---
title: 'Product Lead, Employer at Gaia Family Inc'
canonical: 'https://feeny.ai/job/product-lead-employer-gaia-family-inc-new-york-xmp1eazetexs'
type: 'job'
last_seen: '2026-09-17'
---

# Product Lead, Employer at Gaia Family Inc

- **Company:** Gaia Family Inc
- **Location:** New York, NY
- **Compensation:** $160k–$180k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-05-15
- **Last confirmed live:** 2026-09-17
- **Apply:** https://jobs.ashbyhq.com/gaiafamily/3d20f495-2740-41d6-8f58-ec7e36bc2df6

## Job description

At [Gaia Family](https://gaiafamily.com/?utm_source=chatgpt.com), we're building modern fertility coverage that actually works — for patients and for employers. We partner with companies to offer IVF and egg freezing as a structured, outcomes-aligned, benefit that complements our existing consumer offering.

We’ve already signed our first employer logos but are still early. We’re hiring a Product Manager to own and build our Employer product end-to-end. This is a zero-to-one GM role disguised as a PM role. We’re an ambitious, fast-moving team backed by top-tier investors (including Valar Ventures and Atomico).

## The Role

You will own the Employer product line like a business, in close partnership with our Head of Employer sales. You will:

- Define the strategy
- Ship the product
- Close feedback loops with customers (both employers & employees)
- Drive revenue impact
- Build the system from scratch

You’ll also work directly with our Head of Product, engineering team, exec team, Ops, Finance and Legal. If you want to just manage a backlog, this is not the job for you. If you want to build a business inside a company, it is 💪

What you will own:

1. Employer Product Strategy You will define the long-term vision for Gaia’s employer offering, turning ambiguity into a crisp roadmap. This will require you to clarify ICPs (mid-market vs enterprise) alongside Sales, whilst working with Finance to shape packaging, pricing, and plan design.
2. End-to-End Employer and Employee Experience We want to create a lovable employer and employee experience that stands out in the fertility & family-building landscape. 🧡 You’ll be responsible for surface areas ranging from customer sales conversations to the implementation & onboarding experience, and employee enrollment & usage. You will need to obsess over the full system, not just one aspect.
3. Revenue & Unit Economics You will co-leading the ROI strategy for our employer product. This means:

- Understanding case rates, utilization, loss ratios
- Partnering with Finance on pricing experiments
- Improving margins through product & process design

You will focus on these metrics like a GM would.

1. Cross-Functional Collaboration You will work with teams across the business, you will:

- Align with Sales & Legal on what we sell
- Partner with Ops on what we can operationalize
- Work with Eng to build scalable systems
- Run tight weekly reviews

Who we're looking for Someone who...

- Is deeply collaborative with a builder mindset
- Is solution-oriented - when we encounter challenges, you are already brainstorming on how to solve
- Is curious and eager to learn
- Has deep ownership
- Works cross-functionally successfully
- Isn't afraid to roll up their sleeves and when needed, "wear many hats" to execute successfully
- Is AI-native and excited about the future of EPD & tech

You Might Be a Fit If You…

- Have 5–10 years B2B experience in product or growth roles - ideally in high-growth fast-paced startups
- Have built or worked on an employer healthcare product before
- Care about revenue and margin, not just UX polish
- Love ambiguity
- Are AI-native, constantly testing out the latest tools to scale yourself & your team
- Can go from whiteboard → SQL → customer call → Figma → pricing model in the same week
- Have high energy and bias toward action

Bonus if:

- You’re an ex founder
- You’ve owned revenue targets before
- Have experience in fertility, family-building, or HRA administration

## How We Work

We move fast, operate with high ownership, and care deeply about quality. We believe great product teams combine strong judgment with fast iteration. We run lots of experiments, stay close to customers, and prioritize business impact over process theater. We’re also highly AI-native. We use AI throughout product development, operations, analysis, and communication. The people who succeed here tend to be naturally curious builders who adopt new tools quickly and constantly look for leverage.

## Why This Role Is Exciting 🤩

- You’re not inheriting a polished product.
- You’re building the operating system for a new line of business.
- You will have real leverage over revenue.
- Work on a meaningful problem in healthcare with massive market opportunity
- Operate with unusually high autonomy and visibility
- Join a small, high-talent team where decisions ship quickly
- Help define the future of fertility financing and patient experience
- Meaningful equity upside as the company scales

## Compensation & Benefits

- Competitive base salary + meaningful equity - range for this role is $160-180k
- Hybrid NYC work environment (we’re in our office at 387 Park Ave 3 days a week!)
- Full benefits (very generous for early-stage startups)
- Fertility & egg-freezing benefits

If this sounds interesting, we’d love to talk.

## About Gaia Family Inc

## Company Overview
- **One-liner**: Gaia Family is a value-based fertility care provider that offers fixed-price IVF, egg freezing, and embryo transfer plans to make treatment accessible and predictable.
- **Entity Type**: Private (venture-backed; total funding $37M, Series A in 2022 and additional rounds in 2025)
- **Headquarters**: New York, New York, United States
- **Founded**: 2019
- **Founders**: Nader AlSalim

## Core Business
- **Industry**: Fertility healthcare and financing
- **Target Customers**: B2C (individuals/couples needing fertility treatment) and B2B (employers offering fertility benefits)
- **Mission**: “Everyone who wants a family deserves their best chance at parenthood.”

## Products & Services
- **Gaia IVF Plan** – Fixed-price, multi-cycle IVF with unlimited embryo transfers and a guaranteed minimum number of eggs. Includes personalized care from a nurse, therapist, nutritionist, and advocate. Payment options include monthly installments.
- **Egg Freezing Plan** – Fixed-price egg freezing with cost predictability and bundled support services.
- **Embryo Transfer Plan** – Coverage for embryo transfers within a single fixed price, ensuring no surprise costs.
- **Employer Fertility Benefit Program** – A value-based benefit for employers that covers fertility treatment for employees, with outcomes-focused pricing.
- **Consumer Lending Product** – U.S.-based monthly payment option for fertility care (launched alongside US expansion).

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private)
- **Key Metric**: Total funding $37 million as of 2025 (Seed: $3M led by Kindred Capital, Series A: $20M led by Atomico, Additional $14M led by Valar Ventures in 2025)
- **Notable Investors/Partners**: Valar Ventures, Atomico, Kindred Capital
- **Growth Signals**: 
  - US expansion underway; customers in over 20 states and first employer benefit program sold.
  - 180+ partner clinics across the US (as of 2025/2026).
  - Over 700 babies born to Gaia members by end of 2026; a Gaia baby born every 2.6 days.
  - Team grew from 10 in 2022 to 57 employees (as of mid-2025) across UK, US, LatAm, and Asia.
  - FCA regulated in the UK; NPS above 80.

## Competitive Advantages
- **Value‑Based Model**: Gaia takes on financial risk by offering fixed, all‑inclusive prices (unlimited transfers, guaranteed eggs). Clinics are paid regardless of outcome, aligning incentives toward success.
- **Proprietary Data & Technology**: Built a data-driven financial product to manage risk and optimize pricing, enabling a broader population to access IVF.
- **Integrated Care Team**: A multi‑disciplinary team (nurse, therapist, nutritionist, advocate) provides emotional and practical support — a differentiator from traditional clinic‑only models.
- **Mission‑Driven Brand**: Strong founder story (Nader AlSalim went through 5 rounds of IVF) creates trust and authenticity; high NPS (>80) reflects member satisfaction.

## Strategic Focus
- **U.S. Market Expansion**: Scaling team and operations in the US, growing employer benefit partnerships, and building a direct-to-consumer lending product.
- **Product & Technology**: Continued investment in proprietary underwriting, insurance integration, and a seamless member experience.
- **Vertical Integration**: Long‑term vision includes integrating provision, financing, and insurance of IVF to revolutionize access.
- **Team Scaling**: Actively hiring for product, engineering, sales, and operations roles across the US, UK, and Philippines.

## Why Work Here
- **Culture**: High‑performance, supportive environment with a strong sense of mission. Team spans 14+ nationalities with open communication and high velocity.
- **Work Model**: Hybrid office environment (NYC). “Work from anywhere” for the month of August.
- **Benefits** (varies by location, but core offerings include): 
  - Comprehensive health, dental, and vision insurance (US)
  - 401(k) plan and pension (UK)
  - Fertility treatment & testing budget for employees
  - 25 days paid holiday + public holidays
  - Personal learning & development budget (£1k/year or equivalent)
  - Stock options (1‑year cliff, 4‑year vest)
  - Paid parental leave and childcare support
- **Growth Opportunities**: Fast‑growing company with room for ambitious employees to take on more responsibility early.

## Sources
1. [gaiafamily.com – Careers (US)](https://gaiafamily.com/en-us/about/careers)
2. [gaiafamily.com – Our Story](https://gaiafamily.com/en-us/about/our-story)
3. [linkedin.com/company/gaiafamily](https://www.linkedin.com/company/gaiafamily)
4. [gaiafamily.com – Careers (Global)](https://gaiafamily.com/about/careers)
5. [gaiafamily.com – Products](https://gaiafamily.com/en-US)

## Other roles at Gaia Family Inc

- [Product Engineer](https://feeny.ai/job/product-engineer-gaia-family-inc-new-york-en7zqyag92pd) — New York, NY
- [Senior Product Designer](https://feeny.ai/job/senior-product-designer-gaia-family-inc-new-york-5qda2v4qj8zs) — New York, NY
- [Creative Lead](https://feeny.ai/job/creative-lead-gaia-family-inc-new-york-msjfb1aba7bt) — New York, NY
- [Product Engineer](https://feeny.ai/job/product-engineer-gaia-family-inc-london-kc968zxb4kwx) — London, United Kingdom