---
title: 'Product Growth Manager at Thatch'
canonical: 'https://feeny.ai/job/product-growth-manager-thatch-austin-keexyzccdntp'
type: 'job'
last_seen: '2026-10-19'
---

# Product Growth Manager at Thatch

- **Company:** Thatch
- **Location:** Austin, TX / New York, NY / United States / San Francisco, CA
- **Compensation:** $150k–$195k
- **Work type:** remote
- **Posted:** 2026-09-21
- **Last confirmed live:** 2026-10-19
- **Apply:** https://thatch.com/jobs/5428889008?gh_jid=5428889008

## Job description

## About Thatch

For most people, health insurance is something that happens to them: a plan chosen by someone else, with little room to fit their life. Thatch is changing that. We help companies give every employee a real healthcare budget instead of a one-size-fits-all plan, so people can choose the coverage and care that works for them, and employers get predictable costs they can control.

It’s a simple idea, but making it real means solving hard problems across healthcare, payments, and technology, and we’re just getting started. We look for people who like solving complex problems, use good judgment, and are comfortable working through ambiguity. People here care deeply about our customers, take real responsibility for what gets built, and are driven by doing work that matters.

## About the role

Great products don’t stop at the interface. The messages we send, the moments we choose to reach someone, and how easy we make it to take the next step are all part of the experience.

We’re looking for a Product Engagement Manager to make those moments better across Thatch. You’ll dig into where members, employers, and brokers get stuck, figure out why, and build ways to help them move forward. That could mean a better lifecycle journey, a smarter trigger, a new way to reach someone, or a change to the product itself.

You’ll have the tools and ownership to move quickly: digging into data, building in Braze, testing ideas, and working with Product and Engineering when the problem needs a bigger solution.

## What you will do

- Find where members, employers, and brokers are getting stuck and understand why.
- Build and test ways to improve engagement and conversion across email, SMS/RCS, transactional messaging, and in-product experiences.
- Own and improve the logic behind how we communicate with people, from targeting and triggers to sequencing, frequency, and personalization.
- Build new ways for Thatch to engage with people, including two-way messaging, RCS, personalization, and language preferences.
- Work with Product, Engineering, and Data when the right solution goes beyond messaging.
- Measure what works, learn from what doesn’t, and use both to decide what to build next.

## What we're looking for

- 5+ years working in growth, product engagement, lifecycle/CRM, or a similar role.
- You’ve owned engagement or conversion metrics and can point to things you’ve shipped that moved them.
- You’re hands-on with Braze or a similar platform and comfortable building and testing journeys yourself.
- You’re comfortable using data to find problems, form a hypothesis, and measure whether your solution worked.
- You think like a product builder. You know when messaging can solve a problem and when the product itself needs to change.

## Experience that stands out

- You’ve worked across several engagement surfaces, not just email.
- You can use SQL or analytics tools to answer your own questions.
- You’ve worked on complex customer journeys or products with multiple audiences.
- Experience in healthcare, benefits, fintech, or another regulated industry.
- You use AI as part of how you work.
- Unshakable optimism in the face of adversity.

## How we work

- We give people ownership and trust them to make good decisions.
- We move quickly, learn from customers, and improve continuously.
- We solve hard problems together, regardless of team or title.
- We care more about building the right thing than following a perfect process.

What to expect

We aim to keep the process thoughtful, rigorous, and efficient. Most candidates complete it within three weeks. You can expect:

- An initial conversation with a recruiter.
- A conversation with the hiring manager, including a product review discussion.
- Conversations with product, engineering, and cross-functional teammates.
- A final conversation with executive leadership.

Estimated Compensation Range $150,000—$195,000 USD

## About Thatch

## Company Overview
- **One-liner**: Thatch is a modern health benefits platform that uses an ICHRA to let employers set a budget and empower employees to choose and manage their own healthcare plans and spending.
- **Entity Type**: Private (Series B)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2021
- **Founders**: Not publicly available

## Core Business
- **Primary industries**: Health benefits, Fintech (healthcare payments)
- **Target customers**: B2B – small-to-medium businesses and mid-market employers
- **Mission/purpose**: “Building a healthcare system people love”

## Products & Services
- **Thatch Platform**: All-in-one ICHRA-based benefits platform. Employers set a budget; employees choose their own health, dental, and vision insurance from top carriers and spend leftover funds on healthcare costs.
- **Ask Thatch**: AI-powered 24/7 text-based support for compliance, expense verification, and account questions.
- **Thatch Visa Debit Card**: Employees use the card to pay for prescriptions, copays, therapy, and other eligible healthcare costs from their budget.
- **Insurance Marketplace**: Access to plans from national carriers, selected directly by employees.
- **Benefits Marketplace**: Curated ecosystem of health and wellness services available with tax-free allowance.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Total funding of **$84M** (as of April 2025)
- **Notable Investors**: General Catalyst, Index Ventures (led Series A and Series B), Google Ventures (led Seed round)
- **Growth Signals**: 4,000+ employers using Thatch; **208 employees** (monthly growth +10.5%); Series B raised $40M in April 2025; transparent support metrics (CSAT 99.9%, enrollment accuracy 83% vs. industry avg 76%).

## Competitive Advantages
- **ICHRA-native model** offers maximum flexibility and personalization compared to traditional group plans.
- **Works out of the box** with any payroll provider and insurance plan – no integration or implementation required.
- **5-minute setup** and ability to switch any time of year (not just open enrollment).
- **Transparent CX metrics** published publicly (response time, CSAT, enrollment accuracy).
- **Visa debit card** seamlessly extends the budget to out-of-pocket costs.

## Strategic Focus
- Scale employer adoption across SMB and mid-market segments.
- Deepen the benefits marketplace with more high-impact wellness partners.
- Build robust financial infrastructure for balances, premiums, and reimbursements.
- Expand data and analytics capabilities to drive insights and predictive features.

## Why Work Here
- **Remote-first** with optional in-person hubs in San Francisco and Austin.
- **Team caliber**: Colleagues from Stripe, Ramp, Rippling, Shopify, and Robinhood.
- **Energizing offsites** in beautiful locations.
- **Flexible home office budget** for remote work setup.
- **Operating principles**: Bias for action, relentless resourcefulness, high trust environment.
- **20 open roles** across Engineering, Operations, Growth, and Account Management.
- **High impact** at a fast-growing startup redefining healthcare benefits.

## Sources
1. [thatch.com](https://thatch.com/)
2. [thatch.com/company](https://thatch.com/company)
3. [thatch.com/jobs](https://thatch.com/jobs)
4. [LinkedIn](https://www.linkedin.com/company/thatch-com)
5. [CB Insights](https://www.cbinsights.com/company/thatch-2)

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