---
title: 'Product Head of AI at DEUNA'
canonical: 'https://feeny.ai/job/product-head-of-ai-deuna-united-states-xz45a63e5gcm'
type: 'job'
last_seen: '2026-10-13'
---

# Product Head of AI at DEUNA

- **Company:** DEUNA
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-24
- **Last confirmed live:** 2026-10-13
- **Apply:** https://jobs.lever.co/deuna/ec4f69ac-f28e-496e-b925-45d21c53e467

## Job description

## About DEUNA 🧡

DEUNA is a rapidly growing startup revolutionizing global commerce with ATHIA, our AI-powered orchestration and payments platform that helps large enterprises boost approval rates, reduce costs, and unlock new revenue. Built by the team behind DEUNA—the fastest-growing Commerce OS in Latin America—ATHIA combines payment intelligence, checkout optimization, and data orchestration in one powerful solution.

With deep integrations across 300+ PSPs and alternative payment methods, and over 20% of Mexico’s digital economy running through our platform, we simplify global payments through a single integration and centralized reconciliation. We are a rapidly growing startup expanding into the U.S. to meet the urgent needs of large retailers, marketplaces, airlines, and QSRs. Join us to shape the future of payments! 🚀

Visit https://www.deuna.com/ to learn more about us!

## About the Role

We are looking for a Product Management Director/Sr Director for DEUNA's agentic product organization. This role is responsible for defining the long-term vision, strategy, and execution across multiple product pillars within our AI agent and digital workforce platform. You are the leader of a team of Product Managers while owning the overall business success, scalability, and innovation of this product area.

As the Director of AI Product, you will operate at the intersection of product strategy, engineering leadership, and business impact, shaping the future of our agentic AI capabilities across the DEUNA platform. You are responsible for turning complex AI and automation challenges into scalable product solutions while ensuring the organization stays aligned on long-term goals. You are responsible for ensuring that Deuna continues to be the leader in intelligent payments infrastructure and capabilities

## Who You Are

10+ years of experience in Product Management. Experience leading multiple product teams or managing Product Managers. Strong background in AI/ML products, automation platforms, or agentic systems. Solid understanding of agentic AI ecosystems including: LLM-powered agents and orchestration, workflow automation, human-in-the-loop/not-in-the-loop design, evaluation and monitoring of AI systems, and AI safety/guardrails. Experience building and scaling API-driven platforms. Strong collaboration with engineering teams on complex systems. Experience leading large cross-team initiatives. Strong strategic thinking and ability to define long-term product direction. Excellent leadership, communication, and stakeholder management skills. Advanced or native-level English.

## What You'll Do

Product Vision & Strategy Define and lead the multi-year product vision (3+ years) for our agentic AI ecosystem. Identify major new product opportunities within the evolving agentic AI landscape. Drive strategic direction across multiple product pillars and initiatives. Align product strategy with company growth, revenue objectives, and market expansion.

Organizational Leadership Lead and develop a team of Product Managers. Define team structure, hiring plans, and career development. Establish strong product management standards and operating processes. Foster a culture of ownership, accountability, and innovation.

Agentic Platform Leadership Drive the evolution of our AI agent orchestration platform and capabilities layer. Ensure the platform supports critical agentic workflows including: Agent orchestration and task delegation Digital workforce automation Human-in-the-loop/not-in-the-loop oversight and escalation Agent evaluation, monitoring, and quality assurance Guardrails, safety, and compliance controls Ensure product architecture supports enterprise-scale merchants and high transaction volumes.

Cross-Functional Impact Partner closely with Engineering leadership to define scalable technical architecture. Work with Sales, Customer Success, and Partnerships to translate market needs into product strategy. Remove organizational blockers and drive alignment across teams. Lead cross-team initiatives that span multiple product areas.

Business Ownership Own the business performance of the agentic product area. Define success metrics and product KPIs tied to growth, merchant adoption, and platform performance. Ensure product decisions balance customer value, scalability, and business outcomes.

Market & Innovation Continuously evaluate emerging trends in the agentic AI ecosystem. Identify opportunities related to agent orchestration, workflow automation, and AI-driven payment and operations intelligence. Position our product platform as a leader in enterprise agentic AI for payments and commerce.

What will you find when you join DEUNA?

- A multicultural team distributed throughout LATAM
- Dynamism, agility and constant innovation
- Being part of a high-impact solution for an entire region
- The best tools and technology to operate
- Being part of the startup culture.
- We are in full expansion!

Benefits: Vacations and additional PTO 🏝️ Remote work from anywhere 💻 Economic support for health insurance, internet and cell phone line📱🌐 We all own DEUNA, we offer stock options 💸 Learning and development platform 📚 Multidisciplinary, diverse and dynamic team 🧡 Growth and career path 🚀

Be part of a dynamic team that's creating the next generation payments platform.

DEUNA is proud to be an equal opportunity employer. We value and celebrate diversity and inclusion in our workplace. All employment decisions at DEUNA are made without discrimination based on nationality, race, ethnicity, religion, gender, sexual orientation, gender identity or expression, marital status, color, disability, or any other characteristic protected by law.

## About DEUNA

## Company Overview
- **One-liner**: DEUNA provides a unified payment orchestration platform with agentic AI intelligence to help global enterprises optimize commerce, increase conversion, and automate reconciliation.
- **Entity Type**: Private (Series A; $30M raised July 2022, plus $7M Seed, total $37M)
- **Headquarters**: New York City, United States
- **Founded**: 2020
- **Founders**: Roberto Kafati and Jose Maria Serrano

## Core Business
- Primary industry/industries: Payments infrastructure, Fintech, Enterprise software
- Target customers: B2B – large, global, multi-market enterprises expanding internationally; merchants and e-commerce businesses
- Mission or purpose statement: "To be a beacon of innovation, crafting next-generation solutions that transcend functionalities in payments, and enhancing superior experiences." [deuna.com](https://www.deuna.com/careers)

## Products & Services
- **Payment Orchestration Platform**: Single API connecting to 400+ payment providers, antifraud tools, and alternative payment methods. Enables no-code routing logic, dynamic checkout, and custom subscription billing. [deuna.com](https://www.deuna.com/)
- **Athia – Agentic Payments Intelligence**: AI-powered layer that transforms raw payments and commerce data into strategic, context‑aware actions. Automates reconciliation, surfaces growth opportunities, and integrates into existing workflows. [deuna.com](https://www.deuna.com/)
- **Automated Reconciliation**: Reconciles payments across PSPs, acquirers, networks, fraud tools, and channels with zero manual effort.
- **Advanced Subscriptions**: Customizable recurring billing logic to optimize revenue and reduce churn.
- **Dynamic Checkout**: Personalized, high‑conversion checkout experiences that adapt to customer behavior and local preferences.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual Revenue – estimated USD $2.1M (based on available data); Total Funding – USD $37M across two rounds [linkedin.com](https://www.linkedin.com/company/de-una)
- **Notable Investors/Partners**: Activant Capital, Valor Capital, Softbank Early Stage (now Upload), L Catterton, plus angel investors Will Hockey and Carlos García [deuna.com](https://www.deuna.com/story)
- **Growth Signals**: ~120 employees (+2.9% YoY), distributed across 15 countries; powers nearly 30% of e‑commerce volume in key regions; launching Athia agentic AI; 18.9% LinkedIn follower growth per year [linkedin.com](https://www.linkedin.com/company/de-una)

## Competitive Advantages
- **Agentic AI (Athia):** Transforms messy data into proactive, growth‑driven actions, differentiating from traditional orchestration-only platforms.
- **Deep Integration Network:** 400+ certified connections to payment providers, antifraud tools, and APMs – built for enterprise complexity.
- **Performance & Reliability:** SLA‑backed 99.99% uptime, 2‑month average integration time, PCI DSS and GDPR compliant.
- **Modular Architecture:** Seamless connection to GDS, ERP, CRM systems.

## Strategic Focus
- Launching and scaling **Athia**, embedding agentic intelligence directly into payments infrastructure to automate decisions and recover GMV.
- Continuing global expansion, especially in Latin America and across markets requiring multi‑provider routing.
- Deepening enterprise relationships by offering unified data and no‑code orchestration to reduce complexity and cut costs.

## Why Work Here
- **Remote‑first culture**: Work from anywhere; team of 120+ DEUNERS across 14+ countries [deuna.com](https://www.deuna.com/careers)
- **Generous time off**: 28 paid time off and self‑care days per year
- **Equity & compensation**: Competitive cash and equity grants that reflect ownership in the company
- **Growth focus**: Defined individual growth maps based on capabilities; regular feedback embedded in the culture
- **Diverse & multicultural team**: Emphasis on performance, impact, and results over hours worked; dynamic and agile environment
- **Open roles**: Technical Monitoring Analyst, Fullstack Staff Engineer, Senior Frontend Engineer, Backend Staff Engineer, AI Platform Tech Lead, and more [jobs.lever.co](https://jobs.lever.co/deuna)

## Sources
1. [deuna.com – Careers](https://www.deuna.com/careers)
2. [deuna.com – Product](https://www.deuna.com/)
3. [deuna.com – Story](https://www.deuna.com/story)
4. [jobs.lever.co – DEUNA open positions](https://jobs.lever.co/deuna)
5. [linkedin.com – DEUNA company profile](https://www.linkedin.com/company/de-una)

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