---
title: 'Product Director at Omaze'
canonical: 'https://feeny.ai/job/product-director-omaze-london-6vj6wzss4cv1'
type: 'job'
last_seen: '2026-09-13'
---

# Product Director at Omaze

- **Company:** Omaze
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-04
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/omaze/89066afe-be6d-4506-8b95-5dd41df33237

## Job description

Product Director 👫 Team: Product 🌍 Location: Holborn, London ⭐ Office Policy: Hybrid – 3 days onsite

## Who We Are

At Omaze, we give our community in the UK and Germany the chance to win luxury homes and other life-changing prizes — all while raising money for the causes they love. Thanks to our Omaze Community, we’ve raised over £100 million for UK charities in just five years. That’s millions helping organisations like Age UK, the RSPCA, British Heart Foundation and Great Ormond Street Hospital Charity deliver life-saving work. And the best part? We’re only just getting started. Omaze is building a business and culture committed to growth and creating significant social impact on a global scale.

🔑 About The Job Having already gained serious traction and significant revenue with a lean team, there’s still a huge greenfield opportunity ahead. You’ll be joining an early-stage product organisation that’s expanding into new markets while also innovating and launching new products for millions of customers. This is a high-impact leadership role where you’ll shape product strategy, scale teams and help define how product operates across the business. You’ll work closely with cross-functional partners to drive product-led growth, unlock innovation and create exceptional customer experiences at scale.

🤩 About You You love building products, creating structure and leading through ambiguity. You’re energised by solving complex problems, scaling teams and delivering meaningful impact through technology and customer experience. You’re equally comfortable setting strategic direction and rolling up your sleeves to help teams execute. You know how to inspire high-performing product teams, influence stakeholders across the business and bring clarity to fast-moving environments. Most importantly, you’re excited by the opportunity to help grow a mission-driven business that has already raised over £100 million for incredible causes across the UK — and is just getting started.

🔧 What You’ll Be Doing

- Lead day-to-day execution across several cross-functional squads.
- Grow and coach a high-performing team of Product Managers, setting the bar for talent and product craft.
- Drive company-level product strategy to support product-led growth.
- Own area-level OKRs, roadmaps and delivery, ensuring squads stay aligned and operate efficiently.
- Drive innovation across the product experience, from new games to app personalisation.
- Scale and evolve the experimentation engine to support rapid learning and optimisation.
- Support international expansion initiatives and help launch into new markets.
- Shape how product squads collaborate with engineering, design, data and commercial teams.
- Bring AI into the product team’s toolkit to automate workflows and improve efficiency.
- Act as a bridge between Product and the wider business through compelling storytelling and communication.

🙌What’s In It For You

- Generous stock options scheme
- Private medical and dental insurance
- 9% employer pension contributions when you contribute at least 2%
- A personal learning and development budget each year to use on training courses, conferences and professional memberships
- Personal equipment budget to support working from home
- Enhanced family leave policies
- Life assurance of 4x your salary

Diversity Statement We actively seek out diversity of thought and experience to drive innovation. We welcome all backgrounds, identities and perspectives, and work hard to ensure that every Omaze employee can bring their authentic self to work at all times.

## About Omaze

## Company Overview
- **One-liner**: Omaze is an entertainment company with a social purpose that gives people the chance to win life-changing prizes while raising money for charity.
- **Entity Type**: Private (Series C, last round in 2023)
- **Headquarters**: London, United Kingdom (also has an office in Munich, Germany, and a US presence in Venice, California)
- **Founded**: 2012
- **Founders**: Not publicly listed on their main pages or LinkedIn; the company was co-founded by a team that included Ryan Cummins and Matt Pohl (who have since departed)

## Core Business
- Primary industry: Entertainment / Fundraising (Prize-linked giving)
- Target customers: B2C consumers in the UK and Germany, primarily adults interested in charitable causes and the chance to win high-value prizes (homes, cars, cash)
- Mission or purpose statement: "We believe no one should have to choose between dreaming big and doing good." [omaze.company](https://omaze.company/about.html)

## Products & Services
- **Omaze Million Pound House Draw**: The flagship product. A prize draw where entrants can win multi-million-pound homes (furnished, mortgage-free) in the UK and Germany. A portion of proceeds goes to charity partners.
- **Omaze Monthly Millionaire Draw**: A recurring monthly draw offering a chance to win cash prizes, including a £1 million jackpot.
- **One-off Prize Draws**: Campaigns featuring supercars, luxury vacations, cash prizes, and experiences (often involving celebrity appearances like Arnold Schwarzenegger, Olivia Colman, David Beckham).

## Market Standing
- **Valuation**: Not publicly disclosed.
- **Key Metric**: Total funding of **$127 million** across 8 rounds (Seed, Angel, Series B, Series C). Key rounds include a $1M Angel round (2012), $85M Series C (2021), and an additional Series C in March 2023. [LinkedIn](https://uk.linkedin.com/company/omaze-uk)
- **Notable Investors/Partners**: 8 total investors (not all named on public pages). Charity partners include Make-A-Wish, Feeding America, British Heart Foundation, RSPCA, Age UK, Teenage Cancer Trust, SOS Children’s Villages, and Plan International.
- **Growth Signals**: 
    - Raised **over $250 million for charities** since 2012.
    - Created **50+ millionaires** and **thousands of winners**.
    - Expanded into **Germany** (Munich office).
    - Headcount grew **+181.8% year-over-year** (84 employees currently, up significantly). [LinkedIn](https://uk.linkedin.com/company/omaze-uk)
    - Active job postings increased **+112.5% year-over-year** (17 current openings). [LinkedIn](https://uk.linkedin.com/company/omaze-uk)

## Competitive Advantages
- **Unique "Win-Win" Model**: Combines high-value prize draws (homes, cars, cash) with charitable giving, creating a strong emotional and social hook that differentiates it from standard lotteries or sweepstakes.
- **Strong Brand & Celebrity Partnerships**: Has successfully partnered with major celebrities (Schwarzenegger, Beckham, Colman) and top-tier charities, building significant brand trust and reach.
- **Proven International Expansion Model**: Successfully replicated its UK model in Germany, demonstrating scalability.
- **High-Value, Tangible Prizes**: The "Million Pound House Draw" is a unique, aspirational prize that generates massive media attention and consumer interest.

## Strategic Focus
- **International Expansion**: Growing the German market and potentially other European countries.
- **Product Diversification**: Launching new draw formats (e.g., the Monthly Millionaire Draw) to expand the customer base and increase recurring engagement.
- **Technology & Platform**: Investing in technology (hiring Senior Full Stack Engineers, Staff Software Engineers, SDETs) to build a scalable, best-in-class platform for prize draws and customer management.
- **Charity Impact**: Deepening relationships with existing charity partners and forging new ones to maximize social impact and brand goodwill.

## Why Work Here
- **Mission-Driven Culture**: Employees are motivated by a clear social purpose: "making magic" for winners and raising significant funds for charity. The company states: "we believe no one should have to choose between dreaming big and doing good." [omaze.company](https://omaze.company/about.html)
- **Strong Employer Ratings**: Rated **4.1/5.0** on LinkedIn (96 reviews) across Work-Life, Compensation, Culture, and Career. [LinkedIn](https://uk.linkedin.com/company/omaze-uk)
- **Growth & Impact**: A rapidly growing company (+181.8% headcount YoY) with a proven model, offering employees the chance to work on high-impact projects and see tangible results (e.g., a winner getting a house, a charity receiving a large donation).
- **Work Environment**: Offices in London and Munich with flexible working options. The culture is described with "Virtues" like "Make Magic," "Take Ownership," "Fight Complexity," and "Be Bold." [omaze.company](https://omaze.company/about.html)
- **Generous Perks**: The careers page mentions "generous perks" as part of the employee value proposition. [omaze.company](https://omaze.company/careers.html)
- **Current Openings (July 2026)**: 17 active roles including Partnership Manager (Germany), Senior Full Stack Engineer, Staff Software Engineer, Senior Backend Engineer, Senior SDET, Property Director, and more. [LinkedIn](https://uk.linkedin.com/company/omaze-uk)

## Sources
1. [omaze.company](https://omaze.company/about.html)
2. [omaze.company](https://omaze.company/careers.html)
3. [LinkedIn](https://uk.linkedin.com/company/omaze-uk)
4. [Jobs.ashbyhq.com](https://jobs.ashbyhq.com/omaze)
5. [omaze.com](https://omaze.com/)

## Other roles at Omaze

- [Accounting Director UK - FTC](https://feeny.ai/job/accounting-director-uk-ftc-omaze-london-77cak6yp17gn) — London, United Kingdom
- [Marketing Lead](https://feeny.ai/job/marketing-lead-omaze-london-ryegdw27fsbc) — London, United Kingdom
- [Customer Service Manager](https://feeny.ai/job/customer-service-manager-omaze-munich-1h15jk0aj7pq) — Munich, Germany
- [General Manager  - New Product](https://feeny.ai/job/general-manager-new-product-omaze-london-0a8hr75n9snc) — London, United Kingdom
- [Creator Marketing Manager](https://feeny.ai/job/creator-marketing-manager-omaze-london-2mddfwktvb6a) — London, United Kingdom
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- [Principal Product Designer](https://feeny.ai/job/principal-product-designer-omaze-london-bepn4gef7j24) — London, United Kingdom
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