---
title: 'Product Growth Manager (Acquisition Funnels) at Welltech'
canonical: 'https://feeny.ai/job/product-growth-manager-acquisition-funnels-welltech-bulgaria-rxvebbkshqty'
type: 'job'
last_seen: '2026-10-29'
---

# Product Growth Manager (Acquisition Funnels) at Welltech

- **Company:** Welltech
- **Location:** Bulgaria
- **Employment:** contract
- **Work type:** remote
- **Posted:** 2026-10-22
- **Last confirmed live:** 2026-10-29
- **Apply:** https://jobs.ashbyhq.com/welltech/32de0b56-9fbd-4c45-a214-e82baa7e68ec

## Job description

Who Are We? Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.

We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously.

With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting started.

## What We're Looking For

As a Growth Product Manager, you will own and optimise acquisition funnels for one of our apps while leading complex, high-impact growth initiatives. You will combine advanced experimentation, strong commercial judgment, creativity, and deep user insight to develop innovative funnel experiences that drive subscription conversion, ARPU, and sustainable growth at scale.

## What you'll do

- Own the performance and experimentation roadmap for your acquisition funnels, proactively identifying and prioritising the highest-impact growth opportunities.
- Independently tackle complex and ambiguous growth challenges, translating them into clear strategies, actionable hypotheses, and experimentation plans.
- Design and lead sophisticated experiments across areas such as pricing, personalisation, monetisation, and new funnel architectures, balancing learning speed with commercial risk.
- Go beyond standard funnel metrics to uncover root causes, size opportunities, and evaluate the broader business impact of your experiments, including downstream monetisation and LTV.
- Develop innovative funnel concepts that go beyond existing templates, leveraging audience psychology, user research, emerging trends, and creative experimentation.
- Lead high-impact cross-functional initiatives, aligning design, engineering, analytics, acquisition, content, and product teams to bring complex ideas to life.
- Apply strong experimentation methodology and statistical judgment to ensure reliable results, challenge assumptions, and make sound decisions even when data is inconclusive.
- Translate experiment results into strategic insights, identifying patterns and building on learnings to inform future growth opportunities.
- Build coherent acquisition experiences that connect advertising creatives, funnel messaging, monetisation, and product value propositions.
- Leverage AI and automation to develop reusable workflows that improve the speed and quality of research, ideation, and experimentation.

## Your professional qualities

- 5+ years of experience in Growth, Product, Product Marketing, or CRO/Experimentation roles, with a demonstrated track record of delivering measurable business impact.
- Advanced experimentation expertise, including strong knowledge of A/B testing methodology, statistical concepts, and complex experiment design.
- Strong analytical and commercial judgment, with the ability to connect conversion performance to monetisation, LTV, and broader business outcomes.
- Deep understanding of UX, audience psychology, user research, and conversion optimisation.
- Proven ability to independently navigate ambiguous problems, develop strategies, and drive complex initiatives from ideation through execution.
- Strong cross-functional leadership and stakeholder management skills, with the ability to influence decisions and lead projects without formal authority.
- Creative and innovative mindset, with the ability to challenge conventional approaches and develop original growth ideas.
- English proficiency B2+.

Candidate Journey ️⭕️ Recruiter Call → ⭕️ Meet a team member → ️⭕️ Skills Assessment → ️⭕️ Leadership Interviews

Check Out Some of Our Products [Muscle Booster](https://musclebooster.fitness/) [Yoga-Go](https://yoga-go.io/) [WalkFit](http://walkfit.pro/)

## About Welltech

## Company Overview
- **One-liner**: Welltech is a global mobile app developer creating engaging fitness and wellness solutions to help millions of users build healthy habits.
- **Entity Type**: Private (Bootstrapped/Founder-backed)
- **Headquarters**: Limassol, Cyprus
- **Founded**: 2015
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Wellness and Fitness Services (Mobile Apps)
- **Target customers**: B2C; individuals seeking fitness, yoga, walking, and general wellness guidance (beginners and intermediate users)
- **Mission/purpose statement**: "Move everybody to start and stay well for life."

## Products & Services
- **[Muscle Booster]**: A fitness app focused on strength training and muscle building, offering personalized workout plans. (SaaS/Mobile App)
- **[Yoga-Go]**: A yoga app designed for beginners and intermediate practitioners, providing guided sessions and routines. (SaaS/Mobile App)
- **[WalkFit]**: A walking and running app that encourages daily activity with structured plans and tracking. (SaaS/Mobile App)

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Over 220 million total app installs
- **Notable Investors/Partners**: Not publicly available (appears bootstrapped or funded by founders)
- **Growth Signals**: 700+ employees (up from ~609 in mid-2025, indicating ~15% headcount growth), operates across 5 European hubs (Cyprus, Poland, Spain, Ukraine, UK), expanding product portfolio with 3 core apps.

## Competitive Advantages
- **Scale & Reach**: With 220M+ installs, Welltech has a massive, proven user acquisition engine.
- **Product Portfolio Diversification**: Covers multiple facets of fitness (strength, yoga, walking) under one roof, allowing cross-promotion and user retention.
- **Data-Driven Personalization**: Heavy emphasis on using data to understand users and improve their experience, creating sticky, habit-forming products.
- **Strong Talent Network**: Employs a highly skilled workforce with a significant engineering (19%) and product (8%) talent base, attracting talent from top companies like Glovo, Playrix, and Deloitte.

## Strategic Focus
- **Product Expansion & Innovation**: Continuously improving existing apps and exploring new wellness solutions to be an "ultimate wellness partner."
- **User-Centric Growth**: Focus on turning "small choices into lasting, joyful habits" through data-driven product iterations.
- **Global Talent Acquisition**: Building a diverse, distributed team across Europe to fuel innovation and scale operations.

## Why Work Here
- **Mission-Driven Work**: Employees directly impact the health and wellness of millions of users globally.
- **Flexibility**: Offers both fully remote and hybrid work options depending on location and role. Relocation assistance is available for certain positions.
- **Strong Culture & Perks**: Comprehensive benefits include company-covered health insurance for employee and family, mental healthcare access, annual wellness/sports budget, individual L&D budget, foreign language lessons, paid time off (vacation, sick, maternity/paternity, compassionate, training days), and gifts for special moments.
- **Global & Diverse Team**: 700+ employees from over 25 nationalities across 5 European hubs. The culture emphasizes growth, collaboration, and "well-making."
- **Career Development**: Dedicated L&D budget, language learning platform, and support for internal mobility.

## Sources
1. [welltech.com](https://welltech.com/about-us/)
2. [welltech.com](https://welltech.com/)
3. [welltech.com](https://welltech.com/career/)
4. [LinkedIn - Welltech](https://cy.linkedin.com/company/welltech22)

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