicesptyltd)
2. [Axi Website – Global Broker](https://www.axi.com/int)
3. [Axi LinkedIn Company Page](https://au.linkedin.com/company/axicorp)
4. [Axi Careers – UAE Site](https://www.axi.group/en-ae/company/careers)
5. [Axi Help – Regulatory Information](https://help.axi.com/en-US/axiv2--axicorp-prod/article/7zJjUXoW-is-axi-licensed-or-authorized-or-regulated)

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